Rebirth 99 to become a car giant.

Chapter 611 Interesting new product, so many people are interested
  Chen Liang came to Yangcheng on a business trip this time and stayed at Nanshan Group for three days.

During this period, he also arranged for people within the company to further sort out the relevant industry conditions of sporting goods and made a formal report to Cao Yang.

The Nanshan Carbon Fiber Sports Goods Division has also been officially established, and Guangwei Group has also begun preparing to produce new products.

However, Nanshan Group also has a relatively intense discussion within the Nanshan Group on how to seize food from its competitors.

"Mr. Cao, judging from the current situation, the market for this humble snowboard is actually very large, but all the top ten brands in the world are European and American companies, not even one from Asia."

"Not many people in China have heard of brands like HEAD, FISCHER, K2 SPORT, VOLKT, ROSSIGNOL, etc."

"Ice and snow sports are still in a relatively early stage of development in our country, and there are relatively few people who can afford them."

"Although there are some manufacturers in our country that produce skis, they are often relatively low-end, with each one only costing one or two hundred yuan."

"But a high-end one can be purchased for [-] to [-] yuan, and the price difference is astonishing."

Zhang Xue is the deputy general manager of Nanshan Carbon Fiber and is now in charge of the sporting goods business department.

Now that we are about to start officially producing products, we naturally need to consider future sales issues.

Obviously, for products like snowboards, the main market in the initial stage must be abroad.

And mainly on the European side.

Then you need to understand your opponent's situation and figure out how to sell.

Otherwise, it would be embarrassing if all the trouble was wasted.

"Jaguar Land Rover is still well-known in Europe, and everyone recognizes its luxury attributes."

“I think we can focus on Jaguar Land Rover brand skis in the European market.”

"That way it can be easier to open up the situation and avoid the embarrassment of no one knowing."

Zeng Jianying's proposal obviously makes some sense.

When it comes to a product, you have to make it high-end. How can it be so easy?
  If you don’t take advantage of the hot spots, what are you waiting for?

Of course, even if it is a hot topic, sometimes it is not that easy.

Even if it is effective, it will not be able to monopolize the carbon fiber ski market as Cao Yang said.

"I remember Hexcel America also made snowboards at the beginning. Why didn't they do it later?"

If Nanshan Carbon Fiber wants to develop carbon fiber products, it is natural to see if other carbon fiber manufacturers have done similar things in the past and see if there are any experiences and lessons that can be referenced.

For this situation, Zhang Xue obviously made some preparations in advance.

"Mr. Cao, Hexcel did produce carbon fiber skis in the [-]s and [-]s, and they did pretty well."

"The main purpose is to open up the carbon fiber sales market and make everyone aware that carbon fiber can be used in sporting goods."

"Hexcel is even involved in some other civilian products."

"But as the popularity of carbon fiber products gradually increased, Hexcel's focus was on American aerospace products."

"The carbon fiber materials used in aircraft, rockets, satellites and other products alone are enough for them to continue to research."

"In addition, some other traditional snowboard giants also began to purchase carbon fiber from Toray and other material manufacturers to produce their own high-end carbon fiber skis, which made Hexcel's business not so easy, so Hexcel finally launched the carbon fiber ski market."

When Zhang Xue said this, Mi Ying, who was sitting next to Cao Yang, couldn't help but interject and said: "Our situation is actually quite similar to the situation of American Hearst."

"If we follow the path they have taken, we may not achieve the results Mr. Cao wants by then."

"I'm wondering if it's possible to pursue two options at the same time. On the one hand, we can produce carbon fiber skis ourselves and sell them under the brands of Jaguar Land Rover and Xingchen Motors."

"On the other hand, we are taking the initiative to contact brands such as HEAD, FISCHER, K2 SPORT, VOLKT, ROSSIGNOL, etc. to see if they are willing to hand over carbon fiber skis to us for OEM."

"With China joining the WTO, many companies in Europe and the United States have handed over their products to us for OEM production."

"This can fully reduce their costs and enhance their competitiveness."

“In terms of carbon fiber skis, the highest threshold is the processing of carbon fiber materials, and this is exactly the area we are best at.”

“I believe that as long as we can open up business with one brand, other brands will definitely be interested.”

"Of course, we should try our best to avoid letting each brand know that we are also OEM for their competitors, so as to avoid them having any scruples."

Mi Ying put forward a more practical proposal.

Doing OEM business does not have its own brand.

Normally, this plan is not in line with the positioning of Nanshan Group, and it will not be done easily.

However, the purpose of Nanshan Carbon Fiber's establishment of the sporting goods division is actually to control the price of carbon fiber raw materials, and it does not really want to make high achievements in sporting goods.

For this purpose, it is acceptable to OEM high-end carbon fiber products for major snowboard manufacturers in the world.

By then, we will be able to control the production of all the major carbon fiber skis on the market through our own production and OEM production.

Then Nanshan Group naturally has a way to make these carbon fiber skis use Nanshan carbon fiber raw materials.

Thus finally conquering the market of carbon fiber skis.

Even other sporting goods can also consider taking this route.

"Director Mi's proposal is quite constructive. Mr. Cao, I think you can give it a try."

Naturally, Zeng Jianying immediately understood the beauty of the plan mentioned by Mi Ying.

In this way, Nanshan Group's influence in carbon fiber skis can be expanded to the greatest extent.

Even through this solution, we can further influence other products of those OEM customers.

Just like after you buy a good product in a store, you will definitely consider looking at other products in this store.

Over time, you will consider purchasing other items from this store.

"Okay, since everyone thinks this plan is feasible, then follow this plan."

"I just want to see that in the global sporting goods industry, all products that use carbon fiber raw materials can be purchased from China."

"It can be through our OEM method, or it can be through Guangwei Group's export of raw materials."

“Anyway, as long as the raw materials for these carbon fiber products come from China, that’s enough.”

With Cao Yang's statement, everyone is pretty sure.

The next sailing ship naturally followed a similar idea.

These relatively aristocratic sports are not played by many people in China.

Ordinary people can’t afford it.

But there are still many people playing it in Europe and the United States.

Just like fishing products, they may look like just a gadget, but after you get immersed in them, you can't help but buy this thing or that thing. In the end, you will definitely spend a lot of money.

For those who like sports such as skiing and sailing, the pace of burning money is definitely more exaggerated than fishing.

The money burned ultimately supports the rapid development of carbon fiber sporting goods.

Soon, these actions of Nanshan Group were reflected in some details.

Even though Nanshan Group has not announced that it will produce skis, sailboats and bicycles, interested people can read some useful information from Nanshan Group's recruitment information.

This will lead to some conclusions that are more consistent with the facts.

BMW, which has been paying attention to the news of Nanshan Group, immediately discovered some interesting changes.

"Ah Moha, have you noticed that Nanshan Group is recruiting bicycle designers? This makes me feel that they are imitating the development path of our BMW Group."

“Building bicycles now, maybe motorcycles will be the next step.”

“Whether these bicycles and motorcycles are under the name of Xingchen Motors, Jaguar Land Rover, or there are corresponding products under several brands, they will eventually bring an increase in the sales of BMW bicycles and BMW motorcycles. A certain impact.”

"It will even have an indirect impact on BMW sales."

As president of BMW Asia Pacific, Phillips is very concerned about brand building.

Sales of BMW bicycles and BMW motorcycles are actually one of the assessment indicators in the Asia-Pacific region, and Phillips was also deeply impressed by this.

The most important thing is that after so many years of hard work, BMW bicycles and BMW motorcycles have left a high-end image for everyone, and they have made great contributions to improving BMW's brand power.

Due to its special history, in order to survive, BMW's factory once produced pots and pans, various kitchen utensils, farm tools brake pumps, light metal products, bicycles, and even various mechanical tools.

And motorcycles are the only civilian product that can be used to develop internal combustion engines after BMW cannot produce aircraft engines.

It is of very important significance in the development history of the BMW Group.

Even motorcycles and bicycles are the most important products of the BMW Group after cars.

There are countless manufacturers that produce motorcycles and bicycles, and there are countless similar manufacturers in China.

But Phillips never considered them competitors.

Even those manufacturers of high-performance motorcycles and bicycles are not enough to cause Phillips much concern.

But Nanshan Group is different!
  Whether it's Xingchen Motors or Jaguar Land Rover, they are all luxury car brands that are not inferior to BMW.

Once Nanshan Group launches products such as Xingchen motorcycles or Xingchen bicycles, or Jaguar motorcycles or Jaguar bicycles, it is likely to have the most direct impact on BMW's related products.

The most important thing is that Phillips knows the strength of Nanshan Group very well.

He is worried that when Nanshan Group comes out with some breakthrough products, it will be in trouble.

"I have also noticed this news, but so far I have only heard that they are going to develop bicycles. I have not heard of any action on motorcycles."

“Nanshan Group’s business is very broad, and I don’t think this situation of biting off more than it can chew will necessarily have a big impact on us.”

Aimoha naturally has to give Phillips relief, otherwise his pressure will increase by then.

After all, leaders like to pass down the pressure layer by layer, and ultimately let the people below bear everything.

"If it were any other company, what you said would make sense."

"But when it comes to Nanshan Group, I'm not very confident."

“Whether it’s a bicycle or a motorcycle, I don’t think it’s a threshold product for Nanshan Group.”

“Some of their innovations can even bring unique advantages to these two products.” “Aimoha, you must pay attention to this matter.”

Phillips actually doesn't know how to deal with this change in Nanshan Group.

He could only remind Aimoha to think carefully about the future response plan.

After all, Nanshan Group has only started to produce bicycles and other products now, and it will definitely take a certain amount of time to officially launch them on the market.

There is still some time left for BMW cars.

"I see!"

"This information should be of interest to the Chinese media. I will find a few familiar media and use them to find the Nanshan Group to confirm the other party's purpose."

"After we figure out the situation, we will start arranging the next step."

Aimoha quickly gave his response plan.

Although it is only a temporary measure, it at least shows that they are taking action.

Phillips also acknowledged this.

Soon, the topics of Star Bicycles, Jaguar Bicycles and Land Rover Bicycles spread in the Chinese automobile industry.

Naturally, various automotive professional media will not give up this news.

"Editor Fang, I went to the phone to communicate with Minister Zeng of Xingchen Motors. They admitted that Nanshan Group is indeed recruiting bicycle designers and will produce its own bicycle products in the future."

"According to the information disclosed by Minister Zeng, these bicycles will be high-end and use the brands of Xingchen Motors or Jaguar Land Rover."

"This is consistent with the information posted online."

As the owner of Jaguar F-TYPE, Lin Jiayan is very interested in Nanshan Group's entry into bicycle products.

She feels that she can consider buying a Jaguar bicycle when the time comes.

When the time comes to ride this kind of bike on the streets, the popularity will not necessarily be any worse than that of the F-TYPE.

There are probably many people with similar ideas.

People who buy BMW bicycles and BMW motorcycles essentially have this idea more or less.

"Nanshan Group is becoming more and more confident in its work now."

“If you go for a high-end product like a bicycle, it’s actually not that easy to get.”

"After all, high-end bicycles already have their own brands. Even BMW, which has been relatively successful, is not very satisfactory in terms of bicycle products."

"It would be better to produce motorcycles. This way we can better leverage Nanshan Group's advantages in engines."

"Among automobile OEMs, BMW and Honda are the best at producing motorcycles. Both brands give people the impression that they have better power and stronger engine technology."

I have to say that Fang Dawen's vision is still very good.

Following the motorcycle product route of BMW and Honda is indeed a good choice for Nanshan Group.

Maybe driving a Jaguar motorcycle will become a high-end fashion trend by then.

"That's really the case."

"I'll call Minister Zeng again later and mention your suggestions to her."

"If people really adopt it, it may be a good thing in the future."

"Editor-in-Chief, maybe because of this incident, you can still leave a mark in the development history of other people's motorcycle products."

Lin Jiayan's words made Fang Dawen elated.

He can also leave a mark on the development history of Nanshan Group's motorcycle products, so his enthusiasm is even higher.

"Nanshan Auto Parts and Nanshan Engine can produce various parts for motorcycles. We can even use carbon fiber aerodynamic kits on them to enhance the sense of luxury."

"When the time comes, Nanshan Engine will launch an engine product exclusive to large-displacement motorcycles to enrich its product line."

"There are a large number of motorcycle companies in China, but none of them can take the high-end route with their products. It is even difficult to take the mid-range route."

"If Nanshan Group can successfully launch a high-end brand, or even several high-end brands, the meaning will be very different."

"If that were the case, I would be willing to buy a Xingchen motorcycle."

The more Fang Dawen talked, the more excited he became, and he couldn't help but imagine the scene where he would ride a motorcycle in the future.

If Nanshan Group really enters motorcycles because of his own suggestion, then he must let Lin Jiayan "accidentally" write this information into relevant articles, so that more people can know the history of the development of Nanshan Group's motorcycle products. , and there is such a small episode.

"Editor-in-Chief, how about we just write a related article, and then while publishing the article, we also formally present this proposal to Nanshan Group?"

Lin Jiayan obviously saw some of Fang Dawen's thoughts.

So I simply followed this direction and put forward my own suggestions.

Fang Dawen naturally had no objection to this.

Soon, Zeng Tingting went to find Cao Yang with the article they published.

"The NetEase Auto Channel suggested that we produce motorcycles?"

Cao Yang was surprised and quickly glanced at the article in front of him.

It describes in detail the layout of BMW and Honda in the motorcycle industry, and also makes some assumptions about the direction of Nanshan Group after entering the motorcycle industry.

Naturally, there is nothing interesting about low-end motorcycles.

But for high-performance motorcycles, it's different.

Although the sales volume of motorcycles that start at tens of thousands of yuan and have an unlimited price of several hundred thousand yuan cannot be compared with ordinary motorcycles, there is still a market.

The key is that the positioning in this area is really consistent with Xingchen Motors and Jaguar Land Rover.

Originally, Cao Yang would arrange for people to produce bicycles, considering that the frames and other parts of high-end bicycles are all carbon fiber products, in order to control the end market of carbon fiber materials.

As for motorcycles, although there are some parts that can use carbon fiber materials, the situation is different from that of bicycles.

This is also the reason why Cao Yang never thought of producing motorcycles before.

"Yes, their people even called me specifically."

"Some of what they said makes sense."

"With the development of China's economy, more and more people are able to consume high-end motorcycle products."

"And the production of motorcycles can give full play to our technical advantages in engines. At the same time, Nanshan Auto Parts can also fully provide various parts for motorcycles."

Zeng Tingting is obviously more optimistic about the high-end motorcycle market.

Even though China is the world's largest motorcycle manufacturer, it really doesn't have any good brands.

It would be a very interesting thing if Nanshan Group could make a breakthrough in this area.

"You can arrange for someone to do some specific research first. If it's really feasible, it's not impossible."

Continuously enriching the product line of Nanshan Group is also an inevitable development direction in the future.

So Cao Yang doesn’t resist motorcycles.

Even electric motorcycles and electric bicycles will be a very huge market in the future.

If it is done well, it will have a great promotion effect on Nanshan Battery.

Of course, it is a bit difficult to be high-end in this market.

It is estimated that it is not suitable to be produced under the brands of Xingchen Motors and Jaguar Land Rover.

"Okay, then I'll arrange for someone to do it first."

"If the Xingchen Automobile Research Institute is interested, it would be okay to ask them to allocate a team to first develop a motorcycle product to test the waters."

"The response was good, so we put it into mass production."

"If the response is average, then it will be regarded as an attempt to use new technology."

When Zeng Tingting said this, Cao Yang did not object.

If everyone is willing to go through the trouble, that can be considered a good thing.

It will only be troublesome when everyone is lying flat and unwilling to work.

However, when Nanshan Group made such a move, BMW became completely nervous.

"Phillips, we heard that Nanshan Group is indeed considering the production of motorcycles. It seems that the next step is to think carefully about how our BMW motorcycles should go when Jaguar motorcycles or Star motorcycles appear on the market. It’s marketing.”

Aimoha reported the news he had learned to Phillips a little sadly.

Although he is not sure what will happen to Nanshan Group's motorcycles in the end, Aimoha has already felt the threat.

To a certain extent, Nanshan Group's production of a new product can put pressure on the original industry leader, which is also a reflection of its own strength.

"In the past, our motorcycles and bicycles did not have much publicity, and there was no relevant advertising placement in movies and TV series."

"Before Nanshan Group's related products are released, arrange for people to contact relevant companies as soon as possible and launch some targeted advertising and film and television placements."

Phillips was quick to give specific instructions.

"No problem, we at BMW want to advertise, and many platforms are willing to provide preferential cooperation conditions."

"The popularity of Chinese film and television dramas has been rising in recent years, and the effectiveness of advertising placement is also getting better."

"I will arrange personnel to take action immediately."

At this time, Aimoha will naturally not have any procrastination.

It's business to take action quickly.

However, in this way, topics related to bicycles and motorcycles have attracted more attention.

Autohome even opened a special topic to introduce the stories between various OEMs and motorcycles and bicycles.

It can also be regarded as a pavement for Nanshan Group to launch these products in the future.

(End of this chapter)