Rebirth 99 to become a car giant.

Chapter 546 Take advantage of your illness, kill you

The "leukemia" scandal involving Audi has aroused great concern, and some netizens who use the Audi Q5 model expressed shock and "chills down their spines."

A few days later, the reply from Audi’s official Weibo was belated.

However, this reply not only failed to solve the problem, but intensified the conflict.

The experience of the two Audi owners is indeed very regrettable, but we are also quite puzzled. "There is no factual basis to prove that Audi cars are related to leukemia. The test results of a third-party organization also prove that the formaldehyde content of Audi cars is Far below national standards.”

Such a reply obviously cannot satisfy everyone.

Seeing that Weibo's hot searches have been dominated by Audi's "smell gate", various companies have received mixed reactions.

"Lao Yang, when did your sales department become so powerful?"

Wu Kaiwei kept refreshing the web page with an expression on his face.

Although Yang Hao proposed to use the smell issue to cause trouble for Audi, so that the other party would not concentrate on making Zotye cars every day.

But the effect was so good that it topped the list of hot searches for several days in a row. This was beyond Wu Kaiwei's expectations.

"Mr. Wu, I would like to say that the sales department's combat effectiveness is no longer what it used to be."

"However, we have given some support to this matter. At most, it has only added fuel to the flames. It is really not all due to our efforts."

"Maybe we didn't accuse people wrongly. Some car owners really got leukemia after driving Audi cars for a long time."

"But it's difficult to completely prove this."

"I specifically consulted an oncology doctor. Asphalt contains benzene. When it volatilizes, it may cause the air in the car to contain benzene and other harmful substances. Benzene and formaldehyde may indeed induce leukemia."

"Such as damping sheets and some sound insulation pads, they all contain asphalt."

"However, to prove the relationship between the two, we first need to provide a reliable test report of the air in the car to prove that the benzene content in the car exceeds the standard; secondly, we need to prove the time the patient stayed in the car, which can show that there may be a certain connection between the two. .”

"I have also consulted some lawyers, and they said that the key to successful rights protection in this kind of matter is to prove that there is a causal relationship between the problems in Audi cars and the car owner's leukemia."

"In terms of evidence collection, you need to inspect your own vehicle by yourself or through a professional testing agency commissioned by the Consumer Council."

"If there are toxic and harmful gases and their sources, you can entrust the court to arrange for identification by an appraisal agency after initiating judicial proceedings."

"However, since leukemia has many causes, it is difficult to establish the infringement."

Wu Kaiwei took the initiative to bring up this matter, and Yang Hao naturally wanted to behave well.

Although he is not greedy for credit, he attributes all his current achievements to their sales department.

But this matter was instigated by them, and Wu Kaiwei knew this very well.

So Yang Hao doesn't need to worry about his own merit.

"Currently, the Internet is divided into two voices, and most of them are criticizing Audi cars."

"However, I guess Audi is not sitting still. They are also taking action, so there are some people who are on their side."

Wu Kaiwei has been watching the news all morning, and he has learned about all the major voices on the Internet.

When Yang Hao saw his boss's high interest, he naturally became more interested in discussing it in depth.

"Indeed, many people believe that the causes of leukemia come from many aspects."

"For example, hereditary factors, immune factors and dietary conditions, as well as physical factors, chemical factors and biological factors, no matter what the reason or several reasons are, the disease may be on the verge of breaking out."

"But it's not important anymore. When things have developed to this point, I think we can just watch the fun."

"Audi will probably be in no mood to litigate us in the short term."

Yang Hao saw it quite clearly.

It doesn’t make much sense for Zotye to continue making trouble at this time.

It's better to drink tea, watch the excitement and enjoy the fruits of victory.

The Audi odor door incident is so lively and has no intention of fading away at all, which is very different from what Vondel thought.

As a last resort, he flew to Spring City in person to discuss the response plan with Zhu Zhengfeng.

"It's a little bit unclear who started this incident in the first place."

"But the heat has already risen, and it may be difficult to simply bring it down."

"Mr. Feng, Mr. Zhu, at this time I suggest you divert the trouble to the east and muddy the waters. Everyone's attention to Audi will gradually decrease."

Tao Wen also participated in the discussion between Zhu Zhengfeng and Fondel.

As the director of the brand public relations department of Spring City Automobile Group, her opinions are quite valued.

"A misfortune brought to the east?"

Zhu Zhengfeng immediately understood what it meant, "Do you want to drag other car companies into the water?"

Tao Wen looked at Zhu Zhengfeng and Fondel and said, "Yes, I have asked my colleagues in the technical department about this matter. In fact, many consumers from Mercedes-Benz and BMW have complained about the odor in the car. Even this time, everyone is focusing on The asphalt in the damping piece also has its own explanation."

"In this case, we only need to properly guide public opinion and let everyone pay attention to Mercedes-Benz and BMW at the same time, and even pay attention to more car companies, then this matter will start to change."

'By then, whether there is a peculiar smell inside the car or not, the problem will slowly disappear. '

"After all, everyone has problems. Either there are no problems, or the problems will be slowly ignored."

Tao Wen was so artistic, Fondel's eyes lit up.

The relationship between Audi and Mercedes-Benz and BMW is not good, but he doesn't feel sorry for them at all.

Besides, in his heart, he really felt that the odor inside Mercedes-Benz, BMW and Audi cars was similar.

Why is Audi now the target of criticism?
"How should we guide it appropriately?"

"I'm afraid it wouldn't be very good if the other party knew about this kind of thing, right?"

Vondel obviously has a character that is both responsible and assertive, and wants and wants at the same time.

Fortunately, Tao Wen was already confident and gave a plan easily, saying: "This matter is not that difficult, as long as we arrange some advertising companies to find the trolls to publish a few soft articles appropriately to drag Mercedes-Benz and BMW down. "

"When the time comes, there will naturally be more people who will be more active than us in pulling out Mercedes-Benz and BMW and flogging their corpses."

"The situation may even develop further, causing the attention on this matter to gradually change."

I have to say that Tao Wen still has a lot of say and experience in public relations.

Her plan, regardless of whether the final effect can fully achieve the goal, can at least greatly relieve Audi's pressure.

The situation is completely different when one person is under pressure and when a group of people is under pressure.

Fondel and Zhu Zhengfeng were naturally aware of the beauty of this proposal.

So the two simply looked at each other and reached an agreement.

Then the people below started to take action.

Mercedes-Benz, which has always been vigilant, immediately became vigilant after paying attention to some hot posts on the Internet.

"Auguste, the Audi odor scandal is getting bigger and bigger now. It was even reported on the China Channel on the lunchtime news."

"Last night I saw some posts on Tianya Forum and Tieba that were not very beneficial to us."

"I think the company needs to pay full attention to it so as not to be caught off guard."

As the sales director of Mercedes-Benz, Yang Ming is still very responsible.

In particular, the old rival Audi is now in crisis, and everyone has become more vigilant.

There is no way, no one is sure whether they can do better when the same thing happens to them.

"Did someone start attacking the Mercedes?"

August has naturally been paying attention to the Audi odor door issue these days.

With a technical background, he is quite familiar with the odor in cars.

Because of this, he was actually a little trembling inside.

Because no matter what materials you use, there will definitely be odor in the car to some extent.

The main reason is the existence of TVOC.

When people are in an environment with high concentrations of TVOC, it can cause imbalance in the body's immune level, affect the function of the central nervous system, and cause subjective symptoms such as dizziness, headache, drowsiness, weakness, and chest tightness.

It may also affect the digestive system, causing loss of appetite, nausea, etc., and in severe cases, it can damage the liver and hematopoietic system.

These things are easy for people to use to make fuss about.

The most important thing is the issue of odor in the car, which is very consistent with consumers' perceptions.

So many times, no matter how you explain it or explain it, it’s hard to make people believe it.

On the contrary, it will make people think that you are quibbling.

"Yes, judging from the content of the article, we and BMW are both targets of attack."

"August, I kind of suspect that someone from Audi did it deliberately."

"Of course, we don't rule out that our competitors are taking advantage of this opportunity to cause trouble."

Yang Ming stated the two most important possibilities.

When August heard this, his face became a little ugly.

As a German car company, the relationship between the three of them is quite interesting.

These three car brands all have a long history, and they have both fought and fallen in love with each other during their development.

In 1916, BMW was founded and began producing aircraft engines.

In 1926, BMW started producing cars.

In the same year, Mercedes-Benz and Audi also started car production.

At the time, all three companies were competing in the European market, competing for market share.

In the 20s, the German economy was booming and the automobile market also entered a new stage of development.

During this period, the three BBA companies began to establish a partnership.

In 1975, BMW cooperated with Maybach to launch high-end luxury cars.

In 1978, BMW and Mercedes-Benz established a joint venture to produce engines to reduce costs and improve production efficiency.

However, in the early 90s, competition between the three companies intensified again.

In the 1990s, Audi launched the high-end model A8, while BMW launched the high-end model 7 Series.

Both models have had a certain impact on Mercedes-Benz's market share.Mercedes-Benz had to start launching higher-end models to stay competitive.

During this period, competition between the three companies was particularly fierce.Still, the partnership between the three companies continues to deepen.

Facing competition in the international market, the three of them are also constantly strengthening cooperation, so they will not attack each other easily.

This is why we rarely see news about fights between Mercedes-Benz, BMW and Audi.

Now August really feels that Audi has dragged Mercedes-Benz and BMW down in order to reduce the pressure on him.

Although there is no evidence, some things do not require evidence.

For one thing, whoever is the biggest beneficiary is the biggest suspect.

"You should discuss with the technical department and other relevant departments as soon as possible to see how to explain the situation, and try to minimize the impact of this matter on us."

"Today, the global automobile industry is in a slump, and the market in China is the only one that shines. We must not lose the chain at this time."

August had just expressed his merits to the headquarters during the meeting last week. If he was slapped in the face in the blink of an eye, he would definitely be very unhappy.

He didn't want to see this situation.

So let Yang Ming take action as soon as possible.

The same scene is happening inside BMW cars.

With the entry of Mercedes-Benz and BMW, the Audi odor door has indeed become more and more popular.

"Mr. Cao, is Minister Zeng planning the Audi odor scandal?"

Inside the Nanshan Group, Mi Ying couldn't help but curiously asked after making a cup of black tea for the grassland.

This morning, she had reported to Cao Yang some of the latest news on the Internet as usual.

The more she reported, the more questions she had in her mind.

XABB, or XBBA.

This is the current domestic luxury car landscape.

But in the early years, it was ABB's structure. It was Xingchen Automobile that squeezed ABB out.

To put it bluntly, if Audi is unlucky or ABB is unlucky, Xingchen Automobile is the biggest beneficiary.

Mi Ying is also very aware of Xingchen Auto's influence on the Internet.

Not to mention that Autohome has a group of trolls, but the marketing level of Zeng Tingting and her group is the best in the country.

No wonder Mi Ying suspected that the Audi odor door incident was caused by Xingchen Automobile.

"This time you really wronged her."

"At first, I thought she was responsible for this incident, but she told me with certainty that it had nothing to do with Xingchen Automobile."

"We didn't even do anything special. At most, we just followed the trend and let some people follow suit and comment."

"However, some time ago, Audi sued Zotye, and then two days later the odor scandal happened. The two things seemed unrelated, but they were a bit coincidental."

Obviously, Cao Yang felt that the "Audi odor door" should be caused by Zotye Motors.

It's just that Zotye itself probably never thought that things would become so big.

After all, in China's automobile industry, Zotye's influence and capabilities are definitely not among the top ones.

Even most people don't know that there is another company in China called Zotye Automobile.

"We didn't do it?"

Mi Ying looked at Cao Yang in confusion.

She knew there was no need for Cao Yang to lie to her about this kind of thing.

"Then are those leukemia patients really related to the peculiar smell of Audi cars?"

Even people like Mi Ying can't help but doubt the problems with Audi cars.

One can imagine what other people would think after being led to the rhythm.

This time Zotye Motors chose a very good entry point, which is why it caused such a big public response so quickly.

After all, anyone who owns a car must have expressed dissatisfaction with the smell inside the car.

Especially when a new car is first introduced, the smell is most obvious.

"Who knows? This kind of thing is 'unfounded' and you have no way of explaining it clearly."

"But Audi cars do have some peculiar smell. If this happens, they probably won't be able to get over it for several months."

"At that time, if the heat of the matter subsides, we can let Autohome stand out again to increase its presence and continue to heat up the matter."

Cao Yang didn't think that this incident would completely defeat Audi.

Not very realistic.

On the one hand, there is no solid evidence, and on the other hand, the problem of odor is indeed not something Audi alone has.

There is no car company in the world that produces a model that has no taste at all.

The difference is nothing more than the size of the taste.

Some high-end models use very good materials, and the odor is basically gone when they are delivered to consumers.

And some models, after you have used them for several years, will still have a very obvious odor.

There is still a difference in quality.

However, if you can't beat him to death, you can't beat him to death.

While you are sick, I will kill you.

It is definitely necessary to make good use of this opportunity to suppress Audi.

Cao Yang would never be polite about doing something like this.

"I see some posts on the Internet are starting to drag Mercedes-Benz and BMW into trouble. Our Xingchen Motors may also be taken advantage of by people with malicious intentions."

"Mr. Cao, I think it is necessary for the brand public relations department to make a plan to avoid being beaten up in a hurry."

Mi Ying very actively put forward a suggestion.

Cao Yang naturally had no objection to this.

Compared with Xingchen Automobile's calm situation, the situation at Cadillac is a bit different.

General Motors is in dire straits in the United States and has gone bankrupt and reorganized.

Now the entire company attaches great importance to the Chinese market. Whether it is the Buick brand, Chevrolet, or Cadillac, they have begun to fully bet on the Chinese market.

The performance of Excelle and Cruze is also remarkable.

At this time, as the company's luxury car brand, it is natural that it is not far behind.

Even as the general manager of GM, Austin's most important thing is the development of Cadillac in China.

After all, the achievements of Buick and Chevrolet were mainly achieved by their predecessors.

Cadillac's achievements belong more to you.

"Minister Su, I think now is the best opportunity to make Cadillac famous."

"Whether it's damping sheets, sound insulation cotton, or interior materials, we use the highest quality."

"In previous promotions, these things were basically not regarded as the focus of promotion, so consumers could not feel the various benefits of Cadillac."

"Now the Audi odor door has helped us popularize knowledge about TVOC and formaldehyde to consumers, making everyone more aware of the odor in the car. This is a good thing for us."

Austin obviously wants to use the "Audi odor door" incident to promote the Cadillac brand.

Among the domestic luxury car brands, Audi is the closest to Cadillac.

Whether it is Mercedes-Benz, BMW or Xingchen, judging from the price positioning of the models, they are all set at a higher level than Cadillac.

Audi, Lexus and Cadillac are the three brands with the closest brand power.

Relatively speaking, the competitive relationship between the three of them is also the most obvious.

While you are sick, I will kill you!
Cao Yang is not the only one who can do this kind of thing, and Austin is not a vegetarian either.

General Motors is an American company, and he will not show mercy to Germany's Audi.

"I have asked people from the technical department to test the TVOC differences between Audi and our models first."

"Currently, our values ​​are much lower than the other party's."

"Next, I plan to find several cooperative media to disclose this comparative data, and even let some media conduct relevant tests themselves."

"When the time comes, the test reports and articles written by these third-party organizations will definitely be very convincing."

"This can be considered as an indirect promotion for our Cadillac."

Su Huasheng was able to secure the position of deputy director of the Sales Department of Modu General Motors, so he naturally had a few tricks up his sleeve.

Increasing Cadillac's sales is the most important thing for the company's bosses.

As long as there is a hot spot that can enhance Cadillac's reputation, he will definitely not miss it.

Clearly, Audi's odor door is a great opportunity to boost Cadillac's reputation.

Of course, the premise is that Cadillac's performance in terms of odor is indeed better than Audi's.

"It's just like this, the action is a little too weak."

"You can be bolder and directly state the comparison and impact in this aspect in your words to the 4S store sales manager."

"Cadillac is a brand that provides cars to many heavyweights in the United States. Whether it is power performance, safety performance, or the amount of materials used, it is much better than Audi."

“Since the product is good, we should let consumers know about it.”

"Audi has such a bad reputation now. If we don't take this opportunity to grab some market, how long will it take?"

Austin had no intention of being polite to Audi.

His results are the most important.

As for whether Audi would be wronged in this way and what harm it would bring to the other party, that was not something he wanted to think about.

In other words, he doesn't care about these things at all.

In the minds of Americans, there are not so many thoughts about others.

(End of this chapter)