Chapter 34 Forecasting Changhong's Strategy
After hearing the name of the company, Ni Haizhi, who originally wanted to greet Lin Qing and get to know him, stabilized.
She wanted to hear what she would say about her company first.
"Let's not talk about Mr. Ni, even their manager doesn't see us. Did our cooperation with them fail this time?"
Speaking of this matter, the expression on Zhang Ting's face showed loss visible to the naked eye.
Ni Haizhi was amazed, did they come to see me?
"It's okay Tingting, don't talk about failure lightly." Lin Qingyun said calmly and confidently: "Changhong will definitely cooperate with us."
Although Lin Qing seemed confident, Zhang Ting and Wu Xiaochun were not sure.
Now they are very airy, and they can't even see each other face to face, so how can they say that they will definitely cooperate.
If one is unlucky, it is possible to not see anyone for a month or even a few months, and this will not even pass the first test.
"Sister, it's not that I don't believe you. It's just that the current situation makes it hard for people to have confidence. I'm still quite worried. Otherwise, let's think of another way."
Zhang Ting leaned back in her chair: "Sister, why don't we consider other brands? Didn't you tell me a lot that day? I think TOL is also very good. You can contact me first."
Zhang Ting thinks that people don't need to hang themselves on a tree.
But Lin Qing still insisted on his opinion: "No, we must win Changhong now, and then consider other things."
The two were puzzled and anxious: "Why, sister?"
"Because Changhong is the number one color TV brand in the industry."
Ni Haizhi smiled and nodded, yes.
"And the next strategy also coincides with ours."
ah?The smile on Ni Haizhi's face froze.How come you still know our Changhong's next strategy?
I think you are bluffing.
Seeing how naive your two friends are, are you planning to talk nonsense to bluff others?
"The next strategy? Sister, do you still know the next strategy?" Xiaochun was startled.
Zhang Ting also looked incredible.
Lin Qing patiently explained.
"Changhong is now the top spot in the domestic electrical appliance industry and has already occupied a 35% share of the entire market."
"The big tree attracts the wind, think about it, if you were their rival brand, what would you do."
Zhang Ting raised her hand: "I guess, I will try my best to get back these market shares. Even if I can't get them back, I will fight for the remaining shares, beat other people, and then sit on an equal footing with Changhong."
Lin Qing gave him an appreciative look: "That's right, you're really smart. You're worthy of being a high-achieving student in a prestigious school, and your brain is brilliant."
"Then let me ask you again, since you can think of your opponent's next move, then Ni always can think of it for sure, so what will he do?"
This time Wu Xiaochun raised his hand first: "I know I know sister, Mr. Ni will definitely stop other people from developing, and avoid the kind of situation where someone can be equal to himself."
Ni Haizhi was very pleasantly surprised, thinking that these three people were talking nonsense and bragging, but he didn't expect that they were all such smart people.
Even brighter than the shareholders in the company.
"That's right, that is to say, if Changhong wants to keep its current No. [-] market share, he has no other choice. He must continue to expand their market share."
"Increasing market share will inevitably expand offline sales channels and open more stores. Of course, they can open chain stores by themselves, but this model also has drawbacks."
"The most important thing is the increase in cost. If they want to adopt this model, in addition to the expenses of the store itself, a new management team must be established to manage a team of tens of thousands, or even 10,000+ employees in different places."
Ni Haizhi slowly sat up straight, this was a question that even she hadn't thought about.
Mainly, Changhong's current main battlefield is still Shencheng.
Obviously, in terms of management, there have not been any major problems.
If there are 10,000+ remote employees in the future, who should take care of them?
Those stubborn old men?How to manage it?Use bb machine to contact?
Thinking of this, Ni Haizhi sighed.
After hearing Lin Qing's explanation, Zhang Ting quickly responded: "A big company like theirs must have a lot of talents. It must not be difficult."
Lin Qing shook his head: "No, even if they really have people who can manage them well, this model is still not ideal. If it is another brand, it may be realized after the management team matures, but Changhong will definitely not."
Zhang Ting couldn't understand: "Why?"
Ni Haizhi also asked in her heart: "Yeah, why? Why can't our Changhong work?"
"Because Mr. Ni of Changhong has always won through price wars. A company that fights price wars must reduce costs in other aspects in order to ensure profitability. Open chain stores across the country and recruit 10,000+ employees, and at the same time match thousands of People's management team, coupled with rising rents, will affect the cash flow of their core business. Too risky."
At this point, Zhang Ting finally understood.
Ni Haizhi felt sweat dripping from his forehead.
What is the origin of this girl?
Although Wu Xiaochun had already begun to lose his mind, he accidentally grasped one of the key points: "Sister, is Changhong going to fight a price war next?"
Zhang Ting tilted her head, thoughtfully: "Sister, you told me in class before that their prices are already very low, can they still lower it? How much?"
Ni Haizhi's ears are wide open, she can't even guess the core strategy of our company, can she?
Lin Qingdao: "I roughly estimated that they will drop by 30.00%."
"30.00%?"
Zhang Ting and Wu Xiaochun opened their mouths wide open, almost dropping their jaws in shock.
“Drop that much? Is that too much?”
"If it goes down again, will they still make money?"
Lin Qingdao: "If they want to keep their position as the leader, they have to drop to almost this much."
Ni Haizhi was completely shocked.
I even felt a slight heat on my body, and blood gushed from the soles of my feet all the way.
How on earth did she know this?
(End of this chapter)
After hearing the name of the company, Ni Haizhi, who originally wanted to greet Lin Qing and get to know him, stabilized.
She wanted to hear what she would say about her company first.
"Let's not talk about Mr. Ni, even their manager doesn't see us. Did our cooperation with them fail this time?"
Speaking of this matter, the expression on Zhang Ting's face showed loss visible to the naked eye.
Ni Haizhi was amazed, did they come to see me?
"It's okay Tingting, don't talk about failure lightly." Lin Qingyun said calmly and confidently: "Changhong will definitely cooperate with us."
Although Lin Qing seemed confident, Zhang Ting and Wu Xiaochun were not sure.
Now they are very airy, and they can't even see each other face to face, so how can they say that they will definitely cooperate.
If one is unlucky, it is possible to not see anyone for a month or even a few months, and this will not even pass the first test.
"Sister, it's not that I don't believe you. It's just that the current situation makes it hard for people to have confidence. I'm still quite worried. Otherwise, let's think of another way."
Zhang Ting leaned back in her chair: "Sister, why don't we consider other brands? Didn't you tell me a lot that day? I think TOL is also very good. You can contact me first."
Zhang Ting thinks that people don't need to hang themselves on a tree.
But Lin Qing still insisted on his opinion: "No, we must win Changhong now, and then consider other things."
The two were puzzled and anxious: "Why, sister?"
"Because Changhong is the number one color TV brand in the industry."
Ni Haizhi smiled and nodded, yes.
"And the next strategy also coincides with ours."
ah?The smile on Ni Haizhi's face froze.How come you still know our Changhong's next strategy?
I think you are bluffing.
Seeing how naive your two friends are, are you planning to talk nonsense to bluff others?
"The next strategy? Sister, do you still know the next strategy?" Xiaochun was startled.
Zhang Ting also looked incredible.
Lin Qing patiently explained.
"Changhong is now the top spot in the domestic electrical appliance industry and has already occupied a 35% share of the entire market."
"The big tree attracts the wind, think about it, if you were their rival brand, what would you do."
Zhang Ting raised her hand: "I guess, I will try my best to get back these market shares. Even if I can't get them back, I will fight for the remaining shares, beat other people, and then sit on an equal footing with Changhong."
Lin Qing gave him an appreciative look: "That's right, you're really smart. You're worthy of being a high-achieving student in a prestigious school, and your brain is brilliant."
"Then let me ask you again, since you can think of your opponent's next move, then Ni always can think of it for sure, so what will he do?"
This time Wu Xiaochun raised his hand first: "I know I know sister, Mr. Ni will definitely stop other people from developing, and avoid the kind of situation where someone can be equal to himself."
Ni Haizhi was very pleasantly surprised, thinking that these three people were talking nonsense and bragging, but he didn't expect that they were all such smart people.
Even brighter than the shareholders in the company.
"That's right, that is to say, if Changhong wants to keep its current No. [-] market share, he has no other choice. He must continue to expand their market share."
"Increasing market share will inevitably expand offline sales channels and open more stores. Of course, they can open chain stores by themselves, but this model also has drawbacks."
"The most important thing is the increase in cost. If they want to adopt this model, in addition to the expenses of the store itself, a new management team must be established to manage a team of tens of thousands, or even 10,000+ employees in different places."
Ni Haizhi slowly sat up straight, this was a question that even she hadn't thought about.
Mainly, Changhong's current main battlefield is still Shencheng.
Obviously, in terms of management, there have not been any major problems.
If there are 10,000+ remote employees in the future, who should take care of them?
Those stubborn old men?How to manage it?Use bb machine to contact?
Thinking of this, Ni Haizhi sighed.
After hearing Lin Qing's explanation, Zhang Ting quickly responded: "A big company like theirs must have a lot of talents. It must not be difficult."
Lin Qing shook his head: "No, even if they really have people who can manage them well, this model is still not ideal. If it is another brand, it may be realized after the management team matures, but Changhong will definitely not."
Zhang Ting couldn't understand: "Why?"
Ni Haizhi also asked in her heart: "Yeah, why? Why can't our Changhong work?"
"Because Mr. Ni of Changhong has always won through price wars. A company that fights price wars must reduce costs in other aspects in order to ensure profitability. Open chain stores across the country and recruit 10,000+ employees, and at the same time match thousands of People's management team, coupled with rising rents, will affect the cash flow of their core business. Too risky."
At this point, Zhang Ting finally understood.
Ni Haizhi felt sweat dripping from his forehead.
What is the origin of this girl?
Although Wu Xiaochun had already begun to lose his mind, he accidentally grasped one of the key points: "Sister, is Changhong going to fight a price war next?"
Zhang Ting tilted her head, thoughtfully: "Sister, you told me in class before that their prices are already very low, can they still lower it? How much?"
Ni Haizhi's ears are wide open, she can't even guess the core strategy of our company, can she?
Lin Qingdao: "I roughly estimated that they will drop by 30.00%."
"30.00%?"
Zhang Ting and Wu Xiaochun opened their mouths wide open, almost dropping their jaws in shock.
“Drop that much? Is that too much?”
"If it goes down again, will they still make money?"
Lin Qingdao: "If they want to keep their position as the leader, they have to drop to almost this much."
Ni Haizhi was completely shocked.
I even felt a slight heat on my body, and blood gushed from the soles of my feet all the way.
How on earth did she know this?
(End of this chapter)
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