China Entertainment Mythology 2004

Chapter 242 Movies and TVs break out at home and abroad, and the Oscars fight again

Valentine's Day, February 2, is not only the national release date of "Time and Space Traveler", but also the national premiere date of "You Who Came from the Star".

The box office of "Time and Space Traveler" broke 2.5 million in the first three days, and the Douban score was 9.1 points. The box office results alone can only be considered excellent among Huashang films, but if you want to talk about the evaluation of the film, even if you look at the entire Huashang series. It's an extremely brilliant work.

What is especially rare is that "Time and Space Traveler" has achieved very impressive results overseas.

The North American premiere earned $1300 million in three days.

South Korea's three-day box office is equivalent to 1130 million US dollars.

The British three-day box office is equivalent to 970 million U.S. dollars.

In addition, the film also achieved very good results in Australia, Spain, Mexico, Germany and other countries.

If the box office results in the domestic market are still within the expectations of all parties, then the overseas box office results of the film have surprised the peers and even Huashang Media itself.

Because according to past experience, a low-cost comedy film with all local actors like "Time and Space Traveler" is almost unlikely to achieve good results overseas.

From "The Way to Steal the Key" to the trilogy "On the Journey", to "33 Days of Broken Relationship" and other films, this is the case.These few films were all big hits at home and poor at the overseas box office, but when it comes to "Time and Space Traveler", it seems that things have changed.

No one expected the film to be a hit overseas, but it did.

The cumulative box office of US$1300 million in three days in North America does not seem to be much, and it is completely incomparable with Li Mu's previous sci-fi action blockbusters, but you must know that its production cost is only 1000 million yuan!

Converted into US dollars, it was less than 150 million, and it turned out that the box office in North America was 1300 million in three days?Overseas box office Huashang can get about [-]% of the share. It is no exaggeration to say that Huashang has made a lot of money just by relying on the three-day box office in North America. sky.

The second unexpected thing is that "Time and Space Traveler" has completely conquered Korea.

With such a small market size in South Korea, it managed to cut a box office of 1100 million U.S. dollars in just three days. To put it bluntly, Huashang made a lot of money just by relying on South Korea's three-day box office.

In addition, the UK is also the same. Based on the UK market alone, "Time and Space Traveler" still achieved three-day returns.

Also, "Time and Space Traveler" is a film with modern themes, and modern themes have always been a big player in the placement of advertisements. It is no exaggeration to say that "Time and Space Traveler" has already earned a lot of income from the placement of advertisements alone. All production costs were recovered in advance, and a huge profit was made.

This is a movie?It is a very productive cash cow!
After talking about the movie, let's talk about the TV series.

Since February 2th, apart from discussing "Time and Space Traveler", the rest of the streets and alleys of the country are basically discussing "You Who Came from the Star". This TV series is really popular.

How hot is it?
On the first day of the premiere, Dragon TV's average ratings soared to 3.1%. Before "Gong Suo Xin Yu" was so popular, the first broadcast ratings were only 2.75%. As a result, "My Love from the Star" directly broke the third.

This is not over yet.

"You Who Came from the Stars" is a four-star simulcast. In addition to Dragon TV's ratings directly breaking the third, Suzhou Satellite TV is not to be outdone, with a premiere rating of 2.6%. In addition, Zhejiang Satellite TV 2.4%, Beijing Satellite TV 2.1%, "From "You in the Star" directly raised the upper limit of the ratings of local satellite TV by one level.

In addition, "My Love from the Star" is also the first TV series in history with a Baidu Index of 400 million and the first TV series with a Baidu Index of 500 million.

Before having its own Baidu index, the highest peak value of the Baidu index for TV dramas in the past was actually around 300 million, and the TV dramas with a Baidu index of 300 million were all Huashang TV dramas without exception.

It can be said that there is not even a TV series that is not a Huashang series and has a Baidu index of more than 300 million.

If nothing else, it will have to wait until this summer for the first non-Hua Shang TV drama with a Baidu index of over 300 million, that is, "Love Apartment 3".

But at this stage, the dramas with a Baidu index exceeding 300 million are all Huashang TV series. As a result, the Baidu index of "You Who Came from the Star" hit 300 million on the first day of its premiere, 400 million on the second day, and 500 million on the third day. It even directly rushed to [-] million.

At least judging from the indicator of Baidu Index, the popularity of "My Love from the Star" has reached a very terrifying level.

What's more, the Douban score of the TV series is also amazing, reaching 8.8 points. There is no doubt that this is another high-quality TV series of Huashang series that sells well and is popular.

It can be said that the extraordinary popularity of "You Who Came from the Stars" even had an extremely significant impact on the entire industry.

Since 2010, in less than two years, the online copyright of domestic TV series has soared from hundreds of thousands for a single episode to 300 million for a single episode of "My Love from the Star"!
For a TV series with only 22 episodes, the online copyright alone sold for 6600 million yuan. Such a huge purchase cost has long been beyond the reach of major video sites.

Because the video website platform buys dramas at this price, no matter how popular the purchased dramas are, the platforms will probably lose money, but even if they know that they are losing money, the major platforms still want you to compete, because you don’t buy others to buy , In the end, other people's platforms will establish a monopoly advantage one step ahead of you.

In a word, the current stage is still in the staking stage of crazily burning money. Even if the major platforms know that they are losing money, they must grit their teeth and continue to throw money in.

Unless, even the high-priced dramas produced by Huashang have hit the street, which means that its contribution to the platform's user acquisition has become very small.

The TV series that completed this task in the original time and space is "The Secret History of Princess Taiping". Before this drama, there were more than one million episodes on the market. set.

Before the official premiere of "You Who Came from the Stars", almost all video website platforms were staring at its premiere data. At this time, if its premiere data was not ideal, the online copyright price of domestic TV dramas would immediately be slashed.

As a result, "You Who Came From The Stars" exploded in ratings.

Not only did the ratings break through three on the day of the premiere, but the Baidu index directly reached an unprecedented height of 500 million within three days.

Well, the price of online copyright is too high to bear?Believe it or not, Huashang Media's next drama is not as cheap as 300 million an episode?

What's more, when Huashang was negotiating prices with TV stations and video sites before, they made it clear that "You Who Came from the Star" is Huashang's most promising drama in the near future, so the asking price must be high. Don't say it, but it's impossible not to whisper in your heart.

"What's the matter? You said "You Who Came from the Star" is special and it is special, and you said it can explode if you say it can explode?"

Everyone has eyes. The quality of "My Love from the Star" is really good, and it looks like it has great potential, but whether a drama is popular or not, and to what extent it can be popular, is simply a metaphysics. Question, before the TV series is officially broadcast, who dares to say that he can see through its achievements?
As a result, Li Mu could see it through. Not only did he see it through, but he also said bluntly when he was negotiating the price that this drama would definitely explode!

The result was as expected.

Previously, iQiyi had spent a huge amount of money to win "The Secret History of Princess Taiping", so it was inevitable that the pressure on its shoulders would be heavier when it competed for "You Who Came from the Star", and finally raised the price to 300 million per episode on Tencent Video. When I chose to give up.At that time, Gong Yu, who loved Qiyi, secretly thanked himself for his sanity. At that time, he firmly believed that "My Love from the Star" with only 22 episodes could not be worth 6600 million. But now it seems that he was wrong, and he was wrong. Very outrageous.

With the popularity of "You Who Came from the Stars", the careers of the leading actors Wang Kai, Song Jia, female supporting role Li Chun, male supporting roles Zhang Ruoyun, Chen Xiao and others also ushered in a wave of amazing growth.

The time soon came to the end of February. Li Mu, Liu Yifei and some crew members set off for the United States. The purpose of this trip was of course to complete the filming of "The Hunger Games 2" and "The Fault in Our Stars". However, before the film officially started, Li Mu will first go to the Hollywood and Highland Center in Los Angeles, California to attend the 2th Academy Awards Presentation Ceremony.

"The Revenant" is the most popular award-winning work of this year's Oscars. As the director of the film, Li Mu naturally has to participate in the award-winning film in person.

This time Li Mu of course brought Liu Yifei with him.

The award ceremony started at 2012:2 on February 26, 17. The night before the award ceremony began, Li Mu was lying on the big bed in the hotel where he was staying, Liu Yifei lay on his chest, Li Mu hugged her Shoulder.

"Can I still win the prize this time?" Liu looked up at Li Mu's chin and asked.

Li Mudao: "It's hard to say, there may be one or two small prizes."

"What about awards like Best Picture and Best Director?" Liu asked again.

Li Mu shook his head lightly and said: "I don't have much hope. After all, the taste of the Oscars is the taste of a group of white old men. The average age of the judges is as high as 62 years old. And this time our biggest competitor, the movie "The Artist" is really good. It’s very cute, first of all, it’s a black and white silent film, and silent films will have a natural intimacy with these old men and judges, and it’s easy to produce a psychological feeling, “When my grandfather and I were fighting, you didn’t know that we were Where's the "self-satisfaction and intoxication mentality."

"In addition, the theme of this film and the emotions expressed are the lonely emotions of 'a man suddenly doesn't adapt to this era', and this will undoubtedly touch the hearts of those old men."

"Therefore, I estimate that the biggest winner of this year's Oscars is probably The Artist."

Liu Yifei changed into a more comfortable position, then hugged Li Mu and said, "I don't think your guess is right. I guess this time the Oscars for Best Picture, Best Director, and Best Actor are all yours."

Li Mu just smiled and didn't speak.

Liu Yifei raised his head and asked again: "How about we make a bet, if you don't get the three awards I just mentioned this time, you win, if you get it, I win."

Li Mu also became interested and asked, "It's okay to bet, but what are we betting on?"

At this time, Liu Yifei rolled his eyes and said, "Yes! If I win, then you will pay me - just 10 yuan. If you win..."

"So what if I win?" Li Mu asked with a smile.

Liu Yifei said with a pure face: "If you win, the big deal is whatever you want."

Li Mu rolled his eyes and asked with a smile, "Whatever you want?"

Liu Yifei hummed.

Li Mu said with a smirk: "Do as I do, including what posture do I use?"

Li Mu also scratched Liu Yifei's itch while talking, which made Liu Yifei giggle non-stop, and said while laughing: "It's up to you, and ask."

Li Mu was blindfolded, and said with a smile: "Then I want to advance tomorrow's reward now, okay?"

"no!"

The sound of two people laughing came from the bed.

……

In other words, why did Liu Yifei insist on making this bet tonight?In fact, it was because after listening to Li Mu's analysis of the situation of this year's Oscars, she also felt that Li Mu might not win the grand prize this year.

then what should we do?

Since Li Mu may have a small setback in her career tomorrow, she must make up for Li Mu in other ways.

In the past, Li Mu was always the happiest and the happiest when she agreed to some of his demands, so this time she simply let him make the demands.

Tomorrow, if Li Mu gets the three big prizes, of course it will be great. He won the big prize, and he won 10 yuan, which is perfect.

If tomorrow he fails to compete for the prize, isn't there still a "consolation prize" that he allows him to ask for?
In short, no matter whether he can get the three awards tomorrow, she wants the two of them to be happy.

Liu Yifei felt that her thoughts were a little naive, but in front of Li Mu, she was willing to live a little naive.

Then soon came the day of the official awards presentation the next day.

At the 84th Academy Awards, the film "The Revenant" directed by Li Mu won a total of three awards: Best Cinematography, Best Director, and Best Actor. However, "The Revenant" regrettably lost to "The Artist" directed by Thomas Longman.

Finally, at the moment when the grand prize was announced, besides the winner Thomas Longman, a considerable part of the cameras on the scene were aimed at Li Mu and Liu Yifei.

Capturing the reaction of the regretful loser is also the basic practice of the Oscars on-set photographer.

As a result, under the collective gaze of more than 4000 million viewers around the world who watched the live broadcast, Director Li Mu, who regretted missing out on this year's Oscar for Best Picture, was beaming with joy, and the international superstar Liu Yifei he narrated was His girlfriend was also smiling at the time, and her face was blushing for no reason.

The audience of more than 4000 million people, especially the Chinese audience among them, was confused by the expressions of Li Mu and his wife at that moment.

"What, isn't it very happy to miss the Oscar for Best Picture? Or is it that Li Mu is already very content with winning this year's Best Director, Best Actor, and Best Cinematography?"

What outsiders don't know is that of course it's worth being happy!
When the final grand prize was announced, Li Mu leaned into Liu Yifei's ear with a happy face and said, "I won, go back to wash Xiangxiang tonight and wait for me on the bed."

Liu Yifei was dissatisfied: "We bet three big prizes, now you have won two big prizes and lost one big prize, it seems that I should have won, right?"

Li Mudao: "It was agreed that you won three awards, but now "The Revenant" has only won two awards and one best cinematography. Of course, I won."

Liu Yifei approached Li Mu's ear and smiled and asked, "Look at you, you're so happy after losing the Oscar for Best Picture."

Li Mu also leaned into Liu Yifei's ear and said, "How can you promise me the Oscar for Best Picture? It's cool to let me make any request. If I really win the Best Picture award tonight, then I will be big." Disappointed."

Liu Yifei couldn't help but spat on Li Mu lightly.

As a result, when Li Mu missed the Best Picture Award at the 84th Academy Awards, he seemed to be very happy, which was clearly seen by more than 4000 million viewers around the world through the live broadcast.

(End of this chapter)