Siheyuan starts from a better life

Chapter 1092 Rover Factory 2
Rover Motor Company was an automobile company founded in 1877. Seven years later, it pioneered the safety bicycle. Its slogan at the time, "Rover makes the world full of fashion," inspired many consumers to buy.

In 1904, the world's first 8-horsepower car with a central chassis was born in Rover. In 1919, the improved Type 12 was launched, and soon it was called Type 14 and put on the market. In the same year, Rover bought a small car designed by Ariel, which later became the "Rover 8". It once occupied most of the market at a low price of 145 pounds.

What really established Rover's reputation and brand was the P1958 luxury car, which was launched in 5 and equipped with Rover's classic 3.0-liter six-cylinder engine. The P5 began to be the favorite car of the British royal family, the prime minister and the Vatican in Rome, and even the Queen chose it as her private car. Rover began to be on par with famous cars such as Rolls-Royce.

However, the good times did not last long. Starting in the 70s, Rover began to decline.

The deficit reached £1986 billion in 25.5. Many subsidiaries, including Jaguar, were subsequently sold.

In 1988, the Leyland Group was bought by British Airways, and the following year Leyland was officially renamed Rover Group. Six years after being operated by British Airways, Rover was taken over by German BMW. At that time, the group's products were divided into three categories: off-road vehicles, sedans and MG sports cars. The "Rover 75" was the first new series model after BMW took over Rover. The production of the "75" model was placed in the Oxford factory and sales began in June 1999. Then the company launched the Rover 6 and 25 models. In 45, the Rover Automobile Group was taken over by BMW for 1994 million pounds. By the end of 8, Rover had caused BMW losses of more than 1998 billion US dollars, becoming BMW's biggest burden.

But it's only the 90s, and although sales are decent now, they're already in a deficit situation, otherwise they wouldn't come door-to-door to promote this company.

After closing the above information, Jiang Yan thought for a while. From a technical point of view, the acquisition of Rover is very cost-effective. Rover itself has accumulated a hundred years of experience and has very strong technical strength. He has many patents, some of which are of great significance to his own automobile company and are of great help.

However, what Jiang Yan is hesitating about now is that he had just released a smokescreen some time ago. According to Jiang Yan's original plan, he did not want to acquire such a large factory in John Bull, especially an automobile company.

According to the information Jiang Yan saw in the materials and what he knew in his previous life, most of John Bull's high-end cars were handmade, so Jiang Yan guessed that the workers in the Rover factory were hammering the car's sheet metal with hammers in their hands!

However, Jiang Yan was quite envious of the brands under his name, as they were good things.

Another thing that Jiang Yan was worried about was the guild issue. Western guilds would go on strike at any time, which was a headache for Jiang Yan.

However, as a business destination, the UK has significant tax advantages. Low corporate tax rates, tax credits, no capital gains tax and international double taxation agreements make it popular in the international business community. However, tax regulations are complex, so seeking professional tax planning and legal advice is key to ensuring that tax advantages are maximized.

So we should look at everything from two sides, there are pros and cons. So Jiang Yan is a little undecided now.

However, after thinking for a long time, Jiang Yan spoke to Tianhong and Kate from the John Bull branch of Hang Seng Bank who were standing there.

"Kate, contact the manager of the Rover parking lot and we'll go visit it tomorrow," he said to Zhang Tian after saying this.

"Xiaotian, tomorrow's matter will be postponed for one day."

"Okay. Boss, I'll contact him right away." Kate said

"Okay, boss. I'll arrange it right away." Zhang Tian said. Rover's production base is located in Birmingham, central England, the cradle of the John Bull Industrial Revolution. Now Rover is the only remaining large-scale automobile industrial company in John Bull that mass-produces British-owned cars.

The current person in charge of Rover Company is a tall and strong man named Marseille Smith. He came to the gate early in the morning with his female secretary to welcome Jiang Yan and his group for a visit. He was very enthusiastic to see us, and after the greetings, he took us on a detailed tour of the factory.

The entire Rover company covers a large area, with more than one hundred acres of land. The factory is divided into more than a dozen workshops. Through the visit, Jiang Yan learned that there are indeed special manual workshops in Rover company. These workshops are places for building high-end cars. Most of them are very modern workshops. The machinery and layout here are basically not much different from those of his own domestic factories.

Now the entire Rover has three categories: off-road vehicles, sedans and MG sports cars. Brands like Jaguar that Jiang Yan has taken a fancy to are still in the hands of Rover. Rover has participated in F1 events before, but has been unable to participate due to funding issues in recent years.

After visiting the car factory, I kept wondering why such a modern car manufacturer was losing money. This puzzled Jiang Yan.

I visited the Rover factory for a day. When I got back to the hotel, I discussed this issue with Zhang Tian and Kate. After thinking about it, there was not much progress. I had no choice but to spend a lot of money to hire an investment consulting company from John Bull to investigate.

The fee is charged on a daily basis, which is not cheap, but the efficiency is quite high. For this project, they sent a team of experts to conduct a serious assessment of the Rover factory. The conclusion I got in the end made me laugh and cry. Because the factory has huge human resources expenses, Rover also has a huge pension black hole, and the amount of pension arrears may reach 1 million pounds. In addition, the market positioning of the factory is not very correct.

In other words, it is a typical case of wanting to have everything, setting up too big a stall, and not selling well.

However, the high wages of John Bull workers are a problem. There is no other way. Not only are the wages high, but John Bull is an island country and needs to import everything. The related materials are also expensive. This is the main reason why they cannot compete with similar cars.

Before Jiang Yan could make the next move, after the news of Jiang Yan's acquisition of Rover Car Company spread, the worker representative of the Rover car factory found him!
Edward, a veteran John Bull man, arrived wearing a neat suit. Of course, he did not come alone. He was accompanied by a tall young man to my office.

"Hello, Mr. Jiang. I am a representative of the Rover Company's labor union. This is my grandson, Edward Jr., a worker at the Rover Automobile Factory."

"Hello, Mr. Edward and Little Edward, please take a seat. Would you like tea or coffee?" Jiang Yan shook hands with them and then spoke.

"Two cups of black tea, thank you." Edward said after sitting down.

"Xiaotian, two cups of black tea and prepare some snacks, thank you." Jiang Yan turned his head and instructed Zhang Tian who was standing next to him.

"Okay, boss."

(End of this chapter)