Rebirth 99 to become a car giant.

Chapter 266 Fire cannot be contained in paper, what should come will always come

Pull the hair and move the whole body!

If Xingchen Motors wants to start moving forward, it must not be enough to toss within its own company.

Some related plans need to be reported to the district.

Some recruitment actions are even more imminent and cannot be delayed.

Fortunately, the recruitment this time is much easier than chip talent recruitment.

In particular, after Yongxiang Yongxiang, a professor from the School of Automotive Engineering of Lingnan University of Technology, joined Xingchen Motors as the deputy general manager in charge of R&D and concurrently as the dean of the research institute, the progress has been smoother.

His disciples were old, and dozens of people joined the Xingchen Automobile Research Institute at once.

You take me with these people, and I take you with them. The contact with colleagues and classmates directly saves HR a lot of time.

In this way, the movement of the Xingchen car naturally gradually became louder.

"Brother, are we really going to re-invest in a factory to produce four-door and two-lid cover parts and hot stamping parts for Xingchen Automobile?"

As the head of the procurement and sales department of Yangcheng Huaqiang Stamping Factory, Guo Shufu has a very close relationship with Nanshan Group.

For the relevant information of Xingchen Automobile, it is obvious that other people in the industry have more information.

"Of course, is this still fake?"

"If we don't have production performance for these large covering parts such as four doors and two covers, other manufacturers will not give us the opportunity."

"It's just that Xingchen Motors is one of its own, so it outsources such important parts."

"In addition, in terms of hot stamping production lines, BENTELER is ready to launch domestically."

"Although we have invested in two production lines next to Great Wall Motors, we have not yet formed an advantage over Benteler."

"Just taking this opportunity to invest in another hot stamping production line to further improve our layout."

"When we go to Modu Volkswagen, Modu GM and other OEMs to fight for orders later, there will be many more opportunities."

Guo Shuyin is a very aggressive person.

Otherwise, it would not have given 30% of the shares to Nanshan in order to update the stamping equipment.

In the past few years, the development of Fuqiang Factory has also been very fast.

Today's annual output value has exceeded 3 million yuan, and it can be regarded as a unique existence in the auto parts industry in Yangcheng.

"But to produce large panels, you need to go back to the large-tonnage presses."

"The hot stamping production line requires an investment of 5000 million yuan, isn't it too risky?"

Guo Shufu naturally hopes that the company can develop rapidly, but not blindly.

"5000 million for a hot stamping production line, which is already cheap."

"I heard that the hot stamping production line invested by Benteler in China, including heating furnaces, stamping machines, and laser cutting equipment, has invested more than 1 million yuan in one production line."

"We can save half of the price because most of the equipment is purchased from Nanshan and does not need to be imported."

"From this point of view, we have a little more chance of winning than others in this field."

"If we can get orders from Modu Volkswagen and Modu GM, we can go to Modu to build another factory."

"At that time, if there are factories in the three places in the north, the south, and the middle, it will be even more beneficial to our business expansion."

What Guo Shuyin said made Guo Shufuye couldn't help looking forward to it.

In the automotive stamping parts industry, as long as you want to make large parts, it is almost necessary to build a factory near the main engine factory.

Otherwise you can only do small bracket parts.

Otherwise, the long-distance transportation costs of large stamping parts can make you lose all competitive advantages.

"But I heard that the first model of Xingchen Motors is a high-end luxury model with a limited edition of 1 units. It is said that it will directly compete with the BMW 7 Series."

"With such an exaggerated positioning, let alone [-] units, it is very likely that [-] units will not be sold."

"Then our factories have invested so much, and all of them are empty there."

When Guo Shufu said this, Guo Shuyin was also silent for a moment.

Of course, he heard the news.

To be honest, he is a little disappointed that Star Automobile has not entered the production range of more than [-] yuan like BYD and Geely.

In his opinion, as long as Xingchen Motor enters the market to compete with domestic independent brand car companies, it will definitely win.

Not to mention selling hundreds of thousands of units a year, there must be no problem with monthly sales of over [-].

After a few years of accumulation, it is not impossible to develop three or five more models, and the annual output will directly hit 50 million.

In this way, Huaqiang Factory can take advantage of the trend to usher in great development.

So when he heard for the first time that Nanshan Group was going to build a car, he was so excited that he didn't fall asleep all night.

Even his daughter-in-law felt that he was stronger than before for a few minutes.

Naihe finally got the news...

"You will have this worry, I believe Xingchen Motors has also considered this issue internally."

"But in the end they still chose such a model as the first model. I think they still have their own considerations."

"Besides, it doesn't matter if the sales of the first car are not very good."

"They can absolutely continue to launch the second model, the third model."

"With the strength of Nanshan Group, there is no reason for their models to be inferior to domestic independent brands."

"I've heard that even Ford's best-selling F150 was designed with the help of Mr. Cao."

Guo Shuyin quickly made up his mind.

The factory must be built.

If it is not built, there will definitely be a gap in the relationship with Nanshan Group.

This is completely unbearable for him.

Huaqiang Factory is already a part of the big ship of Nanshan Group. Once the relationship with Nanshan Group becomes stagnant, the future will definitely be more worrying.

"Okay, brother, what you said is not without reason."

"Mr. Cao is willing to take a gamble, so we have no choice but to sacrifice our lives to accompany the gentleman."

Although Guo Shufu still has a lot of worries in his heart, he can only accept this reality in the end.

……

"Mr. Yin, I have confirmed the news through the relationship with the Yangcheng Industrial and Commercial Bureau. Nanshan Group really wants to officially build cars."

"The name of the car company is Xingchen Automobile Co., Ltd., and it has been officially registered in the prototype."

Song Xianming, head of the Purchasing Department of Chery Automobile, came to Yin Chuan's office worriedly.

Although Chery's engines are working towards their own production, they have two heavyweight models this year that are equipped with Nanshan 1.5T turbocharged engines.

Among them, the son of the East, which is responsible for supporting sales, only sells better if it is equipped with this engine.

2004 was not so friendly to Chery Automobile.

Half a year has passed, and the goal set at the beginning of the year has not been achieved even 3%.

It is definitely impossible to achieve the goal throughout the year.

But at least to achieve positive growth, Chery Automobile's attitude is very clear.

In this case, their most important suppliers are starting to build their own cars, and things are more worrying.

"We knew about this news before, and I also communicated directly with Mr. Cao, who made it clear that they would not produce models below 20 yuan, and they have no competitive relationship with us."

"So you don't have to worry too much, the most important thing is to get our own reform done well first."

Yin Chuan's reaction was not so pessimistic.

Although Nanshan Group is powerful, Chery Automobile is not a vegetarian.

As the leader of domestic independent brands, Yin Chuan also has his own pride.

"Mr. Yin, I think the biggest obstacle facing the company is the brand factor."

"So far, users' brand recognition of Chery is still based on economical cars such as QQ, rather than services and brand connotation. The company must improve its brand image if it wants to make a difference in the mid-to-high-end market."

"As for Nanshan Group's car-making project, it started with high-end products at the very beginning, and wanted to establish a high-end brand image. It may not have any impact on us in the short term, but in the long run, it may be our biggest opponent. "

Song Xianming's vision is still very good.

However, at this time, no one cared about his worries.

"In the past, Chery Automobile concentrated its energy and funds on solving the problems of production and self-owned brand R&D. Now the company's main energy is to improve the quality of old products and the improvement of after-sales service."

"How to be market-oriented and build a rapid response system from research and development to production and sales is the company's biggest challenge at present."

"With the sales company as the leader, drive the company to establish a customer-oriented management process."

"At the same time, customer relationship management should also be established in the internal value chain such as production process flow, production-sales relationship, quality management, and product development."

"The sales company adopts the order management method internally, and directs the production and procurement plan according to the orders of the 4S store. This is the most suitable and most needed solution at present."

"The procurement department should cooperate with production and sales in this regard."

"As for the cooperation with Nanshan, everything will remain as usual this year."

"What happens in the future, let's talk about it later!"

Yin Chuan's attitude was very clear.

Chery Automobile now has a lot of inventory, and it is not the time to worry about the impact of new competitors on itself.

He is also very clear about what Song Xianming wants to ask him for instructions today. It is nothing more than whether he will continue to maintain close cooperation with Nanshan Group in the future, and whether he should consider diversification when selecting suppliers and reduce Nanshan's influence as much as possible.

These concerns are not without merit.

But it is obviously not the focus of consideration at this stage!
Sensing the attitude of his boss, Song Xianming could only let go of his worries.

However, Chery Automobile will think so, other companies may not.

"Jim, the rumor of Nanshan Group making cars has finally been confirmed."

"Their new company is called Xingchen Automobile Co., Ltd., and it is said that they are already recruiting people everywhere."

"In our Pan-Asia Technology Center, it is said that more than a dozen people have left their jobs during this period, and all of them were poached by Xingchen Automobile."

Wang Huiliang, deputy director of the general purchasing department of Shanghai, chatted with the director Jim who was sitting next to him early in the morning.

Pan Asia is established by Modu Automobile Group and General Motors each with 50% investment. It is the first professional automobile design and development center jointly established by China. It was established in 1997.

The current Buick Regal of Modu GM was developed in Pan Asia.

This powerful design center has many domestic first and world-leading development facilities.

Such as vehicle safety laboratory, emission laboratory, chassis motion and dynamics parameter measurement laboratory, vibration and noise laboratory, powertrain engine and gearbox calibration laboratory, structural laboratory, electronic and electrical laboratory, material laboratory, overall Car thermodynamic wind tunnel, etc.

Designing a car is not simply drawing or producing the drawings of each part.

Instead, it is necessary to formulate a series of test standards and test items, and successfully pass these verifications before it can be truly loaded.

Fanya's configuration in this area is obviously very complete.

It can be said that Pan Asia is currently the most powerful design center in the field of domestic passenger vehicles.

At least that's what everyone in Magic City thinks.

Cao Yang will arrange for a large number of people to be recruited from Fanya because of their rich R&D experience and relatively low labor costs.

Otherwise, if all recruits are from overseas, the labor cost will be a bit unbearable.

However, as a powerful design center in China, more than a dozen people have changed jobs in such a short period of time, which will definitely attract attention.

After all, normally, it is people from other companies who want to join Fanya, not Fanya people who want to leave.

After such inquiries, the matter of Xingchen Auto's poaching was naturally exposed.

As a procurement department that has a lot of dealings with Pan Asia, Wang Huiliang naturally learned the relevant news immediately.

"Nanshan Group has relatively strong strength in parts and components, and our 6AT is now purchased from them."

"But rashly entering the field of vehicle manufacturing, will the gains outweigh the losses?"

Naturally, Jim also knows a lot about Nanshan Group.

After all, the other party is the largest auto parts company in China.

No matter in any field, as long as it can be the largest in the country, there must be a few brushes.

"I think so too. Nanshan has built its own cars. When we choose suppliers in the future, we must not give them priority."

"Even when the cost of other manufacturers is higher than that of Nanshan, as long as they are willing to review and drop to the same level as Nanshan, we can consider giving them another chance."

The operation Wang Huiliang mentioned is obviously illegal in some bidding fields.

But in the automotive industry, it is relatively normal.

After all, choosing a supplier of auto parts is not simply comparing prices and doing math problems.

Instead, you need to consider the situation of QCDDMM and other aspects, and make a choice after comprehensive consideration.

"Well, the people from Bosch and Delphi have also contacted me before, and they want to further strengthen the cooperation with us, and let us give them some opportunities to challenge the price drop."

"In the future, unless Nanshan's price is so low that other manufacturers can't do it, or their parts technology is really unique, or they should not be given priority."

It was rare for Jim to see that Wang Huiliang agreed with his own ideas in this regard, so he naturally agreed with him without any hesitation.

Of course, this kind of change cannot be felt immediately every day.

It can only be said that with this general direction, in the long run, it will have a certain impact on Nanshan Group's order acquisition.

Unless Nanshan's components always have technical and cost advantages over others.

……

NetEase Auto Channel, Lin Jiayan came to Fang Dawen with her laptop in her arms, and said, "Editor-in-Chief, I just learned a piece of information, and I think we can focus on promoting it."

Since the home of cycling became popular, the car channels of various portals have not had such a good time.

When an OEM puts out an advertisement, it definitely depends on the effect of the advertisement.

Obviously, the effect of advertising on Autohome is more targeted and effective than on portal websites.

As a result, it will naturally affect the income of the automobile channels of various portal websites.

Stealing people's money is naturally the most hated.

Fang Dawen and the others must be full of disgust for the car home.

"What news?"

"Has something happened to the car circle again?"

Fang Dawen looked at Lin Jiayan curiously.

Since Yu Yu switched jobs, Lin Jiayan was considered his most capable subordinate.

Fang Dawen still paid more attention to her proposal.

"Ok?"

"Star car?"

"Another new car company has emerged?"

Before Lin Jiayan could introduce, Fang Dawang saw the content on the computer.

"Yes, Yangcheng newly established a car company called Xingchen Automobile, which is an affiliated company of Nanshan Group."

"The legal person of the company is Cao Yang, the general manager of Nanshan Group."

With Lin Jiayan's addition, Fang Dawen immediately knew why she had to report this matter alone.

It is no secret that Autohome is an industry of Nanshan Group.

As for the conflict between myself and Autohome, everyone is quite clear about it.

The game sector has not fully recovered until now.

"Are they ready to build a car?"

"When did you know this news?"

Fang Dawen quickly weighed the meaning behind this matter.

The domestic auto industry has been booming in recent years.

This can be seen from the fact that more and more international auto giants are investing in China to set up factories.

So normally, the establishment of a new car company is big news, but it's not something worth paying attention to.

But Xingchen Automobile is an industry of Nanshan Group, so this is different.

"I also just heard about it last night. The Xingchen car should have just been registered a few days ago."

"After getting the news, I also inquired about it in the car circle, but most people still don't know about it."

"However, I also contacted the sales leaders of some car companies, and some of them have heard a little bit of news."

"Nanshan Group didn't make much publicity about such a big event, probably because it was worried about affecting the cooperation of OEMs with Nanshan Group's parts business."

"The more worried the other party is, the more I think it is necessary for us to make this matter bigger and let everyone know that Nanshan Group has started producing cars."

When Lin Jiayan said this, Fang Dawen couldn't help but nodded.

Regardless of the significance of this matter, as long as Nanshan doesn't want to see it, it's worth them doing it.

"Immediately, arrange for someone to write a few articles on the theme of Xingchen Motors. This week, we will put news about Xingchen Automobiles on the headlines of the Auto Channel every day."

"Nanshan Group's engine, gearbox and other parts have been adopted by many OEMs, contributing a lot of profits to them."

"Now that they have built their own cars, it will definitely arouse the fear of other companies."

"When the time comes, we'll give them a push from behind, and it will definitely be enough for them to drink a pot!"

Fang Dawen couldn't help showing a smile on his face.

Thinking of the scene where Nanshan Group will continue to lose orders in the future, his mood will be much more comfortable.

And with the report of Netease Auto Channel, other portals will naturally not miss such a heavy news.

Many reporters even thought about going to Nanshan Group for interviews, but they were all rejected.

However, Nanshan officially entered the production of complete vehicles, and the news spread completely.

Even in the Ford headquarters far away in the Pacific Ocean, some people are discussing this topic.

"Chris, Nanshan is going to build his own car, what do you think about this?"

As the design director of Ford Motor, Mays is under a lot of pressure now.

Ford is in a better position than it has been historically, though, thanks to the F150's popularity.

But the entire American auto market, whether it is General Motors or Ford, is actually going downhill now.

Especially in terms of financial reports, the data can be described as going from bad to worse.

On the contrary, Toyota Motor, Honda Motor, Nissan Motor, Mazda Motor, Hyundai Kia and other Japanese and Korean car companies have developed very fast in the United States in recent years.

Regardless of the lack of growth in the entire American auto market, the sales of these auto companies are constantly rising.

Under the ebb and flow, Ford Motor and the others naturally have a hard time.

"There are so many car manufacturers in the world, even if Nanshan Group produces cars, it won't have much impact on us in the short term."

"For us, the American market and the European market are the most important, and the share of the Chinese market is still too low."

Chris obviously didn't take Nanshan car manufacturing very seriously.

After all, he has only been to China twice in total, and he lacks awareness of the rapid changes in the auto market there.

"The design talent of Cao Yang from Nanshan cannot be ignored, and many people may not be fully aware of it."

"Although their car companies are unlikely to pose much threat to us in the next few years, it will be hard to say in ten years."

"I think you still need to think about how to cooperate with Nanshan Group in the future."

Mays was a little worried that the car companies in China would also come to the United States to compete with Ford Motors, just like the Japanese car companies.

It's hard to say what kind of scene that will be.

However, he didn't know how deep the relationship between Chris and Nanshan Group was.

He also didn't know that the trading company invested by Chris's brother-in-law now has a close relationship with SKF, Nanshan Group and other companies.

"Aisin is a subsidiary of Toyota Motor, and we used a lot of Aisin products before."

"Nanshan has only now entered the field of car manufacturing. Could it be that it can pose a greater threat to us than Toyota?"

When Chris said this, Mace had no way to refute it!

For Nanshan, the business of supporting Ford Motors can be regarded as reducing the impact to the greatest extent invisibly.

Otherwise, Chris and Metz maintain a point of view and consider this matter on the outline and online.

Maybe in the future, Nanshan Group's role in Ford's supply chain will become less and less.

This is obviously a situation that Cao Yang does not want to see.

(End of this chapter)