Rebirth 99 to become a car giant.

Chapter 738 Monthly sales of 1000 million units, a high goal achieved in advance

The past August was a good month for many car companies.

Basically, only Japanese car companies are lost.

However, there was an island dispute before, there was corporate fraud later, and then history was revealed again, so everyone feels that the Japanese car companies deserved it this time.

For Cao Yang, there is indeed another surprise waiting for him in August.

"Mr. Cao, Mr. Xia has arrived at conference room 3."

As soon as Cao Yang came out of a meeting, Mi Ying arranged the next meeting for him.

This is also the daily routine of many company CEOs.

There is no way to avoid all kinds of literary exchanges.

"Looking at what Xia Qingqing means, the sales volume of Honor mobile phones last month should have been very good?"

As soon as Cao Yang said these words, the senior executives of Honor Mobile who attended the meeting couldn't help but smile.

Otherwise, if we compare smartphones alone, they will definitely not be able to compete with Honor phones.

Whether it is cars, home appliances or mobile phones, Chinese brands have no sense of presence there.

"It seems that this year's year-end bonus for Honor mobile phones will make many people envious again."

Xia Qingqing explained the overall performance of the mobile phone market with a smile.

After all, no matter who you are, isn’t working hard just to make money?

Not to mention a boss who hands out money is not a good boss.

The price of feature phones is completely incomparable with smartphones, so Honor Mobile is already the largest mobile phone company in China by sales.

Zeng Tingting reported a big news to Cao Yang as soon as she came up.

Although there are still several months until the year-end bonus is issued, with Cao Yang's words, the amount of the year-end bonus will definitely set a historic record.

Mi Ying didn't say much at this time and followed Cao Yang directly to the conference room.

Over there, Xia Qingqing and others were ready. When they saw Cao Yang, they exchanged greetings and officially began to report on the latest situation of Honor mobile phones.

As long as it keeps up, sales will exceed 1 million units next year.

"It should be pretty good."

The total sales volume is very good, but Cao Yang has always hoped that his industry can take the road of internationalization, not only making money at home, but also making money abroad.

"Mr. Cao, in the past August, our smartphone sales exceeded 8 million units for the first time, reaching 1000 million units."

Cao Yang knew this group of subordinates quite well.

Thinking of this, everyone became more motivated.

The most important thing is that Honor mobile phone products are all high-end products, and there are no cheap products.

Monthly sales of 1000 million mobile phones!

"As for PADs, the number of exports has exceeded 100 million units, and the market distribution is similar to that of mobile phones."

"What is the proportion of domestic and foreign sales among these sales?"

For Honor mobile phones, this is definitely the best era.

"Even Samsung has just maintained its overall sales volume in the Chinese market."

To put it bluntly, in terms of sales of Honor mobile phones, all other domestic independent brand mobile phone manufacturers combined cannot compare.

With the level of involution of the Chinese, as long as they are used well, they can definitely kill a bunch of opponents in the world.

"In terms of mobile phone business, about three million units are contributed by overseas markets. Among them, the Polar Bear and European markets perform best, and the situation in Southeast Asia is not bad."

"Next we plan to focus on attacking the Japanese market and see if we can defeat all the traditional mobile phone companies in Japan."

Coming here to report in such a hurry, obviously there is good news.

The Japanese market has always been difficult.

"Throughout August, our Honor mobile phone sales reached a historic RMB 8 billion."

This result is absolutely explosive.

"Our HONOR4 hasn't been released yet, and the monthly sales target of 1000 million has been achieved?"

But for some competitors, this may be the worst of times.

In the past few months, he hadn't spent much time on the Honor phone, basically leaving Xia Qingqing to fiddle with it on her own.

"In addition, our PAD sales have exceeded 300 million units."

"On the contrary, the performance of other independent brands such as Huawei, Xiaomi, and OPPO is also very good."

In this case, the impact is even greater.

"After being acquired by Microsoft, Nokia completely ceased operations. It is estimated that the sales volume in a month is less than 200 million units."

"Yes, since Apple mobile phones were driven out of the Chinese market, our domestic market share has continued to increase."

Even Samsung mobile phones, which are still barely sitting at the top of the market, are only supported by the sales of feature phones.

It is even close to the high goal of 1 million units this year, which is definitely a very remarkable achievement.

In other words, except for Japanese local brands, brands from other countries have no sense of presence there.

Xia Qingqing is ready to challenge this rule.

"Japanese brands such as Sony, Sharp, NEC and Panasonic, Toshiba, Kyocera, Fujitsu, etc. are obviously lagging behind in terms of smartphone layout."

"Sharp, in particular, still focuses on flip phones, which are like antiques."

"But their market is also quite special. If we want to successfully penetrate it, we still need to think carefully about how to do it."

In his previous life, Cao Yang had never heard of any domestic mobile phone brand other than Huawei that had any good results in Japan.

If there is no special action in this life, the situation will obviously not change.

"Japan's mobile phone market is indeed unique."

Xia Qingqing nodded, "Rather than saying that mobile phone manufacturers dominate the market, it is better to say that telecom operators have control of everything."

"Over there, I heard that the phones consumers were buying were not even designed directly by the manufacturer, but were customized to the specific needs of the carrier."

"Such a model is almost unbelievable to us."

Xia Qingqing obviously has some understanding of the Japanese market, otherwise he would not easily put forward the slogan of entering the Japanese market.

"Of course, Japanese operators also provide users with many 'exclusive' features, such as online purchase of music, movies and live satellite TV."

"However, this also means users are locked into a closed ecosystem."

"What's worse is that most mobile phones do not support free SIM card replacement, which further limits users' choices."

"If we want to enter the Japanese market, we definitely need to cooperate with local operators in Japan."

Do as the locals do.

Although the mobile phone market in Japan is very strange, if you want to gain a share there, you must abide by some rules.

Otherwise, if you can’t sell your mobile phone, what’s the point?

In other words, even if your mobile phone is sold, but you can’t even buy a suitable SIM card, who will buy it?

"Japanese mobile phone manufacturers are still immersed in the era of manufacturing customized mobile phones for operators, which makes their competitiveness in the global market greatly weakened."

"For us, this is a good thing."

"Our mobile phones are not only powerful in functions, but also have their own app stores. Users can freely choose the apps they want. The user experience is definitely not comparable to that of traditional Japanese mobile phones."

"I believe operators in Japan can also recognize this problem."

"After all, it is actually more beneficial for them to cooperate with foreign mobile phone manufacturers that have complete technical solutions."

"They no longer need to spend a lot of resources to formulate customized requirements, or even provide sales channels for mobile phone manufacturers. They only need to focus on providing communication services."

Although Cao Yang did not study the situation of the Japanese mobile phone market in detail, he still has an understanding of the general situation.

After all, Japan is the largest overseas mobile phone market in Asia, and it is impossible for Cao Yang to not understand the situation at all.

"Yes, communication operator channels are the core channel for selling mobile phones. To conquer the Japanese market, we must first support local mobile operators and deeply integrate with them."

"Even many contract packages in Japan come with a mobile phone when you connect to the Internet. In the past, the three major domestic operators also promoted it this way, but they all provided low-end mobile phones. High-end mobile phones in Japan are still provided."

"When we cooperate with Japanese operators, in the early stage, they may lower prices on a large scale. Otherwise, it will be difficult to win cooperation opportunities."

Xia Qingqing mentioned a very critical issue.

That's the sales price.

Due to special market conditions, Japanese consumers often don’t spend a lot of money when buying mobile phones.

But the price of their consumption package is not cheap at all.

It can be said that the wool comes from the sheep.

This also enhances the operator's voice from the side.

If Honor mobile phones want to enter the Japanese market, they must sacrifice something.

Of course, Cao Yang would definitely not do business at a loss.

In previous lives, even for Apple phones, the price after subsidies from Japanese carriers was generally the lowest in the world.

This means that the price of Apple mobile phones provided to Japanese operators is definitely relatively low.

Otherwise, they won’t cooperate with you at all.

"Opening overseas markets, especially markets in developed countries such as Japan and Europe, requires us to improve our competitiveness in terms of comprehensive competitiveness in terms of products and technology, channel development capabilities, localized operation capabilities, and brand influence."

"Of course, making some concessions on price in the early stage can also be considered."

"After consumers get used to our mobile phones and continue to upgrade them, we can use various means to continue to increase prices."

Cao Yang basically agreed with the general direction of Xia Qingqing's report.

What should I do if I disagree?

Then give up on the Japanese market!

This is certainly not the best solution.

It is better to raise the fish in the early stage, then fatten them later and then slaughter them.

"Mr. Cao, we will officially hold the 2012 new product launch conference next week, and new products such as HONOR4 will also be officially released by then." "I plan to use HONOR4 as the first product to hit the Japanese market and directly crush it. Manufacturers such as Sony and Sharp completely eliminate the advantages of Apple and Samsung phones.”

In recent years, only two outsiders, Apple and Samsung, have been able to perform well in the Japanese mobile phone market.

Other brands have basically fallen into disuse.

Even at its peak, Nokia did not open up the Japanese market.

"You just have to deal with this specific arrangement."

"But when it comes to dealing with Japanese operators, I think we can consider cooperating with Warwick."

"They definitely have more resources in this area than we do."

Cao Yang remembered that in the previous life, Warwick Mobile was able to develop in Japan because of its breakthroughs with communication operator channels such as NTT DoCoMo.

He is a professional communications equipment manufacturer and has dealt with all operators in Japan.

Some of these operators have relatively close cooperative relations with Warwick.

After all, it is still 2012, and the Americans are not that worried about Warwick.

If Huawei's resources can be used to open carrier channels in Japan at this time, perhaps the performance of Honor mobile phones in Japan will surprise everyone.

Of course, the mobile phone market in Japan has a capacity of tens of millions a year. Even if Honor phones perform well, it is estimated that sales will be difficult to exceed 1000 million units.

Cao Yang was mentally prepared for this.

No matter how small a mosquito is, it is still meat.

If it can open up the Japanese market, it will not be surprising to see new breakthroughs in markets across Europe.

Next, after listening to Xia Qingqing's arrangements for next week's new product launch conference, Cao Yang hurried to attend another meeting at Daystar.

After this meeting, Honor Mobile also officially released August information.

The figure of 1012 million mobile phone sales has definitely brought great excitement to many people.

"Mr. Xu, Honor mobile phones are so powerful. Even if we sell all high-end mobile phones, we can still sell this volume."

"I just checked, Apple's global sales of mobile phones have not exceeded 1000 million units this month, only 988 million units."

"That is to say, Samsung mobile phones can overwhelm Honor mobile phones in terms of pure sales volume."

Lian Zhidian immediately noticed the data released by Honor mobile phone.

Although the performance of Honor mobile phones has always been very impressive before, it is still improving every month, which is very remarkable.

"Honor mobile phones now have strong technical and product capabilities, and it is not surprising that they can achieve today's results."

"It is precisely because of the achievements of Honor mobile phones that it has driven the development of the entire Chinese smartphone brand."

"Even if our sales exceeded 400 million units last month, we were enjoying some of the benefits brought by Honor phones."

Xu Jun's mentality is very stable.

Warwick's mobile phone business was originally a relatively marginal business, but now it can sell more than 400 million units per month and contribute nearly 100 billion in turnover every month, which can be regarded as a complete success.

"That's true. Not to mention other things, Honor mobile phones can design and produce their own chips. This is a very remarkable existence."

"Then their HONOR system can be regarded as a disruptive existence, making an important breakthrough in the domestic operating system."

"I heard that the car computer systems they develop now all use the HONOR system. The computers that will be launched in the future will probably also use the HONOR system."

As a talented person with a technical background, Lian Zhidian still has a very high evaluation of Honor mobile phones that master core technologies.

Warwick itself also takes a technical route internally, and technical talents have a relatively high status.

Especially the kind of high-end technical talents who really have a level that ordinary people do not have, their status within Warwick is simply not too high.

"Next week is the Honor Mobile 2012 new product launch. I wonder if their new products can surprise everyone as always."

"I think as long as Honor mobile phones can maintain this development momentum, in a few years, the domestic and global influence of China's mobile phone industry will definitely be different from what it used to be."

As soon as Xu Jun finished speaking, his cell phone rang.

Speaking of Cao Cao, Cao Cao will arrive.

Seeing that it was Xia Qingqing's call, Xu Jun immediately answered the call.

"Mr. Xia, congratulations on your monthly sales exceeding 1000 million units for the first time. You have set a good example for us."

Xu Jun naturally exchanged business blows with Xia Qingqing for a few minutes.

After all, Huawei Mobile's performance in August was also very good.

Both sides can find a lot of data to cheer each other on.

"Mr. Xu, we are preparing to enter the Japanese market and bring the upcoming HONOR4 to more consumers."

"But mobile phones in Japan are mainly sold through operators."

"Is Warwick interested in entering the Japanese market with us?"

Although their product positioning is different and there is no direct competition for the time being, Huawei does have a mobile phone business after all.

If Xia Qingqing is simply there to bring Honor mobile phones and wants to enter the Japanese market, if Warwick can help, the effect will definitely be greatly reduced.

So after Xia Qingqing thought about it, when she called Xu Jun, she invited Warwick Mobile to enter the Japanese market together.

"The Japanese market is a market where even Nokia at its peak has failed. Have you really considered it?"

Xu Jun couldn't help but ask a question.

Although Warwick Mobile is now also developing overseas business, whether it is the polar bears, Europe, Southeast Asia and other places, there are traces of Warwick Mobile sales staff working hard.

But Xu Jun doesn't have much confidence in the Japanese market.

The markets in Japan and Korea are so special.

In other words, the markets in these two places have too many invisible local protectionist measures.

It is extremely difficult for Chinese companies to open up the consumer electronics market in these two places.

Xu Jun, who is full of confidence, is now a little afraid to enter the Japanese market with all his strength.

"Although Nokia was very powerful at its peak, it actually did not have an overwhelming technological advantage compared to Japanese mobile phone manufacturers."

“Japanese phone manufacturers also have the features that Nokia phones have, so it’s not surprising that they eventually failed in the Japanese market.”

"But now we have entered the era of smartphones. Japanese manufacturers, like Nokia, are still immersed in the glory of the past and have not changed their thinking."

"This time is our best opportunity to enter the Japanese market."

"Warwick Mobile and Honor Mobile are communicating and negotiating with operators in Japan and can provide each other with models of various levels. I think there will definitely be operators interested."

With Xia Qingqing's persuasion, Xu Jun's attitude slowly changed.

At least he has understood that Xia Qingqing hopes that Huawei can help Honor mobile phones in terms of operator channels.

This kind of thing is not harmful to Warwick, so he will naturally not refuse.

He is even planning to follow Honor phones to see if Warwick phones can open up the Japanese market.

……

If the sales volume of Honor sales has set a record, and Xia Qingqing and others are the happiest, then the second happiest should be Wang Fu, Zhong Qiang and others from BYD.

So far, Honor mobile phone's own factories have not expanded production, and the overall production capacity of about 100 million units has remained unchanged.

This means that most of the products of Honor mobile phones are handed over to BYD for OEM.

This business has become BYD's largest business.

When BYD originally manufactured Honor mobile phones, it thought it was just to slightly enrich its foundry business so as not to put all its eggs in Nokia's basket.

Unexpectedly, after doing it, this OEM business actually became the company's main business.

In August, BYD's OEM business contributed more revenue than its automobile business and battery business.

"Mr. Cao, the factory we built specifically for Honor mobile phones in Hunan Province was put into full production last month."

"In the next few months, the factory in Hunan Province alone will be able to produce 1000 million mobile phones or PADs for Honor phones."

"At the same time, we have further started the construction of the second phase of the factory, striving to increase the assembly capacity of mobile phones and other products to 2000 million units in one step."

When Wang Fu called Cao Yang, it was definitely not just a blessing.

By investing so heavily in a new factory, he is also expressing his optimism for Honor mobile phones.

After all, Honor Mobile’s current monthly sales of mobile phones and PADs have exceeded 1300 million units.

In addition to BYD's production capacity of 1000 million units in Hunan Province, plus the production capacity in Shencheng, BYD can only produce 2000 million units at most.

However, Honor mobile phones will also release other products such as laptops, and monthly sales are also increasing.

If BYD does not make advance preparations, Wang Fu is worried that Cao Yang will arrange for people to find other foundries to cooperate.

Even Wang Fu has heard more than once that Foxconn and other OEM manufacturers have been in contact with Honor mobile phones and want to find cooperation opportunities.

"Then it seems that I have to ask Xia Qingqing to work harder and increase sales as soon as possible."

“Otherwise, it will change from insufficient supply to oversupply.”

Cao Yang was very familiar with Wang Fu, so he gave a half-joking answer.

He could naturally guess BYD's general thoughts.

He doesn't mind leaving the OEM business to BYD.

As long as Wang Fu is not stupid, he will not use the fact that he is the exclusive OEM as a means to blackmail Honor mobile phones. That would definitely destroy the Great Wall.

"The development of Honor mobile phones is estimated to set a new record for the development of Chinese enterprises."

"In less than ten years since its establishment, sales have started from scratch. This year, it is estimated that it will directly exceed 4000 billion yuan, or even 5000 billion yuan."

"This data can definitely push Honor mobile phones into the Fortune 500."

Wang Fu praised with envy.

This achievement can really only be envied.

It's hard to feel even a little bit jealous.

(End of this chapter)