Rebirth 99 to become a car giant.

Chapter 383 The price of [-]% off, forcing Toyota can't stand it

In 2007, competition in China's auto market became more intense.

In addition to Great Wall, BYD, Chery, and Geely, which have successfully established a firm foothold in cars and SUVs, and continuously launched new models to achieve new sales targets, rising stars such as Changan Automobile and Yangcheng Automobile Group have also begun to exert their strength. .

In April, Changan Automobile's CS4 was officially launched for sale.

This new model, which is equipped with Nanshan engine 1.5T and Nanshan gearbox 6AT, and uses a large number of Nanshan auto parts, has attracted a lot of heat since its launch.

The GS4 of Yangcheng Automobile, which is one size larger than the CRV and S6 equivalent models, received orders from thousands of consumers as soon as it was released at the Shanghai Motor Show.

The price has not yet been announced, and the model has not been officially launched to achieve this result, which is definitely very good.

Still, that's not an exaggeration.

What really made various Chinese car companies completely turn their attention to SUVs was the CS95 model launched by Changan Automobile.

这款搭载了南山发动机2.0T的发动机和6AT的中大型7座SUV，直接把原本价格高高在上的7座SUV，下降到了20万元以内。

After the listing, there was actually a phenomenon of increasing the price and raising the car.

This situation is not uncommon in joint venture car companies, but it is really the first time it has happened in self-owned brand car companies.

"Mr. Cao, this time our CS95 and CS75 were able to sell well as soon as they were launched, thanks to your suggestion."

"The SUV market is indeed bigger than we thought."

“原本售价19.99万元的7座版本CS95，现在4S店那边要加价5000元才能提车。”

"Our original plan was to produce 3 vehicles per year, but now it seems that doubling may not be able to meet market demand."

"Although the CS75 has not reached the situation of selling cars with a price increase, compared with our planned annual production target of 5 vehicles, it is also beyond the plan."

Yi Jia is in a very good mood now.

Changan Automobile was good at mini-cars before, and it is a well-deserved king in the field of mini-cars.

However, after the emergence of GM Wuling, it also brought a lot of pressure to their mini-cars.

Combined with the changes in China's automobile market in recent years, he made the decision to transform and expand passenger cars at the same time.

This is a certain risk.

After all, Changan Automobile has little experience in the field of passenger cars.

And there are already so many players in this market.

After Changan Automobile has invested a lot of manpower and material resources, whether it will be successful or not, no one has a clue.

Now that CS75 and CS95 are on the market, many things have been answered.

Whether a new car sells well or not can basically be seen within the first month of its launch.

The so-called slow-heating models basically do not exist in the auto industry.

Unless there is too little publicity in the early stage, there will be dark horses.

Otherwise, the probability of a model that hit the street in the first month of its launch is infinitely close to zero.

"Boss Yi, I was thinking of calling you to congratulate you."

"With these two models, it is entirely possible for you to achieve the sales target of 10 passenger vehicles this year."

"It is possible to enter the 10-unit club by producing passenger cars in the first year. Apart from Changan Automobile, there are very few companies that can do this."

"Our Nanshan Group can be said to have borrowed the wind of Changan Automobile, and its performance can grow."

Flower sedan chairs carry people.

Now is the honeymoon period for the cooperation between Nanshan Group and Changan Automobile, Cao Yang naturally has to choose some good words to say.

At present, among several domestic car companies, among the new cars of Changan Automobile, the parts of Nanshan Group are used the most.

To put it bluntly, selling a CS75 and CS95, Changan Automobile may not necessarily earn more money than Nanshan Group.

Of course, for models like the CS95 that are sold at a premium, Changan Automobile's profits will definitely be good.

It is no problem to earn a few hundred million from passenger cars this year.

With this achievement, it is enough for Yi Jia to go to the top.

"At first, I was worried that the built passenger car factory would have relatively large surplus capacity, but now it seems that there is no need to worry at all."

"As long as the production capacity can keep up, the sales of CS75 and CS95 next year should be worth looking forward to. In addition, we have two more cars to be launched later, and we can even hit the sales target of 20 units next year."

"Mr. Cao, the capacity expansion plan of Changan Automobile's production plant is also ready to be officially launched."

"As long as Nanshan Group can make all the equipment in this new factory, we will give it priority to Nanshan Group."

Return the peach.

The support of Nanshan Group is crucial to Changan Automobile's smooth development in the passenger car business.

Under this situation, Yi Jia naturally tried her best to deepen the relationship between the two parties.

Anyway, Nanshan Group is the best among domestic welding robots, presses and other equipment.

Buying from others is also buying, why not buy from Nanshan Group?
"Thank you Mr. Yi for your support. I will immediately let the relevant personnel connect with your purchasing department."

"According to the current trend, I think next year, let alone 20 passenger cars, there is no problem with 25, and even 30 can be challenged."

Cao Yang is still very confident in Changan Automobile's new models.

The quality of the main parts is endorsed by Nanshan Group, and the selection of models is very precise.

In addition, the appearance of CS95 is similar to Highlander, and the appearance of CS75 is similar to that of RAV4. The sedan is also designed according to the appearance of Camry and Corolla.

In this case, it is difficult for Changan Automobile to rush to the street.

Just like CS95, the top version is only priced at 19.99 yuan.

For the same Highlander, the top-equipped 3.5L sports luxury version sold for 49.7 yuan, and the gearbox is still 5AT.

If you were a consumer, would you think about buying CS95 or Highlander?

Even with the halo of imported cars and Toyota's brand bonus, it's not worth the premium of 29.7, right?
After all, the difference in the landing price is more than 29.7.

Not to mention the differences in subsequent maintenance, insurance and other aspects.

It’s no wonder that the price of CS95 will increase as soon as it is launched.

"Then I will borrow your good words from Mr. Cao."

"However, we are planning to expand production of CS95 and strive to achieve monthly sales of more than 5000 units as soon as possible, and later hit the high target of 8000 monthly sales."

"The production capacity of the 2.0T turbocharged engine and other parts needs to be troubled by Mr. Cao."

Yi Jia called Cao Yang, in addition to contacting feelings, talking about production capacity supply is also a very important topic.

If the supply of parts from Nanshan Group is not available, then the increase in production of CS95 is a joke.

There are tens of thousands or even hundreds of thousands of parts on the car, but if one part is missing, there is no way to go on sale smoothly.

The sale of missing parts was not popular in 2007.

Besides, even if you are missing parts, you can’t be missing an engine, right?
"Production capacity is not a problem. We can supply as many engines as Changan Automobile needs."

"The rest of the components are the same."

"Even if the production capacity is moved from other customers, we must give priority to supporting Changan Automobile."

Cao Yang's words made people feel very comfortable.

Of course, this isn't exactly the time to be polite.

Compared with automakers such as Great Wall and Chery that are researching their own engines, Changan Automobile has clearly stated to Nanshan Group that it does not plan to produce passenger car engines and gearboxes, and will purchase all of them from Nanshan Group in the future.

This naturally makes the strategic cooperation between the two parties closer.

Cao Yang is very optimistic about the future of Changan Automobile.

Even though it only started producing passenger cars this year, it is not impossible that its sales will surpass several other independent brands in the future, and even surpass the joint venture giants.

Just after Cao Yang and Yi Jia finished the phone call, Zhang Jiaqi and Zeng Guangda from Yangcheng Automobile Group also visited Cao Yang in person.

Although their GS4 will not be officially launched until next month, it will also begin to enter the small-batch mass production stage this month.

Now the reservation situation of GS4 is very optimistic, and Yangcheng Motors has naturally raised the relevant production schedule.

In this way, it is also necessary to ensure that there is no problem with the supply of related parts.

"Mr. Zhang and Mr. Zeng, congratulations to you. Yangcheng Motor's independent brand has become an instant hit. It has already become famous in the automobile industry even before it is officially launched."

They are both Yangcheng companies, but the other party is still their own customer, and there is still a lot of room for cooperation in the future.

Cao Yang is naturally willing to maintain a good relationship with Zhang Jiaqi and Zeng Guangda.

Besides, the other party came to visit today, and he was the master.

If it sounds good, you can naturally say a few more words.

"This is also thanks to your suggestion, Mr. Cao. Although our GS4 regards Honda CRV, BYD S6, Harvard H6 and other models as competitors."

"But our size is chosen to be enlarged by one size, which looks one level higher than them."

"Sure enough, Huaxia consumers still like big cars."

"For our manufacturer, for the same model, the size is enlarged appropriately, and the cost difference is very small."

"It seems that our large 7-seat SUV should be launched quickly."

Zhang Jiaqi is in a very good mood.

Although he didn't listen to what Cao Yang said before, they listened to the fact that they have two SUVs, and they are a little bigger than cars of the same class.

"Consumers really like to make the car bigger, but under such circumstances, it is not suitable to make a small car."

"Otherwise the gap is too big, and consumers probably won't buy it."

"I think there is a GS4, and your 7-seat SUV model will be enough in a short time."

Cao Yang thought that Yangcheng Automobile had produced N models in one go, whether it was a sedan, SUV or MPV, with almost all-round layout.

In the end, only a few models sold well, and after a bunch of models were dragged down, the overall did not make much money.

After all, if you develop a new model, the mold-related investment for the parts alone will cost hundreds of millions.

Not to mention other research and development costs.

"Large SUVs are indeed worth looking forward to. There are very few models available to consumers on the market before."

"Now that Changan Automobile is the first to launch the CS95, it has directly turned into a situation of buying a car with a price increase."

"This is really a bit unexpected."

Zeng Guangda beside him also said something with emotion.

To be honest, when he was working on a large SUV, he was a little guilty.

Because neither Toyota nor Honda, nor Volkswagen and General Motors, have yet launched a 7-seat SUV model in China.

If you enter rashly now, you will lose everything by then, so Yangcheng Motor's independent brand will hit a wall right from the start.

This is a situation he does not want to see.

But now that Changan Automobile eats crabs so deliciously, he regrets that he did not give priority to large SUVs.

Now GS4 will be officially launched next month, but the large SUV GS8 will have to wait until the second half of the year.

"Compared with sedans of the same level, SUVs are more aggressive."

"Domestic consumers had no choice before, so they could only buy cars."

“Now that we have provided them with better choices, many consumers’ desire to buy has naturally been aroused.”

Cao Yang chatted with Zhang Jiaqi and Zeng Guangda there.

"Mr. Cao, to what extent do you think the market share of SUVs can increase?"

"Now various independent brands are starting to launch a large number of SUV models, which will definitely lead to rapid saturation of this market segment."

"And it will also attract car companies such as Volkswagen, General Motors, and Ford to launch their own SUV models."

"By then our situation may not be so good."

Zeng Guangda naturally hopes that the SUV market will become bigger and bigger, but now that there are so many players, he is actually not confident whether it can continue to develop.

"Indeed, we caught the joint venture car companies off guard and launched a large number of SUV models before they could react."

"Those giants will definitely not watch us grab share in the SUV market."

"Will they return to the car field when they exert their strength?"

Zhang Jiaqi was also a little worried.

Due to the hot sales of GS4, they have started the development of GS3 and GS5 models within the company, and GS8 models will also be mass-produced this year.

In addition, their cars have also started the development of several models simultaneously.

If there are major changes in the market at that time, they will definitely be under greater pressure.

"Although the growth rate of the SUV market in the past two years is much higher than that of cars, the market share of SUVs is actually less than 15%."

"According to my calculations, SUV models should be on par with cars in the future."

"Considering the increase in overall market share, it is not surprising that 1000 million SUVs will be sold in the next year."

As soon as Cao Yang said this, Zhang Jiaqi and Zeng Guangda didn't know how to continue.

The two of them looked at each other in silence for a while.

Although they hope to get some good news from Cao Yang, even drawing some big cakes is acceptable.

But the painting of this pie is too exaggerated now, right?

How many SUV models were sold in China last year?

That is about 100 million, right?

But Cao Yang now says that the SUV market can reach 1000 million in the future!

What is this concept?
I don't dare to think like this after being beaten.

"Mr. Cao, the current engine and gearbox of our GS4, as well as the main auto parts are purchased from Nanshan Group."

"According to the current booking situation, sales will definitely be higher than planned."

"As for the supply of spare parts, I still need to ask you a lot of trouble."

Zeng Guangda felt that he could not continue to discuss the topic of the SUV market, otherwise Cao Yang would become more exaggerated, and they would not know how to listen.

So he changed the subject a bit bluntly and talked about the production capacity guarantee.

In this regard, Cao Yang naturally has no pressure.

After all, compared with the overall production capacity of Nanshan engines and Nanshan gearboxes, the demand for Yangcheng Motors is still not large.

On the whole, the meeting this time was quite enjoyable for both the host and the guest.

After seeing off Zhang Jiaqi and Zeng Guangda, Zeng Tingting came to report a news.

"Toyota announced the list of major suppliers of the Highlander through some informal means today, and made a comparison with Changan CS95."

"They even announced that they would sue Changan Automobile, saying that their CS95 infringed on Highlander's appearance patent."

"I guess they felt a little pressure from the hot sales of CS95 and wanted to use this opportunity to suppress CS95."

When Zeng Tingting said this, Cao Yang immediately paid attention to it.

Although if the sales of CS95 are affected, Changan Automobile will definitely be the most anxious and have the greatest impact.

However, most of the main components on the CS95 are supplied by Nanshan Group. Even the equipment and some molds used in the production plant of Changan Automobile are also supplied by Nanshan Group.

Once Changan Automobile is affected, the interests of Nanshan Group will eventually be affected.

The most important thing is that Nanshan Group's current major customers are beginning to lean towards its own brand car companies.

Once Changan Automobile's CS95 is suppressed, it is likely to set a bad example and make other auto giants jump out to suppress their own brands.

In that case, the impact will be great.

"How has Highlander's sales been since it entered the Chinese market?"

Before making a decision, it must be clear about some situations.

Otherwise, there will be a misjudgment, but the impact will be even greater.

"Thanks to the rapid development of the domestic SUV market, their Highlander officially entered the Chinese market as an import in December last year."

"And it is rumored that it will be made in Yangcheng Toyota in the future."

"In the first quarter of this year, their Highlander sales exceeded 1 units, with an average of more than 1 units per month."

"And for the entry-level 2.7L model, there is a situation where the price increases by [-] to [-] yuan to buy the car."

"It can be said that the sales are very good."

"However, after entering April, the situation of Highlander's price increase has changed. Now in some 4S stores, Highlander can be mentioned without a price increase."

"We speculate that this change has a lot to do with the launch of Changan CS95."

"After all, with similar shape and stronger power performance, the price of CS95 is almost less than half of that of Highlander."

"Many potential consumers will carefully consider whether to buy Highlander or CS95."

"It is estimated that people from Toyota are also aware of this, so they will make a series of counterattacks against CS95."

Zeng Tingting quickly reported the situation she had grasped to Cao Yang.

(End of this chapter)