Rebirth 99 to become a car giant.

Chapter 956: No. in the world, Honor Technology’s highlight moment

"Boss Cao, do you mean that the Americans will use even more drastic measures in the future?"

Pan Jun asked a little uncertainly.

"The next election in the United States will officially begin next year. Who knows what kind of person will take office by then."

"Judging from the situation in recent years, some people in the United States support taking tough measures against China."

"So the extent of their suppression in the future may be completely different from what it is now."

"For example, directly increasing tariffs on a large number of products, or other similar measures, may have a very big impact on the entire international trade, making many things full of uncertainty."

Cao Yang "casually" gave an example.

After all, these things have happened before.

Although there is the influence of Cao Yang, the butterfly, it is obviously not something Cao Yang can influence on matters like this.

"If this is really the case, then the situation will really become very different, and the days ahead will be difficult."

Although Pan Jun is not an economist, he has been in contact with Nanshan-affiliated companies for such a long time that he still has a certain degree of judgment.

As the country with the largest economy in the world, if it were to use all its strength to deal with China, it would inevitably bring a lot of trouble.

After all, America has a bunch of little brothers behind it.

Of course, there is not much point in having an in-depth discussion with Pan Jun about these things now, so Cao Yang did not say much.

"Boss Cao, Boss Xia is already ready in the conference room."

Cao Yang's daily schedule is now quite tight.

I don’t actually have a lot of time for myself.

When I was almost done talking with Pan Jun, Mi Ying reminded me that I had to attend the meeting of Venusstar Technology.

Since the launch of the new generation of Honor mobile phones this year, Honor Technology's sales both at home and abroad have reached a new level.

Normally, Cao Yang would wait until the end of December before listening to the summaries of various companies.

Honor Technology arranged such a report on the second day of December, which obviously meant something important.

So Cao Yang didn't delay any further and went straight to the meeting room with Mi Ying.

Cao Yang looked at Xia Qingqing and others and found that everyone was smiling.

It seems that the report today is good news.

"Mr. Cao, our global sales data for November is out!"

"For the first time, Honor Technology's mobile phone sales surpassed Samsung and became the world's number one."

Sure enough, Xia Qingqing brought a huge surprise as soon as she opened her mouth.

Although its sales volume only exceeded Samsung in November, it certainly will not exceed it for the whole year.

But this is already a very remarkable existence.

As long as it maintains this momentum, Honor Technology will be the undisputed leader in the global consumer electronics industry next year.

“Samsung’s mobile phone sales are declining so fast?”

Although surpassing Samsung's mobile phone sales has always been the goal of Honor Technology, Cao Yang did not expect that this goal could be achieved so quickly.

After all, Samsung's sales around the world are still quite good.

However, Honor phones cannot be sold at all in the United States, the world’s second largest market.

Sales in Korea and Japan are not very high either.

Even in Europe, it is very difficult to surpass Samsung phones.

It is precisely by relying on the solid base in China that Honor phones have the confidence to challenge Samsung phones.

"Since the explosion of their flagship phone, Samsung's global sales have been affected."

"They used to sell 3000 million phones a month, but in November, Samsung only sold 11 million phones worldwide."

"This was their worst year in the past five years, with sales falling to 2000 million units."

"For our Honor smartphones, last month was the first time in history that global sales exceeded 2000 million units, reaching 2034 million."

"Overseas markets account for more than 40% of the total, with a higher growth rate than the domestic market."

Xia Qingqing is absolutely beaming with joy now.

Number one in the world.

Although it is currently the world's number one in the mobile phone business, there is still a gap between it and others in the notebook computer business, and even PAD has not yet reached the world's number one.

But this is already a very remarkable existence.

Considering that Honor Technology's products are all high-end and their sales prices are not cheap either in China or abroad, Honor Technology's sales in 2014 are likely to exceed Samsung, which is definitely a remarkable achievement.

After this news was officially released, Xia Qingqing became the number one woman in China's business circle.

"Samsung's global mobile phone sales continue to decline. Where is the main impact?"

"If I remember correctly, their sales in the Chinese market have not changed much in the past few months and have fallen to a very low level."

Obviously, the Chinese market has made a significant contribution to reducing Samsung's overall sales.

But the potential has been almost fully realized. Now the sales volume is only about 100 million units per month, which is no longer a big success.

So even if the situation was stabilized, Cao Yang didn't care too much.

This kind of sales with no sense of presence will sooner or later slowly disappear from everyone's sight.

And their current sales of more than 100 million units are also maintained by the previous huge sales system, but this sales volume cannot support such a large sales system.

Samsung will make adjustments internally sooner or later. Even if they don’t, the dealers themselves are already making adjustments.

By then, the entire sales system will have changed, and the sales volume of 100 million units will no longer be maintained.

By this time next year at the latest, Cao Yang feels that Samsung's mobile phone sales in China will definitely fall below 1 million units per month.

"Samsung's sales have continued to decline this year, which is indeed not particularly related to changes in the Chinese market."

"The market where their sales have dropped the most is the United States, where Apple has been making continuous efforts to drive Samsung out of the American market."

"Thanks to the efforts of Apple, their global sales last month also exceeded 1000 million units, reaching nearly 1100 million."

"It is expected that the global mobile phone sales ranking this year will be Samsung first, we second, Apple third, and Warwick fourth."

"But if Samsung continues its downward trend, we will be the world's No. 1 next year."

Xia Qingqing is now very confident that Honor Technology will become the world's number one next year.

If you have surpassed the opponent last month, then the possibility of continuing to surpass the opponent this month is very high.

Since we have surpassed Samsung in these two months, it is not impossible to surpass Samsung every month next year.

The impact of this change is absolutely enormous.

Because all the supply chains of Honor Technology's products are located in China, it is a typical example of 100% localization.

Relying on supplying various advanced chips to Honor Technology, Nanshan Semiconductor now ranks first in the world in terms of 14nm process chip production.

Even in China's electronics industry, there is a term called "Honor Chain".

The share prices of all listed companies that supply components to Honor Technology have risen sharply.

Some companies that did not originally supply Honor Technology, once they released an announcement saying that they had received orders from Honor Technology, their stock prices could rise by several daily limits.

On the contrary, the stock prices of some of Honor Technology's former major suppliers will show a significant decline once news breaks that they have lost Honor Technology's orders for a certain project.

This influence surprised a large number of people.

The key is that the influence of Honor Technology has developed to this extent and is still growing.

By deeply cultivating the consumer electronics market, Honor has made Chinese consumers feel proud to use Honor Technology's products.

This is very scary.

This means that some new users in the future will most likely use Honor Technology's products.

Even some consumers with low incomes will grit their teeth and buy a Honor Technology phone.

Otherwise, with the sales price of Honor Technology, it would be impossible to sell more than 10 million units a month in China.

After all, in the entire Chinese market, the monthly mobile phone sales volume is only more than 30 million units.

Honor Technology alone took up 30%, which is also a very shocking proportion.

"Apple has been trying to find a way to re-enter the Chinese market, but we are going to completely block this path for it."

"Even if they are willing to allow Honor phones to be sold in the US market, we should not be soft-handed."

Cao Yang has now completely lost interest in the American market.

No matter how big this market is, it has nothing to do with Honor Technology.

In the past, when the relationship between China and the United States was not so sensitive, Honor Technology was targeted like that.

This will certainly be even more so when the relationship between the two sides changes in the future.

Therefore, there is no need to think too much about directly entering the American market for sales.

As for some people smuggling Honor Technology's products into the American market, that has nothing to do with him.

"I understand that Samsung's mobile phone sales have begun to decline, and the threat to us will gradually decrease in the future."

"But Apple's sales are still on the rise, and the threat it poses to us in the global market will become increasingly greater in the future."

"Especially in the European market, I feel that Apple's mobile phone will be our biggest threat."

Xia Qingqing has been in charge of Honor Technology for so many years, so she is naturally very familiar with market changes.

Samsung and Apple have always been Honor Technology's main competitors.

But there is definitely a distinction between primary and secondary.

"Just keep in mind the situation. The international market is becoming more and more complicated. Please pay more attention."

Cao Yang continued to listen to Xia Qingqing's report for an hour, and then asked her to officially release the relevant news. Although all parties had certain predictions about Honor Technology's mobile phone sales, the actual news release still caused a great sensation.

"Boss Wang, Honor Technology's momentum is so strong that it has even brought down Samsung."

Lin Rong has been paying close attention to the developments of Honor Technology.

Although Apple phones cannot be sold in China, other Apple products continue to be sold in China.

Of course, sales are far less exaggerated than in the same period in history.

"Samsung has no presence in the Chinese market. Not only has Honor's sales far surpassed theirs, but they are also outsold by many other Chinese companies, including Huawei, Xiaomi, Lenovo, OPPO, and VIVO. It is estimated that they will withdraw from the Chinese market sooner or later."

"In the American market, our headquarters is also making efforts to suppress the sales of Samsung mobile phones."

"Samsung's smartphone sales in the world's two largest markets are not performing well, so a decline in global sales is inevitable."

Wang Ziming was not surprised that Honor’s smartphone sales surpassed Samsung’s last month.

It's only a matter of time.

Since Apple phones cannot be sold in the Chinese market, their efforts to suppress Samsung phones in the American market are definitely much stronger than in the same period in history.

Combined with the momentum of American automobile companies suppressing Hyundai and Kia Motors, the entire American business community is uniting to suppress Korean companies.

This kind of impact cannot be ignored.

Wang Ziming even thinks that Samsung’s mobile phone sales in the United States and even the world will continue to decline. In the future, it will not only be surpassed by Honor Technology, but will most likely be surpassed by Apple mobile phones.

Even if Apple cannot completely surpass Samsung in sales, it can definitely surpass it in turnover.

To some extent, this can also be regarded as witnessing history.

"That's true. Samsung relied on the advantages of globalization and the advantages of the industrial chain to gain such a large share of the global market as a company from a small country."

"Now that the overall environment has changed so much, it is inevitable that companies like Samsung will have a harder time."

"With the rise of Nanshan Semiconductor and Huaxia Shipbuilding, I think Samsung will have a hard time not only in the consumer electronics field, but also in the semiconductor field. Other heavy industries will also face various competitions from Huaxia."

"These changes are expected to affect the relationship between the two countries."

Lin Rong boldly gave her own guess.

If Cao Yang heard this, he would probably give Lin Rong a thumbs up.

Many changes in Goryeo in later generations really confirmed these contents.

"Samsung's semiconductor industry was supported by the United States in order to suppress Japanese semiconductor companies."

"Now that China's semiconductor industry is rising rapidly, they will naturally be the first to be impacted."

"But Samsung's decline is a good thing for us. If there is an opportunity, we can help boost the situation from behind."

Even though Apple and Samsung have a lot of cooperation, such as the procurement of semiconductor components and chip manufacturing, the relationship between the two parties is definitely not particularly good.

Of course, even in the face of competition, Apple still dares to turn to Samsung for its mobile phones because of the special relationship between America and Korea.

Apple is not afraid that Samsung will overturn the table.

If a company from another country dared to do what Apple did, it would probably be cheated by Samsung in minutes.

Today they raise the price of your memory, tomorrow they say your chip supply is tight, and the day after tomorrow they say workers in a certain factory are on strike. Anyway, they have plenty of ways to make trouble for you.

"Samsung's mobile phone sales in China are already very low, so there is a limit to what we can do."

"But it should be possible to sort out some of the experiences and practices of Honor Technology and other manufacturers in China in dealing with Samsung and share them with the headquarters."

Lin Rong is naturally happy to see Samsung in trouble worldwide.

This way, more market share will be left for Apple.

Otherwise, if she continued to compete with Honor Technology, she felt that it would be quite difficult.

If Honor Technology was that easy to deal with, it wouldn't be the size it is today.

"Well, let's sort it out first and see if the headquarters will listen."

Wang Ziming thought about it and felt that this was all he could do.

No matter how much he cared, he couldn't do anything about it.

After all, the situation of Apple's computers and other businesses in China is also very serious.

……

"Mr. Xu, our global sales of mobile phones exceeded 1000 units last month, reaching 1005 million. If we work harder, we can surpass Apple."

Lian Zhitian came to Xu Jun's office with the November sales data in his hand.

Honor Technology released the latest sales information, which he naturally saw.

Although there is still a gap compared with Honor Technology, compared with themselves, the results are definitely excellent.

Monthly sales of 1000 million mobile phones is a remarkable achievement no matter which country it is in.

"Samsung's sales are declining, while Apple's sales are increasing. We have to find a way to get some market share from them, otherwise it will be difficult to continue to increase in the future."

"As for the domestic market, I think Lenovo's competitiveness is the weakest. We should find a way to take over another piece of it."

Although sales of 1000 million units a month is already impressive, Xu Jun certainly hopes that this result can be further improved.

Warwick now also attaches great importance to consumer electronics business.

Because the company also discovered that if the consumer electronics business was done well, the profits would be very considerable.

And this business is very beneficial for enhancing the brand image.

In the past, when the consumer electronics business was not taken seriously, very few people in China and even in the world knew about Warwick.

It’s different now, the popularity is rising rapidly.

This kind of invisible influence is actually valuable.

"I think so too."

"It will be very difficult for us to compete with Honor Technology for their market share."

"Once we make such a move, the other side will definitely have more tricks up their sleeves to deal with us."

"So I don't think there's any need to ruin our relationship with Honor Technology unless it's absolutely necessary."

“It would be better if we all work together to compete with other manufacturers on a global scale and grab more market share.”

"The consumer electronics market is so large that it can accommodate the development of both of us."

Lian Zhitian has no confidence that he can outperform Honor Technology, nor does he want to work for Honor Technology.

This is similar to what Xu Jun thought.

After all, the strength of Honor Technology is obvious to all.

The most important thing is that they are not fighting alone, the entire Nanshan Group of companies are integrated.

Warwick's chips are now basically outsourced to Nanshan Semiconductor, or purchased directly from Nanshan Semiconductor. In this case, the other party has many means to deal with you.

It’s just that people don’t take this path now.

Huawei certainly doesn't want to force Nanshan Semiconductor to deal with itself.

That's just digging a hole for yourself.

"Well, let's arrange next year's global sales tasks according to this idea."

"As Honor Technology surpasses Samsung to become the world's number one, we will also make good efforts to make Chinese manufacturers become giants in the global consumer electronics field."

Following Xu Jun's instructions, Warwick immediately took action.

However, compared with Apple and Warwick, the situation on Samsung's side is completely different.

Samsung Electronics President Lee Jae-young specifically called back the heads of all global branches to Korea for a meeting.

"President, the company's monthly sales in China used to exceed 1000 million units, but now it's only over a million units, only a fraction left."

"The main reason why Honor Technology surpassed global mobile phone sales last month is that the Chinese market performed so poorly."

Although the poor sales in the Chinese market is not something that happened only in November, Samsung's American branch will definitely find a way to get everyone to focus on the Chinese branch.

Otherwise, the decline in sales in the American market would become the focus of this meeting, and he would be under great pressure.

"I have made special reports on the situation of the Huaxia market in the previous meetings."

"Compared to October, sales in November only fell by 11% month-on-month, which basically stabilized the situation."

"But the company's global sales in November fell by 11%, almost all of which was caused by the decline in the US market."

As the general manager of Samsung China, Lee Jae-lin must stand up and refute at this time.

Otherwise, his life would be miserable.

Anyway, the whole company already knows the situation in the Chinese market.

It can be said that it has basically hit bottom.

Even if it continues to decline, the total sales volume will only be over one million per month. How low can it fall?

At that time, it will not have a significant impact on changes in global sales.

So he definitely cannot be blamed for Samsung’s mobile phone sales being overtaken by Honor Technology last month.

However, everyone stands on a different standpoint.

From the perspective of the people at the American branch, although their sales volume declined significantly last month, the absolute number is several times that of the Chinese branch.

In this case, the company failed to maintain its top position in mobile phone sales, and the main responsibility certainly cannot be placed on him.

"The decline of the American market is related to the overall environment. In the past year, whether in the automotive industry or the consumer electronics industry, American companies have been suppressing Japanese and Korean companies."

"Even so, our sales in the US market last month exceeded 600 million units, which is already a very good result."

The atmosphere at this meeting within Samsung was very bad from the beginning.

(End of this chapter)