China Entertainment: Gao Yanei wants to be the best actor

The book continues from the above:

The listing of Bizhan means a lot to Gao Fei, but it doesn't mean much to netizens.

After all, no matter how much money Gao Fei makes, he won't share any of it with them.

Therefore, netizens responded to this news with a sigh of relief.

As for colleagues in the film and television industry, their mentality is now calm.

Maybe in the past, everyone was a little reluctant and jealous, but now they are just envious.

There's no way, it's really not the same level anymore.

After all, the market value of any listed company owned by Gao Fei is greater than theirs, so how can this compare?

But regarding this situation, Gao Fei was not happy but worried.

You must know that the saying "Be born in sorrow, die in happiness" is not a chicken soup article, but a documentary article.

Therefore, when colleagues in the industry stopped causing trouble, the employees of the Zhouyi Department also began to slack off.

It seems as if everyone is already very successful and there is no room for advancement.

Even quite a few managers have this idea.

This made Gao Fei worried.

So after some contemplation, Gao Fei called together the executives of all the companies under the Zhouyi Group for the first time and held a closed-door meeting at the Xiong'an Racecourse.

The core point is: let everyone adjust their own positioning and the company's positioning in a timely manner.

And this is what Gao Fei wants to do, which is to find a new opponent for the Zhouyi Department.

Because there are opponents, there will be a sense of urgency to compete.

However, Gao Fei's dose of medicine seemed a bit strong!

After a three-day closed-door meeting, a group of senior executives from the Zhouyi Department seemed a little too excited.

When they arrived, everyone was still peaceful, like a big orange cat taking a walk.

As a result, when they left, almost all of them had green eyes, like greedy hungry wolves.

……

"What exactly did you say to them?"

After everyone left, Liu Yifei, who was riding by on horseback, was sweating profusely, but she still couldn't help but ask.

Hearing this, Gao Fei suddenly looked a little embarrassed.

"Nothing...just gave them a goal!"

"What target?"

"...Kill LeTV, step on the penguin, fuck to a thousand degrees, and sweep Ahri."

Liu Yifei: (⊙o⊙)…

For a moment, Liu Yifei didn't know what to say, so she could only ride away quickly.

Because she was afraid that if she left late, she would be infected by Gao Fei's mental illness.

After all, human-to-human transmission is now happening, so we have to hide!
Gao Fei didn't know what to say about this.

He knew that some people would say that he was wishful thinking.

But after thinking about it, Gao Fei felt that it was better to make the mistake.

It is better to get involved than to take advantage of the situation. It is also a good thing for the company that employees have strong enterprising spirit.

Then, as expected.

……

Not long after the closed-door meeting, Bizhan quickly came up with a new plan.

That is, this year, a New Year's Eve party will be held in the name of the Bizhan platform, and it will become a regular practice.

Speaking of which, this was inspired by Goofy Climb!
Shang Na came up with this idea precisely because her performance at the Yi Annual Meeting last year was well received online and was rated higher than the Spring Festival Gala by netizens.

In her opinion, according to the trend of the Spring Festival Gala, it must be worse than the previous year.

As a result, there will inevitably be a huge market gap on New Year's Eve.

Because the Spring Festival Gala on satellite TV is generally required to be broadcast in advance, many viewers have no choice but to watch the Spring Festival Gala on this day.

But local satellite TV has this restriction, but video website platforms do not.

As a result, the future of Bizhan New Year’s Eve Party is promising.

As long as the Yangshi Spring Festival Gala maintains its stable performance as always, Bizhan's New Year's Eve party will definitely have a head start.

Although Shang Na's words were a bit straightforward, they were not rough.

After thinking for a moment, Gao Fei agreed to Shang Na's plan, allowing her to borrow the resources of the entire group.

Anyway, if Bizhan is not seconded, there will be other satellite TV platforms to invite artists from Zhouyi.

However, not long after the plan for the "Bizhan Spring Festival Gala" was approved, Han Li released a big satellite.

……

The next day, in the conference room of Zhouyi Building.

I saw Han Li standing in front of the big screen with great enthusiasm and explaining her plan.

"After the broadcast of "Three Lives, Three Worlds, Ten Miles of Peach Blossom" last year, Bai Qian's plain white gauze fairy costume was auctioned on the platform for a sky-high price of 30 yuan. After 23 bids, Yehua costume finally sold for 22 yuan. Priced to sell.”

"Of course, that's not the point."

"The most interesting thing is that many netizens said that they don't care if the costume is worn by an actor, they just want to buy the same style of clothing."

Having said this, Han Li released another statistical data through the remote control.

"The Hanfu movement was proposed by Mr. Qian Xuantong, the earliest advocate of the New Culture Movement. After entering the new century, starting in 02, the social trend of thought about Hanfu in society has also continued to expand."

"As early as 2006, the country's first brand Hanfu physical store "Return to the Han and Tang Dynasties" was established. The physical store is located in Jinma Lane, Wenshufang, Chengdu, and mainly sells various styles of Hanfu."

"According to surveys, the current number of Hanfu enthusiasts in China is about 850.7 million, and the market sales volume has reached about 95.4 billion yuan, and it is still growing rapidly at an annual rate of 15.4%."

“Although this market is not very large, it has great potential!”

Hearing this, Gao Fei frowned and said:

"So...are you going to transform Shijiang.com into a Hanfu wholesale market?"

From Gao Fei's perspective, it is not difficult to see that Han Li's plan is based on Time Network.

But this time he guessed wrong.

Of course, I can't say that I guessed wrong, I can only say that I guessed half right.

Han Li shook her head seriously and explained:
"I just think that Time Network should have great potential!"

"Hanfu is just our entry point into the e-commerce field."

"In the early days, we used the social influence of film and television dramas to sell film and television peripherals, but it does not have to be limited to this." "For example, a few days ago, the company negotiated with several giants in the milk tea industry for "Menghualu" and prepared to broadcast it in the TV series. When it comes out, we will release some co-branded drinks, even milk teas with the same name and style.”

"There are so many things that can be developed. The influence of film and television dramas is the same as traffic. It all depends on how they are monetized!"

With that said, Han Li showed the follow-up plan on the big screen.

For example, you can enter the figure industry through film and television props and peripheral dolls.

Although the figure industry is still relatively niche at present, it has a market size of nearly one billion.

In fact, when "The Return of the Monkey King" was released last year, Han Li made some attempts.

It's just that at that time, she was only thinking about a certain film and television project and didn't think broadly.

But after the closed-door meeting not long ago, Han Li suddenly opened up her mind under the stimulation of Gao Fei.

Who said that after having Ali, others can’t do e-commerce?
Although Ali is indeed the best in e-commerce, Zhouyi also has its own advantages.

For example, ancient drinks, facial masks, and cosmetics in costume dramas; and bags, clothing, and accessories in urban dramas.

These all belong to the scope of film and television peripherals and can be fully included in the business field of Time Mall.

Therefore, Mtime.com has become an alternative e-commerce enterprise with its core competitiveness in film and television resources.

Only through differentiated operations can we take a different path from Taobao.

……

And after hearing this, Gao Fei couldn't help but frown and began to think secretly.

After all, e-commerce, search, and social communication are the three most popular industries on the Internet.

The early portals are actually one of them.

However, later portals were eliminated, so NetEase, Sohu, and Xinlang became the second echelon of the Internet industry.

It can be said that the reason why BAT dominates the domestic Internet industry is because they each occupy a separate track.

For example, Qiandu is in search, Penguin is in social communications, and Ali is in e-commerce. These are all relationships like this.

Therefore, Han Li's desire to enter the e-commerce field is a bold idea in every aspect.

After all, the e-commerce landscape has long been stable, with only two giants, Taobao and JD.com.

It is not difficult to make money in the Red Ocean, but it is not easy to develop and grow.

But Gao Fei was really reluctant to give up.

After all, he now has an incubation platform, payment tools, and even entry points are ready.

It would be a shame to give up!
Han Li in front of the stage seemed to have noticed Gao Fei's concerns, and after thinking about it, she threw out another piece of news.

"When I went to the United States to discuss cooperation with Netflix last year, I learned that they were also preparing to enter the e-commerce market."

“At the beginning of the year, the Netflix mall was indeed launched.

"Of course, what they currently sell are mainly limited or exclusive peripheral products of Netflix's popular original content such as "Paper House", including clothing, daily necessities and accessories."

"As far as I know, Netflix Mall's initial business scope is only in the United States, but it will expand to other countries in the next few months."

"It can be said that what restricts the development of Netflix Mall is actually Netflix's original ability."

"But even so, Netflix's entry into the e-commerce market with co-branded clothing and peripheral products is also highly favored by international capital."

Hearing this, Gao Fei couldn't help but nodded thoughtfully.

Gao Fei also understood what Han Li meant. Times are constantly changing.

Just because it didn't work before doesn't mean it won't work now, and just because it doesn't work now doesn't mean it won't work in the future.

At least Han Li was right about one thing.
The influence of film and television dramas is indeed far greater than that of ordinary advertisements.

Therefore, the income from film and television dramas should not be limited to copyright sales and box office sharing.

It has to be said that film and television companies in the upper reaches of the industry have huge traffic but don’t know how to monetize it, which is indeed a bit of a waste.

Thinking of this, Gao Fei became interested.

So she simply asked Han Li to give it a try. Anyway, she wouldn’t die if she tried!

……

After Gao Fei nodded, Han Li immediately started taking action.

The first to implement this strategy was "Menghualu" which had been publicized for a long time.

Because as Han Li said, Hanfu is the best entry point.

Of course, Gao Fei promised Han Li to let her try out her e-commerce strategy.

But the premise is that it cannot affect the drama "Menghualu" itself.

After all, Zhouyi Film and Television is the core of the Zhouyi company, and it is impossible for him to compromise his core strength to pursue other interests.

There is an example of putting the cart before the horse and Huayi Brothers. If Gao Fei repeats it again, he will be really mentally retarded!
Han Li naturally knew this, so she didn't make many changes during the early promotion.

It was just that when releasing film and television information such as behind-the-scenes and Reuters photos in the early stage, it focused on promoting Mtime.com.

However, before "Menghualu" was broadcast on the entire network, Han Li signed agreements with major platforms.

Let netizens know where to buy the items in the show while watching the show.

Only then did Time Mall officially debut!
But then again, although Time Mall has a lot of advertisements, it still takes some time for fermentation.

Therefore, after "Menghualu" was aired, the public's attention was first focused on this script.

how to say?

Some unexpected and reasonable surprises!

Within 10 days of its launch, the number of views across the entire network exceeded 15 billion.

It has occupied the top spot on all major popularity lists on the Internet for 15 consecutive days, with a popularity of 3+.

I won’t mention the ratings from Time.com, lest the audience say they are bragging.

But even on rival Douban, "Meng Hua Lu" had a rating of 8.3 on the day it aired, and it soared to 5 five days later.

Even the arrogant "Sixth Princess" posted 5 Weibo posts to praise her, one of which she pinned.

If at first the audience's expectations for "Meng Hua Lu" were due to the influence of Gao Fei and Liu Yifei, then after the show started airing, it was the charm of the TV series itself.

For example, a comment from a netizen on Time.com is very interesting:
"First of all, it respects my eyes, and secondly, it respects my IQ."

Therefore, the audience can actually see whether film and television dramas have intentions or not.

Always treating the audience as a fool, in the end you can only become a fool in the eyes of the audience!

Of course, whether it’s his dedication to serving Hua Dao or his attention to camera lighting, these are Zhou Yi’s strengths.

Therefore, although the quality of "Menghua Lu" is high, the public is actually not too surprised.

After all, Zhouyi products should be of this quality, right?
It's just that this time some more alternative audiences came uninvited...