Rebirth 98, the rise started from ripping off Microsoft

Chapter 584 Save TCL
After a little thought, Lu Yiming said with a smile: "Electric bicycles are new things. We mainly target young people. We should choose a name that is easy to understand and catchy."

After hearing this, Lu Ding immediately looked disgusted, and complained: "Your name is not domineering at all, and it's even a little bit playful."

Lu Yiming hurriedly explained: "Xiaolu electric, deer and Lu have the same pronunciation, and we register a design of Xiaolu as a trademark, so that it looks catchy and can make a deep impression on people. Moreover, in terms of design of our products, Also move closer to the style of cuteness and deer. Especially to attract young users who have just entered the social work and have a rigid demand for travel. Domineering is not worth mentioning in front of cuteness.”

Lu Ding immediately made a decision and said, "Okay, then do as you said."

The father and son were talking when they saw a person walking in.

"Boss Lu..."

When Shi Jinhua arrived at the door, he was slightly taken aback, seeing both Lu Yiming and Lu Ding looking at him, he quickly said: "What a coincidence, the richest man Lu is also there."

Lu Yiming asked curiously: "Why did you come to see my dad? Dad, do you have any new moves?"

Lu Ding said: "I applied for a piece of land before."

Shi Jinhua smiled and said: "The approval document has been issued, and the above approved it, but it is required to start construction within three months."

The official requirements are actually very normal. When you apply for the right to use state-owned land, the government approves it because it wants you to create GDP immediately. Of course, you will not be allowed to hold it in your hands for a price.It is said that what you buy is not what you sell. In this land of China, no matter how big a company is, it is impossible for you to count against the country.

Talking about Lu Ding, Shi Jinhua looked at Lu Yiming, with a resentful expression on his face, like a doormat who had been abandoned from beginning to end: "I said Lu's richest man, why don't you consider such a big project as a chip laboratory?" How about Baiyun City? This is your native hometown."

Tens of billions of investment, if this lands in Baiyun, not to mention the entire urban area, the entire upstream and downstream industries in Guangdong Province will be pulled up, how much benefit will it create?How much tax can you pay?

Lu Yiming said helplessly, "It's not my fault."

Chip research and development is an intelligence-intensive industry. Although in terms of the electronics industry, Guangdong Province has the strongest foundation and the best conditions, but compared with Beijing and Zhonghai, the higher education is still a little bit less interesting.

Therefore, for the layout of the chip industry, Lu Yiming could only choose between Beijing and Zhonghai, while Baiyun was out of the game ahead of time, and had no chance to participate in the competition at all.

Of course, such offending words cannot be said.

"Fuda Microelectronics Laboratory was originally located in Zhonghai. In order to catch up with the progress of research and development, it is difficult for me to move all the personnel and instruments to Baiyun."

Afterwards, Lu Yiming had an idea and said, "I'm discussing a new project with my dad. It is estimated that the annual output value can reach more than one billion yuan. Didn't this just happen to be approved? The project can be launched soon."

Although it is only one billion, which is ten times less than Lu Yiming's tens of billions invested in the semiconductor industry, to Shi Jinhua, this is still a surprise.He immediately asked a little excitedly: "Oh? It seems that I came here at the right time today. What kind of project is it?"

Lu Yiming said: "A battery company I invested in has made a breakthrough in technology and produced safe batteries that can be used repeatedly. My father and I are discussing to establish a new brand under the Optoelectronics Automobile to produce and sell electric bicycles and batteries. electric moped."

Shi Jinhua was immediately overjoyed. This kind of project can create a large number of jobs. Isn't this a reward for himself?

"Okay, we have a lot of preferential policies for this kind of enterprises. In this way, as long as the project can be successfully signed, I will fight for a three-year tax exemption for you. We will also be responsible for the three links and one leveling. The cost of land transfer is still old. According to the rules, it will be halved directly."

For Lu Yiming, Shi Jinhua was really good to his own father.This is the richest man in the country of Xia. Wherever he invests, he can directly drive the economic development of that place. He is completely the "financial father" of officials like them.So Shi Jinhua couldn't wait to report to his superiors, so he gave Lu Yiming a promise first, fearing that he would make Lu Yiming unhappy if he hesitated for a second, and let the project fly.

The two chatted a lot around this project. Seeing that Lu Yiming was so optimistic about the market prospect of electric bicycles, Shi Jinhua couldn't help but feel excited.

Afterwards, Shi Jinhua said again: "The richest man, Lu, there is one more thing, I would like to ask you for a favor."

Seeing Shi Jinhua's serious expression, Lu Yiming couldn't help muttering in his heart, and said, "You're being polite. If you have anything to say, please tell me first. If it's within my ability, I will consider it."

Although Deng Yu didn't say what he said, Shi Jinhua couldn't ask for more, so he could only sigh: "That's right, I want you to help me out and save Ace."

Ace Technology Group Co., Ltd. was established in 1982.Mainly engaged in research, development, production and sales of semiconductors, electronic products and communication equipment, new optoelectronics, liquid crystal display devices and other businesses.It is a global intelligent product manufacturing and Internet application service enterprise group.

At its strongest, the entire Ace Group had more than 8 employees, 23 R&D institutions, 21 manufacturing bases, sales agencies in more than 80 countries and regions, and business in more than 160 countries and regions around the world. It's pretty good in the country.

The predecessor of Ace was one of the first thirteen joint ventures in Xiaguo - TTK Home Appliances Co., Ltd., which was engaged in the production and manufacture of audio tapes, and later expanded to telephones, TVs, mobile phones, refrigerators, washing machines, air conditioners, and small appliances. , LCD panels and other fields.

Lu Yiming said calmly: "What's wrong with the trump card? I remember it was pretty awesome, isn't it?"

Hearing what Lu Yiming said, Shi Jinhua sighed heavily again, and said: "Ace's development in the past few years is still very good, and it even became one of the "economic pillars" of our Guangdong Province. Not only can it provide a large number of jobs, but also It can also boost the local economy and drive the rapid development of related industries. But this year's situation is a bit special..."

After Shi Jinhua's explanation, Lu Yiming knew that there was a problem with Ace's TV business.

In [-], Xiaguo's color TV industry suffered industry-wide losses.

Color TV industry giants such as Xiaokang and Rainbow are deeply involved in the vortex of vicious price wars in the industry.

Xiaokang, in particular, is very ruthless in every price war. It suddenly lowered the price of its 34-inch color TV to below 3000 yuan, which surprised the industry.

However, Xiaokang is actually unwilling to fight a price war, but Xiaokang has to fight.Because with the development of the industry, there are more and more companies producing color TVs, but the market has not expanded, so all color TV manufacturers are not allowed to enter the tragic battle royale mode.

For the vested market share, for the turnover of working capital and the inventory whose value has fallen more and more, it has to be sold.

And Caihong was deeply hurt by the price war, but it happened to be the initiator and cheerleader of the price war.

One of Ace's main products is the TV, so it was also involved in this turmoil, and it is difficult to be immune to it.

Shi Jinhua complained: "The officials also interviewed several major color TV manufacturers before, and they clearly said well at the meeting, but in retrospect, the whole industry has been turned into a dog's brain again, and it's messed up again."

Just a few weeks ago, the eight major brand companies such as Ace and Rainbow had just reached a consensus, saying that everyone should treat price wars rationally, establish a dialogue mechanism, and get rid of the entanglement of price wars.At present, the domestic color TV industry can only promote the development of the industry and make the cake bigger only by cooperating in competition and competing in cooperation.

But only a few days later, Caihong lowered the price of its rear-projection color TV to less than [-] yuan.

In the entire industry, everyone is fighting a price war with blood, almost making TVs cheap, and some places have even started selling TVs by the pound.

Under such continuous bloodletting, many companies began to feel a little overwhelmed, which naturally included the trump card.

In fact, Ace had approached many people before and thought of many ways, but unfortunately, it was of no use at all to solve the current predicament.

As for Lu Yiming, the most famous "business genius" in Xia Kingdom, Shi Jinhua asked for help with the mentality of giving it a try, to see if Lu Yiming could come up with a good idea to help Ace get out of the predicament.

After understanding Shi Jinhua's needs, Lu Yiming was a little embarrassed and said, "I've never set foot in the TV industry, so I'm afraid I can't help you much."

Lu Ding next to him also chimed in and said, "That's right. People in their own professional fields can't understand it. My son has never been exposed to these things. What can he do? Don't go to the doctor in a hurry. .”

Even though he said so, Shi Jinhua didn't give up. After all, it's not like Lu Yiming had never done cross-border things before.

In terms of professionalism, he himself is a computer student, and he went to speculate in stocks and made a lot of money, which has nothing to do with majoring.

Leaving aside, let’s just talk about it recently. He also pointed out that the new energy technology company has made a breakthrough in lithium battery technology, which is something that Nokia’s engineers can’t handle.

Isn't that cross-border enough?

Now why are you not involved in the TV industry?
Why does this sound like an excuse?

Shi Jinhua immediately said earnestly: "Mr. Lu, don't you have connections in the United States? Why don't you try foreign channels?"

After all, Ace’s predicament is caused by vicious competition with each other, regardless of the price of each other, so Shi Jinhua is interested in Lu Yiming’s network in the United States, and hopes that Lu Yiming can help Ace to open up overseas sales. , Exported to the other side of the ocean, isn't it a random killing?

In addition to this reason, the country's foreign exchange reserves are seriously insufficient now, and with the development of the economy, the demand for imports is very large, so if Trump can make a name for himself overseas, it will not only increase tax revenue, but also increase foreign exchange income, and even more Being able to play a leading role for domestic enterprises is simply killing three birds with one stone.

Although Lu Yiming has never set foot in the TV industry, he is very familiar with the matter of import and export.After all, USB flash drives have become popular all over the world, and production bases have been established in Asia, Europe, and America. Shi Jinhua thinks that Lu Yiming should be very proficient in the export and sales of consumer electronics products.

He hit the idea.

How could Lu Yiming not know about Shi Jinhua's idea?After all, in the 21s, Xia Guo became the largest "factory" in the world. The working people exchanged blood, sweat and sudden death for great economic prosperity. Scalp tingling.Lu Yiming was very familiar with this way.

Lu Yiming said helplessly: "My good fellow, so this is what you're thinking about? Who gave you this idea?"

Hearing Lu Yiming's tone, Shi Jinhua seemed to have no intention of helping, and immediately became anxious: "What? Is there something wrong here?"

Lu Yiming shook his head slightly, and said: "The problem is serious. The idea of ​​knocking on the door of the American TV market at a low price is not a problem, but the question is whether the United States is willing? Secretary Shi, you have heard of the "Anti-dumping Act" of the United States. "?"

The products of Mingyuan Technology, whether it is a USB flash drive or an MP4, are all technologically innovative technological products and new things, so they can be loved by young people in the United States and seize market share.

In addition, Lu Yiming paid the fare obediently, and he had a "protective umbrella" behind him, so naturally he didn't have to worry about anyone coming to make trouble.

But the situation of Ace is obviously different. The TV set was invented as early as [-], and has since entered thousands of households in Europe and America.

Many large companies in the United States, such as Motorola, General Motors and Raytheon, a military enterprise, have produced and sold televisions.

It can be said that this industry is already well-established in the United States. Domestic home appliances have to rely on low prices to enter, and American politicians are the first to refuse to agree to the bloody storm.

Shi Jinhua frowned and asked, "The Anti-dumping Act? Is there such a thing? I have never heard of it. What is it for?"

Lu Yiming thought for a while and said, "Let me explain to you this way. This bill states that if it is confirmed that the goods imported into the United States are dumped at low prices, especially predatory dumping, and it can be proved that such dumping has intentional damage to American industries, Preventing American industries from establishing or suppressing and monopolizing the intention of a certain commodity to operate in the United States will be considered a crime according to the law and criminal punishment measures will be implemented. The simple explanation is that if you sell the ace TV in the past, it is much cheaper than theirs , they will think that you are attacking their industry, it is an act of war, and they will fine you, and it will be a huge fine, and then you will be held responsible.”

Shi Jinhua was completely dumbfounded. After all, he really didn't know much about export trade. In his opinion, Ace's TVs were of good quality and cheap, so they would definitely sell well in the United States.

But in fact, it is not the case at all!
Lu Yiming said: "That's the thing. I can use my channels to help you buy things, but I don't care if I can get the money in the end."

Shi Jinhua was very depressed: "If you sell something, you can't get any money? If you sell it cheap, you will be fined, but if you sell it expensive, no one will buy it. Isn't this clearly bullying people? What about the promised free market? The promised invisible hand What about Lu's richest man, besides this, is there no other way?"

Lu Yiming thought for a while, and then said meaningfully: "I have a solution, it depends on whether the trump card dares to use it."

Huizhou, the headquarters of Ace.

Because of the price war, Li Dongsheng was so worried that his hair was turning gray recently.

Cut the price, that is operating at a loss.

If you don't lower the price, the product will not be sold, and the inventory will be backlogged, and you will still lose money.

At this moment, Ace is really caught in a dilemma, and he will never return to his former glory.

Just as he was frowning, Shi Jinhua pushed open the door of his office.

"Cough cough cough...Old Li, did you just catch fire in here? Such a big smoke?"

Seeing Shi Jinhua suddenly rebelling, Li Dongsheng was overjoyed. He quickly put out the cigarette in his hand, opened the window and the electric fan, and said with a smile on his face: "Secretary Shi was joking, I was upset in my heart, and I just smoked a few cigarettes. Secretary Shi, I What happened to the matter I asked you before? Is there any news? Our trump card is a big taxpayer, and the government can't just ignore it."

To put it bluntly, I want more bank loans and more preferential policies to make up for the losses caused by the price war.

Regarding things like bank loans and preferential policies, Shi Jinhua couldn't make the decision.Li Dongsheng actually mentioned this matter more than once, but Shi Jinhua didn't take it up, it's just that Li Dongsheng never gave up.

But today, Shi Jinhua smiled and said, "Ace is saved."

Hearing what Shi Jinhua said, Li Dongsheng also heaved a sigh of relief, and asked, "Is the loan we applied for before going to be approved?"

The current trump card is the lack of money and cannot afford consumption. If the loan applied for before can be approved, the trump card will have the confidence to continue to fight price wars with other peers until others can't afford it.

Shi Jinhua shook his head slightly, and said: "No, don't think about money. After all, it's not a long-term solution. If you borrow money from others, you will no longer be working with creditors? As the saying goes, it's better to give someone a fish If the trump card wants to get out of the predicament, it is useless to rely solely on official blood transfusions, and in the end you have to rely on self-help."

When Li Dongsheng heard this, he was so angry that he scolded his mother.

If you don't want to pay, you won't pay, and you say it so fresh and refined!
"Secretary Shi, then tell me, how should our ace save ourselves?"

(End of this chapter)