Rebirth 99 to become a car giant.

Chapter 957: The rise of China is destined to cause a group of people to lose

When a company's internal performance is poor, all kinds of strange things tend to happen.

Just like the joke circulating on the Internet, when a company starts to pay attention to attendance, it is often on the decline.

At that time, it is often accompanied by a decrease in bonuses, a reduction in benefits, and even a decline in wages.

What happens next might be layoffs, or some disgusting means might be used to force you to leave.

The situation within Samsung has not yet reached this level.

However, the performance in November was not good, and the atmosphere at the internal summary meeting was definitely not going to be good.

"No matter how you explain it, the main reason why our global sales were surpassed by Honor Technology in November is that the American market is not doing well."

"Of course, I'm not questioning whether the people in the American branch are not working hard enough, but we should all work together to find a solution."

When Li Zairin saw that Li Zairong, who was sitting in the main seat, had a dark face, he quickly changed the subject and did not continue the argument.

"China's mobile phone sales rank first in the world, and this will probably remain the case in the future."

"So even if we have suffered a setback in the Chinese market, we cannot give up."

"Starting next year, the headquarters will increase investment in the Chinese market and boost mobile phone sales again."

“We can’t say that we have surpassed Honor Technology, but at least our sales volume cannot be less than that in the American market.”

Li Zairong was also very annoyed when he saw the heads of his two largest branches arguing there.

He actually knew very well what the actual situation was.

However, the purpose of today's meeting was to discuss the next response plan with everyone, not to listen to his subordinates quarreling.

"If the sales volume in the Chinese market can reach 7 to 8 million, then our number one position in the world will be secure."

"I also support the headquarters to increase investment in the Chinese market."

Normally, there will definitely be competition for resources between different branches.

The resources of the headquarters are relatively fixed. If more are given to one branch, that branch may have less.

However, this time, the American branch took the initiative to express its support for the Chinese branch.

Li Zairin naturally knew what this strange situation meant.

The American branch is eager for someone to share the pressure with them.

Otherwise, everyone's attention will be focused on the American market in the next few years, and he will definitely be under a lot of pressure.

But it would be much better if the Chinese market could share the burden.

Anyway, in the eyes of those people, even if the headquarters increases its support for the Chinese market again, it will be very difficult to rise in a short period of time.

It will be even more difficult to surpass the size of the American market.

This means that while the Chinese market will help to bear the pressure, it will also have a good object of comparison.

"In China, not only are our Samsung mobile phone sales declining, but Hyundai and Kia's car sales have also been declining. The sales of some other Korean brand products have also been affected."

"It may be difficult for Samsung to change this situation on its own."

Lee Jae-lin has expressed similar ideas before.

But today he felt it necessary to repeat it again.

If the relationship between the two countries is not improved, no matter how much resources are invested, there will not be much effect.

In particular, Samsung's products no longer have any technological advantages.

It is extremely difficult to turn the situation around in this situation.

Li Zairin is even thinking about transferring from this position.

"I will also communicate with the Blue House about this matter. Just do your job well."

Li Zairong naturally understood what Li Zairong meant, and he also knew that what he said made sense.

So I didn't refuse and directly said that I would communicate and try my best.

While Samsung's performance in both the Chinese and American markets has declined, they have actually been slow to make much progress in the African market, which they have been trying to expand.

On the contrary, good news kept coming from the voice transmission side.

"Mr. Cao, our Transsion's sales data for last month has officially come out, and it has achieved month-on-month growth for twelve consecutive months."

Zhu Zhaohai rushed back from Africa to report the latest situation of Transmission to Cao Yang.

With the support of Nanshan Group companies, Transsion's development in Africa is better than the same period in history.

There are more than 50 countries in Africa and a population of over one billion. The overall population base is relatively close to that of China.

Although the income level in Africa is still very different from that in China, everyone's demand for modern communication tools such as mobile phones is actually similar.

It's nothing more than that in China, people are trying to buy a Honor phone that costs 5000 yuan, but in Africa, people are trying to buy a Transsion phone that costs one or two hundred dollars.

Although the selling prices of mobile phones vary greatly, the final profits will definitely be very different.

After all, the profit from selling a Honor phone is higher than the selling price of a Transsion phone, so it is inappropriate to compare profits.

If we compare the sales volume, Transsion is very good.

“Did sales in November exceed 11 million again?”

Ever since Transsion’s sales in Africa exceeded 10 million units in October, Cao Yang has become more and more confident in its development.

Transsion has fully entered into its own development rhythm and has become the king of mobile phones in Africa.

Moreover, they are now not only developing in Africa, but also have arranged special teams to explore markets in Southeast Asia, South America and other places.

Although the sales performance in these markets cannot be compared with that in the African market, they also contributed to sales of about two million units.

In time, if this contribution value is higher, Transsion's global ranking will surprise everyone.

“Yes, sales in 11 countries in Africa reached 54 million units in November, up 1034% month-on-month.”

"And as the cost of our semiconductor components further decreases, profit margins are expected to improve to a certain extent."

"We currently have a Chinese sales team of more than 1 people promoting our products across Africa, South America and Southeast Asia."

"If we take into account the power of local dealers, we can add another zero to this number."

"Many markets in Africa are really worthy of our attention, and many countries may not have fully noticed them yet."

When Zhu Zhaohai came back to report to Cao Yang this time, in addition to talking about Transsion's achievements, he also wanted to let Nanshan-affiliated companies increase their investment in the African market.

There are abundant resources and great potential there.

If he relied solely on Chuan Yin, Zhu Zhaohai was worried that Chuan Yin would become a piece of fat meat.

It's like a child crossing the street with gold jewelry, who knows who will cheat him one day.

But if Nanshan-based companies can continue to increase their investment in Africa, the situation will be different.

The Nanshan Group's companies are a military-industrial complex. Their influence on relevant Chinese departments and their own strength should not be underestimated.

At the critical moment, people might just arrange a batch of drones to cause trouble for you.

African countries will think twice before taking action against Nanshan-affiliated companies.

Even Zhu Zhaohai thinks that Transsion can join forces with Nanshan-affiliated companies to support the development of some local forces in Africa, and then let these forces safeguard the development of Transsion and Nanshan-affiliated companies in Africa.

Although this idea is very bold, Zhu Zhaohai feels that it is not completely unfeasible.

After all, you don’t have to do anything else. Just providing some support to robot dogs and unmanned robots can help you win many conflicts.

"The African market is indeed a blue ocean and deserves our attention."

"Transsion has taken a unique path that no other mobile phone company has taken, and it is very successful so far."

"We can actually give it a try with our own brand car companies. I'll let Zeng Tingting contact them when the time comes."

Nanshan Automobile Group naturally has a presence in Africa, but if it wants to expand sales on a large scale, it will definitely have to rely on cheap cars.

Nanshan Hongqi and other domestically-owned car companies are well worth the effort in these areas.

In particular, Nanshan Hongqi was a bit behind in the development of overseas markets.

If we can leverage the power of relevant departments and explore the African market together with Transsion and Nanshan-affiliated companies, we may be able to achieve unexpected results.

For example, serving as an official car for some African countries seems to be a very good choice.

Thinking of this, Cao Yang felt that there was no need to ask Zeng Tingting to communicate, so he just called Zhu Zhengfeng to have a chat.

As long as the two of them reach a consensus, Nanshan Hongqi can just execute it directly.

It is better to act than to think. Cao Yang asked Zhu Zhaohai to have a cup of coffee and take a break, and then he picked up his phone to call Zhu Zhengfeng.

"Mr. Cao, congratulations. Nanshan Automotive Group and Honor Technology both achieved excellent results last month. They are the pride of China."

Obviously, Zhu Zhengfeng is paying attention to the situation in the automotive industry and the changes in the consumer electronics field.

Chuncheng Automobile Group is now quite close to Nanshan Automobile Group. Zhu Zhengfeng has specially arranged people to regularly compile and report to him on all the movements of Nanshan-related companies.

These materials may be of no use most of the time.

But you never know when it might be useful.

"Congratulations! Nanshan Hongqi's sales in November are even better than in October. This is definitely a rare thing."

September and October are the golden months, and generally in November, sales will decline month-on-month.

Only in December or January, when manufacturers reduce their inventory or consumers' enthusiasm for car purchases is stimulated before the Spring Festival, will sales make a breakthrough again.

"Nanshan Hongqi's development momentum this year is indeed very strong. I think it is possible for the sales volume to exceed 8 vehicles this month."

"It is entirely possible to achieve the goal of 100 million vehicles next year."

Speaking of Nanshan Red Flag, Zhu Zhengfeng's interest immediately piqued.

This is my most impressive achievement now.

Although this achievement does not strictly belong entirely to Spring City Automotive Group, Spring City Automotive Group is not even the biggest contributor.

However, the major shareholder of Nanshan Hongqi is Chuncheng Automobile Group, so it is inevitable that Zhu Zhengfeng will enjoy the biggest dividend.

Now there are rumors that Zhu Zhengfeng will go one step further, transfer from the enterprise to a relevant department, and his position will be able to move up a half step. That would be very difficult.

After all, many people cannot take this half step in their entire life.

"The competition in the domestic auto market is becoming increasingly fierce, and many brands have begun to vigorously explore overseas markets."

"I think Nanshan Hongqi can also start to develop overseas markets, so that overseas sales can account for at least 30% of the total sales in the future."

It is definitely not going to work if you just compete domestically, because then no one will make any money.

So going abroad is definitely a good choice.

But this road is definitely not that easy to walk.

If you are not careful, all the money you earned over the years may be lost in a single fine.

Cao Yang definitely has a say in this regard.

"Mr. Cao, I just wanted to talk to you about this topic. Now companies like Chery, Geely and Great Wall are vigorously expanding overseas markets and have achieved good results. We at Nanshan Hongqi cannot fall behind."

"Do you have any specific suggestions?"

Zhu Zhengfeng knew that since Cao Yang took the initiative to call him to discuss this topic, he must have some ideas about it.

So it is better to listen to the other party's ideas. As long as there are no problems, we will definitely do it according to Cao Yang's wishes.

After all, Cao Yang's vision is recognized in the Chinese business circle.

Many entrepreneurs hope that Cao Yang can give them some advice.

But such opportunities are becoming fewer and fewer.

"I am listening to Transsion reporting on the African market, and I think Nanshan Hongqi can consider making the African market a key focus of its next overseas market development."

"Nowadays, many car companies have explored markets in places like Polar Bear, Southeast Asia and Central Asia."

"It is quite difficult for our traditional fuel vehicles to perform well in the European market, not to mention Japan, America and Korea."

"On the contrary, in Africa, although many car companies have also made plans, they do not attach much importance to it."

"Although there are more than 50 countries in Africa, there are only a few main languages. If we assign marketing personnel to develop the market, it will not be that difficult."

"The most important thing is that Transsion and our Nanshan Group companies have already made some arrangements in Africa. When the time comes, we will work together to develop the high-end and mid-end markets and take over the African market."

"By then, it won't be a big problem to contribute to sales of several hundred thousand vehicles a year."

When Cao Yang said this, Zhu Zhengfeng's eyes immediately lit up.

The road has been paved for you, and Nanshan Hongqi just needs to develop along this road.

"No problem, I think this plan is totally feasible."

"I will then communicate with the relevant departments and ask the embassies in various places to help make connections so that Nanshan Hongqi vehicles can be used as local official vehicles."

"By then, our Nanshan Hongqi will become the brand with the highest sales volume in the African market."

Zhu Zhengfeng became more and more excited as he spoke.

He seemed to see the sales of Nanshan Hongqi rising steadily.

If the current momentum continues, not only will the goal of 100 million vehicles next year, but even the goals of 120 million, 150 million, or even 200 million vehicles thereafter will not be impossible.

If a Chinese independent brand car company can achieve sales of more than 200 million vehicles, it will definitely be considered a success.

If he can achieve 300 million vehicles in the future, Zhu Zhengfeng feels that he will be able to become a legend in the Chinese automobile market, or even in Chinese state-owned enterprises.

The key is that he feels that this possibility is still quite high now.

No wonder he was so excited.

"Although the current car sales in the African market are less than 100 million units per year, the growth rate will definitely get faster and faster in the future."

"I don't know if you are familiar with Transsion, a Chinese company, but it is now the largest mobile phone company in Africa, having sold 1000 million units last month."

"This data, when put in the global context, is already firmly in the top 10, and may even make it to the top 5."

“Although the value of cars is much higher than that of mobile phones, it is impossible for them to have such high sales volume.”

"But it is not impossible to imagine that Nanshan Hongqi's sales in Africa will exceed one million in the future."

Since we want to focus on the African market, we must paint a good rosy picture for Zhu Zhengfeng at this time.

This way he will be more motivated.

After all, if we need to deal with relevant departments, it would definitely be more appropriate for Zhu Zhengfeng to take action.

"I understand. I will communicate with Nanshan Hongqi later and arrange a visit to Africa before the Spring Festival, and then take action as soon as possible."

"We will try to expand our presence in Africa next year and sell 10 vehicles first."

Zhu Zhengfeng directly set a high goal.

Cao Yang naturally had no objection to this.

Even after the two of them ended their conversation, Nanshan Hongqi quickly began recruiting an overseas sales team.

No matter how it is ultimately implemented, things must be done, and they must be done quickly.

Therefore, in the following period of time, the employment environment for students graduating from French and other minor language departments in China improved a lot.

After all, French is spoken in many places in Africa.

……

As the most eye-catching player in the Chinese automobile market this year, many car companies are keeping a close eye on Nanshan Hongqi's movements.

Especially recruitment information in the automotive industry is often the same.

Nanshan Hongqi wants to recruit sales staff with overseas work experience who are proficient in languages ​​such as English or French. The best way is naturally to poach people from other car companies.

This is the fastest way to build an overseas sales team.

Various automobile companies such as Chery, Geely, Great Wall, and BYD have talents in this area.

Many people received calls from headhunters, completed the interviews quickly, and were accepted by Nanshan Hongqi.

As a result, all kinds of news naturally spread within the industry.

"Boss Yi, I heard that Nanshan Hongqi is preparing to fully develop the African market and has already poached many people from many car companies."

"Within the Spring City Automobile Group, many Spring City Volkswagen sales staff were internally coordinated to go to Nanshan Hongqi to take charge of overseas sales."

“I think the company should also further increase its efforts to develop the African market?”

Zhang Lin has been keeping a close eye on the movements of Nanshan Automobile Group and Nanshan Hongqi over the years.

Especially in the past year, Nanshan Hongqi and Changan Automobile have performed relatively well in the domestic automobile market.

Under such circumstances, Zhang Lin paid more attention to the movements of Nanshan Red Flag.

After all, many of Nanshan Hongqi's actions actually represent the attitude of Nanshan Automobile Group to a certain extent.

Nanshan Automobile Group mainly produces luxury cars, so if we want to see the situation of mid-range models, it would be more meaningful to look at the movements of Nanshan Hongqi.

"Nanshan Hongqi is a joint venture between Nanshan Automobile Group and Chuncheng Automobile Group. Now it has suddenly entered the African market on a large scale, which is indeed worthy of our attention."

"In particular, I also heard that the largest mobile phone manufacturer in Africa is a Chinese enterprise, and its relationship with the Nanshan Group is very close."

"I think they understand some of the situations in Africa much better than we do."

"But if Nanshan Hongqi enters the African market in a big way, and we follow suit, it will easily make people feel that we are competing with them."

"So I think we can start with commercial vehicles, launch our mini-car business first, and explore the African market together with Nanshan Hongqi."

Yijia considers issues from a variety of perspectives.

He certainly doesn't want to ruin his relationship with Nanshan Automobile Group.

Nanshan Hongqi only makes passenger cars, but Changan Automobile has both passenger cars and commercial vehicles.

It is obviously a good choice to first use Changan Automobile's micro-car business, in which it is more proficient, to jointly explore the African market with Nanshan Hongqi.

This will not easily cause a big backlash from Nanshan Hongqi.

"This is a good solution. The price of minivans is relatively cheap, so they should have a bright future if sold in Africa."

Zhang Lin immediately felt the benefits of Yi Jia's proposal.

Although Africa has great potential, the overall income level is definitely relatively low.

The lower the car price, the better.

Changan Automobile can even launch some low-end models specifically for the African market, removing some unnecessary configurations.

Some engines that no longer meet domestic regulations can still be used in Africa.

"Do you think it's necessary for me to call Mr. Cao and discuss this?"

Yi Jia was also a little undecided.

After all, this matter is following the trend of Nanshan Red Flag. It is hard to say whether Cao Yang supports or opposes it.

If Cao Yang is very supportive, then communication over the phone can naturally be very easy.

But on the other hand, it would probably be embarrassing.

"Boss Yi, judging from past situations, Boss Cao has always had a relatively big vision. He doesn't just look at the problems of his own company, but at the situation of the entire related industry in China."

"If we follow Nanshan Hongqi to enter the African market, it may not be a good thing for Nanshan Hongqi, but it is definitely a good thing for the Chinese auto industry."

"Nanshan Equipment previously cooperated with Wenchong Shipyard to produce ro-ro ships, which shows that they also attach great importance to overseas exports of automobiles."

"Our expansion of automobile exports is also in line with their direction."

After Zhang Lin said this, Yi Jia knew what was going on.

I was a little hesitant at first, but now I don't have to.

It shouldn't hurt to call and share the news from Changan Automobile.

Thinking of this, Yi Jia picked up the phone and called Cao Yang.

(End of this chapter)