China Entertainment: Gao Yanei wants to be the best actor

Chapter 560 "Li Kui" meets "Li Gui"!
The book continues from the above:

Although TV dramas are a relatively popular form of entertainment, in fact there are still some people in society who are not very interested in them.

Among these people, the most important ones are researchers in various fields.

This is not because they don’t like the fireworks of the world, but sometimes they really can’t stand it.

It's like a veteran driver who has been driving for many years cannot get used to all kinds of weird and eye-catching car accident scenes.

It's just that these experts and scholars don't read it themselves, but they can't help but their families like it.

So every time I encounter this situation, I can only take a few glances and then leave.

But this time, the TV series for after-dinner entertainment has attracted quite a number of liberal arts experts.

At first, they were just influenced by their family members and looked at them passively.

But as they watched, they themselves gradually became addicted.

Whether it is the extremely exquisite folk customs of the Song Dynasty or the highly restored tea fighting scene, they all feel like watching a documentary.

Even certain scenes can always remind them of certain ancient paintings from the Song Dynasty.

Compared with this, Zhao Paner's "Tea Baixi" display and Song Yinzhang's horizontal playing of the pipa are considered trivial.

Of course, what impresses the audience the most is the details everywhere.

Whenever they break away from a plot, they are always attracted by various Song Dynasty styles.

Then it's like watching "A Bite of China", even the transition shots are enjoyable to watch.

The most outrageous thing is that some people actually went to the restaurant to order dishes according to the names of the dishes in "Menghualu".

So I don’t know how many old masters were overturned for a while.

At first, when the chefs heard that the name of the dish was from a costume drama, they thought they were here to cause trouble.

But when these fun people recited the recipes of some famous dishes mentioned in the play, the chef was a little unsure.

Although Kaifeng cuisine is the "mother of eight major cuisines", many cooks don't recognize it.

But due to its geographical location, Kaifeng has indeed been the intersection of the world since ancient times.

Therefore, the shadow of Kaifeng cuisine can be seen more or less in many cuisines.

As a result, the hotel owner was embarrassed.

Especially in some century-old stores in Kaifeng, almost every one of them is doubting life.

Because they can't cook most of the famous Kaifeng dishes in "Menghualu".

There are also a small number of people who have heard of it but have never seen it.

Of course, there are still a small number of people who have fun going to restaurants to "make trouble".

Even after Han Li heard about it, she was amazed by the ideas of these fun people and secretly regretted not launching a joint marketing campaign with the hotel.

But even so, the marketing of "Menghualu" this time has already amazed colleagues in the industry.

After all, in addition to some joint milk teas, Han Li also made some joint cosmetics with several cosmetics companies.

There are sets of co-branded sachet accessories such as ancient rouge boxes and Song Dynasty aromatherapy.

So after a while, the young ladies who are chasing dramas this time are happy.

Drinking Zhao Paner's original "Perilla Drink" and eating Sanniang's specialty "Pear Stick Peach Circle" and "Bijian Bean Cake".

He might even be playing with a round fan of the same style as Zhao Paner's in his hand.

What stands out is an immersive drama viewing experience!
Not to mention how much profit these co-branded products have brought to Zhouyi.

This publicity effect alone has already made a colleague in the industry envious.

After all, those milk tea giants and pastry giants will spontaneously promote their products even for the sake of sales data.

It can be said that this wave of Zhouyi is just the beginning, and the rest are just promotional advertisements.

But no matter what the reason is, "Menghualu" has truly become the first hit drama in 2016.

Even though this drama was broadcast online, it still caused considerable repercussions in society.

To put it simply, it means breaking the circle.

And this kind of influence is rare even among hit dramas in the past!

But just when TV drama companies such as China Test Film and Television thought this was the limit, the subsequent development blinded them.

……

As "Meng Hua Lu" is halfway through its broadcast, some experts and scholars can't help but publish articles online or in the media.

Let’s start to analyze the drama "Menghualu" from all aspects.

Among them are experts who study ancient folklore, as well as scholars who specialize in Song history.

There were even many fans of ancient Chinese language among them, discussing the quality of the recitation of "Song lyrics" in the play.

Some people think that the crew's restoration is very good.

These scholars believe that even if there is no solid evidence to support it, the restoration effect in "Menghua Lu" is the best.

You must know that Gao Fei not only taught the actors how to chant in ups and downs, but even took out a few word cards.

After all, if there are Cipai and Cipai, there must be music score to match the words and sentences, in order to be considered a complete Song lyrics.

But other fans of Song poetry and ancient languages ​​disagree.

The reason is also very clear, that is, people in the Song Dynasty would never recite poetry in Beijing dialect.

I have to say that this reason is very powerful and reasonable.

So for a while, there was endless debate.

But Gao Fei was a little helpless about this.

He does know what the original accent is like, but he can't really follow the original version, right?
You must know that what he is filming is a costume drama, not a documentary about the Song Dynasty!

If everything is really based on the real situation.

So Zhao Pan'er, played by Liu Yifei on the screen now, should be full of Henan dialect!

Of course, it's not like Gao Fei never thought of donating the word cards he remembered to the country.

But the problem is that this thing is different from Chabaixi. It is not something you can donate if you want.

Maybe even if Gao Fei wants to donate, some Song poetry experts may not be willing to recognize it!
After all, Gao Fei has no basis in ancient books or records, nor any rigorous systematic demonstration.

It is naturally difficult to convince many old scholars who have studied for a lifetime by relying on empty words.

It's like if Cao Xueqin himself traveled back to modern times and rewrote a "Dream of Red Mansions", the Red Society would not necessarily admit it!
But then again, the arguments among these experts and scholars are arguments. Generally speaking, the evaluation of "Menghua Lu" is still positive.

In their words, although this show has many flaws, it has something!
Um!There is something quite a bit, and it is a real thing that can withstand consideration!

Gao Fei swore that he really didn't give them a penny, and these old people didn't get Zhou Yi's public relations red envelope.

Even Zhouyi Film and Television was as surprised as the audience at the reaction from the academic community.

They...including Gao Fei himself, didn't realize how many stories those seemingly insignificant details could spin out in the eyes of some experts and scholars!Therefore, this review article by various scholars is not so much a compliment to "Menghualu" as it is their own habit of being a teacher.

With the endorsement of these professionals, various official websites soon gave their admissions a face.

For example, Sixth Princess, Xiao Tuantuan, a second-rate newspaper, and even a hotel account all took the initiative to praise "Menghua Lu".

Praises such as "shooting costume dramas with the same attitude as filming real dramas" and "produced by Zhou Yi, a masterpiece of ingenuity" were placed on Zhou Yi's head one after another.

Anyway, I just appreciate and encourage Zhou Yi's "real" ingenuity!

You must know that China has been exploring and promoting certain traditional cultures in recent years.

So TV series like "Menghualu" are really the best examples.

Just letting them keep boasting like this made Gao Fei a little embarrassed.

After all, he didn't think much about it at the time. He just wanted to reproduce certain scenes in his memory and make a video so that he could have something to remember when he grows old.

……

"This is too outrageous, isn't it?"

Zhouyi Building Headquarters.

When Han Li clicked on the news that suddenly appeared on the hot search, she couldn't help but sigh.

Hearing this, Gao Fei glanced at him curiously, and then he felt confused about whether to laugh or cry.

why?

Because the name of this hot search is ""Menghualu" enters university classrooms and becomes a university textbook."

Not to mention whether the university's move in the news is considered an infringement, the news alone is surprising enough.

After all, in the eyes of the public, the compilation of teaching materials is still quite rigorous, and "Menghualu" is an entertainment product after all. How can it be qualified to enter university classrooms for students to study and study?

However, just when some netizens were thinking about reporting this university for its lack of academic rigor, they clicked on the news and discovered that was not the case!

It turns out that the so-called "Menghua Lu" became a university textbook, but some university professors basically used the video materials of "Menghua Lu" directly when talking about certain topics, such as the folk culture of the Song Dynasty.

Some teachers even lamented in class that "this drama is more professional than some of Yangshi's documentaries."

This is how a good costume drama finally "degenerated" into a video teaching material in the university!
Of course, although this kind of thing is a bit outrageous, it is still a good thing.

At least most viewers will only think more highly of "Meng Hua Lu" after watching the excitement.

Therefore, although Han Li complained about "the local university is rude" and "infringement", the corners of her mouth almost reached behind her ears.

The look of insincere words immediately made Gao Fei shake his head.

There is no way, this acting is too poor, and it is really difficult for him, an international actor, to stand it.

But teasing is all about teasing, Gao Fei did not forget about business.

You must know that "Menghualu" has been broadcast for more than half of the time. If Time Mall has made a start, it should be improving now.

When Gao Fei asked about this, Han Li couldn't help but smile.

"Currently, more than 500 Hanfu e-commerce companies have settled in Time Mall."

"Among the Hanfu peripherals of "Menghualu" this time, the sales of our self-operated Hanfu have reached nearly 2000 million yuan."

"In addition, the total sales of other authorized Hanfu e-commerce companies are almost more than 3000 million!"

In other words, the reason why we were able to quickly recruit such a large number of Hanfu e-commerce merchants to settle in Time Mall this time.

In fact, half of the credit lies in the reputation of "Menghualu", while the other half lies in the genuine authorization.

But at the beginning, people within the company didn't really agree with Han Li's idea.

Most managements believe that exclusive business is best. If the license is shared with these similar stores, it will inevitably affect Zhouyi Film and Television's peripheral income!
In this way, it will undoubtedly damage the profits of Zhouyi Film and Television to supplement Time Mall.

And this naturally goes against Gao Fei's original intention.

However, Gao Fei was later persuaded by Han Li.

Because he felt that Han Li was right. The clothing factories Zhou Yi had previously acquired must not be able to meet the production capacity of the entire market.

In this way, instead of watching pirated e-commerce companies embezzle Zhouyi's profits, it is better to use genuine authorization to incorporate them.

After all, this can not only enrich Time Mall, but also absorb the customer groups of Hanfu e-commerce itself.

Of course, it is also a good thing for those e-commerce companies that pirate Hanfu.

You must know that what Hanfu pays attention to is a strong style. For them, there is a big gap between having genuine authorization and not having authorization.

As for the symbolic licensing fee proposed by Zhou Yi, most Hanfu e-commerce companies did not take it to heart.

As for the peripheral profits of Zhouyi Film and Television, Han Li also has arrangements.

No, it should be said that based on the domestic copyright environment, Han Li has a new view on the entire film and television peripheral development field.

That is to take the high-end route, similar to collecting figures, and make film and television peripherals into collectibles!

I have to say, this is an eye-catching idea!

After all, to a certain extent, figures are actually a type of film and television peripherals, and are essentially animation peripherals.

As a subcategory of film and television peripherals, figures have a market worth nearly [-] billion.

Once all types of film and television dramas are developed in the form of figures, the output value of China's film and television peripheral industries may not be much less than that of Hollywood in the future!
But it’s still the same old saying:

A thousand miles begins with a single step!
According to Han Li's idea, Zhou Yi's development of "film and television peripheral figurines" is best to start with costume dramas.

Therefore, Zhouyi's self-operated Hanfu was positioned at the high-end market from the beginning, and even provided customized services.

It is targeted at the middle class, rich people, and some special groups who are not short of money in society.

In this way, it not only forms a differentiated development from other Hanfu e-commerce companies in Time Mall, but also greatly avoids the impact of the stubborn disease of piracy!
After all, for the high-end market, what those high-end consumer groups who are not short of money want is face.

In this case, if you let them buy pirated copies, they might as well not buy them to avoid embarrassment!
And this is why after the hit "Meng Hua Lu", the sales of the Hanfu self-operated by Zhouyi in Time Mall reached more than 2000 million yuan!
But to be honest, Han Li was actually shocked when she saw this sales data.

Because she didn't expect that there were so many rich people in the country!

A set of high-end customized Hanfu with a price tag of "[-] yuan".

Less than ten days after the broadcast of "Menghualu", more than 200 pieces were sold.

As for the same Hanfu made from high-grade fabrics by Zhouyi's self-operated clothing studio, the price is more than 1 yuan per piece.

Thousands of pieces were sold in just ten days!
It can be said that the service launched by Zhouyi has just scratched the itch of certain groups.

But even so, the market is far from saturated.

But this result is enough!

Although "Menghualu" has not yet finished broadcasting, the first step of the e-commerce strategy proposed by Han Li has been taken perfectly.

With the beginning of "Menghualu" and Hanfu, everyone in Zhouyi began to be confident in Han Li's plan.

.........

(End of this chapter)