Rebirth 99 to become a car giant.

Chapter 917: Domineering power revealed, the huge influence of Honor Technology
[You can’t even push an egg, but you can push the space station! What are the magical powers of Hall thrusters? 】

[Like China Airlines people! The Hall thruster has achieved a major breakthrough, which was previously mastered by only two countries in the world]

[What is a Hall thruster? It can only move a piece of paper, but it has become a popular black technology in many countries]

[First in the world, China’s 6.4 Niu Hall thruster was successfully installed on the Chang’e Space Station]

[Facing the U.S. blockade, China was forced to independently develop the Hall thruster. How powerful is it? 】

……

With the smooth assembly of the core module of the Chang'e Space Station and the components for the second launch, the Hall thruster began to officially appear in everyone's sight.

Daystar Technology also officially announced some information about this part.

Things that can be used for good publicity, such as power and thrust, are naturally announced to the outside world.

But there are no technical details.

"At that time, we can once again combine elements from both sides to completely hype up the matter."

As the first manufacturer to try something new, Heilan House really made huge profits by naming Venus No. 9.

Netizens like to read it, and the editor naturally likes to write about it.

"There are some shots of the space station in our movie, which are based on the Chang'e space station."

The launch advertising for Venus 9 can continue, since it has now been changed to pay-per-view.

Stars from all walks of life under Nanshan Film and Television have also learned well and know that as long as they actively help with various publicity related to Nanshan Group companies, there will only be benefits and no harm.

"Okay, I just happen to be thinking about what to start with to promote the movie."

Although Zhang Songwen is the general manager of the company, Zhang Xin has a special status, and he still has to discuss many matters with Zhang Xin.

After all, this movie does use a lot of Venus Technology technologies or technologies planned for the future.

"No need to worry now, Daystar Technology has found it for us."

Zhang Songwen has always paid close attention to various developments in Nanshan Group companies.

It is a pity that Heilan House is not related to the companies in the Nanshan Group. Cao Yang will definitely not agree to them always taking advantage.

Zhang Xin has been working hard on the movie "The Wandering Earth" for the past two years, and is naturally very clear about many situations in it.

"It's a pity that for the space station project, even though we paid very high advertising fees, no other party was interested."

Whether it is advertising placement or hard-core technology placement, there are many things that she personally handles.

When Zhang Songwen asked this now, she also thought of a lot of things.

For example, reports related to Hall thrusters have actually been forwarded by many celebrities.

People are totally capable of tricking you in ways that no one can blame.

Otherwise, Zhang Xin might put on his shoes in front of Cao Yang at some point.

At that time, we can even market it to make everyone feel that they can learn a lot of scientific knowledge by watching "The Wandering Earth".

Even so, many media became excited.

"By the time our movie is released, it will be almost the time when the Chang'e space station is completed."

Everyone is free to bid, and whoever bids the highest price will be advertised.

Zhang Songwen, who had been unsatisfactory for so many years, is very clear about this.

In fact, many people have good relationships, and their personal abilities are not necessarily bad.

Yes, this movie is definitely the most shocking science fiction movie in Chinese history.

"The naming fees from Daystar Technology are getting higher and higher now."

Otherwise, even if there is a relationship, it will not be possible to go very far.

Everyone has also discovered that as long as news is related to Nanshan-type companies, it is easy to hit the hot search and be watched by many people.

They have always been thinking about whether they can expand the scope of cooperation and let the reputation of Heilan House spread throughout the country and even the world.

"Yes, it is indeed a Hall thruster, but the thrust inside must be much greater than that on the Chang'e space station, otherwise there will be no way to propel those aircraft."

Although Zhang Xin relied on connections to achieve such a high status today, his personal abilities are actually not bad.

So there is a very strange scene in the entertainment industry. Many celebrities post content with relatively high technological content from time to time.

Zhang Xin and Zhang Songwen were discussing the integration of the promotional plan of "The Wandering Earth" with the Chang'e Space Station. Inside Hailan House, seeing the step-by-step construction of the Chang'e Space Station, Zou Jianping and Zhou Liqiang became more and more excited. It's a pity to send it.

"Zhang Xin, does the aircraft in "The Wandering Earth" use Hall thrusters?"

This is definitely good for attracting more parents to watch this movie with their children.

"The Wandering Earth" is about to be released in the summer. It would definitely be very beneficial if everyone can take advantage of the popularity of the Chang'e Space Station to promote each other.

"Then I think we can officially start the promotion of "The Wandering Earth", starting with this Hall thruster?"

They also specially invited many academicians as expert consultants.

As long as Nanshan Film and Television can help, regardless of whether Cao Yang or the heads of various business departments find him, Nanshan Film and Television will cooperate with relevant publicity.

As the general manager of Nanshan Film and Television, Zhang Songwen has a richer perspective on issues.

According to the annual launch target of Venus Technology, the advertising fee on Venus 9 alone is far more than million in one year.

Although compared to the investment in the entire Starlink project, this advertising fee is just a drop in the bucket.

But no matter how small a mosquito is, it is still flesh.

"Mr. Zou, I feel that even if we cannot have in-depth cooperation on the space station project, there is still a lot of room for cooperation with Daystar Technology or Nanshan Group companies."

"Their industry is very broad and large-scale. Even a simple work clothes business is worth doing well."

The number of enterprises in the entire Nanshan system has already exceeded 50 people.

And this number is increasing rapidly by more than 10,000 people every month.

During the campus recruitment season, tens of thousands of people are recruited at once.

There is no other company with such a scale in the whole of China.

To put it bluntly, Nanshan-based companies have become the places where the largest number of fresh graduates are employed among any single enterprise group in China.

Especially in 985 and 211 universities, basically for every 100 people, two or three people have entered Nanshan-type companies.

This ratio is absolutely exaggerated.

Needless to say, schools such as Lingnan University of Technology, which cooperate closely with Nanshan-based companies, may have 30% of their graduates entering Nanshan-based companies.

In some majors, almost all the people in the entire class looking for jobs joined the companies of the Nanshan Department.

This is considered a relatively rare situation.

"There is indeed a lot of room for cooperation. Whether it is the traditional Rocket advertising business or the consideration of other co-branded products, I think everyone can have a good communication."

"Even at Nanshan Film and Television, we can also do some advertising placement, and the other party should be very interested."

Zou Jianping is also very aware of the strong influence of Nanshan Film and Television in the field of publicity.

Heilan House wants to continuously improve its brand influence, so using celebrities to expand its influence is almost an inevitable option.

It's not like they haven't spent money on this in recent years, but the effect is relatively average, or more difficult to measure.

"I will find a time to communicate with them and see if I can find more cooperation opportunities."

"In terms of publicity, I think cooperation with the Nanshan Clan can achieve the greatest possible special effect."

After trying it, Zhou Liqiang will definitely not miss the in-depth cooperation with Nanshan Group companies.

Heilan Home doesn’t want to cooperate, but there are still a lot of companies that want to snatch it away.

……

While everyone's attention is focused on the "Chang'e Space Station", Honor Technology's annual "New Product Exhibition" is about to be held.

This conference of Honor Technology has become a landmark conference in the field of consumer electronics in China.

All media and Internet celebrities are doing everything they can to get a ticket and get a wave of related traffic.

Thanks to the endless innovations every year, Honor Technology is unique in the consumer electronics industry in China and even the world.

Basically, everyone is accustomed to comparing Honor Technology with the American Apple.

Even the American media likes to call Honor Technology the Apple of China.

Of course, Cao Yang was not very interested in such a title.

Honor Technology’s goal is to crush Apple under its feet, not to be a Chinese Apple.

Apple has it, and Honor Technology has it.

What Apple doesn’t have, Honor Technology also has.

Under such circumstances, it would be really embarrassing if there is no way to develop Honor Technology.

"Mr. Cao, our new production lines for HONOR6, HONOR PAD4, notebook computers and other products are all in place."

"Take the flagship mobile phone HONOR6 as an example. Our monthly production can reach 1500 million units, and through overtime and other solutions, it can be further increased to 1800 million units."

"So except for the early stage of product distribution, many consumers' rush to buy may lead to tight product supply. There is basically no need to worry about no mobile phone sales in the future."

Honor Technology’s mobile phones, PADs, computers, smart watches and other products will soon be upgraded and launched.

This is considered the most important thing in BYD's OEM business.

As long as Honor Technology's new generation of products sell well, BYD's performance will continue to thrive.

On the contrary, if Honor Technology fails, BYD's performance will also decline significantly.

After all, Honor Technology's OEM output value accounts for a very high proportion of BYD Group's output value.

So when Cao Yang, Xia Qingqing and others came to confirm the production capacity, Wang Fu also took Zhong Qiang and others to explain in person.

It can be said that such a visiting team is considered to be the most top-notch existence in the Huaxia business district.

The new generation of Honor Technology products uses various chips newly produced by Nanshan Semiconductor. These chips use the 14nm process and are the first manufacturer in the world to use 14nm process chips in mass production of mobile phones, computers and PADs.

This gimmick alone can attract many consumers to buy it.

Coupled with some other innovations, Honor Technology is preparing to completely subvert the industry structure this time and make Honor Technology the king of the consumer electronics industry.

"This generation of products uses a lot of new technologies, and the quality of the products must be controlled well to avoid any accidents."

The incident of Samsung's flagship mobile phone catching fire has become a classic negative example in this industry.

Honor Technology relies on this matter to suppress the sales of Samsung mobile phones in China.

Today, Samsung mobile phones no longer have much of a presence in China.

I have to say that the world is changing so fast.

If someone had said three or four years ago that Samsung mobile phones would disappear in China, no one would have believed it.

But now that I say this, few people will have any doubts.

China no longer needs any imported mobile phone brands.

Domestic manufacturers such as Honor Technology, Huawei, Xiaomi, and OPPO can already meet consumer needs.

I have to say, this is quite remarkable.

The most critical thing is that the industrial chain of the mobile phone industry has basically achieved complete localization.

Some manufacturers still use imported parts. This is based on some special considerations of their own. It is not that there are no domestic suppliers that have opened to provide relevant parts.

For chips, Xiaomi still uses Qualcomm chips until now, and Lenovo is almost the same.

This does not mean that Nanshan Semiconductor cannot produce chips that meet their needs.

The situation with some other memories is similar.

"Mr. Cao, please rest assured that each of our processes has been confirmed and verified in detail with Honor Technology's quality engineers to ensure that everything meets the drawing requirements."

"And we have also made targeted improvements to equipment and processes based on individual market failures that have occurred in the past."

"Today's mobile phone production lines are highly automated, which can greatly reduce failures caused by human factors."

Wang Fu knew that as long as there was a large-scale quality problem in the mobile phones and other products produced by BYD for Honor Technology, the days when BYD had exclusive access to this cake would disappear.

Therefore, he attaches great importance to this aspect of work internally.

To put it bluntly, BYD Auto's quality requirements are not as good as those of Honor Technology's OEM factories.

Even in order to ensure quality, part of the cost has been increased and BYD's own profits have been reduced. Wang Fu is also promoting a lot of quality improvement measures.

"Our listing event will be the day after tomorrow. Before the official listing, confidentiality cannot be relaxed."

“Otherwise a lot of the processes we put in place to prepare for the listing would be meaningless.”

Xia Qingqing also chimed in from the side.

Many media are very curious about Honor Technology’s new products.

In the first half of every year, various media outlets are trying their best to inquire about the performance and changes of Honor Technology’s new generation products.

A lot of this information flows out from BYD or parts suppliers.

Although it can be regarded as maintaining the popularity of Honor Technology to a certain extent, Xia Qingqing still hopes to wait until the launch day before releasing some confidential information to the public.

That's why I specifically emphasized the importance of confidentiality to Wang Fu.

After all, various products have now appeared on BYD's OEM production lines on a large scale, and countless people have witnessed the appearance of these products in advance.

Even the performance parameters of these products are clear to many technicians.

No wonder Xia Qingqing also specially reminded her.

"Mr. Xia, we have made special arrangements for confidentiality..."

Zhong Qiang quickly introduced to everyone the various arrangements for confidentiality at BYD's OEM factory.

Not to mention, the preparations in all aspects are indeed quite comprehensive.

Otherwise, there wouldn’t be so many customers handing over their products to BYD for OEM.

……

[Honor Technology’s 2014 new product launch conference, so stay tuned! 】

Such a simple official WeChat account put Honor Technology on the hot search list.

Tomorrow is the day of the conference, but as a result, countless people have already started discussing this topic a day in advance.

It has to be said that the influence of Honor Technology is truly extraordinary.

Around Honor Technology, it can be regarded as supporting a lot of media personnel.

"Editor-in-chief Wu, I feel that the popularity of Honor Technology's new product launch conference this time is much higher than in previous years."

"We wanted to arrange for a few more people to attend the meeting together, but the other party actually limited the number of participants."

Xie Min and Wu Xuebin were on the plane from Imperial Capital to Yangcheng, communicating about Honor Technology's new product launch next year.

On the same flight, she had already seen several familiar faces, all of whom were employees of other media.

Although Zhongguancun Online is the most professional media in the IT field, there are naturally many comprehensive media that are more influential than Zhongguancun Online.

"I heard that Honor Technology's new products this time will have many more changes than last year, and there may even be some disruptive new technologies emerging. Naturally, all parties are paying close attention to it."

Wu Xuebin is obviously full of expectations for tomorrow's conference.

The more things Honor Technology produces, the happier they will be as media outlets, and the more articles they can write.

A company that likes to cause trouble, or an entrepreneur that is highly topical, is definitely "loved" by the media.

To a certain extent, these companies and entrepreneurs are the bread and butter of the media in the corresponding industry.

"Honor Technology has been leading the trend in the smartphone industry since it launched the first-generation HONOR 3G mobile phone."

"After so many years, Honor Technology's turnover has exceeded 10000 trillion yuan, and they can still maintain such a high level of innovation."

"Compared with other peers, Honor Technology is really excellent."

Xie Min is very clear about the domestic consumer electronics industry.

She has basically participated in various activities of major companies.

In this way, various comparisons will be made in the mind unconsciously.

The more you compare, the more you can feel how amazing Honor Technology is.

To put it bluntly, Honor Technology alone supports half of China’s consumer electronics industry.

Otherwise, competitors such as Apple mobile phones and Samsung mobile phones will probably take away 80% of the profits of China's mobile phone industry.

No matter how it is now, there is no way for Apple mobile phones to be sold in China.

Although Samsung mobile phones are available for sale, few people are willing to buy them.

After all, Samsung mobile phones are available, and many Chinese mobile phones are also available, and the prices are even cheaper.

Under such circumstances, why do people give up companies such as Huawei and Xiaomi and choose Samsung?
“The better Honor’s technology becomes, the more exciting this industry will be.”

"It is estimated that many friends and businessmen will not be able to sleep in the past two days."

Any new product launch launched by a leading company in the industry is bound to attract the attention of many peers.

Nanshan Automobile Group is like this, and Honor Technology is no exception.

Even if Honor Technology launches a new product tomorrow, the first batch of users are likely to be market and R&D personnel with many competitors.

They will dismantle Honor Technology's products in the shortest possible time, and then analyze the technology and cost components inside to form their own report information.

At the same time, many media will do similar things, such as running tests.

Anyway, as long as you get the prototype, there are a lot more things you can do.

Various news in the consumer electronics industry is much more popular now than it was a few years ago.

There is no way to win the favor of netizens simply by publishing soft articles provided by OEMs.

Therefore, if the editors of each media find ways to improve the quality of articles on their own websites, they need to work harder.

"I am very sure of that!"

"There are even many people on site tomorrow who are spies from various mobile phone companies."

Wu Xuebin said with certainty.

Scenes like this basically only happen at Honor Technology’s new product launches.

When other companies engage in similar activities, competitors will only use various methods on the Internet to obtain information.

I have to say that this is also a reflection of Honor Technology’s strength in the industry.

……

As Wu Xuebin and Xie Min guessed, many competitors in the industry are paying attention to Honor Technology's new product launch.

Many companies have even reserved meeting rooms and related personnel in advance, and will watch the press conference online.

In this way, they can make various response plans in the shortest possible time.

Especially for this kind of press conference, many friends like to compare their competitors' products.

Then the information is very colorful, no matter how compared, our own products are very powerful, while the performance of the products of our competitors lags behind.

What's even more exaggerated is that every company can produce similar information.

I have to say that everyone is always so tricky in how they choose to interpret the data.

Anyway, when I look at it from various dimensions, I can always find one dimension in which I have an advantage.

(End of this chapter)