Yu Li's childhood sweetheart and I in the courtyard

Chapter 122 The Dust Settles
Yu Wei knew what the other party was up to, and both parties knew the cost of a bag of instant noodles.

Now Phoenix Foods' new instant noodles are being sold at a price that is 10% lower than the cost. What the other party thinks is that the more they buy, the more Phoenix Foods will lose.

And when Phoenix Foods can't support it anymore, after the price war is over, the bagged instant noodles will return to their original price, which is more profitable than the instant noodles they produce themselves!
But Riqing Company didn't know that Yu Wei had been using the wheat that he got from Brother Asan, making flour in the space and then digging it out.

On the surface, the food company's new flavor instant noodles are selling at a loss, but in fact, apart from the cost of packaging, transportation, seasoning packets, etc., Yu Wei is taking the opportunity to continue to process the wheat that came in from Brother Ah San. Lost and realized a large amount of funds.

This time the other party provoked a price war, but it was in line with Yu Wei's intentions. Yu Wei was going to take the opportunity to deal with the wheat stored in the space, and run the other party to death by the way!
Riqing Company has been scanning the goods for half a month in various places, and seeing that there is no movement from Phoenix Foods, it is still as much as you want, and I will sell you as much as you want!Immediately stopped, no movement for the time being.

A few days later, there was no movement from Riqing Company!Yu Wei thought for a while, it's time to start!Back home, make a few calls in the den and get out!
The next day, Fenghuang Food Company issued a notice that all the instant noodles in the bags of Phoenix Food Company would restore the original price of the old instant noodles except for the new ones.

Customers who buy old-fashioned instant noodles will get two packs of new-flavored instant noodles for free.

The reason explained to the outside world is: through the investigation, it was found that this flavor of bagged instant noodles is more suitable for the tastes of young people.

And some time ago, the photos of Riqing company sending people to frantically sweep the goods were distributed as evidence that people in the small days like this new flavor of instant noodles.

And solemnly declare that before the bagged instant noodles with this flavor are accepted by more people, a large-scale promotion will be carried out, the current price will be maintained and it will be given as a gift to achieve the purpose of promotion.

Now Riqing Company can't stand it any longer. Originally, it was a helpless move to provoke a price war. The entire instant noodle market is being gradually eroded by Phoenix Foods.

Riqing Company's inventory is accumulating more and more, which is okay in Xiaotian, but outside the mainland, it has been squeezed out by Phoenix Foods, so it has no choice but to sell at a lower price to recover funds.

Unexpectedly, Phoenix Foods reacted so strongly that it directly started a price war.

Afterwards, Riqing Company made a move in Xiaoriziguo, put pressure on various distributors and Phoenix Food distributors through various relationships, and cut off Phoenix Food Company's sales channels in Xiaoriziguo.

Here, Riqing Company has just cut off the sales channel of Phoenix Food Company. In the afternoon of the same day, Phoenix Supermarket issued an announcement on Japan:

Phoenix Supermarket has established a branch in Japan, and currently has [-] supermarket stores in Japan.

At 9 o'clock tomorrow morning, the first batch of more than 200 stores will officially open for operation, and the remaining more than 200 stores will also open for operation within three months.

It is announced that in the first three days after the opening and operation, there will be a big promotion of 8.5% off all products!

At the same time, it announced that at the checkout, how many packs of bagged instant noodles with new flavors will be given as a gift for the amount of money spent!

This gift plan is not only applicable to the big promotion in the first three days of the supermarket's operation, until the Phoenix Supermarket cancels it with a separate notice.

Immediately afterwards, Phoenix Cinemas also issued a notice on the same day:

The Phoenix Cinema Line has set up a branch in Japan, with 200 movie theaters, and the first batch of more than [-] movie theaters that are going to open tomorrow are just upstairs from the Phoenix Supermarket.

One month before the operation, with the shopping list in Phoenix Supermarket, you can get a free movie ticket for each shopping list.

The next day, the first batch of more than 200 supermarkets in Phoenix Supermarket opened at the same time.

In the first three days, the 8.5% discount promotion for all products attracted a large number of customers.

The supermarket stores are crowded with people. Fortunately, they have already accumulated experience in Xiangjiang, so they have arranged the manpower early.

And reported to the police station near the supermarket to send people to help maintain order early in the morning, and the three-day promotion was successfully completed.

The opening of the Phoenix Cinema Line has also achieved the expected goal. Within a few days, the venues are full, and the Phoenix Cinema has basically reached the level of familiarity on the streets.

Through the opening of Phoenix Supermarket in Japan, Yu Wei directly transferred all the products of his subsidiaries, such as comics, Walkmans, luggage, instant noodles, beverages, clothing, medicines, etc., to Phoenix Supermarket for direct sales.

Then, Riqing Company sued Fenghuang Food Company in Japan for dumping bagged instant noodles with new flavors at a low price.

Phoenix Foods immediately held a press conference in Japan, stating that there is no dumping problem.

The new flavor of instant noodles is currently only included as a gift for marketing promotion, and has not yet been officially sold in Japan. It will be officially put on sale after the promotion period is over.

Then Luo Luocheng Law Firm and several local law firms in Tokyo formed a lawyer team to start a lawsuit with Riqing Company, preparing for a long-term dispute.

But it didn't take long. At the beginning of December, Riqing Company suddenly announced that it was insolvent and filed for bankruptcy liquidation!
Since the beginning of the price war, Riqing Company has been looking for loans from banks everywhere. At first, it got financial support from many banks, but instead bought Phoenix Foods' new flavor instant noodles.

However, with the development of the following events, it was completely different from Riqing Company's expectations.

After Yu Wei got the price of the new flavor of instant noodles and sold them at a loss on the bright side, the instant noodles of Riqing Company had the same taste.

And what the bank does is to lend you an umbrella when the sun comes out, and take it back in advance when it rains.

Seeing that the situation is wrong, these banks will of course ask for the umbrella back in advance, so they not only stop lending, but also urge repayment.

This will kill the old life of Riqing Company. It can't raise funds everywhere, and spends a huge amount of money in a lawsuit with Phoenix Food Company. There is also a large loan that is called for and cannot be repaid, and it simply goes bankrupt.

At the end of December, Phoenix Foods acquired Riqing Company and changed it into a branch of Phoenix Foods in Japan.

The branch will be responsible for the production of all the products of the former Riqing Company, as well as the new flavor bagged instant noodles of Phoenix Food Company, and will also start to produce these flavors of instant noodles in barrels!
So far, Phoenix Foods has basically dominated the instant noodle market.

Although there are still many brands of instant noodles on the market, they cannot be packaged in barrels, so they can only grab some market share in the bagged instant noodle market.

The instant noodle market in Europe and the United States is basically dominated by barreled instant noodles. Guilao is greedy for convenience, but unlike the East, you can find tableware to soak after you buy it home.

Most of them bought it at any time, soaked it and ate it at any time. Greedy is a convenience!
In terms of barreled instant noodles, competitors can only wait for the patent to expire.

Of course, there are quite a few copycats in some places, but Luo Luocheng Law Firm is not just for nothing.After suing the other party for bankruptcy several times, it shocked many companies that were ready to follow suit.

And those who are out of the way, don't have the thought to get this product that they think is a big investment and not a high profit.

Therefore, after the price war, Phoenix Foods entered into leapfrog development.

Especially as Phoenix Supermarket and Phoenix Cinema Line conquer cities and territories in various regions and countries, it has increased the company's stable local sales channels.

Not only instant noodles, but also the products of Yu Wei's company have also taken advantage of the Fenghuang Supermarket, and their sales have increased significantly!
This price war, which lasted for several months, made many business people who have been paying attention to this matter very happy and eye-opening.

During this period, Yu Wei suddenly transplanted and used the commercial operations of the bad street in his previous life, and the effect was even more powerful and bluffing.

The business courses of universities in Europe, America and Japan have listed this price war as a classic case in their teaching plans.

And Yu Wei took this opportunity to formally set up branches of Phoenix Supermarket in European and American countries, purchase suitable properties or buy land to build large supermarkets by himself.

During this period, Yu Wei also dealt with a major event, spending huge sums of money to order a commercial communication satellite from a satellite manufacturing company in the United States.

This fee also includes launch, commissioning and subsequent maintenance costs.It will be launched within one year and delivered to Phoenix Satellite TV after commissioning.

The reason why this matter was decided in such a haste is that there is some relationship with Hong Kong governor Dai Linzhi, and he was promoted to the star in advance, so that he can add another political achievement.

It also allowed Phoenix Satellite TV to gain many benefits, and other companies under its umbrella also competed for some benefits. For example, Phoenix Airlines was approved for many popular routes.

The second point is that Yu Wei learned that the British-funded group began to seek to establish a TV station again, and had negotiated with Mr. Shao and the Li family many times.

Another point is the need for product promotion of many companies under Yu Wei, especially the needs of the products that Phoenix Technology Company will prepare to produce next.

Finally, Yu Wei intends to increase the TV station's influence in Hong Kong and even Asia again.

This news directly blew up people from all walks of life in Xiangjiang.At the same time, it also made the group of people who were about to start another TV station stand still.

Later, a piece of news from Phoenix Technology blew Xiangjiang upside down again!

Phoenix Technology announced that it has prepared to build a number of home appliance production plants in the Yuen Long Industrial Park, and the first plant will produce color TV sets of various specifications.

And Phoenix Technology has purchased technical patents for various TV sets. After the official sale, each TV sold will come with a satellite TV signal receiver, until further notice, until the package is cancelled.

Then it was announced that a washing machine factory, a refrigerator factory, and an air-conditioning factory would soon be opened.

At the same time, it is announced that from now on, [-] employees will be recruited, and preliminary induction training will be carried out. Priority will be given to those with relevant work experience!
The series of big actions have made the ordinary families in Xiangjiang very happy. If they can apply for the job, the life of the family will be worry-free!

Yu Wei is famous for his hard-working employees!

(End of this chapter)