Chapter 394
"Is "Heroes" good to watch?"

"nice!"

"Do you want to watch it a second time?"

"miss you!"

"Will you ask your family and friends to watch it together?"

"meeting!"

Li Tang stood on the stage with a microphone and actively interacted with the fans.

In the eyes of the majority of movie fans, the director and Uncle Dao Ming are too aloof; Li Lianjie, Tony Leung Chaowei, and Zhang Manyu seem to be too far away; as for Zhang Ziyi, to be honest, her popularity is not very good, after all, she has risen so much since her debut. Fast and so powerful that it gets bad press.

In comparison, Li Tang, who has the least role, seems more approachable.In particular, "Heading" starring him and Xu Jinglei has just been released, and the audience who can come to the road show can definitely be regarded as senior movie fans.

The filter of the artistic Jianbin played by Li Tang in "Heroes" is still there, and in "Heroes" a completely different character is presented in Changkong, which seems to make people find the unrestrained and uninhibited Linghu Chong again. shadow.

Of course, the main reason is that among the big names, Li Tang has the lowest status and is the most lively. He has no idol baggage and can shorten the distance between him and the audience, especially movie fans in second- and third-tier cities.

"Xiao Li, you have worked hard!" After stepping off the stage, the director looked at Li Tang and said with satisfaction.

The director was very moved by Li Tang's attitude during the road show.To put it simply, a promotional roadshow is to activate the atmosphere, create topics, and then attract more viewers into the cinema.And this is undoubtedly what Li Tang did best.

"Director, you're welcome. Today's audience is mainly young people. Young people just want to be lively. When people go crazy, it's easier to liven up the atmosphere." Li Tang took a sip of the water handed over by Xiao Zhao to moisten his throat and smiled. Hehe said.

This is not the first time he has run a road show. In his understanding, road shows are sales.And the word sales is nothing to be ashamed of.Think about the past life, big guys like Jobs and Musk would personally go to the front desk to promote their new products to the world, just to make their products sell better, and they were also salesmen.

In fact, the same principle applies to movie promotion road shows. If you want more viewers to enter the movie, you must lean down and listen to the audience's appeals, and explain the concepts expressed in the movie to the audience.Of course, you can't be too pretentious during this process. You have to be in harmony with the audience and gain as much recognition as possible from the audience.

To be honest, Li Lianlian did a very good job on this point, which may have a lot to do with his experience in the United States.Unfortunately, due to something unexpected at home, I had to fly back to the United States in a hurry.

In comparison, others are barely interested. In their opinion, being able to come to the scene, let the audience see real people, or simply answer a few questions seems to have completed the publicity task.

It has been 12 days since the release of "Hero". Today we came to Xiamen to promote, and only Li Tang and the director were left in the entire road show team.

Zhang Ziyi and Tony Leung Chaowei have also returned to the "2046" crew to continue filming.This movie directed by Wang Jiawei is said to have been shot for several years.The funny thing is that when filming "Hero" last year, Tony Leung, Zhang Ziyi, and director of photography Du Kefeng all squeezed out time between the filming of "2046" to shoot.And this squeeze can actually squeeze out nearly half a year.

Zhang Manyu has completed the promotion of several major cities in the mainland according to the contract, and she is also responsible for the promotion of the Hong Kong release.

As for Uncle Dao Ming, it may be that he was too busy to return to the capital in advance because of his recent travel schedule.

To be honest, such a high-intensity publicity road show is indeed very hard. Li Tang managed to survive by relying on his physical strength, but sometimes he felt a little inadequate.In contrast, he admired the director quite a lot. Even though he was in his 50s, he was still energetic. Just like his dark and thin appearance, he was indeed getting stronger with age, much stronger than Uncle Dao Ming, who was a few years younger than him.

After walking out of this cinema, the two of them hurried to the next cinema. There were still two cinemas to go to today.But the director said that after running in Xiamen today, I can take a day off tomorrow and fly to Ningbo to continue running the day after tomorrow.

"Hero" was released on December [-], and the box office in the first ten days has exceeded [-] million, far exceeding everyone's expectations.You must know that when it was first released, Zhang Weiping boasted to the media that his goal in Haikou was only to exceed [-] million.

At that time, the media generally believed that it was too optimistic. After all, only a handful of Hollywood blockbusters could break over [-] million yuan in China. Without the blessing of "booked theaters", it would be a bit impossible for a domestic film to exceed [-] million yuan.But "Hero" did it in less than ten days, and with the current trend, it is just around the corner to break [-] million.

That's the way the movie market is, winner takes all.As the box office of "Hero" continues to rise, it is becoming more and more popular in major media and on the Internet.

Moreover, great efforts have been made to prevent piracy in this new picture. So far, there are no pirated high-definition versions on the market. This is the biggest factor in the continuous increase in box office. In some cities, it is even difficult to get a ticket, and you need to queue up in advance to buy it. ticket scene.

However, as the box office of the movie continues to rise, various negative reviews have come in. The most common ones are that the movie is pretentious, the story is full of loopholes, it only has special effects but no story, no artistic pursuit, and whitewashes Ying Zheng. Overturn the verdict of the Qin Dynasty and so on.

In short, this is a bad movie directed by Zhang Yimou!

How to say this kind of thing?

No one expected that "Hero" would become such a hit at the box office, almost replicating the grand occasion when Big Ship was released five years ago.You must know that Big Boat achieved a box office of [-] million back then, and it has not yet been broken.

The success of "Hero" just shows that the domestic market needs blockbusters, especially domestic blockbusters.

Li Tang really sneered at these so-called criticisms from the outside world.What does a thin story mean?

What does it mean to have no artistic pursuit?

In his impression, the plot is simple, the pictures are beautiful, and the scenes are grand. This is the standard for future Hollywood blockbusters.The so-called superhero series, fast and furious series, including the Mission: Impossible series all follow this path.

To put it bluntly, these negative comments are because they saw the box office success of "Hero" and became jealous, so they began to criticize, belittle, and enhance their presence in an attempt to set the pace.It seems that only by criticizing the director and the film can there be hope for Chinese films.

The audience is always blind. Once there are too many such negative voices, it will often cause the audience to follow suit, and then everyone will criticize and reject it together to form a nominal political correctness, a trend, or even a kind of political correctness. fashionable.

The purpose of a roadshow is sometimes to bring order to things and combat negative comments with ulterior motives that circulate in the media and on the Internet.

This is precisely where the director is most satisfied with Li Tang.

Just like when he was ridiculing those negative comments on stage today, he joked to the audience: ""Hero" has done so well at the box office and the audience loves to watch it so much. Everyone hates you. How can I still say good things to you? Maybe I’ll let you alone take all the good things, but I’ll definitely criticize you and criticize you to death until you all agree with me.”

These few sentences simply express the director’s feelings!

The story structure of "Hero" seems to be quite thin on the surface. It tells the story of the late Warring States period, when wars were raging and heroes rose up.Among the seven great heroes, only Qin was the dominant one.

The King of Qin launched a crusade against Zhao and other vassals in order to rule the world.King Qin's ambition aroused strong dissatisfaction among the knights of various vassal states, and they all waited for the opportunity to assassinate the King of Qin.

The Zhao assassins Changkong, the couple assassins Canjian, and Feixue are the most feared by the King of Qin.The King of Qin issued an order: Anyone who can capture the assassin Changkong can approach the King of Qin twenty steps; anyone who kills Can Jian and Feixue can approach the King of Qin ten steps and be given an official title and silk ribbons.

The Qin knight Wuming defeated Changkong, Canjian, and Feixue and was able to get ten steps closer to the King of Qin and tell the King of Qin the story of defeating the three in this way.

But for such a simple story, the entire storyline is actually constantly reversing.

For example, the first version came from Wuming's mouth. Wuming killed Changkong and used the reason that Changkong and Feixue had a "one-night stand" to alienate Can Jian and Feixue.As a result, Can Jian was eventually killed by Feixue, and Wuming killed Feixue in front of the Qin army.

It's a pity that the flaw in this version was quickly discovered by King Qin, because in King Qin's heart Can Jian Feixue could not be such a narrow-minded and selfish person.

The second version comes from the speculation of King Qin.King Qin guessed that after Wuming killed Changkong, he found one of Canjian Feixue to help him.As a result, Can Jian and Feixue were about to go, but in the end Feixue injured Can Jian and ran to the Qin army and was defeated by Wuming.

The third version is the real fact.In fact, Can Jian not only did not want to assassinate King Qin, but actually prevented Wuming from assassinating King Qin.Canjian Feixue was able to kill King Qin three years ago, but Canjian stopped temporarily.In the end, Feixue and Wuming teamed up to defeat Canjian, and then Feixue and Wuming performed in front of the Qin army. Feixue was defeated, and Wuming also got Canjian and Feixue's swords, and finally came to the Qin King Ten In front of the step.

Not to mention the specific storylines of these three versions, in terms of structure, Li Tang felt very familiar, very similar to Quentin's famous movie "Inglourious Basterds".

"Heroes" is in the front, "Inglourious Basterds" is in the back.

The ending of the film reflects the traditional Chinese sentiment of "a great hero serves the country and the people".

Wuming finally understood the principle of "the world is for the common good and a cessation of war will stop the war". Only by letting the King of Qin rule the world can the people of these seven countries not continue to suffer.

In the end, Wuming was willing to die under Qin's bows and arrows.Feixue, who knew about Wuming's failed assassination, took action against Canjian, and both of them died in love!
More importantly, as a martial arts movie, "Hero" is completely qualified, even surpassing many previous martial arts movies, and can even be said to have created a new genre.

Among the several fighting scenes, Li Tang and Li Lianlian are undoubtedly the most exciting.Just as the line says: "Although the martial arts and qin rhymes are different, the principles are the same, and they all focus on the realm of great sound and beautiful sound."

Under the sound of the blind old man's piano, the two started a duel of ideas.Raindrops are flying, and the moves are freehand.This is different from the realistic style of each move in "Crouching Tiger, Hidden Dragon". The fighting in "Hero" pays more attention to freehand brushwork, the beauty of moves and the exquisiteness of the picture.The whole fighting scene is full of beauty.

And compared with the battle between Li Tang and Li Lianjie, which pursues chilling and coldness, the battle in the middle of the lake between Li Lianjie and Liang Chaowei pursues elegance and unrestrainedness; the battle in the woods between Zhang Manyu and Zhang Ziyi pursues beauty and romance. .

Every fight scene is a visual feast.Every fighting scene is full of beautiful colors and has an ethereal and elegant atmosphere.

But if you insist on nitpicking, say that excessive pursuit of the aesthetics of the picture weakens the content of the story; the segmented structure design is too fragmented and destroys the integrity; every time the plot is reversed, it seems stiff, etc.

Then we can only say that these are the shameless actions of those with vested interests.

Li Tang feels that the director of "Hero" has achieved the ultimate in this era, and no director can match it.Perhaps starting from "Hero", China officially started the blockbuster era.Looking back a few years later, you may find that "Hero" is like a mountain that has always stood there but has never been surpassed.

 Second update, shamelessly asking for votes!The more monthly passes and recommendations the better.

  
 
(End of this chapter)

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