Rebirth 99 to become a car giant.

Chapter 927: The heat is off the charts, the eagle is coming

The Chang'e space station has been officially completed, which is naturally a huge event in China.

Even though it has been two or three days, the popularity on the Internet is still very high.

"Brother, our "The Wandering Earth" will premiere the day after tomorrow. Are you free to attend the premiere event together?"

Although he knew that Cao Yang would most likely not come to participate, Zhang Xin still had some ideas as the most important film he had directed since his debut was a science fiction film that was rarely seen in the Chinese film market.

Especially in this movie, there are many advertisements for Nanshan-related companies.

For example, the Chang'e space station, which is currently very popular, has a large number of implanted scenes in "The Wandering Earth".

Even the starship rocket being developed by Daystar Technology has many scenes in the movie.

Some other industrial companies also have a lot of advertising placement business.

Advertising placement in movies is not a new thing, but in the past, more advertising was placed on products such as the Internet, luxury goods, and automobiles.

The type of advertising placement in "The Wandering Earth" this time is still rare.

This can be regarded as creating a new river.

"I won't go to the premiere. I'm busy developing some new products with Daystar Technology during this time."

The Chang'e space station was almost hit, which made Cao Yang realize that some of Venus Technology's military products needed to speed up the research and development.

Only when China's overall military strength improves will Nanshan Group's enterprises become safer internationally.

Otherwise, this time it may be a symbolic attempt to scare you, and it’s hard to say what will happen next time.

After all, the rise of Nanshan Group enterprises is definitely not in the interest of countries such as the United States.

Of course, for such a big country, it takes time to adjust some strategic directions.

So there is actually still some time left for China.

Before the other party has made up its mind, it will quickly further improve the technical level of various military products on the Chinese side, making the United States more fearful.

It is obviously very meaningful to make the other party put the opponent in a defensive position and not dare to break up easily.

Therefore, Cao Yang’s focus for the next period of time will definitely be on Venus Technology.

The scale of enterprises in the entire Nanshan system is already very large, and their foundations are gradually becoming deeper.

As long as the boss Cao Yang personally leads the team and spares no effort in manpower and material resources, the development speed of many projects will be extremely exaggerated.

For example, the Eagle heavy-lift transport helicopter developed against the CH-53 has already entered the prototype assembly and testing stage.

If the speed is fast enough, it can be officially installed and used by relevant departments this year.

At the same time, the H-20 project is progressing very quickly.

Not to mention other various drone products.

Even some cutting-edge research projects have made some progress.

"Then when the time comes I invite a few experts from Daystar Technology to attend the event. There should be no problem, right?"

"Our current movie promotion links "The Wandering Earth" with hard-core technology, so that everyone can learn more scientific and technological knowledge while watching the movie."

"This is still very meaningful for summer competition."

Cao Yang was unable to participate, so Zhang Xin was not particularly surprised by the news.

After all, there are so many things to do in Nanshan Group's enterprises, so it's normal for Cao Yang to have no time.

Besides, Cao Yang has actually rarely participated in matters in the entertainment industry.

"You can just communicate with Zhao Siyu directly about this. I have no objection."

Cao Yang is quite supportive of his cousin's career.

She is very popular in the entertainment industry, which is very beneficial to the publicity work of Nanshan-type companies.

Especially Nanshan Automobile Group and Honor Technology Group, the products of these two groups have benefited the most.

However, in the next few days, the movie "The Wandering Earth" quickly grabbed all the attention on the Internet in China.

In particular, it set a new annual record on the first day of release, with a box office of 1.2 million yuan.

Although in 2014, the movie market was already booming.

But it is very rare for a movie to have a box office of over 100 million in one day.

The most important thing is that this movie not only did not start high but failed low, on the contrary, its performance continued to improve.

In the first week of its release, the box office easily exceeded 10 billion and continues to soar.

This achievement caused a huge shock both within the film industry and the entire Chinese Internet.

At the same time, many classic quotes from "The Wandering Earth" have also begun to spread on the Internet.

"I used to think home was behind me, but now I know home is in front."

“Hope is something as precious as a diamond.”

"There are thousands of roads, and safety is the first priority. Driving irregularly makes loved ones cry."

"One day, the ice of Lake Baikal will turn into water."

"We have nothing left to lose."

"Crossing the line between dawn and dusk is eternal night."

"The sound of this engine sounds like a heartbeat."

"It is indeed a luxury to keep human beings sane."

"This is the Chang'e space station. It is now making its final broadcast to the world. In the past thirty-six hours..."

……

Various quotations make the movie more and more popular.

Correspondingly, the advertisements embedded inside have also achieved very good results.

"Mr. Cao, I heard that because of "The Wandering Earth", XCMG Machinery's sales have skyrocketed during this period."

"I think we can actually produce this kind of large-scale construction machinery ourselves."

As the general manager of Nanshan Engine, Cheng Tao supplies some diesel engines for XCMG's large construction machinery.

Coupled with XCMG's advertising placement business in "The Wandering Earth", Cheng Tao naturally paid more attention to XCMG's sales changes during this period.

Although the core engine is produced in-house, the Nanshan engine's placement in the movie is far from comparable to that of XCMG.

At most, there are occasionally a few close-up shots and dialogues showing the advertising placement business of Nanshan Engine.

Now that he sees how effective the advertisement is, Cheng Tao has more ideas.

With the development of electrification, Nanshan Engine's business is likely to decline in the future.

Even though they now have a multi-faceted layout in diesel engines and aero engines, the largest sales volume is definitely the gasoline engine used in passenger cars.

In particular, large-displacement gasoline engines are considered the flagship product of Nanshan Engine.

"The competition for large-scale construction machinery is actually very fierce. There are many domestic manufacturers that can produce similar products."

"We can naturally produce this type of equipment ourselves. After all, the core engines and gearboxes are ours, and many other components are not that difficult."

"However, large-scale infrastructure construction cannot continue forever. If we start to enter this field now, the market environment we may face in a few years will be different."

Although Cao Yang knew that Cheng Tao wanted to expand his business, he had no intention of doing it himself when it came to construction machinery.

Nanshan Engine can cooperate with XCMG and other manufacturers to produce some large-scale engineering machinery. Generally speaking, the technology in this area is relatively mature.

The mature products that Chinese manufacturers can produce often mean that the cost has been relatively low.

If Nanshan Engine enters this field of business and eventually makes a lot of money, it will not be that easy.

After all, for most users, the price of construction machinery is a very important factor.

"Although the competition in this market is fierce, with the influence of our group, I think there are still opportunities to increase the sales of construction machinery."

"After all, what we want to do is definitely not mid- to low-end products, but to research and produce large-scale high-end engineering equipment."

"Products like this may not even be able to find competitors in China."

Cheng Tao was a little unwilling to give up.

However, Cao Yang knew that the level of domestic construction machinery was still relatively high.

Whether it is XCMG, Sany, Zoomlion, or other manufacturers, the variety of products is still relatively rich.

The most important thing is that these manufacturers are customers of Nanshan Engine's diesel engines. If Nanshan Engine produces some of its construction machinery, the purchase volume of engines for these equipment will decrease, which is obviously inappropriate.

Of course, he also knew that Cheng Tao was aware that the entire Nanshan system was going up, but the Nanshan engine might go downhill, so he was worried.

At this time, it is more important to paint a picture of Nanshan Engine.

"Now the aerospace industry is the key direction of the group's future development. Now all kinds of engines are mainly produced by Nanshan Engine, and part of it is participated by Venus Technology."

"If we can do well in the aero-engine business in the future, there will be no problem in having all engines produced by Nanshan Engine."

"At that time, Nanshan Engine can slowly move in the direction of development of companies like General Dynamics. In addition to maintaining traditional automobile engines, the research on new products will focus on other products."

Cao Yang said this, and Cheng Tao knew that this represented the future development direction.

I am definitely not in a position to continue to object.

However, he had a good discussion with Cao Yang on how to further expand the aero-engine business.

Whether it is the C919 or the Venus 777, or the Eagle heavy transport helicopter and the H-20, the engines of these products are not that easy to operate.

Of course, it is difficult to do it. Many things have already been finished. The main thing to look at later is when the whole machine can be mass-produced.

In response to this problem, Cao Yang also came to Venus Technology in person to confirm the progress of various tasks with relevant personnel.

"Mr. Cao, the relevant departments have provided us with a new request during this period, hoping that we can develop a seaplane project."

Daystar Technology is getting stronger and stronger, and the confidence of relevant departments in it is naturally getting stronger and stronger. Therefore, even if there are still many products that have not been mass-produced, the early work of some projects has already begun to be reviewed.

"Seaplane?"

"The market for this thing shouldn't be very broad, right?"

Although Venus Technology already has various aircraft under research and production, it has never considered seaplanes before.

Now that Zhao Siyu suddenly mentioned seaplane to himself, Cao Yang had no special concept in his mind.

"Although the exposure of seaplanes is very low and the application market is indeed not that wide, it should still play a relatively large role in amphibious landing ship operations and supply missions in the southern seas."

"So relevant departments are now more interested in seaplanes."

Zhao Siyu has also learned about the situation of seaplanes in the past few days.

To be honest, seaplanes are nothing new.

As early as 1910, a pontoon-type seaplane was born.

At that time, there were very few dedicated airports for relevant aircraft to dock. Naturally flat lakes and seas were a very good docking option.

Therefore, seaplanes were once relatively supported by the aviation industry.

However, since seaplanes have more restrictions later on, they will definitely not be as good as land planes in the end.

But in special fields, people naturally have their own unique features.

"Then you should make some plans first, and then discuss it with the relevant departments."

"As long as there is demand, it is not impossible for us to research and develop it."

Anyway, Venus Technology already has several aircraft under development, and some of them must be able to be converted into seaplanes.

In terms of urgency and importance, other projects must be of higher importance, so Cao Yang is not paying that much attention to this matter for the time being.

On the contrary, the Eagle heavy-lift transport helicopter that has been assembled is the one that attracts his most attention now.

After all, although this product is only a transport aircraft, not an armed helicopter, its application scenarios are actually very wide.

It can definitely be used on various maritime ships, and is more suitable than the Kunpeng heavy transport helicopter.

But this does not mean that the Eagle heavy transport helicopter cannot be used on land.

Maybe after this product is released, the sales volume will be better than that of Kunpeng.

China's land area is very vast. Compared with fixed-wing aircraft, helicopters do not have such high requirements for take-off and landing platforms.

Therefore, helicopters are of great use in many border areas.

Zhao Siyu naturally knew about these situations.

So after briefly mentioning the seaplane, Cao Yang began to take Cao Yang to visit the production factory of the Eagle heavy transport helicopter.

Since it was considered from the beginning that the mass production of this aircraft would be larger in the future, the production of the prototype was also carried out directly on the mass production line.

As long as the test passes, production can be quickly increased immediately.

Even some flight simulation software has been developed simultaneously.

In the future, if pilots want to quickly master the eagle, the difficulty will be reduced a lot.

This is also very important for quickly increasing the output of the Eagle.

"Mr. Cao, we originally wanted to display this product at the Zhucheng Air Show, but I don't think it will affect our production."

"As long as the relevant departments approve it and are willing to place an order, then everything will be fine."

"I am going to ask Representative Pan to come forward and invite experts from relevant departments to review it, so that everyone can feel the charm of the Eagle heavy transport helicopter."

"And this product is suitable for both military and civilian use. Users of Kunpeng heavy transport aircraft can also recommend it to them."

"In the next few years, major air shows in the world can also consider arranging for both Eagle and Kunpeng to participate at the same time."

"Anyway, we recommend both products at the same time. Customers can choose which one they like."

Zhao Siyu does not have any special requirements for which of his products customers will choose.

Just be willing to buy a heavy transport helicopter from Daystar Technology.

Judging from the previous situation of Kunpeng heavy transport helicopters, the sales of Eagle are very worth looking forward to.

"Now that the prototype has been produced and part of the testing is already underway, pilots and experts from relevant departments will be invited to come and experience it together."

"I think the Eagle's popularity among relevant departments should be worth looking forward to."

In the previous life, China chose to pursue the CH-53 instead of the CH-47.

There are certainly various technical reasons for this, but the CH-53's wider use is certainly a very important reason.

America has the strength to develop two heavy-duty transport helicopters at the same time to meet the needs of various occasions in a more diversified manner.

This is naturally something worthy of everyone's envy.

However, it is definitely very difficult for China to develop two heavy transport helicopters with completely different styles at the same time, and there is a certain waste of resources.

So I chose one of the two, and finally chose to catch up with the technology of the CH-53.

The Eagle heavy-lift transport helicopter developed against the CH-53 has a very high possibility of being favored by relevant departments.

Soon, Venus Technology officially took action.

Pan Jun accompanied a large expert team of dozens of people from relevant departments to Daystar Technology, and everyone confirmed the static and dynamic situation of the Eagle.

At the same time, some spy photos of the Eagle heavy transport helicopter also began to appear on the Internet.

After all, Venus Technology did not plan to place its production factories directly in remote cities, but continued to produce in factories here in Yangcheng.

As a result, once the plane is in the air, it becomes more difficult to keep it completely secret.

At least in terms of appearance, there are still many ways to take photos.

Fortunately, Venus Technology has no plans to do anything special to keep it secret. They also want to promote it well.

So very soon, Daystar Technology also officially released the actual picture of the Eagle heavy transport helicopter on its official Weibo account.

At this time, many people couldn't sit still.

"Stephens, this Eagle heavy transport helicopter from Daystar Technology looks exactly like our CH-53."

Ivanchuk stared at the pictures on the screen with an ugly expression.

Although Daystar Technology has announced the rendering of the Eagle before, the official object has never appeared in everyone's field of vision.

Therefore, even if all parties are concerned about this matter, they certainly do not attach that high importance to it.

After all, according to normal logic, it will take several years for such an important product to go from research and development to mass production.

Who knew that Daystar Technology would always take an unconventional path.

Suddenly, all the pictures of the prototype were officially displayed to the outside world.

According to normal understanding, such breakthroughs have already occurred, indicating that related projects are progressing very quickly.

Even if there is no way to start mass production this year, there will definitely be no big problem next year or the year after.

This was certainly not what Sikorsky wanted to see.

In the past, when the Kunpeng heavy-lift transport helicopter was launched, they could still watch Boeing's jokes and watch the CH-47's sales in the international market plummet.

Now the problem is in their hands.

"Ivanchuk, I think the company may need to adjust the positioning of CH-53 in the international market."

"Boeing has suffered the same losses, and we cannot afford to suffer them again."

"Our CH-53 has been produced for so many years, and various development costs and equipment investments have long been recovered."

"At this time, we can completely lower the sales price significantly to reduce the impact of the Venus Technology Eagle heavy transport helicopter on us."

As the person in charge of the CH-53 project, Stephens naturally does not want the sales of this helicopter to decline significantly in the future.

This was a difficult thing for Sikorsky to accept, as well as for him personally.

So at this time, ensuring the sales of CH-53 is not affected is what he cares most about.

As for the company making less money after the sales price dropped, he didn't care that much.

After all, no matter how much money Sikorsky makes, it actually has nothing to do with him personally.

"The board of directors may not agree to a significant reduction in sales prices."

"After all, if we open this hole, the impact will not only be on the CH-53 project."

"If the price of other helicopters that are lower than the CH-53 will be higher than the CH-53, it will definitely not be justified."

"This is very likely to directly damage our pricing system."

Ivanchuk feels like his head is big now.

In fact, he is not very resistant to the price reduction itself.

After all, as long as the products are produced by Chinese manufacturers, it will be difficult to sell them in the international market if they do not reduce the price.

Even though a product like a heavy transport helicopter is special after all, there are not many exceptions.

This situation is naturally not what he wants to see.

But as the president of Sikorsky, he needs to consider more than just the situation of a product like the CH-53. He needs to be responsible for the overall layout.

If the sales of other aircraft are greatly affected because of the price drop of the CH-53, it will be a bit more gain than loss.

Similar cases have not happened in shopping malls in the United States in the past.

Therefore, for large companies, the price adjustment of a certain model in a series of products is not a unilateral matter and needs to be considered as a whole.

(End of this chapter)