Rebirth 99 to become a car giant.

Chapter 307 Envy, Jealousy, Hate

"He Ling, in the next few days, the news that Star Motors will become the official reception car for the Olympic Games will be made into a special report."

"We want to make sure that at least one original article is featured prominently on our site every day."

Auto Home, Yu Yu is obviously going to be busy very late tonight.

This afternoon, Star Motors and the Olympic host committee have officially signed a contract.

Related reports will naturally begin.

Autohome, as a brother company of Xingchen Motors, naturally cannot lose the chain at this time.

So even if Volkswagen also sent soft articles, they only published relevant news in a less conspicuous position.

Yu Yu also knew that such an approach would definitely offend Volkswagen, and even made some other car companies feel that Autohome's approach was biased.

But his thoughts are very clear. At this time, the boss's thoughts are the most important.

It has to be said that after that job-hopping, his perspective on problems has obviously become more suitable for the needs of the workplace.

"Just such a matter, if we want to make it into a special topic, we may not have enough material."

He Ling was naturally aware of the importance of this matter.

But it's hard for a clever woman to cook without rice.

Xingchen Motors currently only announces a model of Ziweixing, and this model has not yet been officially launched, and there are very few related pictures and other materials.

This requires her to write an article or two, no problem.

But to make a special topic, there is pressure.

"This is easy to handle. I have just contacted Director Zeng of the Xingchen Automobile Sales Department. She will cooperate and provide us with some materials."

"Besides, they will also provide us with some important exclusive information to cooperate with us in continuing this topic."

Of course, Yu Yu knew the problems that He Ling could see.

So after listening to her concerns, she immediately gave a solution.

"Big scoop?"

He Ling was overjoyed, it was easy to deal with the materials.

It doesn't matter how many articles you want.

"I heard that Star Motors plans to launch two more models before the Olympics, one of which is a sports car and the other is an SUV."

"Can these two messages be put to good use?"

Although Yu Yu had very limited information, it was not a problem at all to write a few more articles based on this news.

"This...they really want to make sports cars and SUVs?"

He Ling was startled, a little surprised, a little worried, "This is very different from the development path of ordinary car companies."

"Take this opportunity to hype up a few more articles, and there is no problem at all."

Hearing He Ling's words, Yu Yu couldn't help showing a smile on his face, and continued: "I think apart from the news of these two new models, there are many articles that can be done on this different development path."

"It's time for you to play well."

……

Autohome is promoting the news of Xingchen Auto in full swing, and some other auto media will also report more or less.

In this way, the attention that Xingchen Automobile has attracted in China's automobile industry has naturally risen to a higher level again.

Especially the news of Xingchen No. [-] and Xingchen No. [-] came out, which made many people feel the ambition of Xingchen Automobile.

"Mr. Wang, I didn't expect Xingchen Motors to cooperate with the Olympic Organizing Committee. I knew we would try it."

Lian Furong was talking to Wang Ying in regret.

In his opinion, the development of Great Wall Motors this year is definitely very competitive for China's own brands.

More than seven months have passed in a year, and the sales volume of Great Wall Motors has exceeded 7 units.

Today, it is definitely possible to break through the high target of 15, or even 20 units.

In particular, the performance of the H6 model is very impressive. Last month, the sales volume exceeded 5000 units, which is increasing every month.

According to this pace of development, it is not very difficult for H6 to achieve the goal of monthly sales of 1 units.

"Although our development speed this year is not bad, our strength is still not as good as competing with international giants such as Volkswagen and Toyota Motor for the position of sponsoring the Olympic Games."

"With that money, we might as well put in an extra SUV, maybe it will have a better effect on promoting sales."

Wang Ying was very clear about the troubles, and she didn't feel any jealousy because of the Xingchen car incident.

Great Wall Motors can have such a fast development speed, she is the general manager still has credit.

Although she often has to listen to some instructions from her boss, she still has a say in the company's specific operating policies.

"That's true. I heard that Volkswagen plans to invest hundreds of millions of dollars in this event."

"When you add in the variety of vehicles on offer, it gets even bigger."

Hearing what his boss said, Lian Furong immediately changed his way of speaking.

"This time, Volkswagen's sponsorship activity was intervened by Xingchen Motors. It is estimated that the two of them will have a lot of trouble in the future."

"This arrangement by Mr. Cao is a great thing for enhancing the brand influence of Xingchen Automobile."

"But for Nanshan Group, it may not be a good thing."

When Wang Ying said this, Lian Furong was stunned.

What do you mean?
Why is it not a good thing?

As if seeing what Lian Furong was thinking, Wang Ying continued: "Volkswagen is now considered a major customer of Nanshan Group."

"Their gearboxes are not only used in some models of Modu Volkswagen and Spring City Volkswagen, but also exported to Deutsche Volkswagen."

"Even in terms of other parts such as wheel bearings, there are supporting cooperation on many models of Volkswagen."

"In this case, Xingchen Motors offended Volkswagen, do you think it will have no impact on Nanshan Group's parts supply?"

When Wang Ying said this, Lian Furong immediately understood.

Comparing his heart with his heart, if he was from Volkswagen, he would definitely have a big opinion on Xingchen Automobile.

Then it is almost inevitable to take some necessary measures.

"The mulberry elm harvested, the east corner lost."

"For Nanshan Group, it's really not necessarily a good thing."

Fortunately, the matter had nothing to do with Great Wall Motors. Lian Furong was just watching the scene.

Naturally, other companies, like Great Wall Motors, are quite touched by some news about Star Motors.

"Mr. Li, it seems that Cao Yang is serious about making cars."

"A model has not yet entered mass production, and it has begun to win the position of the designated car for the official reception of the Olympic Games."

"It seems that they have used a lot of resources."

After a meeting with Li Su, Peng Lin, the head of the sales department of Geely Automobile, couldn't help chatting about the news of the past few days.

"If the Ziwei Star of Xingchen Automobile can achieve that appearance in the final mass production state, no matter how the final sales volume is, it can leave a strong mark in the development history of Huaxia Automobile."

"That shape is really amazing."

"Coupled with the fact that there is the gimmick of the world's first 8AT automatic transmission, maybe it will be played out by them."

"Fortunately, their market positioning is completely different from ours, otherwise I really don't have the confidence to compete with them."

The development of Geely Automobile in recent years is also very fast.

In particular, the launch of the new Emgrand sedan this year has brought great benefits to Geely.

So far, apart from BYD's F6, there is no car of the same level that sells higher than Emgrand's cars of domestic independent brand car companies.

Either the price is lower than Emgrand, or the sales volume is lower than Emgrand.

Anyway, the Emgrand, which borrowed from Toyota CAMRY, is now a pair of kings in the hands of Geely Automobile.

Let the influence of Geely Automobile rise to a higher level.

"That's true."

"Nanshan Group's technical accumulation in the gearbox field is indeed deeper than everyone imagined."

"It quietly became the first company in the world to develop an 8AT automatic transmission."

"Nanshan Engine is expected to become the largest engine company in China this year, supplying almost all independent brands."

"I heard that Dong'an Power and Aerospace Mitsubishi both hate Nanshan Engine."

About half of Geely's models now have engines purchased from Nanshan Engine, so Peng Lin naturally has a better understanding of the relevant situation.

"The success of Nanshan Group shows that it is not as difficult as everyone imagined to take the route of self-developed technology."

"We had no money before, so we didn't have the conditions to spend a lot of money on research and development."

"Starting from this year, the company's operating conditions should be greatly improved, and the investment in research and development will increase in time."

"I hope that for the next generation of new models, [-]% of the engines can be produced by ourselves."

As a very thoughtful and intelligent entrepreneur, Li Su naturally didn't want Geely's engines to be purchased from outside all the time.

This feeling that the core lifeline is in the hands of others is not good at all.

"I'll discuss it later with Director Gao Songlin of the research institute to see how to plan for new models in the future."

Hearing Li Su's idea, Peng Lin felt a little dizzy.

The parameter level of Nanshan's engine is first-class in China, and there are few companies that make their own engines that can be better than Nanshan's.

If Geely Automobile uses its own engine in the future, it may become more difficult in sales promotion.

Of course, Peng Lin definitely couldn't tell Li Su this.

……

"Mr. Wang, this Xingchen car released a satellite for everyone without making a sound."

"I've also heard around this time that they seem to be working on a hybrid system."

"Combining the situation of Xingchen No. [-] and Xingchen No. [-] that was revealed on Autohome, Mr. Cao is ready to do something big."

In BYD's cafeteria, Liang Chuanqing was talking to Wang Fu with emotion.

As the head of research and development of BYD Auto, Liang Chuanqing knows better than anyone how difficult it is to create a new model.

However, the three models of Star Motors seem to be newly developed.

This is something that BYD Auto has not dared to do until now.

"Their sales of gearboxes and engines this year should have increased a lot compared to last year."

"Especially various types of engines, this year has completely exploded."

"Whether it's the Great Wall H6 that is currently on sale, or Chery Tiggo, Geely Emgrand, or our S6, F6 and F3 that will be launched soon."

"These are all using Nanshan's engines. This alone will contribute 40 million engine sales this year."

"Not to mention that some other models and some other manufacturers are also using their engines."

"I heard that Nanshan Engine has been busy increasing production this year, and the supply of products is somewhat in short supply."

"Under such circumstances, Nanshan Group's earnings this year should be very good."

"If Mr. Cao dared to launch two new models at once, this is the reason why Mr. Cao dared to fight for the sponsor of the Olympic Games."

As an enterprise in Lingnan Province, Wang Fu is still very concerned about Nanshan Group.

Looking around, apart from Huawei, which is in the same city, there is no private enterprise whose development can match BYD. :
Sometimes, Wang Fu can't help but have a feeling that he is both born Yu and Shengliang.

"The performance of Nanshan Engine and Nanshan Transmission this year is indeed very good."

"The main reason is that there are no competitors in the industry."

"This situation, although there may be some changes in the next few years, it is estimated that everyone will consider producing the engine first, and the gearbox will definitely be mainly purchased from Nanshan gearbox."

"After all, things like gearboxes seem simple. It's really not that easy to produce a good automatic gearbox."

"Nanshan gearbox is now considered a brand name in the industry, and international auto giants are also adopting it."

"Especially when I heard that they will launch an 8AT automatic transmission this year, which is something that even transmission giants such as Aisin and ZF have not done."

"If the level of 8AT is really high, then Nanshan Transmission will basically not have to worry about life in the next ten years."

When Liang Chuanqing said this, he couldn't help showing envy on his face.

Although he doesn't know what the profit margin of Nanshan Transmission is, it is certainly not particularly low.

With sales of several million a year, it's like a money printing machine.

"I originally wanted to invest more resources in research and development to see if I could catch up with Nanshan Group in some areas."

"However, it feels like the gap between the two sides has become wider."

"Old Liang, do you think we need to continue to increase investment in the fields that Nanshan Group is involved in?"

Wang Fu, who has always been very determined, was rarely shaken in his heart.

The development of the enterprise must be to make money.

The establishment of the so-called self-sufficient supply system is essentially to earn more money and expand the company's business.

But if the technology you are involved in is not as good as that of Nanshan, and the cost has no advantage, then it seems that it is not a good choice to do it yourself.

"Nanshan Group is now involved in too many fields. Most of the core auto parts are under development."

"Especially in the fields related to engines and gearboxes, it is absolutely impossible for us to surpass them in the short term."

"However, the engine is quite special, and it is not suitable for us to buy it from outside all the time, so we must study it."

"However, some engine parts may not necessarily be produced by ourselves."

"Besides, I think we can put more energy into differentiated equipment and parts."

"This way can also achieve the possibility of overtaking on curves."

"For example, we have now begun to consider special parts related to hybrid systems and pure electric vehicles."

"Especially the battery, which is definitely our area of ​​strength."

"I think we can continue to increase investment."

Liang Chuanqing, as the person in charge of BYD's research and development, naturally has a good vision.

Combined with Wang Fu's words, he also quickly put forward some of his own views.

"What you said makes sense. The next step is to adjust the investment in R&D resources in this direction."

"Nanshan Group is running so fast, we can't fall behind."

Where there is a contrast, there is a gap.

Because of the emergence of Nanshan Group, BYD has increased investment in research and development virtually, which has also had a certain impact on its development pace.

……

"Old Zeng, if I remember correctly, Xingchen Motors has only been established for two years?"

"Not only will Ziwei Star be mass-produced soon, but the development of two new models has also been launched at the same time."

"BYD's actions in building cars were also very fast at the beginning, and now they have made a name for themselves."

"Can our own brand move faster?"

Zhang Jiaqi has also been watching various reports on the Internet these days, and has learned a lot about the situation of Xingchen Automobile.

However, the more he learned, the more he felt that Yangcheng Automobile Group's own brand should be established as soon as possible.

It cannot be delayed for too long.

"Mr. Zhang, we are ready to purchase a model platform of Alfa Romeo, and now we have recruited a research and development team of more than 100 people."

"The development of the first model is expected to have a rough result by the end of next year."

"We will launch our own mass-produced models as early as the next year."

Zeng Guangda has been busy with his own brand matters during this time, so he is relatively clear about the progress.

"If the model development is completed by the end of next year, mass production will be possible in the second half of the next year."

"This time is still a bit long."

Zhang Jiaqi is obviously very irritated now.

Why do other OEMs have their own models, but Yangcheng Automobile Group has none.

When I reported to the leader, I was a bit helpless.

With so much money earned through Yangcheng Honda, if you don't continue to invest, it will eventually be handed over to the finances, which is meaningless.

This is not the original intention of the development of Yangcheng Automobile Group.

The automobile industry is now a pillar industry in Yangcheng, and everyone from top to bottom attaches great importance to it.

Under such circumstances, Zhang Jiaqi naturally hopes to make some moves as soon as possible.

"If you want to be fast, you can only learn from BYD, buy the engine and gearbox directly from outside, and then directly refer to a hot-selling model for the body, chassis, interior and exterior decoration."

"In this case, there is basically a chance to complete the design in the middle of next year, and if it is soon, it will be mass-produced and listed at the end of next year or early next year."

Although the work of the self-owned brand has been prepared step by step for a period of time.

But building a car is not like cooking after all, and some time cannot be compressed.

Zeng Guangda dares to propose such an agenda so boldly because of the cases of other car companies such as BYD.

Otherwise, he didn't think that a car could be produced in less than two years.

"Let's walk on two legs, not hang from a tree."

"The engines and gearboxes of Nanshan Group are well-known throughout the country. If others can use them, so can we."

"At the same time, we can also develop our own models based on the Alfa Romeo platform."

"Star Motors can develop several models at the same time, and we can also consider developing two cars at the same time."

"It happens to be an SUV or a sedan, and we all look for models with better sales in the market as benchmark models."

When Zhang Jiaqi discussed this issue with Zeng Guangda, he obviously already had some thoughts and decisions in his mind.

Now that he directly stated this opinion, Zeng Guangda naturally had no choice but to implement it seriously.

After all, the plan Zhang Jiaqi considered was not a problem in itself.

Walking on two legs and advancing two different types of models at the same time is obviously a fairly stable solution.

As for the initial investment, after all, it is not a big problem for the current Yangcheng Automobile Group.

The situation they are facing now is different from that faced by Chery and Geely in their early development.

In the past, people were short of money and people, and they couldn't do many things even if they wanted to.

But now the Yangcheng Automobile Group is different, they are not short of money.

As long as there is no shortage of money, the current domestic auto industry actually has no shortage of people.

In this way, it is natural to hope that some achievements can be made.

"I will arrange the project team to sort out the market research information immediately to see which SUV and sedan we will focus on for reference."

Zeng Guangda gave his reply very quickly.

However, Zhang Jiaqi was even more anxious than he imagined.

He said directly, "I think BYD's F6 and S6 are relatively successful, and we can first work hard towards this level of cars and SUVs."

"Then let's see how we can further develop our own advantages, and how we can make our models sell better in the future."

Zhang Jiaqi said so, Zeng Guangda could only hurry to implement it.

"No problem, I'll arrange it now!"

"With the cases of companies such as BYD, Great Wall, and Chery, we have to avoid pitfalls and find a more advantageous direction to develop than them. There should be no problem."

"Especially Nanshan Group is located in Yangcheng, and our future factory is near them. There should be many places where we can leverage."

Invisibly, the appearance of Xingchen Automobile made Yangcheng Automobile Group's self-owned brand models appear in advance.

(End of this chapter)