Rebirth 99 to become a car giant.

Chapter 717 Internet celebrity luxury car, the off-road king is launched in a different way

"This one……"

"They would mind, right?"

Li Shigui found that he was indeed not suitable to start a business and become a boss.

I'm still not open-minded enough.

"It depends on how you communicate."

"If the message you convey is that I want to sell you second-hand equipment, then the big dog will definitely not be happy."

"But if the other party feels that we are trying to provide them with development momentum as soon as possible so that they can have the production capacity of Scorpion drones, the situation will be different."

Ever since Gouda bought the Scorpion drone, Cao Yang began to arrange people to investigate and understand the situation there.

Although they have money, such a generous performance is obviously a bit abnormal.

However, Mi Ying reported to Cao Yang about the major events that happened in the Southeast Territory of the big dog family, and he somewhat understood why the other party was so anxious.

Even when necessary, they will directly send troops to destroy the opponent.

Li Shigui felt that what Cao Yang said made sense, and immediately prepared to go out and communicate the matter in person.

What they need most now are bombers.

Because the big dog owners and those forces are two groups with completely different doctrines, everyone cannot pee in the same pot.

Just in case, they must make some preparations.

Therefore, this listing is not simply a listing in China, but a simultaneous listing around the world.

Xingchen Motors is now following the path of globalization, with nearly half of its sales contributed by foreign countries.

Zeng Tingting is a very thoughtful person.

Many tribes in the country supported the opposition to the armed forces, causing the situation to rapidly deteriorate.

"But each video should not be too long, otherwise no one will be interested in watching it."

"Try to keep it within 5 minutes."

Zeng Tingting is still very confident in the prospects of G9.

Zeng Tingting has a goal, that is, she hopes that one day Xingchen Automobile's overseas sales will be 64% higher than domestic sales.

The Xingchen Automobile G9, which has been prepared for a long time, is finally going to be officially launched.

Cao Yang, who had just returned to the country, was immediately dragged to Zhucheng by Zeng Tingting.

She may not be able to sell tens of thousands of vehicles a month.

"Now that the penetration rate of the Internet is very high, it is indeed very effective to conduct some marketing on videos."

This process is definitely not that simple.

"Then I'll find a way to communicate with the other party first."

But putting similar things on Internet video websites can still lead to success.

Zeng Tingting did something a little different in this listing event.

Cao Yang attaches great importance to the big G series models, and she naturally attaches more importance to them.

"Especially in terms of comfort configuration, the gap is even bigger."

Since the G9 is a large hard-core SUV that focuses on strong power, strong off-road performance, and durability, it is not only targeting the domestic market in China, but also wants to perform well around the world.

"Then I'll have someone re-edit part of the video."

"Mr. Cao, this time we are planning to build the Xingchen G9 into an internet celebrity luxury car. We have already shot a batch of videos in advance and are preparing to market it well on the Internet."

"Some of these videos were shot in the desert, some were shot next door, and some were shot on plateaus and ravines."

"I will fly over directly and have a good communication with the other party."

You can also make good use of Weibo-related links.

Even his generals stood against him.

"It just so happens that our first batch of Scorpion drones will be officially delivered in a few days."

Such changes quickly aroused concern among the big dog owners next door.

The advantages of unmanned bombers go without saying.

In February 2012, Sallih, the boss of the southeastern neighbor who had been in power for 2 years, was forced to step down.

After all, whether this matter can be solved or not will have a huge impact.

So this time they knew that Daystar's Scorpion drone was actually a large unmanned bomber from China, and they immediately became interested.

It’s a little early to make short videos at this time.

In order to achieve this, Xingchen G9 began to be shipped overseas a month ago.

"Basically, it gives people a rather shocking feeling, and it should be quite impactful."

"In front of the G9, Toyota's Land Cruiser and the like are no match at all. Even Mercedes-Benz's Big G cannot match it in terms of overall performance."

Even if some places do not conduct listing activities, they still need to ensure that after the listing in China, there will be cars available for sale there.

But if the monthly sales exceed 10,000, she thinks it won’t be a big problem.

"There are some travel agencies that specialize in self-driving travel services, and they basically take classic routes such as the Sichuan-Tibet Line."

"You can also cooperate with them to create some more natural videos and put them on Autohome for promotion."

"There are also some groups or associations of off-road enthusiasts. You can also think of ways to use them."

"As for advertising placement, that's the old method. You just need to communicate with Zhang Songwen yourself."

Cao Yang also hopes that Xingchen Motors' big G series can become a sales-supporting model.

If the monthly sales of the three models can reach 5 units, then there will be no problem for Xingchen Motors to produce 100 million units annually.

But it is obviously not that easy to do this.

After all, even the entry-level G7 is not cheap.

Hard-core off-roading is a relatively niche market, and even fewer people are willing to spend this money.

"I heard that models such as Range Rover and Toyota Land Cruiser are the most popular among many coal bosses and mining areas."

"The big G series should also be very popular in these places."

Mi Ying interjected from the side.

2002~2012 was the golden decade of the coal industry.

Many luxury car companies have seen the arrogance of coal bosses.

Especially during the Imperial Auto Show, I have seen many coal bosses buying luxury cars with a big bag of cash.

Although the highlight moments of this industry will soon pass.

But there is still a lot of glory in the last year, and it can obviously make some contribution to Xingchen Motors.

Of course, Mi Ying didn't know that Boss Mei would soon lose his glory.

But at least it is indeed a good sales target at this stage.

"Before, Xingchen Motors mainly opened 4S stores in various provincial capital cities. Compared with most independent brands and joint venture car companies, the number of 4S stores was insufficient."

"The next step can be to open some 4S stores in some resource cities. It is estimated that it can indeed bring about a significant increase in sales."

With Cao Yang's words, Zeng Tingting naturally had no objection.

Expanding the sales network of Xingchen Automobile is something that needs to be done every year.

It's just that the focus will be different every year.

After Zeng Tingting and Cao Yang reported the G9's publicity plan, the official launch of the new car began soon.

As a leading company in the domestic automobile industry, the listing activities of Xingchen Automobile were naturally very popular among domestic media.

Needless to say, Autohome, Yu Yu personally took He Ling and others to participate.

NetEase Auto Channel was also attended by Fang Dawen, Lin Jiayan and others.

No one from other media outlets will be absent as long as they have received invitations.

The procedures are all fixed, and there is nothing special to look forward to.

But Cao Yang personally came on stage to explain G9, which was very much a publicity stunt.

After all, this is the head of the largest private enterprise in China, and he is still young and rich.

As long as there are articles related to Cao Yang, they will naturally attract many people to read them.

Even some articles on the Internet now, even if they have nothing to do with Cao Yang, like to have some connection with Cao Yang.

This will make the article more popular.

……

"The Xingchen Motors G series of hard-core off-road vehicles are a series of models that I personally participated in the design of. Judging from the current listing of G7 and G8, they are still recognized by consumers."

"Of course, some people think that the G7 and G8 are not big enough. Can we get a bigger car?"

"We have naturally taken these needs into consideration."

After Cao Yang came on stage, he said a few words and got to the point.

There is too much nonsense and no one is interested in listening to it.

Besides, Cao Yang's time is also precious and he doesn't want to waste it.

“The G7 and G8 are known for their excellent off-road performance and powerful performance configurations, which allow them to provide excellent performance in complex terrains, harsh environments and harsh weather conditions.”

"During the past year's production and development process, G7 and G8 have been widely used in fields such as wilderness exploration, military, scientific research and other fields."

"Now G9, which is known as the 'King of Off-Road' within us, will officially meet with you."

"First of all, what everyone is concerned about must be its power. After all, without strong power, the off-road performance cannot be good."

"The G9 is equipped with high-power W12 and W16 engines specially tuned by our Nanshan Engine."

"Especially the G16 equipped with the W9 engine, the engine output capability is very powerful, enough to provide the driver with sufficient power and torque support, allowing it to successfully operate in complex terrain environments and completely defeat all competitors."

"I emphasize, all competitors."

Cao Yang stretched out the index finger of his right hand and pointed upward.

No matter what model is being launched, in order to attract enough attention, in addition to the characteristics of the model itself, gimmicks are definitely also needed.

Otherwise, even if the media wants to hype it up, they won’t know where to start.

Now Cao Yang has taken the initiative to bring the gimmick to his door. The king of off-road!

Beat all competitors!

He also deliberately emphasized that it was all competitors!

This is definitely inciting hatred.

As long as reporters from all walks of life combine these words and compare the Xingchen G9 with various popular hardcore large off-road vehicles, a good original article will come out.

It is estimated that the reading volume will not be very low by then.

If you want to attract more attention, then interview the relevant personnel of G9 competitors and let them start arguing directly.

That way it will be more topical.

There are so many media here today, and they are basically all leaders in their respective fields.

Naturally, they will not miss this opportunity.

"Mr. Cao still speaks as boldly and confidently as ever."

"If the Xingchen G9 is not competitive enough, it will be easy for other car companies to take advantage of it and use it for malicious marketing."

Fang Dawen looked at Cao Yang on the stage and was filled with emotion.

He is considered a media person who has watched the development and growth of Nanshan Automobile Group.

From the beginning, everyone didn't like it, but now almost everyone in the automobile industry looks up to him.

There were not many years in between.

If it hadn't happened to him, Fang Dawen wouldn't have dared to write a novel so outrageous.

After all, making cars is not making toys.

"The performance of the G7 and G8 is indeed very good, edging out the sales of Toyota's Land Cruiser and Prado."

"The positioning of G9 is one level higher than that of G7 and G8. Whether it is the engine or various equipment, it will definitely not be worse."

"In this case, although Mr. Cao's words are a bit exaggerated, they are probably telling the truth."

Lin Jiayan is very familiar with every model of Xingchen Motors.

She has attended all launch events for these models.

So far, among the many car companies in China, Lin Jiayan has participated in every event of Xingchen Motors.

Even for Mercedes-Benz and BMW models, Lin Jiayan did not participate 100% in their launch activities.

"That's true. The G9 can be regarded as the flagship model of Xingchen Motors, and the configurations in all aspects are naturally not bad."

“Otherwise, we simply can’t afford the price.”

Fang Dawen naturally knew Xingchen Automobile very well, so Lin Jiayan just mentioned it casually and he could understand.

"I heard that today Xingchen Automobile's dealers in the Middle East, Africa, Europe, South America and other places have also launched the G9 simultaneously."

"This is something that has never been done before."

"I feel that Mr. Cao still has high expectations for G9."

This is not the first time that Lin Jiayan has participated in a global simultaneous listing event.

However, many of the previous activities were just a gimmick, and few were truly launched simultaneously globally.

If you look at Mercedes-Benz and BMW, or Toyota and Honda, which model is sold in China and launched simultaneously globally?

It is difficult to do domestic cars, and it is equally difficult to do imported cars.

But Xingchen Automobile did it.

This alone is not easy, and there are many difficulties to overcome.

But the more this is the case, the more it means that Mingxingchen Automobile attaches great importance to G9.

Fang Dawen and Lin Jiayan were whispering in the audience, and Cao Yang naturally did not stop explaining himself on the stage.

"The Xingchen G9 is equipped with a variety of off-road driving systems, allowing it to maintain excellent controllability in complex road conditions and terrains."

“The most prominent one is its adaptive variable-speed suspension system, which can automatically adjust the hardness and tightness of the suspension according to the vehicle’s status and road conditions, making the vehicle more stable during driving and providing drivers with a better driving experience. experience.”

"The G9 high-performance suspension system and four-wheel drive transmission system can provide the vehicle with stable off-road driving capabilities."

“Whether it’s a muddy road or a rugged mountain road, it can drive in a stable state.”

“Moreover, when encountering complex road surfaces, the G9 can use modes such as assisted uphill or assisted downhill to further enhance the vehicle’s driving stability and off-road capabilities.”

Cao Yang explained that the big screen at the back was also playing some videos simultaneously.

With Cao Yang's explanation, these videos have a more direct impact on everyone.

"Similar to the G7 and G8, our G9 adopts a non-load-bearing body and a durable frame-type chassis structure, which has excellent rigidity and load-bearing capacity."

"In order to further improve the comfort of G9, it is also equipped with a number of sound insulation technologies to ensure the vehicle's excellent silent performance while driving."

"In addition, our G9 is also equipped with electronically controlled differentials, center differentials and rear axle differentials. These devices can automatically adjust the speed and steering angle of the wheels to improve the vehicle's stability in curves and unexpected situations. stability."

Although many of these configurations have appeared on the G7 and G8, they are even the exact same parts.

But to a certain extent, this is actually not a bad thing.

The parts are more versatile and the repair work on these cars is easier to do.

Otherwise, if the car breaks down, it will be difficult to find replacement parts.

"Taking into account the special needs of off-road vehicles, the G9's body is extremely strong and durable. It not only has good crash protection performance, but is also equipped with a series of off-road protection panels, including the front bumper, oil pan, under-hood panel, fuel Box guards, etc., they can effectively protect the vehicle chassis, engine and other critical components."

Since it is a hardcore SUV, it must often go to places with bad road conditions.

It would be funny if he casually damaged the fuel tank or something like that.

"The ACC automatic cruise system is a standard equipment of various models under Nanshan Automobile Group, and everyone is familiar with it."

"But on the G9, we have further developed the 'bad road automatic cruise system'."

"A simple understanding is that when this system is used, the G9 system will automatically control the engine's torque output, transmission system and braking system, allowing the vehicle to pass through bad roads at a very slow speed."

"The main purpose of this system is to prevent the vehicle from slipping or getting stuck due to excessive speed."

"That is to say, this bad road automatic cruise system does not require the driver to operate the vehicle himself. It will control the vehicle by itself through the computer system, release torque based on feedback from the road conditions, and distribute the braking force to the four wheels to achieve wheel slip limit."

The system on the Xingchen Motors G9 is a system developed by developers after learning from the equipment of Toyota Land Cruiser.

Nanshan Automobile Group is very strong in terms of software. With the efforts of a group of programmers, the "bad road automatic cruise system" used in the Xingchen G9 is definitely better than the Toyota Land Cruiser.

Many of the people who came to participate in the event were professional automotive media people, and most of them were able to listen and understand these equipment principles that sounded a bit boring.

"In addition to this system, our G9 also has a very useful system."

The ordinary things have just been said.

When it comes to the finale, Cao Yang naturally wants to take out the two classic systems on G9 and introduce them to everyone.

These things are absolutely very important for true off-road enthusiasts.

"When we are off-roading in the wild, there will always be times when we need to turn or make a U-turn in a narrow lane with a large curve."

"So this 'in-situ U-turn assist system' came into being."

"When the 'in-situ U-turn assist system' is turned on, once the steering wheel turns a large angle, the computer will automatically brake the inside wheel, causing the car to produce an effect close to "rotating in place", helping you to turn smoothly at one time. past."

The system used on the G9 is obviously a little different from the one BYD looks up to.

Cao Yang can be regarded as leaving some space for technological development.

Anyway, for the Star G9, this "in-situ U-turn assist system" is enough.

"Mr. Yu, Xingchen Motors really attaches great importance to G9 this time."

"The two systems just mentioned are not available on G7 and G8."

"But it is really necessary to improve the real off-road performance."

He Ling is also a person who knows the goods.

After listening to Cao Yang's words, she could feel the benefits of the "bad road automatic cruise system" and "in-situ U-turn assist system".

After all, she has been driving for many years.

"I estimate that these two systems will also be installed on the high-end configurations of G7 and G8 in the future."

"Now it's just a top-level configuration that will be installed on the G9 first."

"After all, the price of the G9 will definitely not be low. If there is nothing special about it, just for the engine displacement, some people may not know it."

Yu Yu's opinion is obviously quite accurate, and he immediately guessed what the G9 development team was considering.

The three models of the Xingchen G series are very similar in appearance.

Even for most people who don’t know anything about cars, it’s absolutely impossible to tell which one is G7, G8 or G9 at first glance.

However, the prices of these three cars are quite different.

Since there is a difference in price, consumers who spend more money must feel the difference.

These two special pieces of equipment play such a role.

"That's true. Advanced equipment will be used on high-end models first. This is also the consistent practice of all car companies."

While Yu Yu and He Ling were chatting, Cao Yang on the stage finally began to announce the price information that everyone wanted to know most after introducing the Xingchen G9.

"The price of Xingchen G7 is 69.99 to 79.99, which is very cost-effective."

"The Xingchen G8 is priced from RMB 88.88 to RMB 108.88, providing consumers with new choices in power and seat layout."

"And what is the price of our G9?"

When Cao Yang said this, he paused for a few seconds and said, "Forget it, I won't show off any more, otherwise I will be sorry for the eighteen generations of my ancestors."

At the critical moment, it is natural to mobilize the atmosphere of the audience.

"The starting price of our W12 version is 129.99 million yuan, and there are a variety of optional packages for consumers to choose from."

"The W16 version is priced at 179.99 million yuan, and it can also customize a batch of equipment for consumers."

"Of course, we have also prepared a bulletproof version of G9 for consumers with special needs, which can be customized and priced starting at 499.99 million."

Cao Yang officially announced the price in one breath!

From this moment on, Xingchen G9 is officially launched.

(End of this chapter)