Rebirth 99 to become a car giant.
Chapter 420: Touching the tiger’s butt? 1 slap to fool you
Chapter 420: Touching the tiger’s butt?I’ll slap you in the face (a big chapter with [-] words, please vote for me)
The launch of Xingtu and Yangwang V8 has raised everyone's attention to engines to another level.
Even the reading volume of engine-related articles in various automotive media is significantly higher than usual.
In this case, it is naturally a good thing for Nanshan Engine.
After all, Nanshan Engine is the largest engine manufacturer in China.
Whether it is Xingchen Motors or other independent brands, they are using a large number of Nanshan Engine products.
However, at this time, the launch of a new BYD model unexpectedly attracted a lot of attention.
This is BYD F0.
All BYD models have been using Nanshan engines.
But they themselves have never given up their efforts in independent research and development.
It's hard to say whether this is right or wrong, but it is obviously not a good thing for Nanshan Engine.
"Mr. Cao, the so-called high-performance environmentally friendly engine installed on the F0 has a displacement of 1.0L and a fuel consumption of 4.2L per [-] kilometers. In terms of safety configuration, it already has dual airbags and ABS."
"However, the performance of this engine is completely incomparable with our 1.0T."
"Of course, the price of F0 ranges from 3.5 to 5.5. People who buy this car don't particularly care about the performance of the engine."
Regarding the listing of BYD F0, Cheng Tao, Dai Hanbiao and Zeng Tingting came together to give Cao Yang a separate report.
After all, this car is equipped with BYD's own engine for the first time. Does it mean that BYD's new cars will be equipped with its own engine in the future?
This is something Nanshan Engine must consider.
"To use their own official slogan, it is that BYD F0 absorbs the most popular design elements in Europe and brings together international classic trends."
"Its appearance is compact and round, beautiful and agile."
“The U-shaped smiley grille, peanut-shaped headlights, integrated hatchback trunk door, rear door glass wiper, and downwind antenna design are all full of fashion.”
“The interior is even more fashionable and lively, and shows off its personality. The unique ‘Mickey Mouse’ instrument panel, racing-style anti-submarine sliding seats, and MP3+CD reflect fashion style everywhere.”
"The most important thing is that the price is low enough, which should be very attractive to some young people."
Zeng Tingting also added her own point of view.
"Judging from the supply of parts, BYD has previously established several separate business units to research and produce auto parts."
"Many parts of this 1.0L engine are produced by BYD itself. The parts purchased from Nanshan Auto Parts can be said to be relatively small or even basically negligible."
"To some extent, this may be BYD's way of decoupling from us in the engine field."
Dai Hanbiao also chimed in.
For example, the engines produced by Great Wall Motors itself have many parts purchased from Nanshan Group, so it doesn't matter.
But now BYD produces its own engines and parts are not purchased from Nanshan Group, so everyone must take some action.
Otherwise, everyone will follow the same example in the future, and Nanshan Group’s life will not be so easy.
Cao Yang was naturally aware of this.
Markets are like battlefields.
We used to be good friends and we were both private companies, so logically we should help each other.
But now that we are rivals, it is normal for us to help each other and attack our rivals at the same time, right?
"The structure of the engine doesn't look very complicated, but it's not that easy to do it well."
"In the past, when we didn't sell engines to others, everyone watched the performance of our own brand models."
"Nanshan Engine can buy a few BYD F0s and dismantle them to study and see what's wrong with their engines."
"At that time, combined with the market complaints from some consumers, more people will know about this problem."
"We want to let everyone know as much as possible that only self-branded models using Nanshan Engine products are trustworthy in quality."
Obviously, Cao Yang allowed Cheng Tao and the others to use some means.
Of course, the premise is that there is really something wrong with the engine used in BYD F0.
Nanshan Group only used its own resources to help amplify this problem.
Things that were made out of nothing were obviously not intended to be used on BYD.
After all, in addition to being competitors, we are also more partners.
How to grasp this degree of struggle in cooperation is obviously a test.
However, Cao Yang believed that Cheng Tao and Zeng Tingting could handle this matter.
If even such a thing cannot be solved, there will be more competitors waiting for Nanshan Group to deal with in the future.
"No problem, I will specially arrange a group of people to do the disassembly and comparison work, and then specially arrange to do some tests."
"The engine quality problems that have occurred with independent brands in the past will more or less occur with BYD's engines."
"At that time, we will find ways to make those consumers cause trouble and make the matter bigger."
"In this way, other car companies that want to use their own engines should also re-evaluate the pros and cons."
Cheng Tao took the job with confidence.
He also wanted to take this opportunity to let Nanshan Engine form a plan to deal with other competitors.
Maybe in a few months, Geely or Chery will make new moves.
By then, Nanshan Engine will not only target international automobile giants such as Toyota, Honda and Volkswagen, but also domestic independent brand car companies will also have to fight for cooperation.
And just when Nanshan Engine was preparing to deal with BYD F0's engine, other peers were actually paying attention to this model.
"Mr. Yin, the market positioning of BYD F0 is very close to our QQ. According to feedback from 4S stores, some of our potential consumers have already switched to buying F0."
Chery Automobile's Sales Director Wang Ze came to Yin Chuan's office together with Song Xianming, Director of Purchasing Department, and Zhang Wuchao, Director of the Research Institute.
You know, for models priced at 5 yuan, the competitors are actually domestic independent brands.
The joint venture car companies have not yet produced products below 5 yuan.
Of course, the buns from Wuling General Motors are not included.
"BYD's products now completely overlap with ours. Whether it's the F6, S6, or F3, we all have direct competitive models."
"I think the company needs to take some counterattack plans."
Wang Ze further added his point of view.
"This model is very different from BYD's previous products, that is, the F0 does not use the engine of Nanshan Engine, but uses the 1.0L engine independently developed by BYD for the first time."
"Can we do something about this?"
"After all, no matter how difficult the engine is, we still have a say."
"BYD has never made an engine before, and the first engine it makes now cannot be a classic."
As the dean of the institute, Zhang Wuchao naturally cannot stand there and say nothing.
Whether the company's cars sell well or not is sometimes closely related to the performance of the director of the research institute.
Whether a car sells well or not depends on many factors.
But one of the factors must be whether the design is good or not.
"This is indeed a relatively subtle matter. According to my experience in dealing with Cheng Tao of Nanshan Engine, they must have ideas and even opinions about BYD's own engine production."
When Song Xianming said this, there was a hint of expectation in Wang Ze's eyes.
The one who has opinions about BYD F0 is not Chery Automobile.
Then if you start something, the probability of success will increase.
"What you guys said makes sense. This matter really deserves attention."
"Since the biggest change in F0 is the engine, we will start from the engine to deal with them."
"Isn't the topic of engines very hot in the automotive industry now?"
"Then let's make good use of this heat and see if we can make BYD Auto fall over."
Yin Chuan made a decision quickly.
However, BYD, which is about to be targeted, is now happy.
Because the performance of F0 after its launch is very good.
With the price, the styling, and the excellent performance of BYD's past models, many consumers are still willing to pay.
"Mr. Wang, our F0's cumulative orders have now exceeded 5000 units."
"If we continue to develop at this pace, there will be no problem for F0 to become the company's new model with annual sales of over 10 units."
“In some months, we can even reach the goal of monthly sales exceeding [-] yuan.”
Wu Huabing has been in a very good mood these days.
Although F0's profit margin is very low, as the head of the sales department, what he cares about most is sales.
As for the level of profit margins and how much money the company earns, he doesn't care that much.
In fact, this is also the normal thinking of most professional managers.
Everyone is thinking about how to achieve their own KPIs, which is understandable.
In theory, if everyone can complete their KPIs, the company's situation will definitely not be bad.
"Although China's economy has developed rapidly in recent years, the income of many people is actually not very high. There is still a market for low-priced cars."
"In the future, we will make F0 the first car for many young people and make them our loyal customers."
Although Wang Fu had expected that F0's performance would not be bad, he was naturally relieved now that his boots had landed.
After all, before a product has been tested by the market, no matter who it is, there will definitely be no confidence in it.
It’s not like everyone is super indented and has God’s vision.
"Due to the high cost requirements, this car has basically not invested much consumer spending, and it has already performed so well."
"If we can market it well, I think the performance may be even more impressive."
"Mr. Wang, why don't you find a few more media to cooperate with and see if you can increase the sales of F0?"
Taking this opportunity, Wu Hua Cake also thought about whether he could apply for more budget from the company.
Otherwise, there will be very few activities that the sales department can engage in.
The salary of ordinary employees is not high to begin with.
If funds are small, there will be fewer opportunities to indulge in various activities.
This is obviously not the situation Wu Huabing wants to see.
"The company now invests a lot in research and development every year, so sales funds naturally don't have that much."
"It's good that F0 can perform as well as it does now. Let's stabilize it in a short period of time and then talk about it later."
Although BYD Auto has a relatively large business now, it has really spent a lot of money in the past two years as it has concentrated on hybrid-related parts.
In this case, the expenditure on sales expenses must be appropriately compressed.
Wu Huabing, who didn't succeed, was somewhat disappointed.
However, this is what he expected.
What he didn't expect was that F0's good days didn't last only a few days before things started to go wrong.
"The difference between a 3-cylinder engine and a 4-cylinder engine is bigger than imagined. How big is the difference between the two?"
"After taking a highway trip, I realized how big the gap is between a "three-cylinder engine" and a "four-cylinder engine"
"Using a three-cylinder engine to deceive consumers, F0 is not interesting enough! 》
Various articles related to three-cylinder engines have become popular in many automotive media.
One thing that will definitely be mentioned is that BYD F0 is a three-cylinder engine.
Obviously, through disassembly and comparison, Cheng Tao has found the most vulnerable parts of the F0 engine to attack.
Naturally, some other competitors will not give up this opportunity.
"Due to design flaws, three-cylinder engines are inherently prone to idling vibration problems compared to four-cylinder engines. This is known to everyone. It is precisely this point that makes many people shy away from three-cylinder engines, but BYD F0... …”
"Noise is also one of the common problems of three-cylinder engines. Manufacturers have reduced the noise by adding sound insulation covers in the engine compartment and using better sound insulation materials in the cockpit, but it will still be obvious outside the car..."
"One of the original sins of three-cylinder engines is that unbalanced working conditions make vibrations more likely to occur. Due to the uneven number of cylinders installed on both sides of the engine, vibrations are more likely to occur during operation, and the engine sound may also be louder..."
"The biggest lie about three-cylinder engines is that they are fuel-efficient. Some car companies have been promoting it, thinking that car owners who buy three-cylinder engines can rest assured. After all, although it is a three-cylinder engine, it is at least economical, but let me tell you, it is not economical. The economy of three-cylinder engines is actually an illusion deliberately created by car companies..."
"Because there is one less cylinder, the engine block can be made smaller, which can reduce the company's production costs..."
Various topics related to three-cylinder engines immediately made F0 a hot search topic on Weibo.
It must be a good thing to be on hot searches.
But this time, BYD obviously doesn't want to be on the hot search.
"Mr. Wang, this matter has become a bit sudden. I feel something is wrong."
Wu Huabing came to Wang Fu's office again.
But this time, his mood was completely different.
After the explosive increase in F0 sales in the first few days, it is now completely unreadable.
No matter how high I climbed before, it hurts to fall now.
The Internet is full of unfavorable news about F0, saying that the three-cylinder engine is bad in this way and that.
Even if BYD can make it clear that there is no problem with the F0's engine, sales will definitely be affected.
Soon they couldn't tell clearly.
After all, many articles on the Internet are not completely nonsense.
Especially the article on Autohome is written very objectively.
Even if you want to refute, you don’t know how to refute.
We can’t allow the automotive media to tell the truth, right?
BYD is not so domineering and does not have such great influence.
"The emergence of a new product will definitely affect the original interest pattern."
"Whether it's Chery Automobile's QQ, some Xiali models, or some models from other brands, as long as the prices are similar, it will have an impact."
"Even in this matter, Nanshan Group hopes that we can fall down."
Although Wang Fu felt a little uncomfortable inside, his face was still relatively calm.
After all, the situation of F0 is not a traumatic problem for BYD.
Sales have plummeted these days, but as long as the price is low enough, some people will definitely buy it.
After all, there are always some people who don't have the opportunity to go online, and there are always some people who don't care about jitter and other issues.
As long as the sales of F0 can be maintained at a few thousand units a month, production can continue.
"I'll find someone to investigate and see if any company is behind this."
"Although each platform tells the truth and does not deliberately deal with F0, the more it is like this, the more I feel there is a problem."
Wu Hua Cake is unwilling to give in.
This year's sales data set a new high, it is possible that it failed because of this incident.
"We still need to investigate, but this incident also tells us that we really need to think carefully about the issue of three-cylinder engines."
"In the future, our other engines should avoid this pit as much as possible."
"Otherwise, someone would do this every time a new model is launched, which would be very passive for us."
Things are already like this. How to learn lessons from it is also something Wang Fu is more concerned about.
In the past, they only paid attention to the advantages of three-cylinder engines and consciously ignored the shortcomings of three-cylinder engines.
Especially the three-cylinder engine's passivity in publicity, they are only now feeling it.
"Whether consumers really can't accept the three-cylinder engine, we will also conduct a special survey with the advertising company in the future to see if we can come up with a more accurate result for the company's reference."
"At the same time, our F0 is already using a three-cylinder engine. I think we still need to find a way to rectify the name of the three-cylinder engine and let everyone know that the three-cylinder engine is not without its merits."
What Wu Huabian said is not entirely unreasonable.
However, the entire Internet holds that view, and their proof is destined to be feeble.
Of course, that's another story.
As the driving force behind the three-cylinder engine incident, Cheng Tao is now reporting the results to Cao Yang.
"Lao Cheng, you chose the angle of attack very well."
"F0 has just been launched, so it may be difficult to immediately catch particularly obvious quality problems."
"Even if you analyze it, as long as consumers have not encountered it, it will be difficult to form a public opinion offensive, and it will not even be convincing."
"But the topic of three-cylinder engines is different. No matter how BYD explains it, there is no way they can deny the natural flaws in the design of three-cylinder engines."
"As long as we bite this point hard, we can make F0 fall into passivity."
"Even BYD's engine should not be easily expanded to other models except for F0 models in the future."
Cao Yang is still very satisfied with Cheng Tao's work.
He himself didn't even think about the topic of three-cylinder engines when he first started.
But after Cheng Tao used this killer weapon, he could immediately understand the beauty of it.
You know, even in another ten years, the technology of three-cylinder engines will be very mature by then, but anyone who dares to use a three-cylinder engine will fall into the pit.
The once brilliant Nissan X-Trail sold [-] to [-] units per month. After being replaced with a three-cylinder engine, annual sales increased to [-] to [-] units.
That tragic scene was probably something people at Nissan had never dared to imagine before.There is also Yinglang from GM, which was originally a sales supporter. However, after the three-cylinder engine was introduced, it began to lose sight of everyone.
Other models using three-cylinder engines basically didn't end well.
What about Honda's Lingpai or BMW 1 Series?
As long as it has anything to do with three-cylinder engines, the result will be distressing and the OEMs will not want to talk more.
"I originally just thought that I could make a little fuss about the three-cylinder engine to lower everyone's expectations for BYD's engine technology."
"I didn't expect that the topic of three-cylinder engines would be so powerful."
"Not only has the reputation of BYD's engine technology been reduced, but F0's sales have also shrunk a lot."
"If BYD knew that we were the first to bring up the topic of three-cylinder engines, they would probably hate us to death."
Cheng Tao also had a smile on his face.
After doing such a successful thing, the boss knew about it.
This is definitely something to be proud of.
"In the future, our Nanshan Engine will not consider researching and producing three-cylinder engines at any time."
"Even if the cost of the three-cylinder engine is really advantageous and there are ways to solve various jitter problems, we won't consider it."
"Once this topic comes up, no matter how you explain it, your competitors will find ways to make it difficult for you to explain."
"That's just like mud falling into your crotch. If it's not shit, it's shit."
Cao Yang gave Cheng Tao a very direct instruction.
Southern Engine does not produce three-cylinder engines.
We didn’t do it in the past, we don’t do it now, and we won’t do it in the future.
"I understand that after this incident, other independent brands will probably be more cautious about using three-cylinder engines."
Cheng Tao firmly remembered what Cao Yang just said.
From now on, Nanshan Engine will completely abandon technical research related to three-cylinder engines.
While Cheng Tao and Cao Yang were reporting on the three-cylinder engine, one manufacturer had a rather complicated mood.
That is Changan Automobile.
Changan Automobile has always purchased its passenger car engines from Nanshan Engine and produced its commercial vehicle engines in-house.
This situation is not without any opposition within Changan Automobile.
However, he was suppressed by Yi Jia.
"Mr. Yi, have you noticed the news about the F0 three-cylinder engine these days?"
Liu Yanjie, the director of the purchasing department, took the initiative to mention this hot topic to Yi Jia.
"The topic of three-cylinder engines is everywhere. I even received calls from a few friends asking me if three-cylinder engines really don't work."
"What? What do you want to say?"
As a boss, you can tell at a glance that the people below will not bring up a topic without any purpose.
So I just asked straight to the point.
"I find this matter quite interesting. There may be some stories behind it that we don't know about."
Liu Yanjie considered his words and began to tell Yi Jia his views.
"BYD Auto has always purchased engines from Nanshan Engine, which is the same as us."
"But BYD has always wanted to master engine technology on its own, so it has never given up on engine research."
"The functional 0L three-cylinder naturally aspirated engine used in the F1.0 is their first mass-produced product."
"In this case, this is definitely not a good thing for Nanshan Engine."
"Of course, it shouldn't be a good thing for F0's competing models."
Listening to Liu Yanjie's words, Yi Jia was a little confused and didn't understand what it meant. "What exactly do you want to say? Just say it directly."
"Mr. Yi, this is how I view this matter."
Liu Yanjie felt that his boss seemed to be a little impatient today, so he quickly sped up his speech and skipped some meaningless content.
"BYD was just about to get rid of the Nanshan engine, and then the engine they developed was attacked on the Internet. It felt like it was going to be beaten to the ground."
"In this case, I feel that if it has nothing to do with Nanshan Group, I would not believe it anyway."
"Although from a competitive perspective, maybe Chery's motivation is stronger."
"But it can cause such a big stir on the Internet in a short period of time, and it can also put F0 on several Weibo hot searches."
"This kind of scene always feels a bit familiar to me."
"The various marketing methods used by Xingchen Auto in the past seem to have a similar style to this matter."
"Although I have no evidence, there is a high probability that Nanshan Group is causing trouble in this matter, and they are trying to teach BYD a lesson."
When Liu Yanjie said this, Yi Jia did not directly refute.
But I thought about it quite seriously and felt that this statement seems to be reasonable for IT.
So it seems that it is a good thing that Changan Automobile did not choose to develop its own engine?
After all, in the Chinese automobile industry, as an independent brand, it is very difficult to completely avoid Nanshan Group.
To put it bluntly, if the relationship with Nanshan Group breaks up, Changan Automobile will have to stop production immediately.
"In this case, please make arrangements. We will go to Yangcheng again in the near future to visit Mr. Cao."
"We want the other party to know that what Changan Automobile has promised in the past has always been effective."
"Changan Automobile has always been a staunch ally of Nanshan Group."
Yi Jia quickly made a decision.
There is no harm in taking this opportunity to deepen the relationship between Changan Automobile and Nanshan Group.
Maybe you can get a little more benefit.
Also deeply touched by this matter is Chery Automobile.
"Wang Ze, is this public opinion offensive about the three-cylinder engine caused by your sales department?"
"The counterattack plan this time was very good."
"In just a few days, the topic has been hyped up, and BYD has even suffered a loss. Even if it wants to refute, it can't find any convincing evidence."
Yin Chuan is naturally paying close attention to BYD F0 during this period.
After all, this is Chery QQ’s most direct competitor.
The market is so big. If your life is easy, mine will be difficult.
"Mr. Yin, our sales department is involved in this matter, but the topic of three-cylinder engines is not the first one we bring up."
"We are just following the trend to help publicize the disadvantages of a three-cylinder engine."
Wang Ze didn't dare to take the credit casually. If Yin Chuan knew that he had deceived him in the future, there would be no good consequences.
Anyway, in terms of dealing with BYD F0, the results are very good.
This merit is enough.
After all, sometimes taking too much credit and taking too much credit is not a good thing.
This is not a one-time business.
There is still a lot of work to be done in the future.
If I left such a good impression this time and the difference in level next time is particularly large, then life will not be easy.
"Didn't we do it?"
Yin Chuan looked at Wang Ze in surprise.
He thought that the topic of three-cylinder engines was brought up by his own company's marketing staff.
If it's not one of your own, then who is it?
"Yes, we are also a little puzzled as to why the topic of three-cylinder engines came up so quickly, but all of them were directed at the BYD F0 engine."
When Wang Ze said this, Yin Chuan fell into deep thought.
There is definitely a story behind this.
This has been his instinct for years.
But what this story is, he is a little unsure now.
But there are some speculations.
These people can become the leaders of their times, and none of them is at a low level.
"Later, arrange for someone to contact Xingchen Automobile's sales department to see if it is possible to have a business exchange between the two parties."
After being silent for a while, Yin Chuan's words made Wang Ze a little confused.
However, he did not dare to ask any more questions and just said that he would contact her immediately.
……
"You can't touch the tiger's butt. This BYD F0 uses its own engine, so it's obvious that the tiger's butt has been touched."
On the NetEase Auto Channel, Fang Dawen and Lin Jiayan each held a cup of coffee and chatted in the rest area.
As the top automotive media in the industry, they naturally have access to a lot of things.
Some of the popular three-cylinder engine-related articles on the Internet were also written by them.
"Unlike other companies, BYD has its own engine technology before."
"They started entirely relying on the engines and gearboxes provided by Nanshan Group."
"Now that the automobile business has started, we are planning to put aside Nanshan Engine. The other party will definitely have objections."
"They just threw it away, but they still chose such a special thing as a three-cylinder engine. They were immediately caught and wronged."
"If I were from Nanshan Group, I would definitely give BYD a good look."
Although Lin Jiayan had no evidence, she firmly believed that the Nanshan Group must be behind this matter.
Even if Nanshan Group is not the mastermind, it is still an accomplice.
"What you said makes sense. This time BYD touched the tiger's butt and was slapped blind."
"It is estimated that in the future, F0's sales will have no chance of reaching over [-] monthly sales."
"It has even served as a very good warning to other car companies. In the future, they should not easily launch three-cylinder engines, nor should they easily touch the Nanshan Group's cake."
Fang Dawen just watched the excitement and did not mind that the matter was serious.
The more disputes there are in the automotive industry, the easier life will be for the automotive media.
Otherwise, life would be miserable if I had to rack my brains to think of news materials every day.
"I'm a little curious about BYD's next reaction."
"Things that we can all guess can definitely be guessed by BYD internally."
"Some things don't require any evidence. As long as everyone has the seeds of suspicion in their hearts, it's enough."
Lin Jiayan also turned into a melon-eater at this time, and wanted to take advantage of the melons of Nanshan Group and BYD.
However, Fang Dawen felt that Lin Jiayan's wish was going to come true.
"Whether it is Mr. Cao or Mr. Wang, they are both people with big plans."
"Even if both of them know this kind of thing, they will definitely not put it out in the open."
"It is not surprising that the cooperation between Nanshan Group and BYD will become even closer in the future."
"But we can't guess what these big guys are thinking."
When Fang Dawen said this, Lin Jiayan couldn't help but nodded.
The truth is indeed this truth.
It's a pity that I can't continue to eat this good melon.
Sure enough, just as the two of them guessed, Wang Fu had actually heard some special voices within BYD.
"Mr. Wang, I communicated with a supplier yesterday. They heard a statement and felt that the matter of the three-cylinder engine may have something to do with Nanshan Group."
In BYD's cafeteria, Zhong Qiang sat opposite Wang Fu with a dinner plate, and then started chatting.
This can be regarded as an important way for him to find opportunities to communicate with Wang Fu.
As the general manager of the company, Wang Fu usually has a very busy schedule.
To talk to him, you usually have to make an appointment with the secretary first.
That is to say, the lunch time is quite special. As long as you find the right time and sit directly in front of Wang Fu, you can chat while eating.
"How credible do you think this statement is?"
Wang Fu did not express his position directly, but asked rhetorically.
"Although I'm not sure how credible this statement is, judging from the outcome of this matter, Nanshan Engine should be one of the beneficiaries."
"Of course, other car companies such as Chery Automobile and Xiali Automobile are also profit makers, and they must be suspects."
"But this time things have escalated so quickly. I don't think people from Chery and Xiali have the ability to arouse public opinion in such a short period of time."
What Zhong Qiang meant was that he obviously believed that Nanshan Group was indeed involved.
This made him feel a little unhappy.
In his opinion, Nanshan Group is Party B no matter what.
I am Party A!
Now Party A wants to use its own engine, do you, Party B, have any objections?
This is too domineering, right?
"Don't talk nonsense about things without evidence. Talking too much will only hurt the feelings of mutual cooperation."
"There is no way for us to directly decouple from Nanshan Group in a short period of time. Even for a long time to come, both parties must continue to cooperate closely."
"No matter who was responsible for the three-cylinder engine incident, at least they didn't smear it casually."
"Those three-cylinder engines do have some problems."
"They just skillfully and selectively exaggerated the problems of the three-cylinder engine, and did not mention or rarely mentioned the advantages of the three-cylinder engine."
"I have communicated this issue with the sales department and the research institute before. When we develop new products in the future, we must also think more about the possible reactions after they are launched."
"It's like choosing a name. If it's not chosen well, it may be canceled by homophones, which may affect sales."
Wang Fu expressed his views clearly.
There is no benefit in continuing this matter.
That's it.
Otherwise, there will be no way to end it!
"I understand. I happen to be going to Yangcheng in a few days to discuss this year's annual price reduction with Nanshan Auto Parts."
"The two sides will have a good communication at that time and see how to further deepen cooperation in the future."
Zhong Qiang is able to hold on to his current position, so he naturally has a few tricks up his sleeve.
After he understood what Wang Fu meant, he naturally knew how to deal with Nanshan Group in the future.
And this time, it can be regarded as the first time that Nanshan Group has made everyone feel "overbearing".
The tiger's butt is indeed not something you can touch casually.
"Ayang, I think you did a very good job dealing with BYD this time."
"Nanshan Group has grown to its current scale, and there must be countless pairs of eyes staring at it."
"In this case, once people think that Nanshan Group is easy to bully, countless people and companies will swarm in to take advantage."
"On the contrary, if Nanshan Group behaves more domineeringly and cruelly, it may save a lot of trouble."
"It is impossible for Nanshan Group to become the largest private enterprise in China by always being a good guy."
Fang Sisi has always been very concerned about the development of Nanshan Group.
The three-cylinder engine has become a hot search topic on Weibo, so it is even more impossible for her not to have seen it.
"You're right. I feel like the friends and customers around me have become a bit more friendly these days."
Cao Yang laughed and teased.
He is not a weak person in the first place, and he will take action when it is time to take action.
Although there is no way to change the trend of self-made engines, the slower the trend develops, the better it is for Nanshan Group.
Otherwise, no one will look to Nanshan Engine to buy engines by then, which will have a huge impact on Nanshan Group.
This is actually not a good thing for China’s automobile industry.
After all, the reputation of independent brands has only improved in the past few years.
The most important reason is the use of Nanshan engine engines.
There is nothing wrong with the heart of the car!
"oops!"
"I wish you could feel it!"
Fang Sisi heard what Cao Yang was teasing and immediately changed the topic.
The two casually chatted about other things.
However, while they were chatting, something happened in the automobile industry that had a huge impact.
(End of this chapter)
The launch of Xingtu and Yangwang V8 has raised everyone's attention to engines to another level.
Even the reading volume of engine-related articles in various automotive media is significantly higher than usual.
In this case, it is naturally a good thing for Nanshan Engine.
After all, Nanshan Engine is the largest engine manufacturer in China.
Whether it is Xingchen Motors or other independent brands, they are using a large number of Nanshan Engine products.
However, at this time, the launch of a new BYD model unexpectedly attracted a lot of attention.
This is BYD F0.
All BYD models have been using Nanshan engines.
But they themselves have never given up their efforts in independent research and development.
It's hard to say whether this is right or wrong, but it is obviously not a good thing for Nanshan Engine.
"Mr. Cao, the so-called high-performance environmentally friendly engine installed on the F0 has a displacement of 1.0L and a fuel consumption of 4.2L per [-] kilometers. In terms of safety configuration, it already has dual airbags and ABS."
"However, the performance of this engine is completely incomparable with our 1.0T."
"Of course, the price of F0 ranges from 3.5 to 5.5. People who buy this car don't particularly care about the performance of the engine."
Regarding the listing of BYD F0, Cheng Tao, Dai Hanbiao and Zeng Tingting came together to give Cao Yang a separate report.
After all, this car is equipped with BYD's own engine for the first time. Does it mean that BYD's new cars will be equipped with its own engine in the future?
This is something Nanshan Engine must consider.
"To use their own official slogan, it is that BYD F0 absorbs the most popular design elements in Europe and brings together international classic trends."
"Its appearance is compact and round, beautiful and agile."
“The U-shaped smiley grille, peanut-shaped headlights, integrated hatchback trunk door, rear door glass wiper, and downwind antenna design are all full of fashion.”
“The interior is even more fashionable and lively, and shows off its personality. The unique ‘Mickey Mouse’ instrument panel, racing-style anti-submarine sliding seats, and MP3+CD reflect fashion style everywhere.”
"The most important thing is that the price is low enough, which should be very attractive to some young people."
Zeng Tingting also added her own point of view.
"Judging from the supply of parts, BYD has previously established several separate business units to research and produce auto parts."
"Many parts of this 1.0L engine are produced by BYD itself. The parts purchased from Nanshan Auto Parts can be said to be relatively small or even basically negligible."
"To some extent, this may be BYD's way of decoupling from us in the engine field."
Dai Hanbiao also chimed in.
For example, the engines produced by Great Wall Motors itself have many parts purchased from Nanshan Group, so it doesn't matter.
But now BYD produces its own engines and parts are not purchased from Nanshan Group, so everyone must take some action.
Otherwise, everyone will follow the same example in the future, and Nanshan Group’s life will not be so easy.
Cao Yang was naturally aware of this.
Markets are like battlefields.
We used to be good friends and we were both private companies, so logically we should help each other.
But now that we are rivals, it is normal for us to help each other and attack our rivals at the same time, right?
"The structure of the engine doesn't look very complicated, but it's not that easy to do it well."
"In the past, when we didn't sell engines to others, everyone watched the performance of our own brand models."
"Nanshan Engine can buy a few BYD F0s and dismantle them to study and see what's wrong with their engines."
"At that time, combined with the market complaints from some consumers, more people will know about this problem."
"We want to let everyone know as much as possible that only self-branded models using Nanshan Engine products are trustworthy in quality."
Obviously, Cao Yang allowed Cheng Tao and the others to use some means.
Of course, the premise is that there is really something wrong with the engine used in BYD F0.
Nanshan Group only used its own resources to help amplify this problem.
Things that were made out of nothing were obviously not intended to be used on BYD.
After all, in addition to being competitors, we are also more partners.
How to grasp this degree of struggle in cooperation is obviously a test.
However, Cao Yang believed that Cheng Tao and Zeng Tingting could handle this matter.
If even such a thing cannot be solved, there will be more competitors waiting for Nanshan Group to deal with in the future.
"No problem, I will specially arrange a group of people to do the disassembly and comparison work, and then specially arrange to do some tests."
"The engine quality problems that have occurred with independent brands in the past will more or less occur with BYD's engines."
"At that time, we will find ways to make those consumers cause trouble and make the matter bigger."
"In this way, other car companies that want to use their own engines should also re-evaluate the pros and cons."
Cheng Tao took the job with confidence.
He also wanted to take this opportunity to let Nanshan Engine form a plan to deal with other competitors.
Maybe in a few months, Geely or Chery will make new moves.
By then, Nanshan Engine will not only target international automobile giants such as Toyota, Honda and Volkswagen, but also domestic independent brand car companies will also have to fight for cooperation.
And just when Nanshan Engine was preparing to deal with BYD F0's engine, other peers were actually paying attention to this model.
"Mr. Yin, the market positioning of BYD F0 is very close to our QQ. According to feedback from 4S stores, some of our potential consumers have already switched to buying F0."
Chery Automobile's Sales Director Wang Ze came to Yin Chuan's office together with Song Xianming, Director of Purchasing Department, and Zhang Wuchao, Director of the Research Institute.
You know, for models priced at 5 yuan, the competitors are actually domestic independent brands.
The joint venture car companies have not yet produced products below 5 yuan.
Of course, the buns from Wuling General Motors are not included.
"BYD's products now completely overlap with ours. Whether it's the F6, S6, or F3, we all have direct competitive models."
"I think the company needs to take some counterattack plans."
Wang Ze further added his point of view.
"This model is very different from BYD's previous products, that is, the F0 does not use the engine of Nanshan Engine, but uses the 1.0L engine independently developed by BYD for the first time."
"Can we do something about this?"
"After all, no matter how difficult the engine is, we still have a say."
"BYD has never made an engine before, and the first engine it makes now cannot be a classic."
As the dean of the institute, Zhang Wuchao naturally cannot stand there and say nothing.
Whether the company's cars sell well or not is sometimes closely related to the performance of the director of the research institute.
Whether a car sells well or not depends on many factors.
But one of the factors must be whether the design is good or not.
"This is indeed a relatively subtle matter. According to my experience in dealing with Cheng Tao of Nanshan Engine, they must have ideas and even opinions about BYD's own engine production."
When Song Xianming said this, there was a hint of expectation in Wang Ze's eyes.
The one who has opinions about BYD F0 is not Chery Automobile.
Then if you start something, the probability of success will increase.
"What you guys said makes sense. This matter really deserves attention."
"Since the biggest change in F0 is the engine, we will start from the engine to deal with them."
"Isn't the topic of engines very hot in the automotive industry now?"
"Then let's make good use of this heat and see if we can make BYD Auto fall over."
Yin Chuan made a decision quickly.
However, BYD, which is about to be targeted, is now happy.
Because the performance of F0 after its launch is very good.
With the price, the styling, and the excellent performance of BYD's past models, many consumers are still willing to pay.
"Mr. Wang, our F0's cumulative orders have now exceeded 5000 units."
"If we continue to develop at this pace, there will be no problem for F0 to become the company's new model with annual sales of over 10 units."
“In some months, we can even reach the goal of monthly sales exceeding [-] yuan.”
Wu Huabing has been in a very good mood these days.
Although F0's profit margin is very low, as the head of the sales department, what he cares about most is sales.
As for the level of profit margins and how much money the company earns, he doesn't care that much.
In fact, this is also the normal thinking of most professional managers.
Everyone is thinking about how to achieve their own KPIs, which is understandable.
In theory, if everyone can complete their KPIs, the company's situation will definitely not be bad.
"Although China's economy has developed rapidly in recent years, the income of many people is actually not very high. There is still a market for low-priced cars."
"In the future, we will make F0 the first car for many young people and make them our loyal customers."
Although Wang Fu had expected that F0's performance would not be bad, he was naturally relieved now that his boots had landed.
After all, before a product has been tested by the market, no matter who it is, there will definitely be no confidence in it.
It’s not like everyone is super indented and has God’s vision.
"Due to the high cost requirements, this car has basically not invested much consumer spending, and it has already performed so well."
"If we can market it well, I think the performance may be even more impressive."
"Mr. Wang, why don't you find a few more media to cooperate with and see if you can increase the sales of F0?"
Taking this opportunity, Wu Hua Cake also thought about whether he could apply for more budget from the company.
Otherwise, there will be very few activities that the sales department can engage in.
The salary of ordinary employees is not high to begin with.
If funds are small, there will be fewer opportunities to indulge in various activities.
This is obviously not the situation Wu Huabing wants to see.
"The company now invests a lot in research and development every year, so sales funds naturally don't have that much."
"It's good that F0 can perform as well as it does now. Let's stabilize it in a short period of time and then talk about it later."
Although BYD Auto has a relatively large business now, it has really spent a lot of money in the past two years as it has concentrated on hybrid-related parts.
In this case, the expenditure on sales expenses must be appropriately compressed.
Wu Huabing, who didn't succeed, was somewhat disappointed.
However, this is what he expected.
What he didn't expect was that F0's good days didn't last only a few days before things started to go wrong.
"The difference between a 3-cylinder engine and a 4-cylinder engine is bigger than imagined. How big is the difference between the two?"
"After taking a highway trip, I realized how big the gap is between a "three-cylinder engine" and a "four-cylinder engine"
"Using a three-cylinder engine to deceive consumers, F0 is not interesting enough! 》
Various articles related to three-cylinder engines have become popular in many automotive media.
One thing that will definitely be mentioned is that BYD F0 is a three-cylinder engine.
Obviously, through disassembly and comparison, Cheng Tao has found the most vulnerable parts of the F0 engine to attack.
Naturally, some other competitors will not give up this opportunity.
"Due to design flaws, three-cylinder engines are inherently prone to idling vibration problems compared to four-cylinder engines. This is known to everyone. It is precisely this point that makes many people shy away from three-cylinder engines, but BYD F0... …”
"Noise is also one of the common problems of three-cylinder engines. Manufacturers have reduced the noise by adding sound insulation covers in the engine compartment and using better sound insulation materials in the cockpit, but it will still be obvious outside the car..."
"One of the original sins of three-cylinder engines is that unbalanced working conditions make vibrations more likely to occur. Due to the uneven number of cylinders installed on both sides of the engine, vibrations are more likely to occur during operation, and the engine sound may also be louder..."
"The biggest lie about three-cylinder engines is that they are fuel-efficient. Some car companies have been promoting it, thinking that car owners who buy three-cylinder engines can rest assured. After all, although it is a three-cylinder engine, it is at least economical, but let me tell you, it is not economical. The economy of three-cylinder engines is actually an illusion deliberately created by car companies..."
"Because there is one less cylinder, the engine block can be made smaller, which can reduce the company's production costs..."
Various topics related to three-cylinder engines immediately made F0 a hot search topic on Weibo.
It must be a good thing to be on hot searches.
But this time, BYD obviously doesn't want to be on the hot search.
"Mr. Wang, this matter has become a bit sudden. I feel something is wrong."
Wu Huabing came to Wang Fu's office again.
But this time, his mood was completely different.
After the explosive increase in F0 sales in the first few days, it is now completely unreadable.
No matter how high I climbed before, it hurts to fall now.
The Internet is full of unfavorable news about F0, saying that the three-cylinder engine is bad in this way and that.
Even if BYD can make it clear that there is no problem with the F0's engine, sales will definitely be affected.
Soon they couldn't tell clearly.
After all, many articles on the Internet are not completely nonsense.
Especially the article on Autohome is written very objectively.
Even if you want to refute, you don’t know how to refute.
We can’t allow the automotive media to tell the truth, right?
BYD is not so domineering and does not have such great influence.
"The emergence of a new product will definitely affect the original interest pattern."
"Whether it's Chery Automobile's QQ, some Xiali models, or some models from other brands, as long as the prices are similar, it will have an impact."
"Even in this matter, Nanshan Group hopes that we can fall down."
Although Wang Fu felt a little uncomfortable inside, his face was still relatively calm.
After all, the situation of F0 is not a traumatic problem for BYD.
Sales have plummeted these days, but as long as the price is low enough, some people will definitely buy it.
After all, there are always some people who don't have the opportunity to go online, and there are always some people who don't care about jitter and other issues.
As long as the sales of F0 can be maintained at a few thousand units a month, production can continue.
"I'll find someone to investigate and see if any company is behind this."
"Although each platform tells the truth and does not deliberately deal with F0, the more it is like this, the more I feel there is a problem."
Wu Hua Cake is unwilling to give in.
This year's sales data set a new high, it is possible that it failed because of this incident.
"We still need to investigate, but this incident also tells us that we really need to think carefully about the issue of three-cylinder engines."
"In the future, our other engines should avoid this pit as much as possible."
"Otherwise, someone would do this every time a new model is launched, which would be very passive for us."
Things are already like this. How to learn lessons from it is also something Wang Fu is more concerned about.
In the past, they only paid attention to the advantages of three-cylinder engines and consciously ignored the shortcomings of three-cylinder engines.
Especially the three-cylinder engine's passivity in publicity, they are only now feeling it.
"Whether consumers really can't accept the three-cylinder engine, we will also conduct a special survey with the advertising company in the future to see if we can come up with a more accurate result for the company's reference."
"At the same time, our F0 is already using a three-cylinder engine. I think we still need to find a way to rectify the name of the three-cylinder engine and let everyone know that the three-cylinder engine is not without its merits."
What Wu Huabian said is not entirely unreasonable.
However, the entire Internet holds that view, and their proof is destined to be feeble.
Of course, that's another story.
As the driving force behind the three-cylinder engine incident, Cheng Tao is now reporting the results to Cao Yang.
"Lao Cheng, you chose the angle of attack very well."
"F0 has just been launched, so it may be difficult to immediately catch particularly obvious quality problems."
"Even if you analyze it, as long as consumers have not encountered it, it will be difficult to form a public opinion offensive, and it will not even be convincing."
"But the topic of three-cylinder engines is different. No matter how BYD explains it, there is no way they can deny the natural flaws in the design of three-cylinder engines."
"As long as we bite this point hard, we can make F0 fall into passivity."
"Even BYD's engine should not be easily expanded to other models except for F0 models in the future."
Cao Yang is still very satisfied with Cheng Tao's work.
He himself didn't even think about the topic of three-cylinder engines when he first started.
But after Cheng Tao used this killer weapon, he could immediately understand the beauty of it.
You know, even in another ten years, the technology of three-cylinder engines will be very mature by then, but anyone who dares to use a three-cylinder engine will fall into the pit.
The once brilliant Nissan X-Trail sold [-] to [-] units per month. After being replaced with a three-cylinder engine, annual sales increased to [-] to [-] units.
That tragic scene was probably something people at Nissan had never dared to imagine before.There is also Yinglang from GM, which was originally a sales supporter. However, after the three-cylinder engine was introduced, it began to lose sight of everyone.
Other models using three-cylinder engines basically didn't end well.
What about Honda's Lingpai or BMW 1 Series?
As long as it has anything to do with three-cylinder engines, the result will be distressing and the OEMs will not want to talk more.
"I originally just thought that I could make a little fuss about the three-cylinder engine to lower everyone's expectations for BYD's engine technology."
"I didn't expect that the topic of three-cylinder engines would be so powerful."
"Not only has the reputation of BYD's engine technology been reduced, but F0's sales have also shrunk a lot."
"If BYD knew that we were the first to bring up the topic of three-cylinder engines, they would probably hate us to death."
Cheng Tao also had a smile on his face.
After doing such a successful thing, the boss knew about it.
This is definitely something to be proud of.
"In the future, our Nanshan Engine will not consider researching and producing three-cylinder engines at any time."
"Even if the cost of the three-cylinder engine is really advantageous and there are ways to solve various jitter problems, we won't consider it."
"Once this topic comes up, no matter how you explain it, your competitors will find ways to make it difficult for you to explain."
"That's just like mud falling into your crotch. If it's not shit, it's shit."
Cao Yang gave Cheng Tao a very direct instruction.
Southern Engine does not produce three-cylinder engines.
We didn’t do it in the past, we don’t do it now, and we won’t do it in the future.
"I understand that after this incident, other independent brands will probably be more cautious about using three-cylinder engines."
Cheng Tao firmly remembered what Cao Yang just said.
From now on, Nanshan Engine will completely abandon technical research related to three-cylinder engines.
While Cheng Tao and Cao Yang were reporting on the three-cylinder engine, one manufacturer had a rather complicated mood.
That is Changan Automobile.
Changan Automobile has always purchased its passenger car engines from Nanshan Engine and produced its commercial vehicle engines in-house.
This situation is not without any opposition within Changan Automobile.
However, he was suppressed by Yi Jia.
"Mr. Yi, have you noticed the news about the F0 three-cylinder engine these days?"
Liu Yanjie, the director of the purchasing department, took the initiative to mention this hot topic to Yi Jia.
"The topic of three-cylinder engines is everywhere. I even received calls from a few friends asking me if three-cylinder engines really don't work."
"What? What do you want to say?"
As a boss, you can tell at a glance that the people below will not bring up a topic without any purpose.
So I just asked straight to the point.
"I find this matter quite interesting. There may be some stories behind it that we don't know about."
Liu Yanjie considered his words and began to tell Yi Jia his views.
"BYD Auto has always purchased engines from Nanshan Engine, which is the same as us."
"But BYD has always wanted to master engine technology on its own, so it has never given up on engine research."
"The functional 0L three-cylinder naturally aspirated engine used in the F1.0 is their first mass-produced product."
"In this case, this is definitely not a good thing for Nanshan Engine."
"Of course, it shouldn't be a good thing for F0's competing models."
Listening to Liu Yanjie's words, Yi Jia was a little confused and didn't understand what it meant. "What exactly do you want to say? Just say it directly."
"Mr. Yi, this is how I view this matter."
Liu Yanjie felt that his boss seemed to be a little impatient today, so he quickly sped up his speech and skipped some meaningless content.
"BYD was just about to get rid of the Nanshan engine, and then the engine they developed was attacked on the Internet. It felt like it was going to be beaten to the ground."
"In this case, I feel that if it has nothing to do with Nanshan Group, I would not believe it anyway."
"Although from a competitive perspective, maybe Chery's motivation is stronger."
"But it can cause such a big stir on the Internet in a short period of time, and it can also put F0 on several Weibo hot searches."
"This kind of scene always feels a bit familiar to me."
"The various marketing methods used by Xingchen Auto in the past seem to have a similar style to this matter."
"Although I have no evidence, there is a high probability that Nanshan Group is causing trouble in this matter, and they are trying to teach BYD a lesson."
When Liu Yanjie said this, Yi Jia did not directly refute.
But I thought about it quite seriously and felt that this statement seems to be reasonable for IT.
So it seems that it is a good thing that Changan Automobile did not choose to develop its own engine?
After all, in the Chinese automobile industry, as an independent brand, it is very difficult to completely avoid Nanshan Group.
To put it bluntly, if the relationship with Nanshan Group breaks up, Changan Automobile will have to stop production immediately.
"In this case, please make arrangements. We will go to Yangcheng again in the near future to visit Mr. Cao."
"We want the other party to know that what Changan Automobile has promised in the past has always been effective."
"Changan Automobile has always been a staunch ally of Nanshan Group."
Yi Jia quickly made a decision.
There is no harm in taking this opportunity to deepen the relationship between Changan Automobile and Nanshan Group.
Maybe you can get a little more benefit.
Also deeply touched by this matter is Chery Automobile.
"Wang Ze, is this public opinion offensive about the three-cylinder engine caused by your sales department?"
"The counterattack plan this time was very good."
"In just a few days, the topic has been hyped up, and BYD has even suffered a loss. Even if it wants to refute, it can't find any convincing evidence."
Yin Chuan is naturally paying close attention to BYD F0 during this period.
After all, this is Chery QQ’s most direct competitor.
The market is so big. If your life is easy, mine will be difficult.
"Mr. Yin, our sales department is involved in this matter, but the topic of three-cylinder engines is not the first one we bring up."
"We are just following the trend to help publicize the disadvantages of a three-cylinder engine."
Wang Ze didn't dare to take the credit casually. If Yin Chuan knew that he had deceived him in the future, there would be no good consequences.
Anyway, in terms of dealing with BYD F0, the results are very good.
This merit is enough.
After all, sometimes taking too much credit and taking too much credit is not a good thing.
This is not a one-time business.
There is still a lot of work to be done in the future.
If I left such a good impression this time and the difference in level next time is particularly large, then life will not be easy.
"Didn't we do it?"
Yin Chuan looked at Wang Ze in surprise.
He thought that the topic of three-cylinder engines was brought up by his own company's marketing staff.
If it's not one of your own, then who is it?
"Yes, we are also a little puzzled as to why the topic of three-cylinder engines came up so quickly, but all of them were directed at the BYD F0 engine."
When Wang Ze said this, Yin Chuan fell into deep thought.
There is definitely a story behind this.
This has been his instinct for years.
But what this story is, he is a little unsure now.
But there are some speculations.
These people can become the leaders of their times, and none of them is at a low level.
"Later, arrange for someone to contact Xingchen Automobile's sales department to see if it is possible to have a business exchange between the two parties."
After being silent for a while, Yin Chuan's words made Wang Ze a little confused.
However, he did not dare to ask any more questions and just said that he would contact her immediately.
……
"You can't touch the tiger's butt. This BYD F0 uses its own engine, so it's obvious that the tiger's butt has been touched."
On the NetEase Auto Channel, Fang Dawen and Lin Jiayan each held a cup of coffee and chatted in the rest area.
As the top automotive media in the industry, they naturally have access to a lot of things.
Some of the popular three-cylinder engine-related articles on the Internet were also written by them.
"Unlike other companies, BYD has its own engine technology before."
"They started entirely relying on the engines and gearboxes provided by Nanshan Group."
"Now that the automobile business has started, we are planning to put aside Nanshan Engine. The other party will definitely have objections."
"They just threw it away, but they still chose such a special thing as a three-cylinder engine. They were immediately caught and wronged."
"If I were from Nanshan Group, I would definitely give BYD a good look."
Although Lin Jiayan had no evidence, she firmly believed that the Nanshan Group must be behind this matter.
Even if Nanshan Group is not the mastermind, it is still an accomplice.
"What you said makes sense. This time BYD touched the tiger's butt and was slapped blind."
"It is estimated that in the future, F0's sales will have no chance of reaching over [-] monthly sales."
"It has even served as a very good warning to other car companies. In the future, they should not easily launch three-cylinder engines, nor should they easily touch the Nanshan Group's cake."
Fang Dawen just watched the excitement and did not mind that the matter was serious.
The more disputes there are in the automotive industry, the easier life will be for the automotive media.
Otherwise, life would be miserable if I had to rack my brains to think of news materials every day.
"I'm a little curious about BYD's next reaction."
"Things that we can all guess can definitely be guessed by BYD internally."
"Some things don't require any evidence. As long as everyone has the seeds of suspicion in their hearts, it's enough."
Lin Jiayan also turned into a melon-eater at this time, and wanted to take advantage of the melons of Nanshan Group and BYD.
However, Fang Dawen felt that Lin Jiayan's wish was going to come true.
"Whether it is Mr. Cao or Mr. Wang, they are both people with big plans."
"Even if both of them know this kind of thing, they will definitely not put it out in the open."
"It is not surprising that the cooperation between Nanshan Group and BYD will become even closer in the future."
"But we can't guess what these big guys are thinking."
When Fang Dawen said this, Lin Jiayan couldn't help but nodded.
The truth is indeed this truth.
It's a pity that I can't continue to eat this good melon.
Sure enough, just as the two of them guessed, Wang Fu had actually heard some special voices within BYD.
"Mr. Wang, I communicated with a supplier yesterday. They heard a statement and felt that the matter of the three-cylinder engine may have something to do with Nanshan Group."
In BYD's cafeteria, Zhong Qiang sat opposite Wang Fu with a dinner plate, and then started chatting.
This can be regarded as an important way for him to find opportunities to communicate with Wang Fu.
As the general manager of the company, Wang Fu usually has a very busy schedule.
To talk to him, you usually have to make an appointment with the secretary first.
That is to say, the lunch time is quite special. As long as you find the right time and sit directly in front of Wang Fu, you can chat while eating.
"How credible do you think this statement is?"
Wang Fu did not express his position directly, but asked rhetorically.
"Although I'm not sure how credible this statement is, judging from the outcome of this matter, Nanshan Engine should be one of the beneficiaries."
"Of course, other car companies such as Chery Automobile and Xiali Automobile are also profit makers, and they must be suspects."
"But this time things have escalated so quickly. I don't think people from Chery and Xiali have the ability to arouse public opinion in such a short period of time."
What Zhong Qiang meant was that he obviously believed that Nanshan Group was indeed involved.
This made him feel a little unhappy.
In his opinion, Nanshan Group is Party B no matter what.
I am Party A!
Now Party A wants to use its own engine, do you, Party B, have any objections?
This is too domineering, right?
"Don't talk nonsense about things without evidence. Talking too much will only hurt the feelings of mutual cooperation."
"There is no way for us to directly decouple from Nanshan Group in a short period of time. Even for a long time to come, both parties must continue to cooperate closely."
"No matter who was responsible for the three-cylinder engine incident, at least they didn't smear it casually."
"Those three-cylinder engines do have some problems."
"They just skillfully and selectively exaggerated the problems of the three-cylinder engine, and did not mention or rarely mentioned the advantages of the three-cylinder engine."
"I have communicated this issue with the sales department and the research institute before. When we develop new products in the future, we must also think more about the possible reactions after they are launched."
"It's like choosing a name. If it's not chosen well, it may be canceled by homophones, which may affect sales."
Wang Fu expressed his views clearly.
There is no benefit in continuing this matter.
That's it.
Otherwise, there will be no way to end it!
"I understand. I happen to be going to Yangcheng in a few days to discuss this year's annual price reduction with Nanshan Auto Parts."
"The two sides will have a good communication at that time and see how to further deepen cooperation in the future."
Zhong Qiang is able to hold on to his current position, so he naturally has a few tricks up his sleeve.
After he understood what Wang Fu meant, he naturally knew how to deal with Nanshan Group in the future.
And this time, it can be regarded as the first time that Nanshan Group has made everyone feel "overbearing".
The tiger's butt is indeed not something you can touch casually.
"Ayang, I think you did a very good job dealing with BYD this time."
"Nanshan Group has grown to its current scale, and there must be countless pairs of eyes staring at it."
"In this case, once people think that Nanshan Group is easy to bully, countless people and companies will swarm in to take advantage."
"On the contrary, if Nanshan Group behaves more domineeringly and cruelly, it may save a lot of trouble."
"It is impossible for Nanshan Group to become the largest private enterprise in China by always being a good guy."
Fang Sisi has always been very concerned about the development of Nanshan Group.
The three-cylinder engine has become a hot search topic on Weibo, so it is even more impossible for her not to have seen it.
"You're right. I feel like the friends and customers around me have become a bit more friendly these days."
Cao Yang laughed and teased.
He is not a weak person in the first place, and he will take action when it is time to take action.
Although there is no way to change the trend of self-made engines, the slower the trend develops, the better it is for Nanshan Group.
Otherwise, no one will look to Nanshan Engine to buy engines by then, which will have a huge impact on Nanshan Group.
This is actually not a good thing for China’s automobile industry.
After all, the reputation of independent brands has only improved in the past few years.
The most important reason is the use of Nanshan engine engines.
There is nothing wrong with the heart of the car!
"oops!"
"I wish you could feel it!"
Fang Sisi heard what Cao Yang was teasing and immediately changed the topic.
The two casually chatted about other things.
However, while they were chatting, something happened in the automobile industry that had a huge impact.
(End of this chapter)
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