I am reborn as a fashionista

Chapter 103 Leading Thinking
Both Liu Dalong and Liu Lei figured out the benefits of the membership system. After they figured it out, they felt that Wei Tao's brain is really easy to use. How did he think of it.

Buying and selling, free trade, customers come here because you are attractive, or the freshness and taste of the goods are superior, or you have an absolute advantage in price. Now Wei Tao has added another attraction to this attraction.

No, it's one and a half.

For a normal family, firewood, rice, oil, salt, soy sauce, vinegar, tea, fruits and vegetables are all daily consumption, and no one can say no to buying, buy more when you earn, buy less when you earn, it is always necessary to buy.

100 yuan consumption points can be exchanged for two catties of eggs, and things worth four or five yuan are very good. This is attractive to many ordinary families. The quality is not inferior to others. Basically, customers will Come to 'Fresh Time' or 'Hongfu' to spend.What's more, the things here are genuine and of good quality, and they have all the advantages. Adding a little more will make them more attractive.

In addition, anyone can sign up for member name consumption to accumulate points, which is equivalent to using the mouth of customers to help promote our store.

In the past, genuine goods were good, and people asked, people who shop here will say, I bought them at Fresh Times, and they are good, you can also go and have a look.

Now don’t talk about taking advantage or not. I didn’t let my neighbors, colleagues, and ordinary friends suffer. I just introduced you to a fruit and vegetable supermarket. Member name, you can buy their member discount products.

As a member, you can also use new customers who don't know about 'Fresh Time' to spend and accumulate more points in order to exchange for things.

It is tantamount to 'forced' old customers to give a wave of publicity to the store invisibly.

Liu Dalong nodded: "Excellent, it shouldn't be a big problem. If we provide an advance payment for computers, they will accept it after seeing the benefits. As for the exchange of points for items, we are a family. Someone who spends less with you but exchanges gifts with you. It is bound to happen that you spend more in exchange for gifts from others, and as time goes by, the number of customers will increase and sales will increase, and they will understand."

Wei Tao: "Also, the unified store service this time is just the beginning. The two of us have paid for it. We need to provide a service concept, not whether you like to buy it or not. As we hire more and more employees, we must improve The service concept of employees, when we go to a store, if the person who receives you speaks like a spring breeze and gives people a good affinity, I am willing to go more. If it is a face of injustice, it is not good to have a sullen attitude. I am a consumer Or, even though small businesses and peddlers don’t talk about the concept of God, they should use this method to retain as many repeat customers as possible. This matter should also become a reward and punishment system, and those who are reluctant to pay should at least become a fine system..."

Liu Dalong understood it, and Liu Lei did the same. The father will tell his son about it afterwards.

After the two bosses communicated, the new model began to be implemented in 'Hongfu' and 'Fresh Time'. As everyone made money with the help of collective advantages, it became clear that the two bosses were not only integrating everyone, but also holding There are a lot of supply channels, and the freshly slaughtered pigs are placed tremblingly on the chopping board, which is a real rare person. Once the neighbors around you form the concept of repeat customers, if you come, you will basically be divided by everyone that day. The food is delicious, and the price is the same as outside. Of course, ordinary people know how to choose.

It is a bit expensive to buy a computer, but it is supported by the concept of advance payment. Liu Dalong even said that if the effect is not good, I will take the computer and you don't need to take the money.

The implementation of the membership system, if you don’t understand it, you can understand it after explaining it. It is nothing more than transforming the concept of small profits but quick turnover into a more active behavior of customers. It is no longer the merchants’ initiative to lower prices to attract customers. Go through this door.

Everyone accepts the concept of small profits but quick sales, and there is no obstacle to the membership system.Products such as fruits, vegetables, soy products, and meat have a strong freshness and timeliness. The retail price of an apple you buy for two yuan may be three yuan or even higher. Can earn more than [-]% of the result calculation method.

The profit of fruit is relatively large, but the loss before and after this will greatly reduce your real income.

After being pulled home, some bumps during transportation, as well as the quality degradation and even the rot of small individuals along the way out of the place of production, all need to be included in the cost.

If you run the cycle at home, the quality will definitely drop. If you don’t sell it in the end, you have to cut the price significantly. It’s easy to lose money and sell it. If you don’t lose money, you can’t sell it. It’s worthless in the end, and everything is rotten. Lose.

Fruit sellers, some earn money, and some earn less. I occasionally hear someone say that I withheld a batch of watermelons two days ago and lost money. Don’t think it’s a lie, it’s really possible.

What is sold is the money, and what cannot be sold is not even a piece of paper in the end.Therefore, being a small business hawker is a test of your eyesight and your own repeat customers. When you go to the fruit and vegetable supermarkets in Hongfu Fresh Time Fruit and Vegetable Supermarket, the test is the supply of goods. Now Wei Tao will test another advantage that similar fruit and vegetable supermarkets can stand out from the encirclement in a few years. , took it out in advance.

If it weren't for the current software system that can't support it, he would have wanted to take out the activity of recharging and giving money. That is the way to bind the real high-end thinking.

A restaurant, recharge [-] to [-], seems to give a lot, the customers take advantage of it, but in fact, some ordinary people always come out to the restaurant to eat.

It’s different after you recharge. The first meal cost more than 100. With the membership card, you always think about it. I still have more than 500 yuan in my card. Is there any treat or family members who want to come out to solve it in the future? Satisfy your hunger, of course come here.

Invisibly, the number of times you spend in this store will be greatly increased, and the guests who are invited for dinner are equivalent to invisibly promoting this restaurant.

It seems that you earn a lot less, but in fact, if the food in your restaurant is not particularly delicious, after spending more than 100 for the first time, the next time the family goes to eat, they may choose another place, even if you spend more than 100, Earned forty or fifty, and it was only a one-time income.

Five hundred for two hundred, less money, but a steady stream of water.

………………

"Fresh Time" on Anshun Street must be the first place to implement the new service system, including Zhou Xinglian, the mother and daughter of the Pang family, and the new employee Xiao Hai, all changed into employee uniforms and were told to serve with a smile. You are responsible for conveying the new model to the store owner, and your employees are bound by themselves.

Some people don’t intend to follow orders completely, and they don’t care. You bought the computer, there is a membership point system, we give away clothes for free, and you manage the service yourself. When you see with your own eyes that other people’s homes have improved their business because of good service. , I also know that these requests that seem to be orders are all for your sake.

The sky blue T-shirt is printed with the trademark words of Fresh Times. After wearing it, the feedback did not come. Wei Tao himself felt a lot more comfortable. When he entered the store, he would also change into a T-shirt. This way, when customers come, old customers are not counted. After a new customer comes in, it is clear at a glance who is the customer who is picking the goods and who is the employee who is sorting the goods.

With the source of goods in their hands, these franchise stores dare not not listen. The franchise stores behind are also because of the supply of goods and overall advantages. If they choose to become a member of 'Hongfu' and 'Fresh Time', they must be mentally prepared and have to obey to a certain extent. Orders to advance and retreat together, as long as it does not directly harm our personal interests, we must follow in the footsteps of the two leaders.

As soon as the membership point system was launched, the sales increased first, and the increase was obvious, and the feedback from all stores was the same.

Except for the newly opened ones, the customer base is not stable. Those old customers learned about this good thing. Obviously, today I only plan to buy some apples and pears, and buy some vegetables. I learned that 100 yuan will give you two catties of eggs. It happens that there are not many eggs at home. This time I spent 50, and I ran out of eggs, and I spent 50 again, and I got two catties of eggs for free.

Wei Tao didn't hide it, and revealed another layer to Liu Dalong.

The two sat at the entrance of a newly opened 'Hongfu' fruit and vegetable supermarket. The membership system also attracted some customers to this new store, and the brand effects of 'Hongfu' and 'Fresh Time' were indeed spread out.

Just a few days ago, the two of them personally dealt with the incident that a store sold a box of gift fruit to a customer that was damaged a lot. When the customer found the store, the boss didn't want to admit it. It wasn't a rogue, but he felt that the customer might be looking for trouble on purpose. My Stuff is fine.

Noisy, the customer rode a motorcycle, pulled the box of fruit, directly found another store, and asked if you were the boss, if so, call the boss, if not, who of you is responsible for hanging a sign, Get someone.

Liu Dalong didn't just wave his hand and I'll change it for you. Instead, he actually came forward to investigate and confirmed that it was a box of fruit that was crushed when he bought it. He didn't blame the store owner or the customer. He said that something happened to our franchise store. You It was right to find us, and the shop owner took half of the responsibility and replaced the customer with a new one.

I don’t care about the little money, what we need is to deal with this matter and show the brand integrity to the neighbors. If you buy our things, you don’t need to worry. The whole family ran away. With so many of us, can we all run away together?
It’s nonsense to talk about tens of thousands of trust, but you bought two hundred and three hundred things, and the money was left to you to go to work and so on. Naturally, someone will send the one you selected to your home. You don’t need it. Worry about the quality, don't worry about bag loss, don't worry about the money being taken.

Parents' house, old man's house, own house.

As soon as the membership point system came out, some people thought quickly. Three or four families use one member. Your family has daily consumption, and mine does too. I think 100 is more, and it will take me a few days. Then we use one member, three It takes 100 days to collect enough [-] points, and whoever is short of them can exchange them. We have taken full advantage of such a cheap price.

On Anshun Street, the membership system has been open for a week. Guan Jinyue helped to make a statistic. When the computer is brought over, the data does not need to be counted manually. The computer directly calculates the results. Overall sales were [-]% higher.

In private, she calculated that the net income was only less than [-]% higher.

"I'll do whatever it takes to make money, and it's only been a week."

(End of this chapter)