Chapter 76 The Next Outlet
That night, Wu Xiaochun and Zhang Ting, who were busy with delivery and recruitment, pushed the door into Lin Qing's office with a happy face.
Before Wu Xiaochun arrived, he laughed first and said, "Hahahaha, sister, Editor Wu called me and said he was going to write a small report for us."
"Although it is planned to be published under the city news on the sixth page, it is also a half page of the serious one."
"As far as I know, Editor Wu rarely takes the initiative to write news for businesses. After all, he can't offend those who give money to advertise."
"So sister, I plan to invite him to dinner later, thank you very much."
Lin Qing naturally agreed: "Editor Wu has always supported us from the very beginning. I remember that when we first approached him, he gave us a package price. Xiaochun, please bring the red envelope with you. The envelope should be bigger."
"Oh, I see, sister."
"How's the delivery going?"
"When it comes to delivery, I really have to say that Master is amazing. He really deserves to be an old man from Shencheng. According to the route he planned, it was fast, and he never went back the wrong way. I guess it will take up to three days to deliver it like this. God, it will be delivered."
Lin Qing nodded: "Okay, it's your first time to deliver goods. Consumers have seen the opening of the store, and you can understand it after receiving it in three days. But in the future, my request to you is to deliver it on the same day. No matter what How many orders, overcoming all difficulties, must be delivered on the same day."
Wu Xiaochun heard this request, thought for a while, and then said: "Sister, tell me now, do you want us to prepare well?"
"That's right, my smart brother, you guys should use your brains to discuss this matter first, and work it out with Lao Ye and Sun Qiang, and then report to me a plan as soon as possible."
"Sister Haole, let's go down and do it."
Lin Qing nodded, then looked at Zhang Ting and said, "Dear store manager, can I see the new shopping guide is ready before get off work tomorrow?"
Zhang Ting smiled: "I promise, Boss Lin will definitely satisfy you."
Lin Qing smiled and nodded, relieved.
-
Seeing that she had no other orders, the two got up to get off work, but they were stopped by Lin Qing again.
"Wait a minute, sit down again, I have something else to tell you."
The two sat down again.
"Yesterday afternoon, when you were busy renting cars and recruiting people, I carefully checked the accounts in the store."
When they heard that it was related to the account, the two became visibly nervous.
"Don't be nervous, nothing went wrong, just a small problem."
Zhang Ting was timid, and when she heard that there was a problem, her heart raised her throat: "What's wrong?"
"We have a problem with our margins, specifically, the margins are too low."
"Although we made nearly 60 yuan yesterday, the turnover looks good, but when we carefully calculate the profit, it is actually not ideal."
She opened her notebook and pushed it in front of the two of them.
Wu Xiaochun leaned forward to take a look. The whole text was filled with numbers, and he felt dazzled.
"Sister Ting, look, I can't see these things with my brain."
Zhang Ting was in a hurry, and didn't have the time to read it carefully at this time. She pushed the notebook towards Lin Qing: "Sister, you can do it yourself. You can't make a mistake. I'm in a hurry. You can just say it."
Lin Qing took the notebook and closed it again: "Well, since you are not in the mood to pay attention to these complicated data for the time being, I will directly talk about the most important things."
"Next, we have to find products with high profits."
Wu Xiaochun frowned: "What kind of goods have high profits? Electric appliances are not the only ones."
Zhang Ting was thoughtful, but did not speak.
"No, appliances are not the same as appliances."
"You are like Changhong. In order to fight a price war, Mr. Ni had to buy out the raw materials at a high price for the manufacturer, which actually increased their cost. So facing Changhong, the range where we can lower the price is very large. Small. Their cost price is so much, you can't let them lose."
Zhang Ting understood: "That is to say, our purchase price in Changhong is not low, but the selling price is not high, so the profit is low."
"Yes, that's what it means."
Zhang Ting pursed her lips: "Then what to do, Changhong's problem is difficult for them to solve themselves."
Lin Qing took out a newspaper from the drawer: "Changhong's problem can only be solved by Mr. Ni himself. But our problem can be solved through this."
The two picked up the newspaper and looked at it. It was news about the internal struggle among the top management of Wanyan VCD company.
Wu Xiaochun was puzzled: "This kind of thing is supposed to be a secret, how could it appear in the newspaper?"
"I guess it's some of them who want to use public opinion. Let's not delve into these, we just care about our problems."
Zhang Ting also didn't understand: "What does their internal fighting have to do with our low profit problem?"
"I said at the beginning that we are looking for products with high profits. Wan Yan is that."
Zhang Ting thoughtfully: "VCD"
"That's right, VCD. First of all, you have to understand that the profit level here is compared with other products in the electrical industry. Without comparison, it doesn't matter."
"What's so special about VCD?" Lin Qing explained carefully.
"Most importantly, its core selling point is technology."
"That is to say, its cost is not high, but its price is very high. It is exactly what we are looking for, high-margin goods."
Zhang Ting quickly followed her train of thought: "However, can something with a high price be sold at a low price?"
"Good question." Lin Qing praised immediately.
"High-priced commodities, under normal circumstances, are definitely not as easy to sell as low-priced commodities. But there is one exception."
"It's when this high-priced item is a new product that has just entered the consumer market and has a strong appeal."
"Expensive and cheap are relative concepts."
"When consumers want enough, expensive is not a problem."
"Wan Yan's VCD is at this stage."
"If we can take it down."
Just as the conversation was getting excited, I saw the critical moment when both Zhang Ting and Wu Xiaochun understood it immediately.
The door of Lin Qing's office was pushed open.
The three of them looked up at the same time.
It was none other than Ni Haizhi who came.
Immediately, Lin Qing put down his notebook, which happened to cover Wan Yan's news.
Ni Haizhi didn't pay attention to this.
"Hey, you haven't left yet, that's great, I'm afraid you all ran away."
Zhang Ting and Wu Xiaochun smiled awkwardly.
Ni Haizhi felt the strange atmosphere: "Hey, you two, why are you so weird, what were you talking about just now?"
Lin Qing immediately smiled and said, "Have you seen our motorcade? We are talking about the motorcade."
Ni Haizhi regained her spirits: "Oh, I was just going to tell you this."
She began to happily describe the convoy.
Lin Qing was relieved, she had no doubts.
Before Wan Yan's matter was settled, she didn't intend to reveal too much to outsiders.
Seeing that Haizhi didn't intend to stop, Lin Qing stood up directly and said, "Alright, okay, Haizhi, let's go eat. Didn't I invite you to dinner yesterday? Let's chat while eating."
Saying that, he took her arm and left the office.
Zhang Ting caught Lin Qing's mind, came out last, and carefully locked the door of Lin Qing's office.
(End of this chapter)
That night, Wu Xiaochun and Zhang Ting, who were busy with delivery and recruitment, pushed the door into Lin Qing's office with a happy face.
Before Wu Xiaochun arrived, he laughed first and said, "Hahahaha, sister, Editor Wu called me and said he was going to write a small report for us."
"Although it is planned to be published under the city news on the sixth page, it is also a half page of the serious one."
"As far as I know, Editor Wu rarely takes the initiative to write news for businesses. After all, he can't offend those who give money to advertise."
"So sister, I plan to invite him to dinner later, thank you very much."
Lin Qing naturally agreed: "Editor Wu has always supported us from the very beginning. I remember that when we first approached him, he gave us a package price. Xiaochun, please bring the red envelope with you. The envelope should be bigger."
"Oh, I see, sister."
"How's the delivery going?"
"When it comes to delivery, I really have to say that Master is amazing. He really deserves to be an old man from Shencheng. According to the route he planned, it was fast, and he never went back the wrong way. I guess it will take up to three days to deliver it like this. God, it will be delivered."
Lin Qing nodded: "Okay, it's your first time to deliver goods. Consumers have seen the opening of the store, and you can understand it after receiving it in three days. But in the future, my request to you is to deliver it on the same day. No matter what How many orders, overcoming all difficulties, must be delivered on the same day."
Wu Xiaochun heard this request, thought for a while, and then said: "Sister, tell me now, do you want us to prepare well?"
"That's right, my smart brother, you guys should use your brains to discuss this matter first, and work it out with Lao Ye and Sun Qiang, and then report to me a plan as soon as possible."
"Sister Haole, let's go down and do it."
Lin Qing nodded, then looked at Zhang Ting and said, "Dear store manager, can I see the new shopping guide is ready before get off work tomorrow?"
Zhang Ting smiled: "I promise, Boss Lin will definitely satisfy you."
Lin Qing smiled and nodded, relieved.
-
Seeing that she had no other orders, the two got up to get off work, but they were stopped by Lin Qing again.
"Wait a minute, sit down again, I have something else to tell you."
The two sat down again.
"Yesterday afternoon, when you were busy renting cars and recruiting people, I carefully checked the accounts in the store."
When they heard that it was related to the account, the two became visibly nervous.
"Don't be nervous, nothing went wrong, just a small problem."
Zhang Ting was timid, and when she heard that there was a problem, her heart raised her throat: "What's wrong?"
"We have a problem with our margins, specifically, the margins are too low."
"Although we made nearly 60 yuan yesterday, the turnover looks good, but when we carefully calculate the profit, it is actually not ideal."
She opened her notebook and pushed it in front of the two of them.
Wu Xiaochun leaned forward to take a look. The whole text was filled with numbers, and he felt dazzled.
"Sister Ting, look, I can't see these things with my brain."
Zhang Ting was in a hurry, and didn't have the time to read it carefully at this time. She pushed the notebook towards Lin Qing: "Sister, you can do it yourself. You can't make a mistake. I'm in a hurry. You can just say it."
Lin Qing took the notebook and closed it again: "Well, since you are not in the mood to pay attention to these complicated data for the time being, I will directly talk about the most important things."
"Next, we have to find products with high profits."
Wu Xiaochun frowned: "What kind of goods have high profits? Electric appliances are not the only ones."
Zhang Ting was thoughtful, but did not speak.
"No, appliances are not the same as appliances."
"You are like Changhong. In order to fight a price war, Mr. Ni had to buy out the raw materials at a high price for the manufacturer, which actually increased their cost. So facing Changhong, the range where we can lower the price is very large. Small. Their cost price is so much, you can't let them lose."
Zhang Ting understood: "That is to say, our purchase price in Changhong is not low, but the selling price is not high, so the profit is low."
"Yes, that's what it means."
Zhang Ting pursed her lips: "Then what to do, Changhong's problem is difficult for them to solve themselves."
Lin Qing took out a newspaper from the drawer: "Changhong's problem can only be solved by Mr. Ni himself. But our problem can be solved through this."
The two picked up the newspaper and looked at it. It was news about the internal struggle among the top management of Wanyan VCD company.
Wu Xiaochun was puzzled: "This kind of thing is supposed to be a secret, how could it appear in the newspaper?"
"I guess it's some of them who want to use public opinion. Let's not delve into these, we just care about our problems."
Zhang Ting also didn't understand: "What does their internal fighting have to do with our low profit problem?"
"I said at the beginning that we are looking for products with high profits. Wan Yan is that."
Zhang Ting thoughtfully: "VCD"
"That's right, VCD. First of all, you have to understand that the profit level here is compared with other products in the electrical industry. Without comparison, it doesn't matter."
"What's so special about VCD?" Lin Qing explained carefully.
"Most importantly, its core selling point is technology."
"That is to say, its cost is not high, but its price is very high. It is exactly what we are looking for, high-margin goods."
Zhang Ting quickly followed her train of thought: "However, can something with a high price be sold at a low price?"
"Good question." Lin Qing praised immediately.
"High-priced commodities, under normal circumstances, are definitely not as easy to sell as low-priced commodities. But there is one exception."
"It's when this high-priced item is a new product that has just entered the consumer market and has a strong appeal."
"Expensive and cheap are relative concepts."
"When consumers want enough, expensive is not a problem."
"Wan Yan's VCD is at this stage."
"If we can take it down."
Just as the conversation was getting excited, I saw the critical moment when both Zhang Ting and Wu Xiaochun understood it immediately.
The door of Lin Qing's office was pushed open.
The three of them looked up at the same time.
It was none other than Ni Haizhi who came.
Immediately, Lin Qing put down his notebook, which happened to cover Wan Yan's news.
Ni Haizhi didn't pay attention to this.
"Hey, you haven't left yet, that's great, I'm afraid you all ran away."
Zhang Ting and Wu Xiaochun smiled awkwardly.
Ni Haizhi felt the strange atmosphere: "Hey, you two, why are you so weird, what were you talking about just now?"
Lin Qing immediately smiled and said, "Have you seen our motorcade? We are talking about the motorcade."
Ni Haizhi regained her spirits: "Oh, I was just going to tell you this."
She began to happily describe the convoy.
Lin Qing was relieved, she had no doubts.
Before Wan Yan's matter was settled, she didn't intend to reveal too much to outsiders.
Seeing that Haizhi didn't intend to stop, Lin Qing stood up directly and said, "Alright, okay, Haizhi, let's go eat. Didn't I invite you to dinner yesterday? Let's chat while eating."
Saying that, he took her arm and left the office.
Zhang Ting caught Lin Qing's mind, came out last, and carefully locked the door of Lin Qing's office.
(End of this chapter)
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