Rebirth 99 to become a car giant.

Chapter 953: Unprecedented popularity, bizarre things happen frequently, the one who defeated the car model is actually the CEO
Apple phones cannot be sold in China, and Samsung phones cannot be sold in China.

Motorola, LG, and Sharp have even less presence.

In addition to the rapid rise of Honor Technology, mobile phone manufacturers such as Warwick and Xiaomi are also rising rapidly.

In particular, Xiaomi, which was the first to launch a cost-effective smartphone, has also become famous in the industry.

As the founder, Lei Jun has many fans among young people.

Xiaomi, which has money in hand, has also started various investments in the past year.

Xiaomi already holds some shares in Qiantu Motors.

At this Guangzhou Auto Show, Lu Bing of Qiantu Motors invited Lei Jun to come and promote his new car, Qiantu Q7.

Qiantu Motors became famous in the industry by launching the Qiantu Q9 into space through its cooperation with Venusstar Technology.

However, it is embarrassing for them that the Qiantu Q9 burned in space.

But sometimes black and red is also red.

Although Qiantu Motors’ development momentum in the past two years cannot be compared with that of Future Motors and Tesla, its monthly sales have exceeded 5000 vehicles, and it is getting closer and closer to the goal of annual production of 10 vehicles.

Relying on the two SUVs, Qiantu Q9 and Qiantu Q8, they are considered to be the leading force among China's new car-making forces.

With the launch of Qiantu Q7, they want the company's monthly sales to exceed 1 units, which would mean they have firmly established their foothold.

"I am honored to be here today to attend the new car launch of Qiantu Q7. In fact, Mr. Lu and I had already discussed this car last year."

Since the purpose is to promote Qiantu Q7, it is natural to go on stage and say a few words.

Qiantu Motors is now making the final sprint for its listing, and if nothing unexpected happens, it will be listed on Nasdaq next year.

The current valuation given by the capital market is still very good, and Lei Jun’s investment is expected to be rewarded many times over.

So he is very supportive of today's event.

“The performance of a car is important, but the comfort of a car is equally important.”

"Many car companies consider the driver's experience more when developing products, but our Qiantu Q7 fully considers the passenger experience."

“Making passengers more comfortable and at ease is the core concept of our development of this car.”

After Lei Jun came on stage, he attracted a lot of media to watch.

His traffic has always been relatively large, and any article related to him often has a very good readership.

Therefore, reporters from all walks of life are very willing to interview or report on content related to him.

This time is no exception.

There are dozens of new products launched at the Guangzhou Auto Show, and more than a hundred modified models.

In this case, we must find a few key points to report. Otherwise, if we report everything, netizens may not buy it.

"In addition to producing mobile phones, we at Xiaomi are also producing peripheral supporting products."

"The Mi Band, Mi Scale and Mi Watch have all been launched this year, and we will continue to launch smart home products such as Mi TVs in the future."

"This time we will also combine Xiaomi's products with Qiantu Motors' in-vehicle system."

"In the car, we can see some of the conditions at home..."

Lei Jun kept talking about the situation of Qiantu Q7. Regardless of whether these things were useful or not, they were very popular in the media.

The entire press conference can be said to be very successful.

It’s similar to what Qiantu Motors wants, hoping to create a traffic business card by inviting or promoting its own bosses.

The overall development of BYD Group is now very fast. The huge number of 2 campus recruitments some time ago has made many people aware of its existence.

Judging from the scale of turnover alone, BYD Group has already ranked within the top 500 in the Fortune Global 100 list.

After all, the OEM business of companies such as Honor Technology and Warwick has contributed huge sales.

Therefore, with just a little guidance, the fame of Wang Fu, the founder of the group, will rise rapidly.

Today they bring the new generation plug-in hybrid version of F6.

"We at BYD are the first company in China to research plug-in hybrid systems. As early as six years ago, we launched the first generation of plug-in hybrid models."

"After years of technological accumulation, today I bring you a brand new third-generation plug-in hybrid system."

In order to reverse BYD's declining sales, Wang Fu decided to take action himself to increase BYD's reputation and enhance its appeal among young people.

Lu Bing of Qiantu Motors, Musk of Tesla, the boss of Xpeng Motors, and all the new forces in the automotive industry are turning their bosses into a traffic business card.

They have a huge influence on their respective social media.

BYD internally believes that this path is worth learning.

In addition, although Wang Fu is a technician, his eloquence is actually not bad.

He also hoped to run BYD into the second largest automobile company in China, so when his subordinates made the suggestion, he immediately agreed.

"Last year, BYD's investment in R&D exceeded RMB 50 billion. Among domestic independent brands, there are only a handful of companies whose R&D investment and sales share exceed ours."

"Some people once asked me why BYD Auto invested so much in research and development when its profit last year was less than 50 billion yuan?"

"What's wrong with saving R&D expenses and making the financial report look better?"

"The stock price could go up that way."

Wang Fu still has a strong aura on stage.

After all, although BYD’s current automobile business is not particularly outstanding, its OEM business is really amazing.

Therefore, as the first private enterprise in China with a turnover of more than one trillion yuan besides the Nanshan Group, various financial channels report news related to BYD every day.

Wang Fu's popularity has also risen rapidly in the past two years, and he has become a well-known entrepreneur.

Cao Yang may be willing to give up such a large amount of traffic, but Wang Fu is not.

There is no way. BYD now needs fame to boost its sales and get out of the situation of declining sales.

Otherwise, once this trend is formed, the situation will become more troublesome.

This is definitely not the situation that Wang Fu wants to see.

"I said, profits are temporary, but core technology is permanent."

“Only by truly mastering core technologies can we have a competitive advantage.”

"Technological innovation has always been the company's most important goal. This is my deepest experience after interacting with Mr. Cao of Nanshan Automobile Group in the past ten years."

"Everyone should be familiar with Mr. Cao's entrepreneurial history. Whether it is Xingchen Automobile, Nanshan Engine, or Nanshan Transmission, they all follow the technology route."

“Even people in the industry know that Nanshan-affiliated companies rely on technology to win orders.”

While BYD is trying to grab traffic on stage, it must also be trying to take advantage of the popularity of Nanshan-related companies.

Anyway, what Wang Fu said were all facts and words of praise for the Nanshan Group, so he didn't offend Cao Yang.

He even has a pretty good personal relationship with Cao Yang, and they have dinner together several times every year.

As the exclusive OEM of Honor Technology, BYD has done a good job and did not bring shame to Honor Technology.

"There are many domestic auto companies, but if you look at overseas, you will know that it is impossible for so many domestic auto companies to survive in the future."

"There are currently three major automobile companies in America, three in Germany, not many in France and Korea, and slightly more in Japan, only eight. And many of these eight companies have equity connections."

"But what about us Chinese?"

"There are currently more than 100 vehicle manufacturers, and the number is constantly increasing."

"This is definitely unsustainable. In the future, competition between companies will ultimately come down to technological strength."

“Consumers will sooner or later feel the value of BYD’s current technological investment.”

Wang Fu did not directly introduce too many technical details there, and this matter can be handed over to the specific person in charge.

His main purpose is to attract everyone and make BYD's new cars get more attention.

So far, the effect is still very good.

Some other car company CEOs had not originally planned to go on stage in person, and some also temporarily changed the people who would go on stage to make speeches.

In this situation, it is normal to cause some trouble, but the effect is indeed better than in previous years.

After all this trouble, the joint ventures felt a little depressed.

Because no matter their bosses are foreign or Chinese, it is definitely impossible for them to have as high traffic as the bosses of independent brands.

This means that even if they go on stage and shout their hearts out, apart from the familiar media, few ordinary netizens will know of their existence even if the news is reported.

The final publicity effect will definitely be greatly reduced.

"Amoha, starting from the next auto show, try to shorten the time that executives like us spend on stage speaking."

"We can select some young, energetic employees with good image and temperament from within the company as key training targets and make them our own product promoters."

"When the time comes, we will let these promoters go on stage at various auto shows and new car launches."

Feng Del has been in China for so many years and is very clear about the changes in domestic brands.

After taking a tour around the exhibition hall today, he felt a huge shock.

The promotion method of China's own brands has changed. Judging from the current experience, the effect should be very good.

On the contrary, various joint venture car companies, whether it is Volkswagen, Toyota or Nissan, all have their general managers and deputy general managers go on stage to introduce their products.

Although this has demonstrated one's sincerity to the greatest extent, the publicity effect is not good.

After all, these people are not well-known on the Internet and have absolutely no personal traffic.

"If we train our own promoters, it will probably take some time to accumulate experience. Wouldn't it be better to just invite celebrities to speak on stage?"

Aimoha is also aware of the changes in the marketing environment.

However, he thinks Phillips' proposal may be slow to take effect.

"Celebrity endorsements are very expensive, and there is always the risk of damaging their image." "Moreover, most celebrities have very little professional knowledge of automobiles and are unwilling to learn them properly. I don't think the effect will be particularly good."

"The most important thing is that if you want to invite those big-name celebrities to host the show for us, the cost will be very high."

After Phillips said this, Amoha did not refute.

After all, these are objective facts.

Any brand can invite celebrities to do this.

If the effect was really that good, a bunch of people would have rushed over long ago.

It seems that it is not Volkswagen's turn to lead the way.

"If we want to train talents from within our company, then we must give her a higher salary and sign some more stringent terms."

"Otherwise, it would be embarrassing if we spent a lot of money to promote her, but she turned around and was poached by our competitors."

Almoha could almost foresee that as long as Volkswagen's own employees became famous, competitors would definitely poach them.

It would be a bit embarrassing if you end up making wedding clothes for others.

"Definitely."

"But I don't think this is a big problem. Whether it's Spring City Volkswagen or Magic City Volkswagen, there are so many employees that we can always find a few suitable people."

"If that doesn't work, we can just recruit a few girls from school who are majoring in broadcasting and hosting to train them."

The more Phillips spoke, the more he felt that his plan was feasible.

This matter needs to be done as soon as possible so that Volkswagen can use it at the next auto show.

"I will arrange this matter later, and then have someone contact the advertising company to see how to market it next."

Following this conversation between Phillips and Almoha, Volkswagen quickly took action.

At the same time, other car companies are not idle.

Especially when the CEOs of companies with relatively high traffic attend the booths of various automobile companies, some strange things pop up from time to time.

Just like Lei Jun, who had just finished a promotional event for Qiantu Motors and began to visit the booths of other car companies accompanied by several employees.

When they arrived at Yangcheng Aion and sat in the car to visit their Aion Y, an interesting thing happened.

Zeng Guangda leaned directly on the car door, blocking Lei Jun inside the car, and then introduced the various technical parameters of Aion Y to him with a smile on his face.

During this process, Lei Jun pressed the car door lock many times, wanting to get out of the car.

But none of them were successful.

Some media that followed nearby also noticed this scene and naturally realized that this seemed to be a good publicity point.

So all kinds of cameras and lenses were pointed at them, wishing that this scene would continue forever.

Twelve minutes later, Zeng Guangda had finished introducing the situation of Aion Y before he left the car door and let Lei Jun get off.

These videos introducing the technical parameters were naturally recorded by the media.

No one is stupid. Some media outlets simply found a corner and began to quickly release these videos to the public.

At previous auto shows, the most attention from the media was often paid to new car models, not the CEOs, but the car models invited by the various automakers.

Domestic, foreign, long-legged, thin-waisted, deliberately exposed...

Various types of car models have always been the favorites of reporters and the audience.

Whether it is Autohome, NetEase Auto Channel, or other media, during the auto show, an indispensable column is the report on car models.

At this Guangzhou Auto Show, although various car companies still invited a lot of car models, the attention these models received was significantly reduced.

On the contrary, when the CEOs of various independent brands and celebrities such as Lei Jun were walking around the exhibition hall, they were followed by a bunch of media. Everyone felt that the materials dug out from these people were more innovative and more attractive.

This change is quite obvious.

"It's not easy. There are so many beautiful women who don't take pictures. People are finally starting to pay attention to the people in the real car industry."

Naturally, He Ling also came to the auto show with Yu Yu today.

Apart from spending a long time at the Nanshan Automobile Group's booth, the two of them spent most of their time wandering around the venue.

One of them is the general manager of Autohome, and the other is the chief content editor. Neither of them needs to be responsible for writing articles personally.

However, to have a more intuitive understanding of the changes in the culture of auto shows, one needs to experience it personally.

Only when reviewing articles and arranging topics later can we make more accurate decisions.

"This is normal. Few major auto shows in the world focus on car models."

"It is the special environment in China over the past decade or so that has made car models the protagonists of auto shows."

"Nowadays, we are slowly returning to the product itself. Car models will still be there, but they are just embellishments."

Yu Yu participates in the Guangzhou Auto Show every year and has never missed one.

Therefore, she also has a say in the various changes at the auto show.

Although car models are no longer popular, it may affect the reading enthusiasm of ordinary netizens.

However, as more people pay attention to car-related things, it will actually be beneficial to the development of the automotive industry and professional automotive media in the long run.

Yu Yu has a feeling that in the future, the various review articles and videos on Autohome will receive more attention.

More consumers will take a closer look at this aspect when buying a car in the future.

People's understanding of a car will not be as superficial as it was ten years ago.

With more choices, there is naturally more information to compare.

This is not a bad thing for the automotive media.

"That's true. Car models were originally just for embellishment, but in recent years they have become the main attraction."

“When the car models were taking a break, there were not many people at the booth.”

"As soon as the car model appeared, a group of people immediately swarmed over and took all kinds of photos."

"Some people even lie on the ground to take unique photos. It's really speechless."

Although He Ling herself is also a car media person, she has never done such a thing as lying on the ground to take landscape photos of car models.

After all, she is a woman too.

"Every future auto show will likely change based on this one, and our promotional strategy also needs to be adjusted synchronously, otherwise we will not be able to keep up with the pace of development."

"We will also arrange for someone to write an analysis article to provide exclusive reference to Nanshan Automobile Group."

Yu Yu knew that Nanshan Automotive Group could more or less feel the changes in the auto show.

However, she certainly didn't want to miss such a good opportunity to offer advice.

Since it's destined to be a meritorious deed, why not do it?

"Well, I will arrange for someone to prepare a summary report and put forward some of our suggestions. I will report to you before the end of the auto show."

He Ling naturally knew the importance of this report, so she planned to keep an eye on it personally.

And just when they realized these changes, Zeng Tingting was also talking about these things with Cao Yang.

"Mr. Cao, there are many strange things happening at this year's auto show. It's very interesting."

Zeng Tingting told Cao Yang all the interesting things she had just heard.

Obviously, she was also very sensitive to the various changes in this year's auto show.

Whether it was Star Auto, Jaguar Land Rover or Future Auto, there were people giving her feedback.

Even Xingchen Automobile is considering whether to invite Cao Yang to participate in some future promotions.

After all, when it comes to traffic, no entrepreneur can compare with Cao Yang.

Of course, Zeng Tingting didn’t plan to tell Cao Yang about this directly.

Because now when a new product is launched, Cao Yang will release relevant information on the official Weibo, which is actually a form of publicity.

There is not much point in continuing to take up more time on stage.

In recent years, Cao Yang's main work focus has been on Venustech Technology, and Zeng Tingting is also aware of this.

Although Nanshan Automobile Group is very important and contributes a lot of output value and profits.

But the importance of Venustech will only increase, not decrease.

Especially since many of the products there are closely related to military industry and the future. Zeng Tingting would not be so foolish as to suggest that Cao Yang spend less time at Venusstar Technology and more time at Nanshan Automotive Group.

Nanshan Automobile Group does not need to follow the practices of other car companies.

As they are the industry leaders, they should have the determination of a leading enterprise.

"I've seen that the bosses have rolled up their sleeves and are personally working on the project. It seems that the pressure brought to them by market changes is greater than we imagined."

Cao Yang also took a tour of the scene today and naturally saw some scenes.

Considering the changes in the development of auto shows in later generations, Cao Yang can see no less than Zeng Tingting.

"Yeah, even car models aren't attractive anymore."

“No one would have thought that the CEO would be the one to beat the car model.”

Speaking of car models, Cao Yang also laughed.

This is the characteristic of various auto shows in China.

Some models even rely on various auto shows and car companies' activities to survive all year round as professional car models.

I guess life as a car model won’t be so comfortable in the future.

However, as long as a car model has a little fame, she can find her own way to survive. It just depends on whether she can transform in time.

(End of this chapter)