Siheyuan starts from a better life

Chapter 847, Beverage Market

At the end of August, the weather in Sijiu City was still quite hot. At this time, Liu Zi and Xu Damao rushed back from Xiangjiang again.

"Boss, the equipment has been loaded on the ship. It is estimated that he will be back in a few days." Xu Damao said to Jiang Yan in the study.

Jiang Yan asked Xu Damao to purchase ham sausage equipment. He planned to open another ham sausage processing plant near Sijiu City, but the initial production should not be too much. After all, despite the reform and opening up, the supplies are not that sufficient.

"Boss, I have contacted the Kangaroo Country regarding pork. It is estimated that more than 10,000 tons of pork will arrive in the next few days." Then Liuzi, who was sitting there, said.

"You are still thinking carefully, Liuzi. Without these raw materials, we would not be able to produce it on a large scale. I forgot." Jiang Yan said sincerely.

Hearing Jiang Yan's words, Liu Zi just smiled.

"You are not needed to participate in the affairs of the ham sausage factory and the instant noodle factory for the time being. These two enterprises will be handed over to Zhuzi and Liuzi, but you two have new projects." Jiang Yan thought about it and spoke directly.

"What is the new project?" Xu Damao said eagerly.

"Do you know Coca-Cola?" Jiang Yan asked instead of answering.

"I know, it's a carbonated drink, sold in Xiangjiang. To be honest, it's not as delicious as our polar bear soda." Xu Damao curled his lips disapprovingly.

In fact, Coca-Cola entered the flower-growing world quite early. In 1927, a new drink was quietly added to the streets of Shanghai - "Tadak Gnawing Wax".

The name isn't the weirdest thing about this drink. Its brown liquid, sweet and bitter taste, and the bubbles filling it after opening the bottle cap make many people feel curious and interesting. With its weird taste and weird name, the drink was a poor seller. So, the next year, the beverage company publicly published a newspaper offering a reward of 350 pounds for a translation.

In the end, a Shanghai professor from John Bull defeated all his opponents and took away the prize. The beverage company has also received the best-translated brand name so far recognized by the advertising industry - Coca-Cola. It not only maintains the transliteration of the English name, but also has more meaning than the English name. That is, the name "Coca-Cola" is easy to pronounce whether written or spoken. This is Coca-Cola's first step into the florist market.

In 1948, Shanghai became the first overseas city where Coca-Cola sales exceeded one million TEUs.

However, 22 years later, with the evacuation of the Eagle Sauce Embassy, ​​Coca-Cola also withdrew from the Chinese market. In the 30 years since then, this kind of drink that tastes a bit like traditional Chinese medicine has never appeared on the flower market.

The day after Yingjiang and Huajia announced the formal establishment of diplomatic relations, Coca-Cola Company officially announced its return to Yingjia and signed an agreement with Huajia Grain and Oil Import and Export Corporation. According to the agreement, Coca-Cola will build its first bottling plant in Flower Planter. Flower Planter will provide the factory building and Coca-Cola will donate an advanced production line.

In order to ensure water quality, Coca-Cola provided the Sijiucheng Factory with a reverse osmosis water purification system, which was the most advanced water treatment equipment in the world at the time. Only a few countries had this technology. Coca-Cola sent a total of more than 180 experts and technicians to Sijiucheng to help install equipment, debug and train flower growers' technicians.

However, when Coca-Cola entered the florist market, its sales were not very good, so they came up with the idea of ​​borrowing chickens to lay eggs. At that time, they invested and acquired some domestic beverage brands in the name of "win-win cooperation". Then use their sales channels to sell your own products. After using them, they put their products in storage.

However, with Jiang Yan in this world, it is impossible for them to do this. Moreover, Jiang Yan also has his eyes on the market of this beverage, which is quite huge. Even if he cannot occupy it completely, he can still occupy a part of it. Hearing Xu Damao's question, Jiang Yan said directly: "In fact, our country also has a soda similar to Coke, which is Laoshan Coke in Tianjin."

Laoshan Cola is my country's first carbonated drink. In the 02s, the state organized scientific researchers to add more than ten kinds of Chinese herbal ingredients such as black dates, angelica dahurica, amomum villosum, galangal, cloves, etc. and rich C gas to the authentic Laoshan mineral water, and refined it with a unique formula. It is particularly suitable for the taste habits of Chinese consumers.

Laoshan Cola has been exported to more than ten countries and regions. Because of its unique formula and unique taste, it has been selling well for more than 50 years and is deeply loved by consumers. Laoshan Cola uses high-quality white sugar and natural coffee. It does not add any sugar substitutes or sweeteners, and does not add synthetic caffeine. It has a sweet taste and a long aftertaste, making it a new generation of healthy cola.

The peak period of Laoshan Coke was from 1980 to 1990. It is said that the sales of Laoshan Coke were so popular that the trucks coming to deliver goods were lined up for several miles.

This phenomenon came to an end in 1990 after the entry of two major foreign cola brands. Laoshan Coke was founded in Qingdao, so its taste is very in line with the tastes of local consumers. However, it is difficult to go out. Facing the two major foreign cola companies with strong financial resources, they can continue to build factories. Laoshan Coke's shortcomings are immediately exposed. Faced with the constant attacks on differentiation from the two colas, Laoshan Coke seemed unable to do what it wanted and gradually withdrew from the market.

"In this way, Liu Zi, you are going to go to Tianjin to find the Laoshan Coke Factory to negotiate and discuss the possibility of cooperation." Jiang Yan said.

"If there is no possibility of cooperation, let's see if we can share the formula of their Coke. Then we can open our own factory for production. I have already thought of the name of Coke, and it will be called Very Coke."

"Okay, boss, I understand. I'll leave tomorrow."

After arranging the six children, Jiang Yan turned to look at Xu Damao and said, "Our country has a long history of drinking tea. Zhuzi and I developed a tea drink based on black tea when we had nothing to do."

This iced black tea is a drink made from an iced black tea recipe that Jiang Yan found on a later computer. Its taste is similar to that of the later Rising Sunshine Ice Black Tea, but Rising Sunshine Iced Black Tea was produced in 1993. Jizhou, a small town in the central part of HEB Province, has just appeared, so there is no problem for Jiang Yan to cut off his hair like this.

"Zhuzi, bring over the prepared iced black tea." Jiang Yan turned to He Yuzhu, who was also sitting there and said.

Two minutes later, He Yuzhu brought over two glasses with red liquid in them.

"Well, this tastes good, I like it." Xu Damao said.

"Sour, sweet and very appetizing. This taste suits my taste. If it is launched on the market, the sales volume will be good." Liuzi tasted it and said.

"Xu Damao went to negotiate with the city government and said that he was going to build a beverage production factory in Sijiucheng and asked the city government to approve a piece of land. At that time, Liuzi would get back the formula of Laoshan Cola. Our factory mainly produces these two products. drinks."

"No problem, boss, I'll do it right away." Xu Damao said excitedly.

(End of this chapter)