Rebirth 98, the rise started from ripping off Microsoft

Chapter 300 Patriotic "thief"

Lu Yu is a pillar of Turkey Satellite TV. Her "Interview with Lu Yu" has a good reputation in the industry, and the ratings are also very high.

In this issue, she was invited to Xu Fuji, who has just entered the mainland market, to interview the four brothers of the Xu family and discover their entrepreneurial stories.

Early in the morning, large banners and inflatable arches were put up at the entrance of Xu Fuji's company. The four brothers of the Xu family led a group of key members of the company and looked forward to it at the entrance.

At exactly nine o'clock, Turkey Satellite TV's interview vehicle drove up from the end of Wangxin Road. When Xu Prase saw the vehicle, he led his people to the side of the road to wait.

Lu Yu was slender and petite, wearing an emerald green silk cheongsam, holding a microphone in his hand, and got off the interview car very gracefully.

"Welcome Ms. Lu to come to Xu Fuji to guide the work."

Xu Prase nodded and bowed, very enthusiastic.

Lu Yu was wearing high heels and standing beside Xu Prase. Although she was shorter than him, her expression and demeanor were superior, like a phoenix that looked down upon the chickens, exactly the same as the logo of the TV station she was in.

Facing the big boss Xu Prase, who is worth hundreds of millions, Lu Yu didn't change his face, and asked routinely: "Hello, Mr. Xu, today we are doing the program "Lu Yu has a date", and we are not disturbing your work, right?"

Xu Prase waved his hands quickly, and said in a humble tone, "Where is it, it is my honor to be interviewed by your station, and it is also Xu Fuji's honor."

Lu Yu raised his eyebrows, and the corners of his mouth were somewhat proud and self-confident: "Really?"

"Of course it's true. Come on, let me show you around the company first."

Lu Yu and his group followed Xu Prase to walk around the factory area, and Xu Prase also began to tell Lu Yu about the history of Xu Fuji.

As early as the 70s, the four brothers of the Xu family, Xu Prase, Xu Cheng, Xu Hang, and Xu Geng, used to sell candies and preserves on the streets of Taiwan Island.

At that time, they had no money to advertise, so they could only bring a rag when delivering the goods. After delivering the goods to the store, they took the initiative to wipe the counters and tidy up the shelves for the boss to sell the goods.

After coming and going, the local boss recognized the four brothers and Xuji food.

Having been sold on the island for 14 years, Xu Ji Food has gradually been hailed as a "golden brand" in the industry.

However, in the late 80s, the economic development of Taiwan Island was sluggish, coupled with rising raw material prices and labor costs, the profits of Hsu Kee Foods became lower and lower.

In [-], relying on policy support, the four brothers rented a piece of land under the Liuhua Tower in Guancheng to build a factory, engaged in candy OEM processing, and then exported the products to other countries, earning amazing profits from it. And therefore bigger and bigger.

Two years later, the four brothers registered the "Xu Fu Chi" trademark, intending to switch from export to domestic sales.

Starting from the trademark, Xu Fuji seems to be intentionally associated with the Spring Festival.

Taking advantage of the festive opening of the Spring Festival, Hsu Fu Ji launched New Year's candy, which is a celebration of happiness.

With New Year's candy, Hsu Fu Chi became an instant hit.

In 1, Hsu Fu Chi's sales exceeded [-] million yuan, and it finally became famous in the mainland and gained a firm foothold.

After listening to the entrepreneurial stories of the four Xu family brothers, Lu Yu couldn't help but praised: "You have developed in Taiwan Island for 14 years, and now you have responded to the call of the state to set up a factory in Guancheng to help Guancheng develop its economy and drive employment. Patriotic businessman."

Xu Prase smiled brightly, pretending to be humble and said: "I deserve the title of patriotic businessman. As a descendant of Yan and Huang, these are what I should do."

Lu Yu was obviously very interested in the story that Xu Xu said: "Mr. Xu is so humble. You came to the mainland to set up factories, which drove employment, developed the economy, increased taxes in Guancheng, and improved people's living standards. , These are real things. I believe everyone will support you, the more conscientious enterprises like Hsu Fu Chi, the better."

"They will all support us? That's not necessarily the case."

Xu Prase deliberately put on a helpless and lonely expression on his face at this moment, and in front of Lu Yu, he smiled wryly: "Although I am full of enthusiasm, I came to the inland to set up factories and support the development of the country's economy, but some people in the inland, But they regard us as a scourge, not only do not welcome our arrival, but also help foreign counterparts to bully us. To be honest, we feel quite chilled."

When Lu Yu heard this, an expression of righteous indignation appeared on his face, and he asked seriously: "How could it be? There are still such people in China? It's really hateful! Could it be that this has caused difficulties in your business?"

Having said all of this, Xu Prase stopped making rounds: "I did encounter a small problem. Commercial mergers and acquisitions are the only way for Xu Fuji to develop rapidly. We have recently taken a fancy to a domestic company. , I originally thought that we are all compatriots and should help each other, but the price we offered was obviously higher than that of foreign capital, but the other party finally chose to cooperate with foreign capital and let us return without success.”

Lu Yu suddenly looked surprised: "Really? I don't believe it! How could such a thing happen? The mainland and Baodao share the same origin. It stands to reason that when you come to the mainland to start a business, your counterparts in the mainland should It is right to lend a helping hand, after all, we are all committed to the revival of the country. What's more, the price you offer is even higher, so we should cooperate with you out of reason. Could it be that company worships foreigners?"

Xu Prase said excitedly: "It's more than that! At that time, in order to persuade this company to cooperate with us, my brother and I went to their company for an interview. Guess what happened?"

Lu Yu couldn't help being curious: "What happened?"

I saw Xu Prase's voice raised an octave: "We were scolded out! We are determined to cooperate with foreign countries to suppress our own industry! Do you think this is angry? They are worthy of the name Yanhuang Children and grandchildren? It's simply forgetting the ancestors!"

Hearing this, Lu Yu couldn't help being filled with righteous indignation and scolded: "I didn't expect that the 21st century will soon come, and this kind of unfair phenomenon will still happen in China. We must report it properly after we go back! A fair The role of the business environment in promoting economic development cannot be ignored. Mr. Xu, you can rest assured that our TV station will stand up for fairness, justice and openness, and speak out for patriotic companies like you. By the way, you have said so much, what you said Which company is it?"

Xu Prase said: "This company is called Shijinji, a candy company located in Baiyun City."

"Okay, after we go back, we will conduct in-depth exploration of this company and follow up the report. Then this issue of "A Date with Lu Yu" ends here. Thank you very much Mr. Xu for accepting our interview. Audience friends, next time we will goodbye."

At the end of the interview, Lu Yu handed over the microphone in his hand to the staff next to him, and signaled to shut down all the equipment, and then asked Xu Prase: "Mr. Xu, are you satisfied with this interview?"

Xu Prase laughed and came forward to shake hands: "Satisfied, I am so satisfied, it seems that it is a wise choice to invite you here. You have worked hard, so let's go to the main restaurant of Guancheng Roasted Goose, and I will treat you to dinner .The fees will also be settled with you at that time."

Seeing that he was about to get a huge reward, Lu Yu immediately felt happy.

"Boss Xu is too polite."

After eating and receiving the red envelopes, Lu Yu and others left contentedly.

A few days later, the talk show was launched, and related reports were also published in various financial and business newspapers and magazines, triggering heated discussions in the society.

Shijinji became famous for being caught off guard without warning.

No. [-] Middle School of Baiyun City.

After school at noon, Lu Yiming and Shi Qingxue were just about to go to the cafeteria for dinner, when Cao Jingwen came to Shi Qingxue with a magazine.

"Xiaoxue, something happened!"

The magazine published a report about Shi Jin Ji, and the content was even more explosive. It almost named Su Yun for being a foreigner, and would rather lose money than sell the company to foreigners instead of cooperating with compatriots.

In recent years, with the disappearance of many national brands acquired by foreign capital, the people of Xia Kingdom have gradually become vigilant and guarded against foreign capital forces, and even hostile.

State-owned brands such as Arctic Ocean, Huafeng instant noodles, and Panda washing powder have completely withdrawn from the market, and similar acquisitions are becoming more and more likely to touch the sensitive nerves of the public.

In particular, Turkey TV's special report on Shi Jin Ji has a strong tendency in itself, and it immediately portrays Su Yunjin as a villain.

Seeing the cynicism in the news, Shi Qingxue was so angry that she was about to explode: "How could they say that about my mother!"

Lu Yiming took the magazine with a solemn expression, and after reading the content of the report, his brows were furrowed.

Shi Qingxue was just fighting for Su Yunjin, but Lu Yiming saw more from this news.

"It seems that someone is going to do something behind the scenes, and it's troublesome now."

The war of public opinion itself is a means of commercial competition.

And the common people are the group of people who are most likely to be incited. If this matter is not handled properly, the reputation of Shijinji may be ruined by the wind. At that time, there will be a fart brand strategy.

Just as Lu Yiming was deep in thought, the phone in his pocket rang.He took out his mobile phone to check the number, and said to Shi Qingxue, "It's your mother calling."

He had just read the report, and he could guess the reason why Su Yun came to him.

Sure enough, as soon as the call was connected, Su Yunjin said to Lu Yiming on the phone: "Xiao Ming, something serious has happened. The deal between our Shi Jin Ji and Ferrero has been reported in the newspaper!"

Lu Yiming comforted Su Yunjin and said, "Auntie, I already know the news, so don't be impatient."

Su Yunjin took a deep breath and said, "Okay, I'll be at the gate of your school right now, come out with Xiaoxue, let's go back and discuss it."

"Ok."

After hanging up the phone, Lu Yiming said to Shi Qingxue, "Auntie told us to go back for dinner."

Cao Jingwen, who didn't know the situation, looked at the two of them suddenly changed.

"Aren't you two? It's progressing so fast? You and us have started? Go back to eat? Don't you already live together?"

Shi Qingxue took a look at her good friend: "What are you talking about? Lu Yiming must be talking about this report."

Lu Yiming also explained: "It's about the report. Auntie called just now to discuss with me the current problem that Shijinji is facing and how Shijinji should deal with it. Let's have a meal by the way."

Listening to Lu Yiming's explanation, Cao Jingwen patted her chest and let out a long sigh of relief: "It turned out to be like this, it scared me to death, I thought you guys are moving so fast and you are already living together, so I have to help you babysit in freshman year ?”

"What nonsense are you talking about? Are you asking for a beating?" Shi Qingxue reached out and slapped Cao Jingwen, and said, "Then let's go first."

"Bye-Bye."

Walking out of the school gate and getting into Su Yunjin's car, before Lu Yiming could speak, Su Yunjin picked up a stack of newspapers and magazines from the co-pilot and threw them to Lu Yiming, saying in a deep voice, "Look."

Lu Yiming took it over and found that these were all media reports on Shi Jin Ji.

Unsurprisingly, these reports are all fabricated based on Lu Yu's interview, digging deep into various negative news about Shi Jin Ji, including Shi Cai's transfer of property, and Lu Yiming buying Shi Jin Ji in order to pursue Shi Qingxue. There are all kinds of lace in mind shares and the like.

"Good guy, it's really complete." Lu Yiming flipped through it casually, and then couldn't help sighing: "This method of smearing black people is quite professional."

Su Yunjin said with a dark face: "What do you think? I suspect that Xu Fuji did it in all likelihood. After all, they may be the only ones who have punished us recently. Didn't they say that I would regret it? I guess This is their trick! How can you be so shameless as a human being, it is obviously a normal business transaction, how can you go online and talk about patriotism?"

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Su Yun snorted softly, "That's right!"

Afterwards, she lamented: "Now the news is flying all over the sky, what should we do?"

"Let's go back and talk."

Although on the surface, these are just a few reports, in the era when Lu Yiming lived, they can be said to be ghostwritten soft articles.But in today's era when the Internet is not yet developed and news dissemination is relatively simple, these reports are fatal to Shi Jin Ji.

A single channel for obtaining information will make the public maintain a confident attitude towards the information they obtain, especially media organizations such as TV stations and newspapers with great credibility.

The slow speed of information acquisition will lead to the word of mouth of information among the masses, prolonging the fermentation time.

The total amount of information obtained is small, and the rarity of the information is far beyond imagination, and the masses chew on it repeatedly, resulting in wider dissemination and deeper interpretation.

All these are life and death tests for Shijinji's future response.

Back at Shi Qingxue's house, Shi Caijiang and Su Yunwei were both there, and they had obviously noticed the relevant news reports.

"Lu Yiming, you're here."

Lu Yiming came in to say hello, and then said, "Auntie asked me to come here today to discuss the recent report related to Shijinji."

Shi Caijiang said disapprovingly: "I've read all the news. It's just a trivial matter. Is there any need to pay special attention to it? In business, there is no one who doesn't get scolded. It will be fine after a few days, and it won't If there is less meat, let them scold you."

Lu Yiming shook his head slightly, and said, "Uncle Shi, you can't say that. This matter seems trivial, but it is actually a matter of life and death for Shi Jin Ji."

As soon as Su Yunjin heard that it was a matter of life and death, Su Yunjin immediately fidgeted: "Lu Yiming, you are making a fuss over a molehill, are you alarmist? Someone scolded us in the newspaper, can you really scold Shijinji to bankruptcy?"

Lu Yiming looked at Su Yunwei who was sitting on the side, and asked, "Auntie, what do you think?"

(End of this chapter)