Rebirth 98, the rise started from ripping off Microsoft

Chapter 591 Join if you can't beat it

The white goods industry collectively exploded its production capacity at the end of the 21th century and the beginning of the [-]st century. The three major items changed from sewing machines, bicycles, and radios to televisions, washing machines, and refrigerators.The ticket purchase system was just abolished seven years ago, and now many light industrial products have already experienced overcapacity.

A mountain of products was piled up, which soon led to the start of a price war between industries. After all, everyone's technology and cost are similar. If you want to grab the market, you can only make a fuss about the price.

In order to occupy a higher market share, everyone is going crazy inwards with all their strength. What breaks the bottom line of the industry, what price is a butcher, you sing and I come on stage.

However, just when everyone was struggling to understand, someone suddenly discovered that a company was silent.

Although the price war is the first choice of Caihong, the trump card is also the main force participating in the war, and the price is active every day. The desperate posture is not lost to Caihong at all.

As a result, in the past few days, the trump card has actually stopped!
Not only are we no longer engaging in advertising, but even the previous preferential prices are gone!
Many people thought that the trump card was going to go bankrupt because it couldn't resist, so they broke the cans and smashed them. When they went to the store, they found that the counters were all in good condition.Those with good intentions even went to visit their factories and found that not only were the factories operating normally, but some employees even complained about working overtime.

As soon as this matter came out, it immediately aroused everyone's curiosity.

The price war is over, and the production capacity is being exploded. When did this trump card become so powerful?

Sales soared?
This is unscientific, even the price cuts and promotions are no match for the opponents, but now they sell at the original price but sell better?
The first to notice that something was wrong with the trump card was the Konka Group in Pengcheng.

The boss, Chen Weirong, called Li Dongsheng with just one phone call. Relying on his status as an old college classmate, he said directly, "Old Li, what's the matter with you recently? You're so low-key, unlike your previous style, you must be cowardly." ?”

Both of them are graduates of the Radio Department of South China University of Technology, and they are still in the same class. Together with Huang Hongsheng from Skyworth Group, the three are collectively known as the "Three Musketeers of South China University of Technology".

It is a good story that three founding veterans of domestic color TV companies are actually classmates.

However, in the face of his old classmates, Li Dongsheng still kept his mouth shut, trying to confuse the matter slowly: "There is no way to fight the price war like this. You guys, Konka and the Caihong family have great fortunes. Our trump cards can't be compared, so let's not compare."

Chen Weirong frowned, he didn't believe that Li Dongsheng was really cowardly, but for a while, he couldn't get the words out of his old classmate, so he had no choice but to give up, chatted a few words and hung up the phone.

Li Dongsheng wanted to keep it a secret, so that Ace could eat alone all the time, but paper couldn't contain the fire after all.

After all, the export of [-] TV sets is worth more than [-] million yuan. How can such a large foreign trade list be hidden from the pervasive media people?
Soon a reporter got the news from the customs, and then reported the matter with a flick of a pen. They praised Trump, thinking that this was to win glory for the country and successfully opened up overseas markets for domestic TV sets.

Li Dongsheng couldn't laugh or cry when he saw the news. Although the newspapers were full of praises for him, he is the boss of a big company and there is no shortage of flatterers around him.In addition, this matter itself cannot be disclosed to the outside world, and he only wants to make a fortune in silence, wishing that no one would know about this matter.

As a result, now, when the news comes out, everyone knows it, and they can't hide it.

"These reporters are really troublesome. Hey, I don't know how long this unique business can last?"

Thinking that he had just had a good time, and that he might have to fight price wars with others like before, Li Dongsheng felt 1 upset in his heart.

Two days after the report came out, Konka's Chen Weirong approached Skyworth Group's Huang Hongsheng, and the two went directly to Huizhou Xingshi to question the crime.

Chen Weirong approached Li Dongsheng angrily: "Well, you Li Dongsheng, even my old classmate is hiding it from you, it's too disrespectful!"

Huang Hongsheng had just rushed back from Xiangjiang, and he also complained: "Old Li, you are not mean enough, why are you guarding us like thieves?"

Facing the menacing two men, Li Dongsheng knew in his heart that this matter must not be hidden from them.With the energy of the two of them, the truth can be found out after a little investigation.When the time comes to publicize it outside, it might not be able to close the scene.

After thinking about it, Li Dongsheng said, "Hey, it's a long story. I wanted to make some money safely, but I didn't expect to be targeted so soon. I can tell you what's going on, but this This matter is too big for you to grasp, it is best not to say it outside."

Hearing that Li Dongsheng was willing to confess, Huang Hongsheng immediately showed a smile: "Don't worry about this, as long as you tell us, then we will make money with you, and we will never steal your business. Is that okay?"

Chen Weirong also made a promise: "We are not three-year-olds anymore, and we can't tell the priority of things? We are here for money, and we have no other intentions. As long as you can bring us, we can contribute to disseminate those news. Press down."

Chen Weirong's last condition moved Li Dongsheng, and he said: "Okay, this is what you said. I asked the richest man in Lu for help, and sold the TV to the United States through some channels in Mexico. The selling price is three or four One hundred dollars a piece, calculated to be a little bit more expensive than the domestic retail price.”

"I lost..."

"real or fake?"

Although what Li Dongsheng said was somewhat ambiguous, but Chen Weirong and Huang Hongsheng have been struggling in the arena for so many years, can they still not understand?
However, what shocked the two of them was not only that Li Dongsheng had gone through such a bold channel, but also the frightening price!
You must know that the current factory shipment price is only about 40.00% of the terminal retail price, that is, more than half of the price increase occurs in the middleman link.Fortunately, not only are there no middlemen to make the difference, but the shipping price is higher than the domestic retail price. What is the concept?
If you round up and sell one TV, you can earn the money of several TVs, and you will get foreign exchange!
It's safe to say that Qin Shihuang touched the wire, and he was numb.

Li Dongsheng said with a helpless expression: "Things have come to this point, can I still lie to you?"

Huang Hongsheng noticed that Li Dongsheng mentioned Lu Yiming, so he couldn't help asking: "You said just now that the richest man Lu helped set up this channel?"

Speaking of Lu Yiming, Li Dongsheng was deeply moved: "Yes, the richest man Lu said that we are all entrepreneurs in Xiaguo. It is meaningless to compete in the country by ourselves. There is no future in grabbing the market by relying on low prices. If you want to grab it, go to Europe and the United States. Markets in developed countries, earn money back to improve the country’s manufacturing level.”

Hearing what Li Dongsheng said, Huang Hongsheng exclaimed: "This is the pattern of Lu's richest man. If you want to revitalize the manufacturing industry, you must first get rid of the label of low-cost OEM and hold profits tightly in your own hands. I have the capital and motivation to upgrade the industry. Needless to say, I will go to the richest man Lu for help!"

He got up to leave, Chen Weirong hurriedly followed: "Take me with you."

Li Dongsheng quickly said: "You two, don't forget what you promised me. It's not good for us to spread it out, and it might cause diplomatic disputes."

Chen Weirong made a promise and said: "Don't worry, tomorrow night at the most, I guarantee that no one in the market will discuss this again."

It was the end of the year, and anyway, there were only a few days left for classes, so Lu Yiming simply didn't go to school, but took Li Yiwen and the two of them to various companies to make accounts.

After answering a phone call, Lu Yiming felt that his whole body was not well.

Seeing Lu Yiming's depressed face after answering the phone, Li Yiwen asked, "What's wrong? What happened?"

Lu Yiming complained: "Chen Weirong from Konka and Huang Hongsheng from Skyworth called me together and asked for my help."

Li Yiwen asked casually: "Do you still have friendship with them?"

Lu Yiming curled his lips and said, "I have a fart friendship, I haven't even met them before."

Li Yiwen asked: "Then why did they come to you for help?"

Thinking of the recent hot sales of Ace TVs in the United States, Li Yiwen suddenly came to his senses and asked, "Should everyone come to you to help sell the products to North America?"

Lu Yiming sighed and said, "Yeah, I don't know if this matter was exposed by some wicked thing, and now Konka and Skyworth are relying on me."

Li Yiwen gloated and said, "You deserve it, who told you to come up with such a bad idea."

Afterwards, he asked seriously: "Are you going to help me? I always think it will be troublesome."

Lu Yiming sighed and said: "It's just a small effort, but it is also good for the development of our country's manufacturing industry. If you can, help."

In this kind of thing, helping others is helping oneself. After all, promoting the development of the domestic electronics industry is also good for the future of several technology companies under the name of Lu Yiming.

For example, the monitors of keyed computers, the screens of future smartphones, etc., can support domestic manufacturers and allow them to earn money for research and development, which is to help upgrade the industrial chain.

Li Yiwen said with some sarcasm: "Aren't these bosses in the color TV industry really awesome in the past? Wherever they go, they are always shouting and hugging, and they often make the headlines of newspapers and media. It's really brilliant. Why are they one by one now? They all came to beg you in a low voice?"

Lu Yiming smiled and said, "Do you know how much loss our entire color TV industry in Xiaguo has incurred due to the price war this year?"

Li Yiwen snorted and said, "Cut, I'm not a color TV professional, how would I know?"

Lu Yiming stretched out his index finger with his left hand and the palm of his right hand, and said an astronomical figure that almost scared Li Yiwen to death: "150 billion."

"I'm going, so much?"

Li Yiwen was so shocked that he couldn't speak for a long time. This is 150 billion, and it's just a direct economic loss, not including other collateral losses.

Competition among major companies has led to a large surplus of color TV products on the market. It can be said that no company is the winner in this fierce price war.

Even Konka, which relies on price wars to seize the largest market share, is no exception.

Don't look at Konka's ability to be at the top of the domestic color TV sales list for five consecutive years from [-] to [-].

But that is the superficial beauty. In fact, Konka has been losing money year after year, so that it has to sell land to pay off debts. Slowly, it has become worse and worse, so that it has disappeared from the market, and there is no longer any product that can attract attention. .

Lu Yiming was also quite emotional at this time, and directly made an assertion to the two leading companies in the color TV industry: "The domestic home appliance companies, Konka and Caihong, are basically finished, but in the second echelon, Skyworth and Ace isn't too bad."

Li Yiwen was even more puzzled, and immediately retorted: "Isn't that right? Konka and Caihong are now busy competing for the position of the leader in the color TV industry. This is a well-established leading company in the industry. Why do you think they can't do it? Not to mention Trump That’s all, you’re actually optimistic about Skyworth?”

This doubt is not unreasonable. At this time, Skyworth Group is deeply involved in the dispute between the founder and professional managers. Lu Qianghua, who is in charge of sales, leads the team to leave collectively, which makes the entire Skyworth Group become precarious, and even many people are not optimistic about it. the future of this company.

To use a more vivid metaphor, the situation Skyworth is facing at this time is like the moment Liu Bei took Jingzhou, Zhuge Liang took Guan Yu and Zhang Fei to quit. Who can stand it?
You must know that Lu Qianghua is not an ordinary person. He can be said to be the biggest contributor to Skyworth Group's success today.

The "Lu's model" created by Lu Qianghua in the home appliance company, that is, the shareholder customer marketing model, is a top expert who has really played marketing to the extreme.

It turned out that there was such a person, who was run away by the boss Huang Hongsheng, and the two even went to court.

Now many colleagues in the color TV industry are waiting to see Skyworth's jokes, thinking that without Lu Qianghua, the bankruptcy of the entire company is only a matter of time.

"Cousin, do you have a high opinion of Huang Hongsheng?"

After hearing this, Lu Yiming shook his head decisively: "That's not true, his ability to do business is barely even a passing grade."

Li Yiwen was puzzled: "Then you are still optimistic about Skyworth?"

Lu Yiming smiled and said: "Although Huang Hongsheng is not good at business, he has a good vision and led Skyworth on the right path."

"What right path?"

Li Yiwen has also heard about Huang Hongsheng's entrepreneurial experience. Although Skyworth is now considered a big business, in fact, in the first few years, under Huang Hongsheng's management, Skyworth was heavily in debt and was on the verge of bankruptcy three times. It can be seen that his operation level is really not good.

Lu Yiming explained: "Huang Hongsheng may not be capable enough, but he is indomitable and would rather die than surrender. This quality is commendable. What's more, as an entrepreneur, ability is not the first priority. The key is to walk the right path."

"In the most difficult time for Skyworth, Huang Hongsheng still did not give up on technology research and development, and even spent a lot of money to poach the technical backbone of the development department of Xunke Color TV at that time, and sold 15.00% of the company's shares to bring them into the company, so that the company gained a strong Nine months later, Skyworth developed an internationally leading third-generation color TV, won the first large order of [-] units at the Electronica Show in Germany, and conquered the European market by virtue of technology. He managed to get out of the abyss."

Thinking of Lu Yiming often talking about "technical route", Li Yiwen suddenly realized: "So this is why you are more optimistic about Skyworth?"

Lu Yiming nodded of course and said: "Yes, Lu Qianghua's marketing ability may help Skyworth embark on the fast track of development, but the foundation of Skyworth's success lies in technology research and development. Therefore, Lu Qianghua's departure may have a certain impact on Skyworth, but as long as Skyworth does not give up its advantages in technology research and development, and there is still a lot to do in the future."

Later, he said regretfully: "On the contrary, the performance of Konka and Caihong is too poor. What's the use of becoming a leading company in the industry by fighting price wars? Selling one loses one, resulting in a loss in technology research and development. The investment is getting lower and lower, and it is destined to be eliminated by the market in the future.”

After listening to Lu Yiming's analysis, Li Yiwen felt that it made sense. After all, the color TV industry is no different than others. It is a technology-intensive industry, and there is no future for price wars.

Just like domestic mobile phones in the future, will anyone become the industry leader by fighting price wars?

A high-tech enterprise has to look like a high-tech enterprise. If you play with fancy marketing methods all day long, even if you can win for a while, it is doomed to fail in the long run.

Various thoughts swirled in his mind, and Li Yiwen suddenly remembered something, and laughed loudly: "Then according to what you said, Skyworth's stock price has plummeted now, can we start to buy it?"

Lu Yiming smiled in astonishment, and then teased: "Cousin, as expected, this is your old profession. Not bad, I think it's okay to eat."

Xiangjiang, the headquarters of Skyworth Group.

Huang Hongsheng's face was full of clouds. At this time, the Skyworth Group was in a precarious state. If he failed, he might have to experience bankruptcy again.

Lu Qianghua's departure was a fatal blow to the company.

You know, the original Skyworth was just a second-rate company in the color TV industry. It was Lu Qianghua who relied on his strong sales ability to forcibly increase Skyworth's annual turnover from 43 million to [-] billion, which is more than six times!
The two people who used to be in harmony with each other are now in the same situation. Lu Qianghua was angry and took 150 Skyworth sales backbones to quit, causing the company's sales system to collapse directly.

And it’s so hard to die, now is the critical moment when the color TV price war is in full swing. Under the double blow, not to mention that outsiders are not optimistic about Skyworth, even the employees inside the company are worried, not knowing that they can still get their salary. several months.

Huang Hongsheng, who was worried about this, couldn't help regretting that he shouldn't attack Lu Qianghua unprepared.

Just when he was frowning, his subordinates rushed to report and said: "Mr. Huang, there are people in the market who bought Skyworth's stock with a lot of money."

When Huang Hongsheng heard it, he was not at all happy, but rather panicked.

Could it be that Lu Qianghua got a sum of money and wanted to attack Skyworth?
"Hurry up, let someone investigate the source of funds! Could it be that someone wants to acquire Skyworth?"

At this time point, Huang Hong had no choice but to become suspicious of the big money.

If Lu Qianghua did this, let alone buying Skyworth, even if he just returned to the board of directors, it would be enough to make Huang Hongsheng the laughing stock of the entire color TV industry.

(End of this chapter)