Rebirth 99 to become a car giant.

Chapter 547 Recruiting aircraft design experts, what does Nanshan Group want to do?
When consumers have no choice, no matter how hard you try, someone will buy your product.

Look at the prices of Santana and Jetta back then, and then look at the sales scene at that time, you can see this.

But when everyone has many choices and you want to commit suicide, the situation is different.

In the original time and space, in 2009, there were still not many models in the Chinese automobile market.

Most car companies continued to enrich their product lines in the following years.

In addition, car sales increased rapidly in 2009, and many products were in short supply, so car companies were not worried about not being able to sell their products.

But now with Nanshan Group, the situation has changed a lot.

Many models that will be introduced a few years later have now been introduced in advance.

Coupled with the new luxury car brand Xingchen Automobile, consumers have a lot more choices.

At this time, Audi encountered the odor problem and kept saying that it had no problem. Consumers would naturally vote with their feet.

"Strauss, Audi's sales have dropped by 6% last week, and sales continue to drop every day. According to this trend, it is entirely possible to cut the sales by half by then."

"Didn't you already arrange for someone to muddy the water?"

"Why does it still have such a big impact on us?"

Fondel felt so tired.

While watching sales of other car companies continue to rise, Audi is in trouble here.

If this pace continues, Audi will not even be able to maintain its position as the top three luxury brands in China.

This is absolutely unacceptable to Volkswagen.

"Right now, Mercedes-Benz and BMW have indeed been dragged into the water, but everyone's focus is still on Audi."

"Especially some of the more popular posts on the Internet, all talking about Audi cars and leukemia, have had a very bad impact on us."

"In this case, the impact on the sales of Mercedes-Benz and BMW will be minimal."

"Even compared to last year, sales of Mercedes-Benz and BMW increased year-on-year."

When Strauss said this, his face was full of sourness.

This situation is a little different from what he thought.

Why do Chinese consumers feel that something has changed?
"The more trouble this matter gets, the more forces will be behind it to fuel the flames."

"I saw yesterday that some people were comparing Audi to Lexus, and some people were comparing Audi to Cadillac."

"The results all said that Audi's TVOC performance was not as good as theirs, and they even found so-called authoritative organizations to participate in the testing together."

"Obviously, there are more and more people behind this matter."

"Starting from today, we will deal with this matter as coldly as possible, and then the price reduction plan you mentioned will be made bigger, so that everyone can see that consumers are still willing to buy Audi."

Vondel took a deep breath and made a difficult decision.

If intervention could make the situation better, he would naturally be willing to intervene.

But the more the situation got complicated, the more complicated it became, which was not what he wanted to see.

"No problem, I'll arrange it now."

"Then I am also going to increase my efforts in advertising and marketing in various media."

"Let those media outlets, for the sake of advertising fees, try not to go too far."

Strauss has a relatively good understanding of the ethics of China's automotive media.

If you don't want to spend money at this time, things won't settle down so quickly.

Therefore, whether it is an advertisement that is in demand or an advertisement that is not very meaningful, it needs to be posted at this time.

Not for publicity effect, but to silence the automotive media.

……

There are no impervious walls in the world.

The Audi odor incident lasted for more than ten days, and the context of the incident gradually became clear.

"Mr. Cao, according to the information we learned from the investigation, the Audi odor door incident was indeed just a few netizens who spontaneously posted some posts on the forum to complain."

"But this complaint didn't cause a huge response until someone pushed for it."

"Maybe it's because of the resentment that has been accumulated for a certain period of time, or maybe the timing of promoting this matter is very clever."

"When Zotye Motors arranged personnel to promote this matter, it became popular immediately."

“This allowed some friendly businessmen to see the opportunity and began to follow suit, adding fuel to the fire, which is why we have the current situation.”

As the general manager of Autohome, Yu Yu is relatively clear about some news clues in the automobile industry.

Even Autohome has a large number of trolls in its hands.

There are sometimes intersections between the navy and the navy.

In addition to a small number of sailors who work full-time for Autohome, many of them work part-time.

People can follow you to hack your Audi today, but maybe tomorrow they will follow the instructions of Audi's advertising company and hack BMW.

Anyway, whoever gives you money will do the work.

Under such circumstances, it is obviously difficult to keep a lot of information completely confidential.

The loyalty of most naval forces is also limited.

As long as the money is in place and you ask people to reveal some of the things you have done, it won't be difficult at all.

"Zotyy?"

Cao Yang's eyes lit up, he was quite familiar with this company.

Even when it asked the other party to imitate Audi's products, it was because BMW asked it to greet Zotye and ask the other party not to imitate BMW models in the future.

Unexpectedly, they would cause big trouble this time.

"Yes, it was done by people from Zotye Automobile."

"Some time ago, Zotye Motors launched the Zotye ZQ5, which is modeled after the Audi Q5."

"Then Audi sued Zotye, but it didn't cause a huge backlash in the media."

"I didn't expect that Zotye would go back and find such a big thing for Audi, leaving Audi with no time to deal with Zotye."

"To be honest, it's a bit beyond my expectation that Zotye can make things so big."

Yu Yu is a professional automotive media person, and she also has a ruler in mind to measure the difficulty of marketing some hot events.

Obviously, hot topics like the Audi odor scandal can basically be included in the top 10 news in the automotive industry of the year.

It's not easy at all to do something like this.

Even if she was asked to do it, she didn't think she could do it better.

"This time Audi's odor door is like this. Zotye Motors will probably become famous in the industry in the future."

"I just don't know whether Audi will give up the lawsuit with them next, or continue to fight to the death."

As things have progressed, Audi's sales have plummeted.

Although it will stop falling and rebound sooner or later, it is definitely not that easy to return to its original state.

For Cao Yang, the results he wanted to see have basically been achieved.

Naturally, his attention began to be placed elsewhere.

However, he no longer pays attention to the "Audi odor door", but that does not mean that other manufacturers do too.

For example, BMW, because it heard about the "Audi odor door" incident, was thankful that it had chosen a more flexible solution.

"Amoha, are you sure the information you heard is accurate?"

"Zotyy Automobile is just a little-known one among the many automobile companies in China."

"They can actually manipulate the development of public opinion?"

Phillips found it a bit incredulous.

If this matter was said to be caused by Xingchen Motors or Mercedes-Benz, he still found it more credible.

But what I didn't expect was that Audi suffered such a big loss, and it was actually caused by an unknown automobile company in China.

This is completely beyond everyone's imagination.

"Although this is hard to believe, the news we heard is indeed like this."

"This is China, and the energy of local companies is sometimes greater than what we see."

"When we have conflicts with Chinese companies in the future, we should carefully consider how to deal with them."

"Otherwise, a plan that may seem to have no problems may actually be full of problems."

Amoha said with lingering fear.

And his words also resonated with Phillips, who said: "That's true. When Zotye copied our X6 before, fortunately, they did not choose to file a lawsuit with the other party, but asked Nanshan Group to help coordinate."

"Otherwise, if they use the same tactics they used to deal with Audi cars, they will probably make us very embarrassed."

Even now, Phillips finds it difficult to deal with the "odor door" created by Zotye.

After all, many of BMW's products have more or less odors.

People come up with some unfounded things to deal with you, and in the end it is really difficult to deal with it.

Even if you look at Audi's case and want to do better than others, it is not easy.

Thinking of this, Phillips no longer wants to litigate with local Chinese companies.

"In the future, I think it is necessary to strengthen the power of the public relations department and arrange people to track the development of public opinion on the Internet at any time."

"Once there is negative news related to us, we must pay enough attention to prevent small things from becoming big things."

BMW has suffered losses in this regard.

The original "Ice Cream Gate" incident is still fresh in my mind.

Aimoha didn’t want a similar situation to happen again in the future.

Of course, Phillips fully agrees with this.

Whether it is Audi, Mercedes-Benz or BMW, they are constantly reflecting on the "odor door" internally, and Zotye, the initiator, also feels a different smell.

"Mr. Wu, our deal with Audi seems to have spread in the industry."

Yang Hao reported a piece of news to Wu Kaiwei with a headache.

This is certainly not good news.

After all, Zotye Motors is doing bad things secretly, and it is indeed known to everyone in the industry, and there will definitely be some negative consequences.But Wu Kaiwei doesn't care so much about this.

"When word spreads, word spreads. There's nothing to be afraid of."

"We will only get caught if there is a problem with Audi's car."

"Besides, we didn't fabricate the fact that those car owners had leukemia."

"After this incident, everyone knows that Zotye Motors is not someone to be bullied, and it may be a good thing to kill two birds with one stone."

When Wu Kaiwei chose the special development path of Zotye Automobile, he knew that he would have to face a lot of criticism and even all kinds of abuse in the future.

But as long as he can increase the sales of Zotye cars and make money, these things are nothing to him.

Laugh at the poor but not at the prostitute.

Although this view is wrong, it has been criticized by everyone.

But it actually exists in society.

Wu Kaiwei has also been poor, so he understands this very well.

If Zotye Motors can one day achieve sales of more than 100 million units, it doesn't even need 100 million, as long as it reaches 50, then the opinions and views of all parties will begin to change.

Even the local government will stand up to explain and provide some support.

But if the sales of Zotye Automobile continue to fail to increase and are half-dead, then it is very likely that the wall will fall and everyone will push back.

Therefore, the top priority is to increase sales, and everything else must be put on the back burner.

ZX6 and ZQ5 can help Zotye increase sales, which means this is the right path.

You can continue to take the next step well.

As for whether such an approach would harm the interests of any car company, he didn't care.

Anyway, he will only copy the models of international automobile giants and will not touch China's own brands.

This can ensure that even if you go to court, the situation will not be particularly bad.

……

I don’t know if Audi is lucky or if its bad luck is almost over.

Throughout October, many car companies have released new cars.

Cadillac's new SRX is directly comparable to the Audi Q5.

比亚迪G3，售价在8万元～10万元，它作为比亚迪F3的姐妹车，将填补F3和F6之间的空白。

Another car is the Great Wall Haval M3. This new car sells for 7 to 8 yuan.

Geely Emgrand hatchback EC718RV, priced at 8 to 9 yuan, is the sister version of the Emgrand EC718 sedan.

Not to be outdone, Chery Automobile launched Fengyun 2 and G5 this month.

Among them, Fengyun 2 is priced at about 7 yuan. As a newly developed fashionable sports car, it is divided into sedan and hatchback versions and is mainly targeted at young user groups.

Chery Riich G5 is positioned as a mid-level car, priced at 12 yuan to 16 yuan. It is one of the few independent brands today that has impacted the mid-level car market.

In addition, other car companies such as Jianghuai also have new cars on the market.

As a result, news reports from various automotive media naturally began to focus on the new models of various car companies.

After all, no matter which car company launches a new car, there will definitely be a lot of marketing activities.

In October this year, more new cars were launched than in other months, and there were even more activities.

Invisibly, it also did Audi a favor.

While everyone is paying attention to the new models of car companies, a recruitment message on the official website of Nanshan Group suddenly attracted everyone's attention.

description of job:

1. Responsible for the overall program demonstration and overall design of the spacecraft, including demand demonstration, mission analysis, system index decomposition and overall detailed design;

2. Responsible for the construction of spacecraft platform spectrum;

3. Responsible for the management of spacecraft technical status;
4. Responsible for spacecraft risk identification and risk management.

Job Requirements
1. Aircraft design, electronic engineering control and related majors;

2. Have 5 years or more overall work experience on spacecraft;

3. Be familiar with the entire aerospace development process, and those with complete model experience will be given priority.

4. Proficient in wind tunnel testing, those with relevant experience in appearance design and modification will be given priority.

Such a strange recruitment position appeared in the social recruitment column of Nanshan Group, which seemed particularly eye-catching.

Liu Youmei, the director of the human resources department, soon received several contact numbers asking if someone from the human resources department had accidentally made a mistake.

The results obtained by the other party are all correct.

Soon, this news was also posted on the Internet.

As a result, everyone immediately became interested.

What is Nanshan Group doing?
Do you think it's not enough to build cars? We need to build airplanes?
Or are you talking about building rockets?
It looks a little strange.

"Mr. Cao, I heard that your company hired two designers from Shen Fei?"

As soon as the public opinion on the Internet started to ferment, Zhu Zhengfeng, the boss of Spring City Automobile Group, called out of curiosity.

It was probably someone from Shen Fei who had contacted him.

After all, we all belong to large state-owned enterprises in the Northeast, so it is not surprising that high-level officials know each other.

"It seems that there is such a thing, but the person being recruited is not a chief designer or a designer in a core position. How come the news reached you, Mr. Zhu, so quickly?"

Cao Yang didn't expect that he would cause such a big commotion just by recruiting a few aircraft designers.

Is it possible that the aerospace industry is so sensitive?

"Although they are two designers who do not hold particularly high positions, they are both quite famous within Shen Fei and are very talented young people."

"Now that I've been poached by a company that makes cars, I'm worried that you're wasting your talents."

"After all, building cars and building airplanes are very different situations."

"Is Nanshan Group planning to enter the aerospace industry in the future?"

To be honest, Zhu Zhengfeng helped make this call to understand the situation just to satisfy his own curiosity.

As the largest private industrial enterprise in China, Nanshan Group has now begun to recruit spacecraft design talents. This is indeed a surprising thing.

Even if it was to satisfy his desire to eat melon, Zhu Zhengfeng was willing to take the initiative to call Cao Yang and gossip.

"We are recruiting spacecraft design talents this time mainly for the Star Team's F1 racing car."

“For F1 cars, although the engine and gearbox are also very important, the more important thing is aerodynamics, so we can see a variety of spoilers on F1 cars, which can make good use of the air, and even The key to determining the performance of the car.”

"With the development of technology, today's racing cars have already used wind tunnels in their design, and the design of spoilers and tail wings around the car body are also more scientific and reasonable."

"Beginning in 2009, a regulation prohibiting the installation of all types of wings and tails on vehicles came into force."

"In order to make our F1 car even better, how to carry out aerodynamic layout is even more important."

"When it comes to aerodynamics, aircraft designers and rocket designers must be more experienced than car designers."

"After all, the average speed of F1 reaches 200km/h, and the maximum speed can reach 350km/h."

"This speed has completely reached the take-off speed of the plane."

When Cao Yang explained this, Zhu Zhengfeng understood immediately.

Xingchen Racing Team has not been established for a day or two. Xingchen Motors will continue to improve its F1 racing design in the future. This is something that everyone understands.

But this approach is a bit drastic!
Aircraft designers were directly hired to perfect the layout of the F1 car.

After the news spreads, it is estimated that everyone will have more confidence in Xingchen Racing Team?

"Mr. Cao, if you say so, I am very much looking forward to Xingchen Racing Team's performance in the 2010 season."

“It would be great if we could come back with a Grand Prix title in our first year.”

After figuring out the reason, Zhu Zhengfeng didn't get too entangled. After a brief greeting, he hung up the phone.

However, for Cao Yang, there is a question mark as to whether recruiting aircraft designers is really just for F1 racing.

For example, Tesla across the Pacific Ocean, their boss also operates SPACE X.

In 2008, SpaceX received a formal contract from NASA.

If there are no surprises, the SpaceX Dragon spacecraft is expected to deliver cargo to the International Space Station in October 2012, ushering in a new era of private spaceflight.

In the first half of this year, Musk even announced that SpaceX had sold 14 contracts for various Falcon launch vehicles.

The aerospace industry can be regarded as a sunrise industry in the future, and it will be a sunrise industry for a long time.

Nanshan Group will more or less definitely be involved in this industry.

After all, Nanshan carbon fiber's high-end products are mainly used in aerospace.

But whether Nanshan Group itself can become a private spacecraft giant like SPACE X, Cao Yang is still waiting to see.

After all, some things must follow policies.

If you walk too fast all of a sudden, you can easily pull off the egg.

Now it happens that F1 racing cars need spacecraft designers to help improve the appearance, so it won't be strange to take this opportunity to recruit a group of aircraft designers back.

If nothing else works, we can recruit a group of flight control design talents in the name of developing flying cars.

With these two types of talent in place, some early work can begin.

When the time comes, it seems that it will not be too late to formally announce its entry into the aerospace industry.

There is no need to shout so loudly from the beginning.

Then it will cause unnecessary trouble.

However, even if the Xingchen Racing Team’s F1 car recruited external aircraft designers due to development needs, this matter has also become a hot search on Weibo.

This has made Xingchen Racing Team's popularity pick up again.

Even in this year's campus recruitment, some students majoring in aircraft design and control have begun to submit their resumes to Nanshan Group.

This can be considered an unexpected change.

For aerospace, in addition to flight control systems, appearance, and power, some basic principles are similar to other industries.

The technical strength Nanshan Group has accumulated in the past is destined to be put into use one day.

(End of this chapter)