Rebirth 98, the rise started from ripping off Microsoft

Chapter 301

Su Yunwei listened to Lu Yiming calling her aunt so naturally and silkily, and naturally rolled her eyes. However, at the moment of major events, Su Yunwei did not care about these small problems with Lu Yiming, but said to Su Yunjin very seriously. "Sister, what Lu Yiming said is right. As the saying goes, gold cups and silver cups are not as good as the reputation of the common people. If Shi Jin Kee's reputation is ruined, then any products we launch will be boycotted. When the time comes, the company will struggle and go bankrupt." Closure is inevitable."

Seeing that one of them spoke more seriously than the other, Su Yunjin's expression changed: "No way?"

She has always felt that those who are clear will clear themselves, and the facts are not what Xu Fuji said at all. Even if Xu Fuji spreads rumors, it will inevitably "gossips stop with wise men", which is the essence of traditional culture.

It turned out to be good now, whether it was from Lu Yiming or Su Yunwei, each one was more serious than the other.

Su Yun sighed slightly: "In Wall Street, I have seen this kind of thing a lot. Many companies don't pay attention to it when they are slandered and slandered, and only think about crisis public relations when there are problems everywhere. Once it plummets, even crisis public relations can't restore the image, and the final outcome is bankruptcy. How do you say it? The embankment of a thousand miles is destroyed by an ant's nest."

Not to mention a "newcomer" in the business world like Su Yunjin, even Shi Caijiang, a "veteran" who has been in business for a long time, frowned greatly upon hearing this.

Because the term public relations crisis is still too unfamiliar to the current domestic.

After all, today's domestic business world is still in chaos, full of chaos, and there is no time to develop a sound business theory and management system.

The reckless heroes who stand out from the competition all rely on their daring to fight and find the right opportunity. To put it bluntly, it is opportunism.When they were in business, they did not have a complete theoretical system, let alone any ideological guidance, and they all relied on ignorance.

Therefore, many successful businessmen are often obsessed with Feng Shui, not because they are stupid, but because they don't know how they are successful, so they can only attribute it to "fate".

Now that something happened, Shi Caijiang even had his subconscious first thought in his mind, which was to find a master to calculate for himself, how to get through this calamity safely.

He has no idea what crisis public relations is.

Neither Shi Caijiang nor Su Yunjin knew about Wall Street.However, in the interior, a similar thing just happened right now.

Lu Yiming said: "Uncle, Auntie, let's not talk about the Wall Street matter for now, have you heard of the Sanzhu Group? In March this year, there was a case of the 'Changde Incident', and the Sanzhu Group lost the lawsuit at first instance."

Shi Caijiang felt quite sorry for this: "I have seen this case before, and I followed their progress later. In just three years from 80 to 30, the sales of the three plants increased from one to one. From the registered capital of 48 yuan at the end of 600 to the company's net assets of 15 billion yuan at the end of 80. The three plants are located in all major cities, provincial capital cities and most prefecture-level cities in the country. There are more than [-] subsidiaries registered in the city, [-] offices in counties, townships and towns, and [-] sales staff. The three companies that have risen rapidly have not only reached the peak of their own development, but also created a record in the history of the health care product industry. According to records, its annual sales of [-] billion are simply unmatched. However, it is only a blink of an eye when it declines.”

In June [-], a citizen named "Chen Boshun" bought ten bottles of three strains of oral liquid. After taking it, he caused a high-protein allergic reaction and died two months later.

In the second year, his son "Chen Ranzhi" sued Sanzhu Pharmaceutical, demanding a total of 300 million yuan in compensation for economic and mental losses.On March 31, 29, the local court ruled in the first instance that Sanzhu Group lost the lawsuit and ordered Sanzhu Pharmaceutical Group to pay 8000 yuan to the relatives of the deceased and confiscate Sanzhu's illegal income of 1000 million yuan.

After the first trial, many news media carried out extensive reports, and further conducted in-depth analysis and discussions on the three strains and their management mechanism. For a while, rumors spread everywhere.Distributors and consumers returned the products and made claims one after another, and the sales of the three oral liquids and their series of products were paralyzed.

In May [-], just one month after Sanzhu Group lost the lawsuit, news of the company filing for bankruptcy protection spread quickly.

Following Lu Yiming's eloquence, Su Yunjin felt more and more nervous.A company as big as Sanzhu can't bear the criticism from the public, wouldn't it be even more unbearable for a small company like Shijinji?

As soon as I took over Shijinji, Shijinji collapsed. What do people outside think?What do people from the Su family think?What does Rang Shi Cai think?
Shi Caijiang said: "Xiao Ming, although the example of Sanzhu is very illustrative, but the Sanzhu Group had an accident, it was because the Sanzhu oral liquid drank to death, our Shijinji products are all safe, but we didn't eat them. People have died."

Lu Yiming shook his head slightly, and said: "Although it is cruel to say so, the fact that no one died actually has nothing to do with the bankruptcy of the Sanzhu Group. The judgment of the second trial of the case is enough to prove that Sanzhu's products are actually fine. At most, it involves false propaganda. , to deceive consumers.”

Su Yunjin frowned deeply, and asked: "Then why did it become like that later?"

Lu Yiming sighed deeply: "What is involved here is actually the crisis management of the enterprise. When the case happened, the management of the three companies did not attach great importance to it, let alone deal with it in a timely manner, which eventually led to the ferment of public opinion and formed a situation that was unfavorable to the three companies. Situation. As the old saying goes, three people make a tiger. Your product is fine, but if the whole society scolds you, if your product cannot be sold, the company will go bankrupt. This has nothing to do with the quality of the product itself. It doesn't matter anymore."

Lu Yiming's ability to say such a truth in combination with current events really made Su Yunjin look at him with admiration again.She was filled with emotion in her heart. With such a unicorn in the Lu family, it might be a certainty that the Lu family will rise to become a wealthy business family.

Even Su Yunwei looked at Lu Yiming with admiration, and agreed: "There are countless cases like this in foreign countries. As Lu Yiming said, this matter is actually a matter of crisis management."

Lu Yiming said: "Right now, many companies in China don't pay attention to their own crisis management at all. When something happens, they either ignore it, or choose to cover it up. In the end, there is a storm of thunder, so that a wave of public opinion is formed, and it is too late to solve it. gone."

Su Yunjin asked anxiously: "Then what should we do now?"

According to Lu Yiming, a storm of public opinion about Shijinji has already formed, and it cannot be covered up or ignored, so what should we do?

Lu Yiming thought for a while and said: "I suggest that Shi Jin Ji immediately set up a public relations department and hire professionals to identify and analyze various survival crises that the company may encounter in the process of production and operation, and at the same time establish plans, early warnings, A complete set of crisis management systems such as handling and repairing can prevent such incidents from happening again."

Su Yunjin admired: "You still have a way, I'll do it right away."

Su Yun was slightly unhappy, and she knew about it, but in the end, she couldn't turn her head as fast as Lu Yiming, so Lu Yiming said it first.

She couldn't help raising the bar and said: "This must be done, but the public relations department must deal with such things that will happen in the future, but now that things have happened, it's too late to do it. So you just talk about it Look, how do we solve the problem of Xu Fuji's defamation of us?"

Su Yunjin came to her senses and said, "That's right, even if you start to set up a public relations department now, it's too late. Far water can't quench your thirst, can you?"

Lu Yiming looked at Su Yunwei, but found that Su Yunwei gave him a smile of "successful tricks", and he couldn't laugh or cry.

Although Su Yunwei was suspected of taking revenge on him, it is also true that what Su Yunwei said could not quench his near thirst.

Now that the storm of public opinion has risen, it is time to think about the establishment of a public relations department. When the preparations are completed, the day lily may be completely cold.

Lu Yiming said: "The current situation is that Xu Fuji and this reporter teamed up to set us up. They first set up a patriotic personality for themselves, and then said that we would not cooperate with them. The implication is that we are not patriotic. Although I often It is said that capital has no borders, and we businessmen should have a motherland. After all, our development prospects are closely related to the prosperity of our motherland. A poor and weak motherland cannot support our businessmen in the international community. The most important thing right now , that is, to make our own voice heard, and not just let Turkey Satellite TV unilaterally manipulate public opinion."

Su Yunjin has been impressed by Lu Yiming's knowledge and talent, and she herself has no good way to deal with the crisis in front of her, so she immediately took out the notepad she carried with her, sat upright and said, "Well, tell me, I remember come down."

Lu Yiming has always been thinking of a plan in his heart, and now the plan has matured, and he thinks this plan is very funny.

"Auntie, it's like this. Since they will find people, we will also find people. They make up stories and we make up stories, using magic to defeat magic. Find a media organization with certain authority, and then appear in the public as a weak person In the field of vision. You are a woman, and you are naturally a vulnerable group. Let’s create another story about a company that is on the verge of bankruptcy. How about the story?"

Su Yunwei was the first to clap her hands. Looking at Su Yunjin, she laughed and said, "I think this story is very good. I was moved when I heard it. Sister, I like you."

Su Yunjin never expected that Lu Yiming would actually come up with such a plan, and she couldn't laugh or cry: "Xiao Ming, is what you said true?"

Although the content seemed a bit too shameful, but thinking about it carefully, Su Yunjin felt that there was no better solution than this.

Only Shi Caijiang, with a constipated expression on his face and eyes wishing to sew Lu Yiming's mouth shut, if this story gets out, how can he still hang out in the circle?
Lu Yiming himself used Shi Caifu as a template, and after he finished speaking, he looked at Shi Caijiang. Seeing Shi Caijiang's unnatural expression at this time, he immediately felt that his prank had succeeded, and smiled at him with a half-smile General Shi Cai said, "Uncle Shi, what do you think of my proposal? You don't have any objections, do you?"

Shi Caijiang was extremely depressed, but he didn't know how to deal with crisis public relations, let alone what it means to do a full set of drama, and he didn't dare to come out and sing the opposite when Su Yunjin and Su Yunwei both agreed. He said angrily, "This is all for the future of the company, what can I say?"

He doesn't have any right to speak now, not to mention the "fact" that Shi Jin Kee's management is not good because of his coquettish operation. Although the candy business packaged and sold has nothing to do with him, it is Lu Yiming's efforts to facilitate it, but how do outsiders know this? ah?

Therefore, this scapegoat, he will be blamed for Shi Cai.

As a middle-aged man, for the sake of the family, after all, he has to bear everything alone, and Shi Caijiang can only choose to bear it silently.

Thinking that there is a solution and the matter is half over, Su Yunjin looked at Lu Yiming and said, "Since everyone has no objections, then follow Xiao Ming's plan. The matter has come to this point, and the public relations department will be established sooner or later. In my opinion, the position of the public relations department manager is for you to sit for a while. I will hand it over after I find a suitable candidate. "

After hearing this, Lu Yiming felt a bit pained: "Auntie, male public relations... I'm not suitable, right?"

At this time, on the southeast coast, the species of male public relations has no difference in meaning from that of later generations.

Even Shi Qingxue knew it.

Seeing the distorted expression on Lu Yiming's face, she couldn't help but say, "I think it's very suitable."

Lu Yiming's face darkened instantly, he was clearly here to come up with ideas, why did he end up as a male publicist?

However, now that Su Yunjin is devoted to the company, she obviously didn't realize that there was something wrong with the male public relations, but said sincerely: "Xiao Ming, with your talent, the current position of manager of the company's public relations department is no better than you." Appropriate."

Su Yunwei also said: "Ah, you see, I have just returned to China, and I am not very familiar with the domestic environment, so the details of some issues may not be perfect. You are very clear about the domestic situation. It is most appropriate for you to do it."

Shi Caijiang next to him saw that Lu Yiming's eyes were dim, and he looked hopeless, but he was secretly happy in his heart.

Alright, shoot yourself in the foot, who told you to come up with such a bad idea, you deserve it!

(End of this chapter)