Rebirth 99 to become a car giant.

Chapter 260 An Unexpected Assist from Shanghai Universal

Yue Rui and Tian Rong were very busy during this time.

As a headhunting company closely cooperating with Nanshan Group, they have a lot of big orders waiting for them during this time.

"Mr. Tian, ​​I think it's time to go to Korea and Japan to find some companies to cooperate with, and ask them to help dig out some chip talents from Japan and Korea."

"Especially for some Chinese who work there, I think there is still hope to poach some of them back."

Yue Rui is now very interested in chip talents, and the treatment of these people is very good.

As long as one is successfully recommended to enter the Nanshan Group, you can get a very considerable return.

After all, headhunting fees are not cheap at all.

The more high-end talents, the higher the headhunting income.

"You have a good idea. We can also mobilize the previously recommended talents to see if they can help introduce some colleagues and classmates."

"As long as the referral is successful, we can also use part of the fee to motivate them."

"Talents in the field of chips are still in short supply in China as a whole, especially high-end talents, who are basically overseas."

"It's really difficult to rely on ourselves alone."

Tian Rong also rolled up his sleeves. During this time, he was personally participating in the recruitment of chip talents.

These headhunting companies all have their own specialized channels, otherwise the HR of each company would not need to spend a lot of money to hire them to recruit people.

After all, for some positions, you just blindly wait for others to take the initiative to submit their resumes, which is not acceptable.

"Before we had a recommender to go to SMIC, and two people have been dug out through this person."

"If there are too many people digging in one place, it is easy to cause a backlash."

"I feel that in the future, it is necessary for the company to set up a chip talent pool to provide customers with better choices in a timely manner."

"If the talents of various chip companies can flow frequently, they will provide us with a lot of business virtually."

"If everyone has established a relationship of trust, it will be much easier for us to do business in the future."

When Yue Rui said this, Tian Rong was immediately moved.

China's current chip industry is very weak, but it will definitely continue to develop in the future.

This also means that the demand for talents in this industry will become more and more vigorous.

This is a very big gold mine.

Like this time, if a sufficient talent pool has been made before, then there is no need to share the cake with other headhunting companies.

The whole family ate it directly.

"Your proposal is very good, and this task is entrusted to you!"

"When the time comes, you will definitely have a place as a partner of the company."

In the headhunting industry, it mainly depends on who has more resources in their hands.

Therefore, headhunting job-hopping is relatively common.

As a boss, I definitely don't want employees with a lot of resources to leave, because that would directly take away a lot of resources.

……

In May 2004, when the Huaxia auto market continued to develop in full swing, Modu GM suddenly launched a strategic action of "Buick Breakthrough 5".

This action is actually a price cut to put it bluntly.

Modu GM has comprehensively lowered the prices of a series of mid-to-high-end products led by the Buick brand.

The prices of Buick Regal series sedans and Buick GL8 land-based business class have been reduced by an average of 8%, with the highest drop of more than 11%.

In future generations, this kind of decline is simply waving a knife from the palace.

It can also be seen from the side how high the profit margin of cars was before 2004.

This price cut by Shanghai General Motors came suddenly like a rainstorm in early summer. It came suddenly and fiercely, which exceeded many people's expectations.

Consumers are happy.

In the past few years, the price of Huaxia Automobile was too high.

30 Accord and 30 Mondeo are normal.

This is naturally unsustainable.

However, in the Chinese auto market where price cuts have become the norm, although Buick's price cuts are reasonable, compared with its hot sales, such price cuts actually have their own considerations.

在今年1～4月，魔都通用的销售同比增长117%，市场份额由2003年底的9.8%提高至11.5%。

Obviously, Modu Universal has bigger ambitions.

As the world's largest auto company, GM naturally hopes to become the largest auto company in China.

魔都通用全面进军中级车市场，在仅靠两款凯越车型持续月平均销售超过8000台的情况下，乘势推出售价为12.98万元和15.98万元的1.6升和1.8升舒适版别克凯越，将其中级车产品扩大至4款。

As a result, it will naturally bring tremendous pressure to a series of competitors such as Modu Volkswagen, Spring City Volkswagen, Yangcheng Honda, and Changan Ford.

Similarly, it has also brought a lot of pressure to the purchasing department of each company.

The selling price has dropped, but the rate of return that the company hopes naturally does not want to drop so much at the same time.

"Minister Zeng, we agreed to your proposal to change the TCU chip on the 6AT automatic transmission."

"But this year's annual price reduction, I hope you can cooperate."

Yu Xing, the purchaser of Modu GM, specially invited Zeng Tingting to the company to integrate this year's price reduction.

"If we can cooperate in terms of work and price reduction, we will definitely cooperate with all our strength."

"However, a 5% price reduction is really too demanding. Nanshan always provides the most cost-competitive price from the very beginning."

"It's not like some friends who quoted a high price at the beginning, and then gradually lowered the price, as if the price reduction was very cooperative."

"And once the gearbox is finalized, the cost reduction work that can be carried out is very limited."

"Our materials have all been localized, and all parts are produced by ourselves or purchased domestically. There is no room for price reduction."

"However, I also know Yu Gong's difficulties, so this year, like last year, I can provide 2% rebates to your company."

Zeng Tingting will not easily compromise on the price.

Although Nanshan enters into a new field, it will fight a price war.

But after getting the order and then swiping the knife from the palace, it can't be done.

"If a 2% rebate is provided every year, it is actually equivalent to only a 2% reduction, and then there is no price reduction."

"Minister Zeng must be more aware of the difference between the plan of directly reducing the unit price and providing rebates."

"We ask for a 5% price reduction. If it is provided in the form of rebates, from the perspective of the entire life cycle, it is actually equivalent to a price reduction of less than 2%."

"This requirement is actually not high at all."

Although Yu Xing has a good relationship with Zeng Tingting, but his ass decides his head, so naturally he will not let go easily.

Even he knew that Nanshan would not have an additional price cut in the end, but this negotiation process was necessary.

Otherwise, he will have no way to communicate within the company.

"What you said, Yu Gong, is indeed very reasonable."

"But you also know that parts such as the 6AT gearbox are different from parts such as the front grille, headlights and aluminum wheels. It needs to be produced for ten years or even longer."

"For parts such as front grilles and headlights that are changed after two or three years of production, their entire life cycle is actually one or two price cuts."

"Even if the price is reduced by 5% at one time, the entire life cycle is not reduced much."

"Then it's a part that's changed to a new specification, re-quoted, and it's all back to square one."

"But the 6AT automatic transmission is different. Our specifications will not change much. If the price is lowered every year, we will lose money in the end."

"In the past few years, our production costs have actually been rising, and the wages of employees have also been increasing every year."

"At the same time, our company also invests a lot of manpower and material resources in quality assurance and new product research and development every year. A 5% price reduction is really too much pressure for us."

Zeng Tingting continued to argue with Yu Xing there.

In negotiation, whoever retreats first often loses.

Nanshan 6AT is not only supplied to the public in Shanghai. If the price of a certain company drops too much, it will directly affect all customers.

This is unacceptable to Nanshan gearbox.

"The rise in labor costs is a common problem faced by the entire industry, and everyone, including Magic City, has the same situation."

"So this problem needs to be borne by everyone in the entire industry chain."

"In fact, your company's gearbox business has developed very fast in the past two years, and has become the largest gearbox manufacturer in China. Various amortization expenses must also be continuously declining."

"In this case, we don't see much of an incremental effect."

"Going to the vegetable market to buy vegetables, the price of a catty of pork and ten catties of pork is different."

"Whether it is the number of gearboxes we purchased from your company or the total number of your own production, there is a relatively obvious increase in the number."

"I hope that your company can show the effect of the increment this year."

Yu Xing immediately put forward his own point of view in turn.

This kind of thing must be the public saying that the public is right, and the woman is saying that the woman is right.

No one will easily compromise.

"Our output is indeed constantly increasing, but in order to ensure that all products can meet the quality requirements, we have also invested a lot of automation equipment in the past two years."

"In fact, our current equipment amortization cost, compared with the original quotation, not only has not decreased, but has increased."

"You can come to us to have a look when you are free. The latest automatic transmission production line is obviously different from the original one."

"This part of the investment was undertaken by our company itself, and we did not ask customers to raise prices."

Zeng Tingting is also an old man, and she quickly neutralized Yu Xing's offensive.

Every year, she negotiates price cuts with many OEMs, and she is very familiar with the commonly used tricks and opinions.

Even within Nanshan, each salesperson has a unified set of speaking skills.

"Before, the bearings and gears used in Nanshan's gearboxes were generally special steel purchased from outside, but now they have basically been switched to Nanshan Special Steel's own production."

"But can the price reduction effect of this part be reflected?"

If one method does not work, immediately change to another method.

Yu Xing was not discouraged at all.

After all, it is impossible to negotiate the price overnight, and it is destined to be a protracted battle.

It depends on who compromises first.

"The change point you mentioned is indeed in line with the actual situation."

"But you should also know that the steel performance of Nanshan Special Steel is better than that produced by other enterprises such as Baosteel."

"At present, for the same one ton of bearing steel, the price of Nanshan Special Steel is at least 3000 yuan more expensive than that of Baosteel."

"So after the transformation of special steel from outsourcing to in-house production, the main improvement is actually the quality and performance of parts, not cost reduction."

The two sides talked to each other, and stated their respective views to each other.

But in the end it was destined to be fruitless.

Fortunately, there is no talk of collapse. After all, Nanshan does not cut prices at all.

It's just that Yu Xing wants to drop more.

……

"Bu Defan, I heard that the sales department is going to lower the prices of all models to keep up with the pace of Shanghai GM and improve the competitiveness of our products."

"In this way, your purchasing department will be under a lot of pressure, right?"

In a tavern in Modu, Hassan and Bu Defan sat drinking and chatting together.

They came to the public in Shanghai in the same year, and they have a very good relationship.

Now they have been promoted to directors of the purchasing department and the quality management department respectively, and they can continue to work in China for three to five years, or even longer.

In this way, the connection between the two people is even closer.

After all, there are many business intersections between the purchasing department and the quality management department.

Both in public and in private, it is necessary for both of them to have a good relationship.

"The price reduction is also appropriate. The price of our models in China is really a bit high."

"The rate of return of a car is more than double that of domestic ones. It is simply stealing money from consumers."

"However, the company has to combine sales price cuts with procurement costs, which is troublesome."

As the procurement director, Bu Defan must be responsible for the cost of each model.

Every year, the company will set a certain price reduction target for them.

However, in the past few years, these price reduction targets have been relatively easy to achieve.

After all, the price of the model is relatively high, and when various suppliers initially quote, they are generally relatively high.

It is considered to reserve a part of the price reduction space.

However, with the decline in sales prices, the yield will definitely be affected.

In this way, the pressure on Bu Defan will definitely increase.

The selling price can't be lowered, it's all purely contributed by the revenue of the people of Shanghai.

"Huaxia came up with a requirement for domestic production rate before. In fact, I think this is a very good means of reducing prices."

"China's auto parts industry has been developing continuously in recent years, and many parts can also be found locally."

"The most important thing is that various international parts giants have built factories in China one after another, increasing the localization rate of parts."

"As long as you think about the tricks from this aspect, I don't think there is no room for price reduction."

From the standpoint of the quality management department, it is natural that all the parts are imported from Germany is the best, that way their management is very simple.

But Hassan is not so selfish, such a blind person.

Judging from the price reduction of Shanghai General Motors this time, and the price reduction that the public of Shanghai Magic City is going to follow, cost reduction will definitely be the general direction in the future.

Then it is definitely necessary to allow more and more parts to be produced domestically, or even switch to domestic suppliers.

Hassan wanted to make some achievements in this regard.

Only when there are challenges can there be more conspicuous achievements.

"You are right. In the middle of this year, we plan to invite major suppliers to hold an exchange meeting and put forward some new requirements with you."

"For those manufacturers who can't keep up with our development pace, don't blame us for being rude in the future."

Bu Defan definitely wouldn't put all the pressure on himself.

Passing the pressure of price reduction to every supplier is what he needs to do.

……

"Mr. Liu, recently, various OEMs in China have agreed to Nanshan's chip change plan."

"In this way, Infineon will probably turn against them soon."

"It doesn't seem to be the way to go on like this."

Bosch Huaxia, Ren Cai came to Liu Zhenbo's office worried.

Some time ago, there were a lot of comparative news about Bosch and Nanshan Group on the Internet. After all, it seems that Nanshan Group is already an opponent of the same level as Bosch.

Some articles even say that Nanshan Group is more powerful than Bosch, otherwise why would Bosch suppress others?
This wave of public opinion offensive has made Bosch somewhat passive.

Even some new projects of Bosch have been affected to a certain extent.

The current practice of various OEMs in China has put Bosch in a dilemma.

I thought I had caught the weakness of Nanshan Group, but I didn't expect to catch a handful of air, a loneliness.

"Modu GM's move to break through 2005 with a Buick directly kicked off a wave of price cuts in the auto industry."

"Now not only the North and South Volkswagens have followed suit, but other OEMs have also taken various actions."

"To be more direct, the market guide price has been lowered."

"To be more tactful, the discount rate of 4S stores has been increased. In short, car prices are falling."

"In this way, the purchases of OEMs will naturally find various suppliers to reduce prices."

"Under this background, Nanshan's parts share not only did not decline, but may further rise."

"We really can't go on like this."

Liu Zhenbo naturally understood the current embarrassing situation.

But he was also a little bit embarrassed, and didn't know how to solve it.

"The company has now established a joint venture with Chuncheng Automobile Group, and there will be more and more factories in China."

"In theory, the components we produce locally in China will not be much more expensive than Nanshan Group."

"Under such circumstances, should we make an appointment with someone from the Nanshan Group, let's sit down and have a good conversation, and stop messing around?"

Ren Cai was a staunch anti-Nanshan faction before.

But seeing that the situation ended badly, she was also very flexible and began to change her mind.

Of course, this does not mean that she has any affection for Nanshan.

It is purely forced and there is no other way.

"This is also a way that is not a way."

"Our two families are fighting back and forth, and those old rivals like Denso and Delphi may be having fun by the side."

"Instead of this, why not discuss it with Nanshan, and we will form a certain tacit understanding."

"Even if we want to compete, the price will not be changed to cabbage price."

"Volkswagen, BMW, Mercedes-Benz and other models are basically developed in Europe, and the designation of many parts is directly determined at the German headquarters."

"Even if Nanshan wants to compete, it is impossible to take away most of the shares in the short term."

Liu Zhenbo was also looking for some reasons to convince himself.

What else?
Previously, Infineon was persuaded to cooperate with Bosch to deal with Nanshan, but the personnel from Bosch headquarters were invited to help.

Now make it like this...

He didn't even know how to report it!
"Then I'll contact Zeng Tingting of Nanshan Group first, and find out what they say?"

Ren Cai hopes to end the current situation as soon as possible, otherwise it will be Bosch who is getting more and more uncomfortable.

"Go!"

"When you come out to make money, it's better for everyone to negotiate!"

……

Nanshan Group, Cao Yang watered Evergreen as usual.

Next to the evergreen, there is also a pot of green radish and a fortune tree, which seem to be full of vitality.

"Mr. Cao, Bosch has given in!"

At this moment, Zeng Tingting knocked on the door and came in to report the good news.

"Bosch has softened?"

"There's no need for them to give in to us, right?"

Although Cao Yang is not afraid of Bosch's suppression, he is also very clear that Bosch, the world's number one in the parts industry, is not comparable to the current Nanshan Group.

Every industry has its thresholds and circles.

Even if the QCD of all Nanshan products ranks first in the world, it is impossible to obtain orders from all OEMs.

Even sometimes their developers just don't want to spend time developing a new manufacturer, and they can find out all kinds of problems and get you stuck outside.

For example, your noise is not up to standard, and your durability is not good.

Or directly say that your quality stability is worrying, your mass production performance is not enough, and so on.

Anyway, as long as you want to get stuck outside, there are always many ways.

People are not obliged to use Nanshan Group.

"This wave of price cuts caused by the general use of Magic City has put additional price cut pressure on the purchases of many domestic OEMs."

"In this case, their enthusiasm for introducing local manufacturers is also much higher."

"It is estimated that Bosch also feels the pressure in this regard, so it wants to change this situation."

Zeng Tingting deals with so many customers every day, so she is very clear about the situation in the automobile industry.

"What does Bosch want to do now?"

Although Zeng Tingting said that Bosch had softened, Cao Yang didn't think that the other party would come to apologize to him.

That is simply an unrealistic requirement, and it doesn't make much sense.

"Their sales director, and the sales director of United Electronics, want to come over and have a chat with us."

"I guess it's to discuss the strategies for dealing with OEMs in the future, and to share a share of the cake, so as to avoid such fierce competition."

"Mr. Cao, I don't think it's impossible to do this."

"It's not a bad thing to be able to sell at a higher price and earn more profits."

"It just so happens that the company is now entering the semiconductor field and needs a lot of profits to support its development."

Zeng Tingting was afraid that Cao Yang would be young and energetic, so she directly rejected the olive branch offered by Bosch, so she quickly expressed her opinion.

"They want to talk, let's talk about it!"

"But in terms of the domestic market, we don't have much room for concessions."

"In terms of the international market, everyone can cooperate well, and even share the cake directly."

Cao Yang knows very well that China will become the world's largest auto market in a few years, and then it will be the world's largest auto market, and no other country can catch up.

In this case, the share of the domestic market is naturally the most important.

(End of this chapter)