Rebirth 99 to become a car giant.

Chapter 384 Brother just can't climb uphill, Toyota, who wants to make trouble, shoots himself in the foot

The urgency of customers.

Nanshan Group does this better than many parts and components companies.

Therefore, although many self-owned brands know that the engines and gearboxes that Nanshan Group sells to them do not make less money, they are still acceptable.

This time Toyota Motor took action against Chang'an Automobile, and before Chang'an Automobile's people took the initiative to discuss countermeasures with Nanshan Group, Cao Yang called Yi Jia.

"Mr. Cao, I just heard some information about this matter, and I haven't received a detailed report yet. I didn't expect you to react so quickly."

"But don't worry, although our CS95 looks more like the Highlander, it's not the same everywhere."

"The most direct thing is the taillights. We use the LED taillights of Xingyu lights, which are completely different from the Highlander."

"In terms of car rims, the shape is also obviously different from that of the Highlander."

"As for the shape of the four doors and two covers, we made some adjustments together with Nanshan Mold."

"So even if there is a lawsuit, we are not afraid."

Yi Jia thought Cao Yang was worried about the impact on Nanshan Group's business after CS95's sales declined, so he called her.

However, what Cao Yang wanted to discuss with Yi Jia was naturally not about this topic.

At this time, you must not show off your worries, let alone let customers feel that you are only worried about the interests of Nanshan Group.

"Mr. Yi, I have 100% confidence in Changan Automobile in this regard. If Toyota Motor wants to make troubles, we will accompany them."

"Now that they have chosen to deal with the CS95, they may also deal with the CS75 and other models that have not yet been launched."

"In this case, we must not show weakness or fall into their plan."

What Cao Yang said surprised Yi Jia.

Emotional Nanshan Group is here to help?

Thinking of the fact that Nanshan Group has had conflicts with many competitors over the years, it has rich fighting experience.

Especially last year, it broke up with Volkswagen, which is no secret in the industry.

In addition, it seems that the relationship between Nanshan Group and Toyota Motor is also very bad?

Thinking of this, Yi Jia immediately became interested.

"Mr. Cao, do you have any good suggestions?"

Changan Automobile mainly made mini cars before, and its competitors were basically domestic car companies such as Xiali.

Therefore, they have relatively little experience in dealing with the pressure from international automobile giants.

Although when planning new models such as the CS95, it was anticipated that Toyota might cause trouble.

But when faced with this situation, Changan Automobile was still a little undecided internally about what to do.

Is it to ignore these things and leave them alone?

Or take the initiative to fight against others?
Or find someone to mediate and see if they can reconcile off-site?
To be honest, Yi Jia hasn't thought about it yet.

Now that Cao Yang is willing to take the initiative to help with ideas, he is naturally very happy and very willing to accept this favor.

"Mr. Yi, competition in this shopping mall is sometimes like marching and fighting. We can't be led by the nose."

"Toyota wants us to play at their pace, and we're not going to let them do that."

"They hit theirs, we hit ours."

"Didn't he say that our CS95 can't do this way or that way?"

"We won't be in a hurry to explain something, but instead find a weakness of Highlander and make trouble."

"To the point where Toyota is exhausted, to the point where they can't handle it, to the point where they voluntarily give up fighting."

Cao Yang's resounding words gave Yi Jia a lot of confidence.

However, he still has no idea how to make a move.

Since Cao Yang took the initiative to call and expressed his willingness to help, he naturally wouldn't be ashamed to ask for help.

"Mr. Cao, you have a lot of experience in this area, can you give us some specific assistance in dealing with Toyota cars?"

"At the moment, Highlander is still quite popular. Some people even compare Highlander to Shanwang."

"Toyota's momentum really needs to be found ways to suppress them."

"Don't worry, no matter what the idea is, I will not betray Nanshan Group if it involves us keeping secret."

"At that time, even if Toyota Motor has grievances, it will be directed at Chang'an Automobile. We will try not to let it spread to Nanshan Group."

Yi Jia gave a very solemn guarantee.

He also wanted Cao Yang to let go of his burden completely.

Otherwise, Cao Yang will only have half of his ideas by then, and the effect may be greatly compromised.

"The conflict between Toyota Motor and our Nanshan Group has not lasted for a day or two."

"Nanshan Transmission can achieve today's results, which is the result of grabbing a large number of orders from Aisin Transmission."

"As the most powerful parts company under Toyota Motor, we have brought Aisin down, and we have already offended Toyota Motor."

"Not to mention that Nanshan Auto Parts has won a lot of orders from Denso for various parts such as ECU."

"The conflict between the two sides has long been unable to ease."

"Mr. Yi, Toyota is the common enemy of Chang'an Automobile and Nanshan Group. As long as Nanshan Group can be used, I will definitely go all out and spare no effort."

Before doing good deeds, what should be bragged must be bragged.

It would be a pity if we couldn't always work there silently with our heads down.

"These international auto giants have made a lot of money in China, and they still want to suppress their own brands."

"Mr. Cao, this time Chang'an Automobile will listen to your command. We will cooperate with you in whatever way you want to attack Toyota."

Yi Jia followed Cao Yang's words and expressed her willingness to cooperate.

"Seven-seater SUVs like Highlander and CS95 already weigh more than two tons."

"In addition to the passengers in the car, if the car can be driven smoothly, the requirements for the engine are relatively high."

"CS95 uses Nanshan Engine 2.0T engine, and the related performance parameters are not worse than Highlander 3.5L engine."

"However, the best-selling Highlander now is the 2.7L engine version."

"Obviously, for such a large car, the 2.7L engine is not powerful enough."

"Walking on the flat roads in the city can barely handle it, but when it comes to going uphill, especially when the road conditions are not so good, the power performance is definitely not enough."

"In this case, we can definitely find a 2.7L Highlander and shoot a series of videos of them unable to climb uphill."

"At that time, we will select some representative examples, compare and edit them with CS95, and then put them online for publicity."

"Whether it is Autohome, Weibo, or various forums, they are all launched simultaneously to increase the popularity in the shortest possible time."

"At the same time, we also want to make this matter more interesting and attract more attention from people outside the auto industry."

"For example, you can make some QQ emoticons in advance, with a joke like 'Brother just can't get uphill'."

"Do you think these copywritings will be popular by then?"

When Cao Yang said this, Yi Jia immediately gasped.

In the past, he also heard that Xingchen Automobile is the best marketing car company among all car companies, and it has established its own brand in just two years.

When fighting against various competitors, we always win more than we lose.

It can be said that it is an outlier among Huaxia private enterprises.

Yi Jia didn't feel much about these words before, but now after hearing Cao Yang's tricks against Highlander, he immediately felt the extraordinaryness of them.

These tricks seem simple and nothing new.

But after a set of combined punches, the lethality may be very astonishing.

In particular, Nanshan Group has Weibo and Autohome to help, and it is said that it has good relationships with many video websites.

What Yi Jia admired the most was that Cao Yang even took into consideration the QQ emoticon package and other plans.

If this combination is really used, it won't take a few days for copywriting such as "Brother just can't get uphill" to become popular all over the Internet.

"Mr. Cao, I will arrange personnel to shoot related videos immediately."

"However, can Nanshan Group arrange for an experienced employee to guide us in detail?"

For the plan proposed by Cao Yang, Yi Jia was satisfied and couldn't be more satisfied.

In this plan, Changan Automobile does not need to use any shady means, nor is it allowed to take advantage of its special influence.

This is an upright business war.

Even if the relevant layout is exposed, there is no fear of any loss.

It can even make people look up.

Maybe in the future, this case will become a classic example of Changan Automobile's foreign operations.

"No problem at all, I'll ask someone from the sales department to connect with you."

"This action must be done quickly. To make Toyota fully aware of this matter is our counterattack."

Sometimes, you don't let the enemy know that you are fighting back, and people think it's just an accident.

On the contrary, this will not have the greatest deterrent effect.

Fortunately, even if Cao Yang didn't remind him, Yi Jia would let people deal with it as quickly as possible.

Isn't it just to shoot some videos of Highlander and CS95 climbing?

There are not many other things in Shuangqing City, but there are the most various slopes.

These videos can be shot in one day, and can be done in a variety of ways.

……

While Chang'an Automobile was busy shooting videos and preparing to fight back, the staff of Yangcheng Toyota's sales department were complacently thinking of watching Chang'an Automobile's jokes.

In their view, the sales of Changan CS95 will definitely be affected by their series of means.

Especially in the past two days, they have published many articles about Highlander's past outstanding performance around the world, and have also placed advertisements on several platforms.

Using so many tricks together, it is impossible to have no effect, right?
"Xiao Ma, you send a notice to all 4S stores, asking them to submit the sales data of the Highlander every day after get off work for the past month."

"I want to see the specific sales trend chart of Highlander in the last week."

"In addition, we should find ways to obtain the relevant sales data of Changan CS95 and grasp their trends in a timely manner."

"Especially the price changes of their CS95 terminals, we need to grasp them in a timely manner."

Mu Linsen, as the deputy director of Yangcheng Toyota's sales department, is naturally very clear about the company's actions against Chang'an Automobile during this period of time.

Although the Highlander is imported, because it will be domestically produced by Yangcheng Toyota in the future, it is also sold in the 4S shop of Yangcheng Toyota.

The sales of Highlander have been affected, and Yangcheng Toyota's earnings will naturally be affected.

"Minister, these are already being arranged."

"In addition, we also bought a CS95 from the market and dismantled it."

"At that time, we will see if we can find more places to attack CS95."

"Isn't it popular in the automotive media to dismantle cars in the past two years?"

"At that time, we will also provide them with some materials so that everyone can take a good look at what is better about Highlander than others."

Ma Hongjian is very motivated to work now.

Although Yangcheng Toyota has not been established for a long time, it has a relatively high start. The first car, the Camry, sold well.

Therefore, the salaries and bonuses that the company gives employees are still quite competitive.

The most important thing is that in the early stage of the company's development, there are more opportunities.

As long as you do well, you still have the opportunity to get promoted and get a raise.

"The SUV market is relatively hot right now. Although Highlander's sales volume is not as good as Camry's, the profit it contributes is not necessarily less."

"Now the emergence of Changan CS95 has brought bad influence to us. This trend must be suppressed."

Mu Linsen gave instructions very firmly.

However, just when they were full of expectations, some news that was different from what they wanted began to appear on the Internet.

""Highlander: I just can't climb uphill!", editor-in-chief Fang, this Changan Automobile's marketing level is very high."

"Toyota Motor has just taken action against their CS95, and Changan Automobile's counterattack came."

"The most important thing is that this counterattack was chosen so well and so interestingly. It is estimated that this article will soon become popular on the Internet."

Lin Jiayan looked at a soft article that had just been sent out in surprise.

In addition to advertising, various media will receive soft articles from some customers and charge a certain fee.

Obviously, the article in front of me is a soft article sent to NetEase Automobile Channel by Changan Automobile.

Unlike the soft articles given by some car companies in the past, Lin Jiayan spoke highly of this soft article by Changan Automobile.

To be able to find a title and an entry point that makes ordinary people interested in reading it is the most basic condition for writing a hot news article.

It seems to be very simple, but in fact it is not easy to do well.

Lin Jiayan herself, as a professional editor, took a while to write a hit article.

"Highlander is selling so well now and has a good reputation."

"Under such circumstances, it is not easy for Changan Automobile to find out the weakness of others at once."

"But compared to their article, I think the video is more classic."

"After these few videos are released, it is estimated that this news can be searched faster."

Fang Dawen's vision is not bad either.

What kind of articles can be popular and what topics are likely to attract everyone's attention, he can basically judge at a glance.

He also felt that the topic brought up by Chang'an Automobile could be popular.

"I'll search Weibo and various video sites to see if I can find relevant news."

Hearing what Fang Dawen said, Lin Jiayan immediately acted curiously.

She wanted to see if Changan Automobile's counterattack was really that sharp.

If there is a fight, then the auto media people don't have to worry about not having relevant news materials during this period.

A lot of articles can be written about the relationship between Changan and Toyota alone.

In addition, it can also be extended to contribute a large number of articles on topics related to the powertrain of models of various car companies.

And the more fierce the competition between various car companies, the more advertisements are often placed.

It's time to eat meat again this year.

……

Watanabe is the new president of Toyota Motor Corporation.

Although it has been more than a year since he took office, he has never visited the Huaxia branch.

2007 is a crucial year for Toyota Motor.

Watanabe hopes that Toyota's performance in the American and Chinese markets will surprise shareholders.

Some time ago, he went to the United States for a week of investigation.

Starting today, Watanabe Katsuaki started his investigation of China.

Spring City Toyota, Yangcheng Toyota and Toyota Huaxia must all be places he must go.

Among them, Spring City Toyota, which was the first to be established, was his first stop.

However, as soon as he arrived at Spring City Toyota today, Watanabe felt that the atmosphere seemed a little delicate.

Worried that this was his own illusion, so he didn't say much, thinking it was just another manifestation of dissatisfaction.

"Miyazaki, how is the relationship between Spring City Toyota and Spring City Automobile Group?"

Miyazaki Hiromasa was previously the head of the sales department of Spring City Toyota, and now he has been promoted to the vice president in charge of sales.

This time the president of Toyota Motor came over, he must be by his side.

"Spring City Motor Group has focused on Hongqi Motors in the past two years, and has not interfered much with Spring City Toyota."

"Basically, as long as it does not involve the core interests of Spring City Automobile Group, they are still willing to listen to our plan."

Naturally, Miyazaki Hiromasa would not choose to sue on this occasion.

Otherwise, he might have to clean up the mess left by then.

"They don't want to interfere too much with the joint venture company, which is a good thing for us."

"I'm afraid that if they interfere too much, it will be detrimental to our development."

Watanabe Jiezhao is quite satisfied with this situation.

Although Toyota's sales in China are not particularly high, the annual growth rate is good and worth looking forward to.

He also heard that Spring City Automobile Group was relatively strong, and he was worried that it would affect the development of the joint venture company.

"That's true, but although the auto market in Huaxia has developed rapidly, the competition has become much more intense in the past two years."

"Every car company is launching new models, and prices are continuing to drop."

Crying children have milk to drink.

Miyazaki Hiromasa also understood this truth very well.

The boss came over, so naturally it was difficult to talk about it.

Otherwise, wouldn't it be difficult to explain if the results are not so satisfactory?
"By the way, I also heard about it when I was in Dongying. In the Huaxia market, many marketing measures are carried out on the Internet, and their Internet industry is developing faster than ours."

"Is there any hot car news on Huaxia Internet in the past two days?"

Hearing this question, Miyazaki Hiromasa's expression became tangled.

(End of this chapter)