Rebirth 98, the rise started from ripping off Microsoft

Chapter 169 Brand Strategy
Accompanied by Zhao Tiezhu, Lu Yiming came to Qian Hongli's computer shop.

"Old Qian, I'm here, why don't you pour tea quickly?"

Lu Yiming is now Qian Hongli's biggest customer, and Lu Yiming and Qian Hongli have been friends for two generations, so he seems very familiar.

Qian Hongli, who was sitting on the cloth stool, looked up at Lu Yiming, and said weakly, "The thermos bottle and cup are on the table, pour it yourself."

Lu Yiming was not polite, he poured a glass of water for himself and Zhao Tiezhu, and asked, "What's wrong with you? Did your wife run away with someone? Are you listless?"

"Your wife just ran away with someone!"

Qian Hongli gave Lu Yiming a blank look, and then sighed and said, "It's not that bullshit financial crisis, my business has plummeted, and I haven't billed for several days. If this continues, I won't be able to afford food anymore."

These days, people in China who can afford computers have more or less spare money at home.

Generally, people with a little spare money will think about investing in stocks.

In fact, before the turn of the millennium, many home computers were bought back for stock trading.

Then, regarding the domestic stock market in recent days...

It can't be said that there are chicken feathers all over the place, it can only be said that there are sorrows everywhere.

The personal computer business is not easy to do, and Qian Hongli has no ability to sell his computer to the unit. After all, his surname is Qian and not Liu, so he can only sit here and sigh.

After hearing this, Lu Yiming smiled and said, "I thought I was doing something wrong, so it's just such a mess. How about it? Shall I show you the way?"

When Qian Hongli heard this, he regained his energy immediately, and immediately sat up straight and looked at Lu Yiming: "Tell me."

Lu Yiming shook his eyebrows: "Have you forgotten what I do?"

"Open an Internet cafe."

Lu Yiming nodded: "Yes. The current price of computers is still high, and not many ordinary families can afford them, so it is not easy for you to start a personal computer business."

Qian Hongli nodded slightly, expressing his approval of this statement.

Computers these days are high-tech products that are much more expensive than the traditional three major items. After many people buy them back, they will use them for several years, and the sales will naturally not increase.

"and then?"

Lu Yiming added: "I predict that in the next four to five years, the number of Internet cafes will explode, so if you want to make money, you have to seize this trend. Standing on the wind, pigs can fly."

Qian Hongli looked down at his big belly, which was not inferior to Zhu Bajie at all, with a depressed expression: "I feel like you are mirroring my fatness."

After complaining, Qian Hongli asked solemnly: "How is your Internet cafe business?"

Lu Yiming glanced at him jokingly: "What? You want to compete with me for business?"

Qian Hongli scratched the back of his head and said with a sneer, "It's making money, it's not shabby."

Lu Yiming didn't hide anything, and said bluntly: "Making money is making money, but basically it's just a gust of wind. Are you sure you want to enter the industry?"

Qian Hongli frowned slightly: "What? Listen to what you mean, won't this stuff last long?"

Lu Yiming laughed and said: "In this world, even countries have a cycle of prosperity and decline, let alone an industry? Internet cafes can make money now because our country is still very poor, and most people can't afford computers. When the economy develops in the future , everyone has spare money in their hands, whoever wants to use the Internet has to run outside?"

Qian Hongli thought about it for a while, and found that it was exactly what Lu Yiming said: "It seems to mean that. According to what you said, I can make a quick profit in this business for a few years. What a bright way. I am so young, Still want to fight."

Lu Yiming smiled and said, "If you have ambition, do you have any ideas now?"

Qian Hongli said with a serious face: "To tell you the truth, I have been really thinking about this issue very seriously recently."

Lu Yiming was a little surprised, and raised his eyebrows: "Oh? Let's hear it."

Qian Hongli immediately expressed his thoughts: "I have been thinking about it for the past few days. There are not [-] or [-] computers that come out of my shop. Although these computers are all assembled by myself I got up, but after the shot, I didn’t leave any mark of mine. To be honest, what’s the difference between me and the fried dough sticks on the street?”

"so?"

"Your words just now reminded me that when I come to this world, I should always leave something of my own. So I want to establish a computer brand of my own. Didn't you say that Internet cafes can still be good for a few years? I will take this opportunity to put my brand logo on all the computers that go out from me, what do you think?"

Copycats are rampant in China these days, and most local tyrant bosses only want to make money. People who understand brand value are rare.

In fact, Qian Hongli didn't know much about this thing. He just spent a long time outside, was well-informed, and he was also a little ambitious, so he finally figured out such a preliminary business idea.

However, just because Qian Hongli doesn't have any foresight and understanding doesn't mean that Lu Yiming doesn't.

"Actually, one of the things I came here to find you is this."

Lu Yiming expressed his thoughts.

"I need to open an Internet cafe to quickly enjoy the dividends of the past few years. And you, I don't need to tell you, you should have noticed that your business has too much uncertainty. Simply put, it is extremely risk-resistant. Low, if the market fluctuates a little, for example, when the financial crisis you mentioned comes, people can’t afford computers, and your business will die.”

Qian Hongli found that Lu Yiming's thinking was the same as his, and he seemed to be more diligent, so he slapped his thigh excitedly and said, "That's right."

Only then did Lu Yiming continue to speak: "So, you have to change your business thinking. Create your own computer brand, and then integrate the supply chain—that is, the purchase channel, use the huge purchase volume to keep costs down, and launch high-quality and low-cost products. Branded computers occupy the market. After a certain amount of development, we will carry out scientific research, reserve technology, follow the R&D route, and strive to have independent R&D and production capacity for hardware.”

"Young man, your goal is too ambitious."

Qian Hongli thought about it for so long, but only thought of establishing his own brand. As a result, Lu Yiming started independent research and development. Could it be possible to produce his own computer chips? .

Do you want to be the richest man in the world?
Lu Yiming smiled without saying a word.

What he has now is money, if he wants to do it by himself, there is absolutely no need to worry about funds.However, being able to use computers and being able to build computers are completely two concepts.

Knowing how to use computers is technology, and being able to build computers belongs to the category of manufacturing.

What is the most critical thing in manufacturing?
is the supply chain.

If you can't play with the supply chain, anyone will have to burp.

Big Blue IBM, such a Fortune [-] company in the world, stumbled in the supply chain and had to sell its personal computer brand.

Qian Hongli has been in the business of assembling computers for more than ten years. Among other things, he still has an advantage over Lu Yiming in terms of purchase channels and purchase costs.

Lu Yiming said with a smile: "It's good to aim high. It's better to aim at the sun and hit a wild goose, than to aim at a wild goose and hit a rock."

Qian Hongli applauded: "Well said! What you said made my blood boil. From what you can see, if I want to create my own brand, what should I do first?"

(End of this chapter)