Rebirth 99 to become a car giant.

Chapter 804 The world’s most luxurious SUV is born, shocking peers

"Our group will have more and more world-leading products in the future."

"In the future, maybe everyone will get used to it."

"The products produced by Nanshan must be high-quality."

"This statement has been proven to be true so far."

Zeng Tingting could tell that Cao Yang was in a good mood today, so she also chatted for a while.

"By the way, the Jaguar Cullinan will be launched soon, and the facelifted models of some of our Xingchen Motors models will also be launched one after another, right?"

"Have you considered any special marketing measures at that time?"

Although Cao Yang's main focus has not been on cars in recent years, it does not mean that the car business is no longer important.

On the contrary, the automobile business is actually the fundamentals of Nanshan Group.

"Judging from the current situation, Nanshan Automobile Group still has great expectations for the Jaguar Cullinan, and it seems that it is preparing to build it into its most high-end model."

"The fashion trends created by Jaguar Motorcycles and Land Rover Bicycles this year have been quite effective."

"It is rumored that the starting price of this car is more than 500 million yuan, and some of the interiors inside are made using purely handmade techniques."

Because this car, like Jaguar motorcycles, was designed and developed from start to finish in the Jaguar Land Rover China R&D Center.

"It's just that it's not suitable for the OEMs to do it themselves."

To a certain extent, this can be regarded as an important model for Jaguar's Chineseization.

"This time, we are going to take the launch of Jaguar Cullinan as an opportunity to carry out this brand promotion campaign jointly organized by Xingchen Motors, Future Motors and Jaguar Land Rover."

This is definitely good news for Volkswagen China.

"For example, we invite everyone to come to the factory to see how their car is produced, or to go to the track to experience the fun of super-high-speed driving."

Just keep making money honestly.

"Well, this marketing campaign of Jaguar Cullinan is the result of many communications between Jaguar Land Rover China and Autohome."

Although Pan Jianghui is now in charge of Jaguar Land Rover China's business, Zeng Tingting, as the deputy general manager of Nanshan Automobile Group, is in charge of all marketing work. Naturally, she can intervene in any project and needs to be responsible for it.

As the official publicity media of Nanshan Automobile Group, Autohome plays an absolutely huge role.

I have been tinkering for so many years, but I haven't come up with anything.

"It is said that Nanshan Automobile Group has a huge influence in China's publicity field. It is difficult for people who have not actually spent time in China to understand the meaning of this sentence."

"In the future, we will also focus on holding several events to promote some gimmicks for our future cars."

"Do as the Romans do when you are in the country. Now that you are in China, you should live according to the rules of China."

"Now that there is a fan culture in the entertainment industry, luxury brand cars can also be properly developed."

"Yes, there is really no need to make the relationship with Nanshan Automobile Group too rigid in the future, otherwise we will be the ones who suffer in the end."

They would rather all the attention in the automobile industry be attracted by Nanshan Automobile Group than be listed on hot searches.

Although there is a gap between Jaguar's brand power and Rolls-Royce, Cao Yang still has relatively high expectations for Jaguar Cullinan, which is an upgrade and development of Rolls-Royce Cullinan.

However, after seeing the Jaguar Cullinan being fully promoted on the Internet such as Autohome today, Vondel and Strauss finally breathed a sigh of relief.

The whole process has nothing to do with the British headquarters.

"For some old users, we will also launch some special brand feedback activities."

"In this aspect of maintenance work, we can have more cooperation with Autohome."

Strauss held a cup of coffee and stood beside the glass curtain wall with Vondel, admiring the spring scene outside.

"It will be much easier for them to come forward to handle some things."

In particular, the sales of Xingchen Motors and Jaguar Land Rover are rising steadily, which can provide Nanshan Group with sufficient liquidity and income every year.

Of course, this car will also be produced by the Modu factory and exported to all parts of the world, making some contributions to China's automobile export business.

"What's even more exaggerated is that they are more than five meters in size, but they focus on a four-seater layout to make people feel super luxurious."

……

Vondel also feels a little enlightened now.

Zeng Tingting is mainly responsible for the related business of Nanshan Automobile Group. Whether it is complete vehicles or parts, she knows it very well.

Although the sales of the Volkswagen brand and Audi brand have not yet recovered, they have begun to show signs of stopping the decline and picking up in the past week.

"Now Jaguar Cullinan is Jaguar's first SUV since its establishment, and it is also Jaguar's most high-end model. We must do a good job."

In the Chinese automobile market in 2013, the DSG incident of Volkswagen must have attracted the most attention.

This makes Volkswagen feel very painful.

"Basically, we have formed a relatively mature customer maintenance system."

Although 3.15 has passed for some time, related topics still pop up from time to time.

This is something that should never be given up easily.

As long as it involves car promotion, Cao Yang will think of Autohome.

"This design concept is really different from the previous design concepts of Nanshan Automobile Group. On the contrary, it has a bit of British style."

Strauss is now fully in the mood to comment on the Jaguar Cullinan, because among the current Audi models, no car has the same positioning as the Jaguar Cullinan.

"Strauss, don't you think this Jaguar car is a bit special?"

"Since Nanshan Automobile Group acquired Jaguar Land Rover, it has always wanted to transfer Jaguar Land Rover's R&D and production center to China."

"It is said that the models currently launched in China will be developed at the Jaguar Land Rover China R&D Center."

"In the future, the R&D institutions and production plants in England will only play a supporting role."

“I don’t know whether this change is good or bad.”

Father, like son.

It’s impossible for other car companies to miss Jaguar Land Rover’s actions.

However, the British automobile industry currently has very little influence in the world, so no one pays special attention to it yet.

"It's certainly not a good thing for those at Jaguar Land Rover headquarters."

"But it should be a good thing for the people of Nanshan Automobile Group and Jaguar Land Rover China."

"As for Jaguar Land Rover's competitors, whether it is good or bad will have to be seen again."

"If Jaguar Land Rover takes the right path in its Chineseization, then its competitors will be under greater pressure."

"In turn, its competitors will be happy."

Both Vondel and Strauss are paying attention to the listing of Jaguar Cullinan, not to mention the various media.

This time Jaguar Land Rover found a hotel near the Bund to hold an event, and the country's mainstream automotive media were also invited.

Anyway, it’s a good time to entertain me with food and drink, just don’t say bad things about me.

"Mr. Yu, I feel like driving a Jaguar Cullinan on the street is like telling others that I am rich."

"Such a domineering and exposed body structure, a car length of more than five meters, and the gold-plated leopard logo will leave a particularly deep impression on people."

"I'm a little worried that their car logos will be stolen by someone."

He Ling came with Yu Yu to attend the Jaguar Cullinan launch event today.

This car is considered a model with a relatively long development cycle within Nanshan Automobile Group.

Of course, this also has something to do with the route and style it takes.

If you want to take the ultra-high-end route, but all the parts are similar to other models, it is obviously impossible to succeed.

So where handwork should be used, use handwork, and where expensive materials should be used, expensive materials should be used.

Sometimes expensive is king, and expensive is one of the criteria for selecting Jaguar Cullinan.

"I heard that Nanshan Automobile Group is planning to bring Jaguar Cullinan out to compete with Rolls-Royce."

"Such a car must give people a high-end, classy feeling."

"Judging from the current situation, the design of Jaguar Cullinan has achieved its initial purpose."

"I guess people at Rolls-Royce will be wondering whether they should launch an SUV model in the future."

Whether in China or around the world, the popularity of SUV models has been rising.

Otherwise, there wouldn’t be so many car companies starting to enter the SUV market.

This attempt by Jaguar Cullinan is not the earliest, but it is not too late to enter mass production at this time.

After all, the SUV models of Rolls-Royce, Lamborghini, Maserati and other car companies have not yet been launched.

"Previously, within Nanshan Automobile Group, we wanted Xingchen Automobile to assume the role of the highest brand power."

"So far, Xingchen Motors' performance is also very good."

"But if you want to go to the ultra-luxury brand level, some historical background is indeed necessary, otherwise the story will be a bit difficult to tell."

"Nanshan Automobile Group did not put the Cullinan in Xingchen Motors, but made it a new model of Jaguar. I think it is more correct."

He Ling circled around Cullinan several times, constantly making various comments.

On other exhibition cars, various media were constantly taking photos.

Although we came here to eat, drink and have fun, we definitely had business to do.

"Yes, Jaguar is an Anglia brand, as is Rolls-Royce, and even Bentley cars of the same level are also an Anglia brand."

"In terms of influence in the current automobile industry, Angeli is definitely not good enough."

"But when it comes to super luxury brands, they still have a lot to offer."

When Yu Yu said this, He Ling couldn't help but nodded and said, "That's true. When it comes to luxury brands, Europe naturally gives people a more convincing feeling."

"The automobile industries in the United States, Japan, and Korea are also very developed, but there are no truly super first-tier luxury brands."

"Nanshan Automobile Group really made a good move when it took over Jaguar Land Rover."

Looking back now, looking back at Nanshan Automobile Group's heavy investment in acquiring Jaguar Land Rover a few years ago, it is estimated that most car companies will regret why they did not take action in the first place. After being acquired by Nanshan Automobile Group, Jaguar Land Rover not only began to turn a profit in the second year, but its sales volume and profitability have continued to increase every year.

So far, the profits contributed by Jaguar Land Rover alone have exceeded the original acquisition amount.

Not to mention the benefits brought to Nanshan Automobile Group by the increase in the overall value of Jaguar Land Rover.

To put it bluntly, if Ford wants to acquire Jaguar Land Rover now, even if Nanshan Automobile Group is willing to sell it, the price will definitely more than double.

"There are many cases of domestic car companies acquiring overseas car companies, but the most successful ones so far are Nanshan Automobile Group's acquisition of Jaguar Land Rover, and then Geely Automobile's acquisition of Volvo."

Yu Yu's judgment basically represents the unified understanding of the domestic automobile industry.

Cases such as the acquisition of Saab by Teitu Automobile Group were a complete joke and did not lead to any success.

Yangcheng Automobile Group has also adopted some of Alfa's model technologies, but has not come up with any sparks of its own.

As for some other acquisitions, they have either become typical examples of failure, or they have been losing money.

It has become a warning and education subject in the industry.

"Nanshan Automobile Group is promoting Nanshan Hongqi with Spring City Automobile Group in China, and at the same time it is promoting Jaguar Motors."

"In addition, Xingchen Automobile also takes the high-end route."

"The development of China's automobile industry in the future depends on Nanshan Automobile Group."

Yu Yu, one of my own, was so emotional, not to mention other media outlets.

Whether it is people from the NetEase Auto Channel, Bitauto.com, or other media, they are all very optimistic about the situation of Jaguar Cullinan.

In this atmosphere, the launch of Jaguar Cullinan officially began.

"Mr. Cao, you really don't want to go up and say a few words?"

It was almost time for Jaguar Land Rover China General Manager Pan Jianghui to take the stage, and he confirmed with Cao Yang again.

After all, he is also self-aware and knows that in terms of popularity, he is different from Cao Yang by countless levels.

If Cao Yang can take the stage in person, it will not be a bad thing for Jaguar Cullinan.

Even for him personally, it's not a bad thing.

After all, if the company's performance is good, his life as general manager will be more comfortable.

"I won't go up there, but the first car that comes off the assembly line will be transported to Yangcheng and used as one of my daily vehicles."

"At that time, I will also take some photos of my driving or riding Cullinan experience on Weibo."

Although Cao Yang does not intend to go on stage to steal the limelight from Pan Jianghui, he must help those who should help with publicity.

Such an important car model is not only valued by Pan Jianghui, but also by Cao Yang himself.

For a car company, although sales are very important, brand influence cannot be ignored.

Jaguar Cullinan is not used to hit high sales targets, it is used to enhance brand power.

Of course, according to Cao Yang's estimates, Jaguar Cullinan's sales are also worth looking forward to. If it sells several thousand units a year, there will definitely be no problem.

As for whether we can sell more, it depends on the performance of the market.

"that would be great!"

"With Mr. Cao, the world's richest man, helping to promote it, I think Jaguar Cullinan will definitely get off to a very good start."

After Pan Jianghui said this, he was ready to go on stage.

As for Cao Yang, although he did not go on stage, he was guided by the beautiful hostess to sit in the center of the front row of the auditorium.

Over there, Zeng Tingting and others have also taken their seats.

"Dear guests, dear friends from the media..."

Pan Jianghui's opening remarks were smooth and not particularly distinctive.

This can be considered a normal start for most activities.

"This car Cullinan is..."

"As a luxury brand originating from England..."

Pan Jianghui first spent more than ten minutes introducing Cullinan's background.

Then we started to get to the point.

"Cullinan is equipped with the latest improved W16 engine from Nanshan Engine, and its output power reaches..."

"With the most advanced 10AT of Nanshan transmission, it can give consumers..."

"Its interior..."

"Its chassis..."

"Its appearance..."

Pan Jianghui said as he formally introduced Cullinan's various configurations to everyone.

Although there were already cars on display during the day for various media to experience and take pictures statically, it was definitely not as detailed as the official introduction.

"In order to meet the different needs of different consumers, our Cullinan provides bulletproof and executive versions..."

"Finally, what everyone wants to know is definitely the price of Cullinan..."

"The administrative version starts at 499.99 million yuan, and some equipment can be added for additional upgrades."

"The bulletproof version starts at 999.99 million yuan, and there are also some equipment to choose from..."

"I can say with absolute certainty that the Jaguar Cullinan is the most luxurious SUV model in the world, no one else!"

Following Pan Jianghui's introduction, some friends and businessmen who had been watching the live broadcast couldn't sit still.

With a starting price of 499.99 million yuan, the market space is actually very small.

There are only a few brands that can compete with Cullinan.

"Lao Song, do you think it is necessary for our brand to consider launching an SUV?"

As the general manager of Rolls-Royce China, Zhong Hualong has actually been thinking about whether to propose the development of an SUV model to the headquarters in the past year.

Not to mention other markets, the growth rate of SUVs in China is much higher than that of cars, and this trend has not changed yet.

Rolls-Royce does not yet have an SUV model.

"The sales of Mercedes-Benz and BMW in China are currently growing, and the contribution of SUV models is very huge."

"The sales of two luxury brands, Land Rover and Xingchen Motors, are also mainly contributed by SUV models."

"Now even Jaguar has started producing SUVs, and public opinion is currently very optimistic about the Jaguar Cullinan SUV."

"I think it is not only necessary to consider launching an SUV model, but we should also ask the headquarters to speed up research and development and strive to launch our own SUV within the next three years."

As the Sales Director of Rolls-Royce China, Song Zhiming has a very firm attitude.

He has previously proposed asking the headquarters to develop SUV models, but it has never been taken seriously.

Although the sales volume of Huaxia is not bad, the status of Huaxia Branch in the headquarters is not high at all.

Song Zhiming very much hopes to improve his status by increasing sales in China.

"Do you also think Jaguar Cullinan's future is worth looking forward to?"

"That price is not low at all."

Zhong Hualong didn't expect that his sales director was so optimistic about Jaguar Cullinan. This problem was a bit big.

You know, with the price of Jaguar Cullinan, there is already a certain overlap between the price of Jaguar Cullinan and Rolls-Royce models.

Even if one is a car and the other is an SUV, there will still be a certain degree of competition.

"The Jaguar Cullinan's power performance is very good, its appearance is very recognizable, and its luxurious atmosphere is very strong."

"The interior design is also very luxurious, fully taking into account the various needs of wealthy people."

"Coupled with Jaguar's strong brand power and powerful marketing methods, sales in China are still worth looking forward to."

When Song Zhiming explained this, Zhong Hualong couldn't help but frown, and found that he couldn't find any basis for refutation.

Because these are facts.

"Then do you think the emergence of Cullinan will have an impact on the sales of our Phantom and other models?"

Originally it was just about whether Rolls-Royce should develop an SUV, but now it is beginning to wonder whether its sales will be affected.

After all, it was said at the press conference that it is the most luxurious SUV model in the world.

The design in all aspects is enough to shock the peers and is very lethal.

This kind of model will really put pressure on Rolls-Royce.

"It's hard to say now, but in the future when people think of super luxury brand models, they will probably consider not only our Rolls-Royce, but also Jaguar."

"Invisibly, it can be regarded as improving Jaguar's brand influence by several levels."

Song Zhiming gave his judgment with certainty.

This judgment is obviously not good news for Rolls-Royce.

After all, before this, although Jaguar was also a super luxury brand, its influence was not at the same level as Rolls-Royce. At most, it was on par with Bentley, or even worse.

But now Jaguar Cullinan, a so-called most luxurious SUV model in the world, has changed the situation all of a sudden.

The key is that even if Rolls-Royce wants to refute, they can't find a reason to refute.

Because they don't even have an SUV model, how can they argue that the Jaguar Cullinan is not the most luxurious SUV in the world?
But once Cullinan's name is confirmed, the Jaguar brand will be able to threaten Rolls-Royce to a certain extent, at least in China.

Even if Rolls-Royce launches its own SUV model in the future, it will still be compared with the Jaguar Cullinan.

"You will sort out the relevant information about Jaguar Cullinan later, and I will report it to the headquarters."

"Our SUV model must also start designing as soon as possible!"

Zhong Hualong thought for a while and felt that he could no longer hesitate.

Otherwise, the situation in the future will be even more passive.

(End of this chapter)