Siheyuan starts from a better life

Chapter 848 The Qing Dynasty returns to Beijing
When Xu Damao and Liu Zi found out that Jiang Yan and the others had bought a courtyard house on this street, they couldn't sit still anymore and strongly demanded that Jiang Yan not favor one thing over another, but also let Jiang Yan search for them near their home. A house, so Jiang Yan helped these two people buy a house for each of them on this street. This guy plus the house that Jiang Yan bought privately, Jiang Yan and his family lived in this entire street. people.

After seeing them off, Jiang Yan sat in a rocking chair under the grape vines in the yard to enjoy the cool, but his mind was working frantically. The incident he mentioned when he talked about drinks just now was the famous "Two Cokes Flooding Seven Armies" incident in history.

To put it bluntly, this matter is very simple. Take the local brand Polar Bear Soda in Sijiucheng. From 1985 to 1988, the company's historical glory period was. The output value of Polar Bear Company exceeded 1 million yuan, and the profit reached more than 1300 million yuan. It is well-deserved. The first brother of Sijiucheng Soda.

However, before Brother Yi's throne was even hot, he encountered the biggest Waterloo in his life. It ushered in its biggest rival at the time - Pepsi-Cola. However, the polar bear didn’t quit because he couldn’t beat Pepsi, but he was tricked.

In 1990, China launched a "joint venture wave", and polar bears were no exception. Polar Bear, which was very popular at the time, had very mature sales channels. Pepsi-Cola was interested in this city that could take root in the country. Polar Bear also wanted to use Pepsi-Cola to break the geographical barriers of the soda kings in various places. At that time, each place had its own signboard. Sodas, such as Xi'an's Bingfeng, Haerbing's Big White Pear, Guangzhou's Asian soda... Polar bears want to go out of the cities, and even go abroad.

However, dreams are beautiful, but reality is cruel.

In February 1994, the two parties confirmed their intention to cooperate and established a joint venture "Pepsi Polar Bear Beverage Co., Ltd." At first, the two of them had a good time together. In the first half of 2, the joint venture company generated a profit of 1994 million yuan. This is 930% more than the full-year profit in 1993. Therefore, the cooperation between Polar Bear and Pepsi was initially regarded as a good thing by the whole society. The mainstream media at the time called this cooperation "strengthening the old state-owned enterprises."

However, such a good thing did not last long. This "win-win cooperation" suddenly turned into "cannibalization of equity", and Pepsi-Cola gradually gained control of the Polar Bear brand.

Five years later, in 5, Polar Bear soda completely disappeared from the market. At this point, the polar bear soda, which had been popular for nearly half a century, began its 1999-year silence.

The polar bear is not an isolated case. It is just one of the members of the famous "Two Cokes Flooding Seven Armies" incident that year.

In 1994, Coca-Cola and Pepsi-Cola signed joint venture cooperation agreements with seven beverage factories including Sijiucheng Polar Bear. They are Shenyang Bawang Temple, Tianjin Shanhaiguan, Qingdao Laoshan, Wuhan Binjiang, Chongqing Tianfu Cola, and Guangzhou Asia Soda. These were the seven most famous beverage factories in China at that time. Like the "routine" polar bear, Liang Cola quickly marginalized the Seventh Army, first holding a joint venture, and then kicked it out. Domestic sodas were wiped out on a large scale.

This ruthless strangulation cannot be solely attributed to the conspiracy of foreign-funded enterprises. The state-owned enterprises in the early stage of reform were indeed inexperienced and weak.

In the soda industry and many other industries, domestic brands have been ruthlessly strangled by foreign capital. How can we protect our own brands? This is a question.

Thinking of this, Jiang Yan couldn't sit still anymore. He felt that he should do something for domestic brands and not let good domestic brands disappear. What's more important is that this has not happened yet, and there is still a chance for all this. of.

After thinking about it, Jiang Yan got up and returned to his study. Based on the historical "Seven Flooded Armies" incident, he listed the marketing methods and tactics of foreign brands one by one. He also emphasized in the report that protecting To improve our local brands is to protect the future of our market. We can exchange the market for technology, but we cannot allow these brands to disappear.

After the document was written, Jiang Yan did not stop, and directly sent the information to the big leader in person. When he came back, he looked at the sky and then he breathed out. He had done everything he should do, and all that was left was Can tell the time now

.

"Uncle Jiang, my grandfather is back and asked you to come to our house." Just after returning from the big leader's house, He Chen, the second eldest son of He Yuzhu's family, ran over.

"Who else did your grandfather ask you to notify?" Jiang Yan said to He Chen with a smile.

"Uncle Wang, Uncle Damao and Uncle Pengfei are also coming to our house for dinner." He Chen said. "Okay, you go back first, I'll be there in a while." After Jiang Yan said that, he told his wife and went directly to He Yuzhu's house.

"Lao He, you can do it! I couldn't live in this house in my dreams. Look, you can live in such a good house when you come back." As soon as Jiang Yan stepped through the door, he heard the envious voice of the third uncle Yan Bugui.

"Hey! Xiao Jiang is here, come in, come in." He Daqing originally wanted to reply to Yan Bugui's words, but when he raised his head, he saw Jiang Yan coming in, with a smile on his calm face. He quickly got up to take care of Jiang Yan.

But let’s talk about it. He Daqing’s smile is not much better than crying.

"Uncle He, I never heard you tell me when I would be back." After sitting down, Jiang Yan took out the cigarette in his pocket and spread it around before saying.

"I came back this afternoon. I originally went to the place where I originally lived. I didn't expect the Zhuzi people to move. It was not easy to find this place." He Daqing said with a smile.

"Don't leave!" Jiang Yan asked.

"I'm not leaving. Your wife-in-law has passed away in the past two years, and I have been separated from their two children. This is also without worries. Zhuzhu called me two days ago. I Come back without receiving any news," He Daqing said.

"It's good that Uncle He is back. Zhuzhu's restaurant is now open for business. It's better to have you in charge."

"That's what I think about it. Zhuzi is talented in cooking, but it's only limited to Shandong cuisine and Sichuan cuisine. After all, the Tan family's cuisine is still a bit undercooked."

"I am taking advantage of the fact that my old arms and legs can still move, so I will pass on the Tan family cuisine to Zhuzi in detail. After all, this is a family tradition." He Daqing said.

"Even if we wanted to learn before, there was no way. In those years, we were lucky to have enough to eat." The second uncle next to him spoke with Liu Haizhong.

"That's right, we weren't all tight-knit before, but now we're in a better place." Then the elder Yi Zhonghai also spoke.

"You two are comfortable now, but your pension is higher than mine. Now that Xiao Jiang has reemployed you, you still have an income of several hundred yuan this month. It's a good life. Except for Jiang Yan and the others, we How can you live a comfortable life in the courtyard?" Yan Bugui, the third uncle next to him, said with envy.

"Okay, Lao Yan, I'm not just talking about you, your family is fine these days. You were the first one to buy a TV in our courtyard. It's your family who opened the restaurant in our courtyard. That restaurant is bigger than Jia's."

Because he saw Banggen open a restaurant to make money, his eldest son Yan Jiecheng, who was released from prison, could not find a job. Yan Jiecheng was so cruel that he borrowed some money from Yan Bugui to open a restaurant.

He has also learned a lot from Yan Bugui's stinginess. He cares about everything. He can't hire a good chef, so he only cooks some home-cooked dishes. Generally speaking, he can't make a lot of money, but he doesn't lose money. He keeps it. He is half-dead, and his business cannot be compared with Bangge's noodle shop.

(End of this chapter)