Rebirth 99 to become a car giant.

Chapter 241 Although I am not in the Jianghu, but the Jianghu is full of my legend
After entering November, the Nanshan Engine Factory has officially entered the state of mass production.

The supply of parts for BYD F6 is finally not an issue.

What followed was naturally an explosion in sales.

In addition to delivering the orders accumulated in September and October, the sales volume in November also set a record of more than 9 units.

After entering December, the F12 has become the most talked-about model in the Chinese auto circle.

"Mr. Wang, our F6 is completely popular this time."

"There are many evaluations related to F6 in the car channels of various websites, especially the section of 'Wife as a Car Model' created by Autohome, which has a lot of content related to F6."

"Many young consumers, after purchasing F6, take their girlfriends or wives to take some photos. After posting articles on it, if the reading volume of the article reaches a certain number of books, they can get Autohome's award."

"Our colleagues in the sales department were keenly aware of this publicity point, and specially allocated 100 million yuan to form a cooperation with Autohome."

"As long as the owner of the F6 uploads an article on the 'Daughter-in-law as a car model' section, and the content in it meets the requirements, he can get a reward of at least 100 yuan."

Wu Huabing was in a very good mood during this time.

The F6 has become a hot seller, and the people in the sales department walk differently in the company.

Moreover, the models are easy to sell, and his power as the head of the sales department has also increased.

For example, the general manager of each 4S store, if your car is not easy to sell, then the sales department needs to beg for more cars, otherwise the sales will be difficult.

But if the car sells well, the situation is reversed.

These 4S stores will use various methods to get more cars from the OEM.

Even in order to obtain the right to pick up the car first, people will make appropriate concessions.

Of course, it's hard to say whether these concessions are in the hands of the company or the individual.

Even under such circumstances, some people will resort to more means in order to successfully open a 4S store and obtain authorization.

Regardless of whether Wu Huabing is as clean as Hai Rui or as greedy as He Shen, anyway, he has more initiative and more power, this is absolute.

"100 million yuan in funding, but only 100 yuan for one article?"

"It's hard to stimulate everyone's enthusiasm like this?"

Although Wang Fu is a technical madman, he doesn't know anything about sales.

Otherwise, it would be impossible to operate the company to its current scale in just a few years.

"Mr. Wang, 100 yuan is just the most introductory article."

"For hot and popular articles with more than 1 hits or more than 1000 comments, we can provide up to 1 yuan in rewards."

"Up to now, five or six car owners have received a reward of 1 yuan."

"In addition to this, there are several levels of rewards, such as 200 yuan, 500 yuan, 1000 yuan, 2000 yuan, etc."

"Autohome is now the most popular automobile professional website in China. We conducted a survey and found that half of the consumers went to Autohome to read F6-related articles before buying F6."

"So I think the promotion of this soft article is much more effective than direct advertising."

"In the next step, we plan to further promote this program and encourage more car owners to participate in the 'Daughter-in-law as a car model' channel."

Wu Huabing took this opportunity to report on the efforts and achievements of the sales department.

Objectively speaking, in 2003, this practice was very novel and very effective.

"Since you have evaluated and felt that this plan works very well, then go ahead and do it boldly!"

"Strive for our F6 model to achieve monthly sales of over [-] and become a hot model in the market!"

Wang Fu naturally understood the meaning of what Wu Huabing said.

However, as a leader, I have seen too many things about the people below showing their merits, but I don't feel anything special.

"No problem, December and January are the hottest months of the year."

"This year's Chinese New Year falls at the end of January, so the demand for car purchases is the strongest in December."

"Our sales department strives to make the monthly sales of F6 models exceed 1 units this month, and let Yangcheng Honda know how good we are."

When Wu Huabing said this, Wang Fu immediately thought of something, and asked, "Will the Honda Motor Company's lawsuit for infringement affect the sales of F6?"

Since F6 went on the market in September, it has attracted the attention of countless people.

The appearance of F6 has naturally become a hot topic of discussion.

The people from Honda, who are not blind, naturally know that the F6 is imitating their own Accord.

At the beginning, they still wanted to wait and see and see the situation before talking.

But in November, the sales of F11 rose rapidly, and they couldn't sit still immediately.

Soon, Honda Motor took BYD to court.

It is now awaiting trial.

"Mr. Wang, I have consulted with specialized lawyers and court judges. This kind of case will not be resolved in a month or two."

"We can definitely have a way to delay the case for a year or two. At that time, whether we lose or win the case, the impact of the matter will be very small."

Naturally, Wu Huabing is also very familiar with the infringement case.

He is also very concerned about the impact of this matter on F6 sales.

However, in addition to the first few days, various media reported on it, and the latter topic gradually cooled down.

Except for being mentioned from time to time, there is not much attention.

Of course, Wuhua Cake must have made some efforts during this process.

It's like the 100 million cooperation funds for the "Daughter-in-law as a car model" section of Autohome. Although the main reason is to be optimistic about this section, there may be other purposes and reasons.

"Now the company only has one model, the F6, so this is definitely not enough."

"In the past, some people still had some doubts about whether to bet heavily on the car sector. Now that F6 is so successful, I think there will be many fewer people who have such doubts."

"In the next step, we plan to launch an entry-level model with a very affordable price. The sales department will also do market research in advance, and then propose your ideas to the company."

Wang Fu is not so easily satisfied.

The car manufacturing business is already on the right track, and the next step will naturally be to grow and develop.

The research and development of new models can be regarded as the official start.

"No problem, I'll arrange it right away." Just after Wu Huabing finished speaking, he immediately thought of something, and said, "Mr. Wang, about the patent case, I think it's okay for people from the legal department to communicate with Nanshan."

"They should be very experienced in this area."

"I read the news on Autohome, it seems that Nanshan has won a very big victory in the United States."

When Wu Huabing said this, Wang Fu's interest immediately came.

"Did Nanshan win the lawsuit?"

"Why haven't I heard of it?"

People in the entire Huaxia auto industry are more or less paying attention to Nanshan's case in the United States.

Although due to time constraints, this attention is slowly declining, but for Wang Fu, it is obvious that he has always been concerned about it.

"It can't be said that it has won the lawsuit. After all, few companies have a record of winning such lawsuits as anti-dumping investigations."

"However, Nanshan was able to get out of the way this time, and it was not easy for companies such as SKF and Aisin to take the initiative to settle with them out of court."

"Especially Nanshan brought so many competitors to court in one breath, saying that they infringed Nanshan's patents."

"This courage is still very remarkable."

"So I think Nanshan should be very experienced in litigation."

"Especially in terms of patent litigation, they must have done in-depth research."

When Wu Huabing said this, Wang Fu couldn't help but nodded.

The truth is indeed this truth.

"I will contact Mr. Cao later to see when he will return to China."

"At that time, I will go to Yangcheng to visit him in person."

Wang Fu attaches great importance to Nanshan now.

Not to mention that the size of Nanshan itself is not smaller than that of BYD. The fact that Nanshan provides F6 with powertrain and other components is worthy of Wang Fu's attention.

To put it bluntly, half of F6's achievements today are due to Nanshan.

If it weren't for the fact that Nanshan has no intention of building cars until now, Wang Fu probably will start embanking Caoyang.

……

"BYD's F6 is said to have sold over 1 units this month. What do you think about this?"

Inside Great Wall Motors, Wang Ying specially convened sales, R&D, and procurement personnel for a meeting.

Although the domestic auto market is developing rapidly, high-end products are dominated by imported cars.

Mid-end products are occupied by joint venture car companies.

China's own brand car companies such as BYD and Great Wall can only grab the market in low-end models.

So the competition between each other is actually very strong.

"Mr. Wang, F6 is a sedan. The main products of our Great Wall Motors are pickup trucks and SUVs, and there is not much intersection."

"So I think the hot sales of F6 will not have a particularly big impact on us."

Lian Furong, as the head of the sales department, was naturally the first to speak out.

"Although what Minister Lian said is reasonable, but the company has just been listed on the Hong Kong stock market, and some new actions are needed to further stimulate the stock market."

"The research and development center is also considering whether to launch some cars."

"In addition, although the F6 is a sedan, it is not ruled out that BYD will launch an SUV based on the F6 platform, and it will be a direct competitor with us."

When Zhu Jianbo mentioned this, several other people couldn't help but nodded.

Although the SUV market is not as hot as cars, it is growing very fast.

Especially this year when Westwind Honda was established, and if it wants to introduce the SUV model CRV, Great Wall Motors will definitely face greater competitive pressure at that time.

Not to mention BYD's launch of an SUV.

"We already have several mature platform models. As long as we replace them with Nanshan's powertrain, we can immediately compete with F6."

"Even I heard that during the research and development process of BYD's F6 model, Nanshan made a lot of effort."

"There are even rumors that the appearance of the F6 is a benchmark model proposed by Mr. Cao of Nanshan."

"I think the company can find an opportunity to go to Nanshan for another exchange?"

Wei Qiang, head of the Purchasing Department, usually has a lot of dealings with Nanshan, so he is very familiar with Nanshan's situation.

Wang Ying couldn't help but nodded at his suggestion.

It is indeed necessary for Great Wall Motors to communicate more with Nanshan.

Whether it is the current powertrain or various auto parts in the future, it will be difficult to completely decouple from Nanshan.

It is necessary to have a good relationship between the two parties.

"I heard that Mr. Cao will return to China soon. Before the Spring Festival, our two companies will have a larger-scale exchange to talk about future strategic cooperation!"

Naturally, Wang Ying also knew that Cao Yang had been in the United States for more than a month, and also knew that Nanshan's lawsuit in the United States had entered the final stage.

In fact, Wang Ying is not the only one who has paid attention to this situation in China.

When Great Wall Motors was discussing the cooperation with Nanshan, Geely Automobile was also having a similar conversation.

"Mr. Li, our sedan that is the benchmark for the F6 model will be on the market as soon as the middle of next year."

"At that time, our powertrain will be purchased from Nanshan, just like the F6, and the chassis will directly follow the current mass-produced model. We only need to make some adjustments to the interior and exterior and the appearance of the model."

"Now F6 is completely popular. If our car can sell more than [-] cars a month, it can be developed as an independent brand."

"This way we can get rid of the influence of the previous model as much as possible."

For many domestic car companies, the early positioning is very low, and it will be very difficult to go up later.

Changing brands is one of the development ideas.

Although Geely Automobile's car-making history is not particularly long, it has already begun to consider this issue internally.

As the dean of the research institute, Gao Songlin has already started to propose this plan.

"You said that if our sedan is launched, it will form a great competitive relationship with BYD. At that time, will BYD put pressure on Nanshan and let them give priority to supplying powertrains to BYD?"

Li Su looks at problems from a long-term perspective and is also very thoughtful.

Although everyone is doing business, the relationship between Geely and Nanshan is obviously not as good as that between BYD and Nanshan.

After all, both Nanshan and BYD are located in the Pearl River Delta, and their connections are much closer.

"Mr. Li, I don't think this problem is a big one."

"It can be solved before the new car goes on the market."

As the dean of the research institute, Gao Songlin has often dealt with Nanshan.

In his view, Nanshan treats most of its customers as equally as possible.

Unless BYD can pay a huge price, otherwise Nanshan can't fall to their side.

"Well, you're right."

"We can communicate with Nanshan in advance to avoid accidents."

Li Song thought about Nanshan and Cao Yang's style of doing things quickly in his mind, and felt that what Gao Songlin said made sense.

(End of this chapter)