Acting school started in 1998

Chapter 393 "Conquest" is popular?
At eight o'clock in the morning, Jiang Chao walked into the office on time.Under normal circumstances, he comes to the unit half an hour early every day.

The office has long been cleaned, the air conditioner is on at a comfortable temperature, and the tea has been brewed.

Jiang Chao took off his coat, put on a light administrative jacket, sat at his desk, took a cup, blew on the tea leaves floating on it, and took a sip of tea.

The staff in the office were very attentive. After receiving a call from the doorman and the leader's car entering the hospital, they made the tea.From getting off the car, entering the elevator, and walking to the office, it takes about 5 minutes, and the tea leaves are just right in the mouth without being soaked through.

While drinking tea, Jiang Chao picked up yesterday's ratings statistics and looked at them.

Since he was transferred to the film and television channel as the director, the first rule he has set is that every morning he must see the ratings of yesterday's channel as soon as possible.

As the director of a video channel, he is most concerned about the ratings during the prime time period at 07:30 in the evening. This is also the time period when the channel’s advertising revenue is the most important. Compared with the advertising revenue in other time periods, the total advertising revenue may not be as good as this. Two hours of income.

Yesterday's prime time TV series had a good ratings, reaching 8.7%, and Jiang Chao was very satisfied with it.The most recent prime-time TV series aired on the film and television channel is a Republic of China suspense drama called "Detective Fang Miu". It is a co-production with Andy Lau's investment, starring Zhang Weijian and Anita Yuen.

It has to be said that Zhang Weijian has been very popular on the small screen in mainland China in the past two years. "Young Hero Fang Shiyu", "Xiaobao and Kangxi", and "Smart Little Understanding" starring Li Binbin have all received good ratings.

Although this "Detective Fang Mi" is not the first broadcast, it has exceeded expectations with a ratings of 8.7%.

With the continuous development of domestic economic level, people have more and more various entertainment methods, such as computer games, especially the popularity of VCD and DVD. TV is no longer the only way to entertain after meals, so "Huan Zhu Ge Ge" back then The record ratings of 40-50% are long gone.Nowadays, under normal circumstances, if the ratings can exceed 10%, it is already a popular drama.

Looking further down, Jiang Chao's eyes narrowed. When he was sure that he had read correctly, he opened the drawer and took out the ratings statistics of the previous few days.

The broadcast time of "Conquest" is 09:30 pm, which is the TV series that is broadcast after the prime time TV series has finished broadcasting and an advertisement is inserted.This time period is already considered a late-night slot for Chinese people, and its usual ratings are average.

For most people, after dinner and watching two episodes of a TV series, it’s almost time to tidy up, wash their feet and go to bed. The next morning they have to send their children to school and go to work to move a lot of bricks.

Even on weekends, many people may be busy collecting public food, handing in homework, etc., and no one is willing to watch mindless TV series. It is better to spend five yuan at the gate of the community to buy a CD and watch a tense movie. An exciting American blockbuster.

However, today's ratings statistics clearly show that the ratings of "Conquest" in the 09:30 episode are as high as 9.5%, which is almost one percentage point higher than the prime-time "Detective".

How can this be?

As the youngest channel director of Blue Whale TV, Jiang Chao has long since learned to remain calm. In the words of his leader: Xiao Jiang is very calm.

If he remembered correctly, "Conquest" had only been aired for three days. The ratings on the first day were only 2.3%, which was barely acceptable. On the second day, it rose to 3.7%, which was also within the normal range.

Generally speaking, it is considered good if the ratings of the 09:30 time slot can reach half of the prime time ratings. The ratings of "Conquest" on the second day after its premiere were 3.7%, and the ratings of prime-time "Family" were 8.1%, which can easily be ignored.

However, it suddenly jumped from 3.7% on the second day to 9.5% on the third day. The increase was more than double and almost tripled. No matter how you look at it, it feels abnormal.

Especially this "Conquest" is the first TV series he introduced after taking over as the director of the film and television channel. He must figure out the reason to avoid making a joke.

Jiang Chao is not only the youngest channel director of Blue Whale TV, he was also the youngest mid-level cadre of Blue Whale TV, serving as the deputy director of the advertising department and the deputy director of the entertainment channel.A month ago, Blue Whale TV, Blue Whale Cable Station and Blue Whale People's Broadcasting Station merged to form Blue Whale Radio and Television Group.As a reserve cadre trained by the group, Jiang Chao served as the director of the newly formed film and television channel of Blue Whale Radio and Television Group.

Speaking of introducing "Conquest", we have to mention Zeng Jia, the general manager of Shengtang Film and Television, who came to the door with a tape to promote it.

Jiang Chao had a failed marriage before, and as a graduate of a prestigious university, he had always had a high outlook on life with a smooth career, but when Zeng Jia appeared, his heart was thrown away like a lake that had been calm for a long time. A stone made ripples.

At that time, Li Tang recorded and broadcast an interview program on Lanjing TV Entertainment Channel as a guest, mainly to promote his new movie "Toward", and the person in charge of the docking process was Li Tang's head of the studio at the time and Agent Zeng Jiahe was also the entertainment channel’s deputy director in charge of program production at the time, Jiang Chao.

Sometimes fate is so wonderful. For a deputy director of the entertainment channel of a sub-provincial city TV station, he comes into contact with many beautiful celebrities at work. Even if he waves, he can't say that he becomes a new wolf every day. At least it’s okay to meet basic physiological needs.

Of course, Jiang Chao, as a reserve cadre of Blue Whale Station, has been educated by the party for many years, and he still has basic ethics. The fact that he ruined his great future just for a short time is really not worth the gain, and he cannot take any chances.Therefore, he is more willing to find a partner who suits his aesthetics and is compatible with his soul.

Zeng Jia, who is tall, good-looking and has a cool temperament, caught his eye the moment she appeared. Later, during the matchmaking work, he found that Zeng Jia fit the image of his ideal partner in both conversation and behavior.

Although the communication time was short, we had a good chat with each other and exchanged contact information with each other.It's just that due to the merger and restructuring some time ago, he was a new official and was busy with various integrations, so the two of them didn't have much contact.Until recently, he had established a firm foothold and had long admired Zeng Jia. When Jiang Chao was thinking about how to further interact with Zeng Jia, Zeng Jia took the initiative to contact him.

To be honest, Jiang Chao would never have even looked at this kind of documentary TV series about solving crimes. He had done research for the position of film and television channel director. The popular ones right now are costume dramas, costume martial arts dramas, and costume comedies. , or simply a costumed martial arts comedy.So-called crime-solving documentary TV series have long gone out of style.But Zeng Jia was different. In order not to disappoint the goddess in his mind, he bought the one-year broadcast period of "Conquer" at a price of 10 yuan per episode and a total price of [-] yuan.

These days, except for some popular or large-scale TV series, there is such a thing as first-round broadcast.Generally speaking, TV stations buy most TV series for a three to five-year broadcast period. That is, I buy the broadcast rights of the TV series and then release them at will within three to five years.For the producer, it is a win-win situation to be able to sell another round after three to five years.

Of course, there are exceptions. For example, CCTV's "Journey to the West" is sold once a year. If you broadcast it this year, you will have to pay an annual fee if you want to broadcast it again next year.

As a senior TV person, Jiang Chao knew very well that Zeng Jia's purpose this time was to pilot the show.For example, the movie "Don't Talk to Strangers" starring Mei Ting the year before last became a nationwide hit after it became a hit on Blue Whale Channel as a pilot.

In fact, at the beginning, the TV station only regarded this drama as an ordinary family ethics drama, mainly because the heroine Mei Ting was a Blue Whale and had a certain audience base in this city. Unexpectedly, it became really popular.

Zeng Jia obviously wants to copy the successful experience of talking to "Don't Talk to Strangers". Although Jiang Shan is not from Blue Whale, she is from Zhenjiang next door.

Although Zhenjiang is not as close to Blue Whale as Wumachu in the next province, it is still relatively close to Blue Whale among the Thirteen Taibao, and can barely be regarded as half a Blue Whale.And as a once-famous Jiang Shan, she still has a certain audience base after all. It would be most appropriate for "Conquer" to follow the lead of "Don't Talk to Strangers" and place it in the Blue Whale pilot.

Of course, Jiang Chao is not so lustful as to make him stupid. He has no intention of doing so. If he insists on posting it in vain, it will be a bit pricey. An episode of 5000 yuan, with a total price of [-] yuan, is only a medium price, which can be regarded as selling a goddess a favor.

In fact, there are many pilot TV series that cost not only 5000 yuan per episode, but also one or two thousand yuan per episode. There are even those who do not spend any money or pay a small fee. After all, the production of TV series is so large now that they can be broadcast on a platform like Blue Whale Channel, which is very popular. , it will definitely sell well and make a lot of money.

Even if it doesn't take off, there will still be room for negotiation in the future whether it is sold to other TV stations or the copyright to audio and video production companies.To put it bluntly, if you have been on a major TV station, the level will be different.

Jiang Chao originally thought that as long as the ratings of "Conquest" were not too ugly, and the ratings of the 09:30 broadcast were not lower than 2%, it would be OK, and his prestige as a director would not be damaged.

He was relieved when he saw that the ratings of "Conquest" exceeded 2 on the first day of its premiere, and reached 3.7% on the second day. It was obviously an upward trend.Not only did he please his dream lover, he made the other person owe him a favor, but he also had nothing to say at work.

But what about the 9.5% ratings on the third day?
If the staff was negligent and accidentally made a mistake, it wouldn't be a big problem.But if someone deliberately tampered with the ratings, then the problem would be huge.

Use fake data to fool your leaders and flatter yourself?Or are you deliberately setting a trap for yourself and trying to get some dirty information about yourself?

As a member of the system, Jiang Chao not only keeps a clear head but is also very vigilant about this.

He looked at the numbers on the ratings statistics, his eyes became sharp and his expression became serious. He picked up the phone and dialed a few numbers.

"Director He, please ask Xiao Wang to come to my place."

Xiao Wang is the one responsible for calculating the ratings every day, and he is currently considered one of his favorite subordinates.After all, he had just taken office and needed to train some of his own people.

Xiao Wang arrived soon.

"Director, are you looking for me?"

He knew that Xiao Wang was an honest person, and he didn't make any twists and turns. He got straight to the point: "What happened to the ratings of "Conquest" last night? Was it a mistake?"

"That's right, Director! I have specifically verified that the average ratings of the fifth and sixth episodes of "Conquest" are 9.5%. This number is correct. And the peak even exceeded [-]%. I estimate that tonight's The ratings may even increase!" Xiao Wang said with seriousness on his face.

"You're really right?" Jiang Chao still couldn't believe it and looked at Xiao Wangdao suspiciously.

"Director, don't worry, it's absolutely true!" Xiao Wang nodded heavily, looking very sure.

Is "Conquest" a hit?
Jiang Chao's first reaction was to pick up the phone and tell Zeng Jia the good news.

But as soon as he stretched out his hand halfway, he held back and looked at Xiao Wang and said, "Please pay attention to today's ratings. If it breaks ten, call me as soon as possible."

"Okay! Director, don't worry, I will be in the computer room tonight and I will notify you as soon as the ratings come out."

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(End of this chapter)