Reborn Entrepreneurial Giant.

Chapter 818 The beautiful time in 2016
Qu Li has brought more changes to the domestic Internet technology industry than just the cloud computing industry. The ride-hailing industry may have seen the smallest changes, but Didi has still become the dominant player.But the group buying and takeout industry has not yet decided the winner.

In the group buying market, Meituan has the largest market share; Ali Word of Mouth has the fastest offensive; Dianping has the most conservative team but has a solid foundation; Nuomi.com relies on whiteness and generous subsidies.

As for the food delivery industry: Ele.me was the earliest to develop, receiving financial, technical and management support from Time Jumei, and has the highest market share.Due to strategic adjustments, Shijiang Jumei voluntarily gave up its priority equity in Ele.me, leaving only WeChat Pay to cooperate.

Meituan Wangxing poached senior executives from Ali’s B2B business and gained a competitive advantage in third- and fourth-tier cities at lightning speed, but it is still a little behind Ele.me’s first mover.

The other is Baidu Waimai, which relies on spending money to compete with Ele.me in first- and second-tier cities. It has synergistic advantages with Nuomi.com, but it is inevitable that it will not make ends meet.

The group buying war is basically over. Their respective platforms are stable and do not require large investments. The market penetration rate of food delivery is still very low. Competition is very fierce. They are all burning money and they have also opened up the movie ticket business.

Time Movie Ticket relies on WeChat and firmly occupies the No. [-] position in the industry. Although Time Pictures was established, it mainly produces cartoons. The most popular animated movies in China are basically related to Time Pictures.There is also Peppa Pig, which is popular in China, and it also belongs to time.

With the competitive landscape of group buying and takeout now, the major venture capital firms are definitely not willing to give in. How can they quickly recoup their costs, cash out and leave?So a new round of mergers and acquisitions began.

Originally, Dianping wanted to acquire Ele.me after Goose Factory invested, but Ahli quickly completed the wholly-owned acquisition. However, there was still a legal dispute with Shijimei. Ele.me had to use WeChat to pay, and the contract period There are still several years left.

Ali buys Ele.me and uses WeChat to pay?It is precisely because of disbelief that Dianping’s team was careless and focused on Meituan, competing with Wang Xing for a combo meal of white glutinous rice and takeout.

There is no result yet, so Qu Li is waiting to watch the show.

Group buying and takeout are like this, and the e-commerce field is also turbulent. Walmart acquired No. [-] Store from Baidu, Suning.com bought Yixun from Goose Factory, and NetEase established the e-commerce platform NetEase.com...

It's a pity that domestic consumers have limited attention to these changes because of the fierce battle between the top two brands Taotian and Jumei Huisuan.On the contrary, vertical e-commerce, Vipshop and Vancl Eslite have achieved profitability one after another, but I don’t know how they did it.

Qu Li didn't know what Tan Lijun did in Vipshop, but he learned from Qu Li's full delegation of power when he became an adult. He became the chairman and was responsible for shouting on the Internet. He inexplicably called Zhou Jiegun a hot chicken. Which is intolerable? Don’t you know that Jay Chou is the idol of many people? Don’t you know that he created an era of music?Unexpectedly, Adult was criticized miserably, and it even affected Fanke. Some fans of Jay Chou initiated a negative review plus and uninstall package...

It's a pity that Duck has a tough mouth, and Adult just doesn't apologize. On the contrary, Tan Lijun, who has been handling various affairs in a low-key manner at Vancl, is more reassuring. After accepting multiple investments, Adult does not have super voting rights, and it seems difficult to maintain his status as a major shareholder.

Qu Li was not interested in listening to other people's gossip, but who asked his assistant to tell these things? He should listen and cherish them, because he would no longer hear them after he leaves office.

Vipshop and Vanke have been relatively successful, and vertical e-commerce has begun to rise. Even in the cold winter of venture capital, there are still people investing in domestic vertical e-commerce.For example, the handsome guy who brought salt for himself still appeared and made a lot of money selling cosmetics.As for Jumeihuasuan and Taotian, Jumei and Taobao are the main players on the mobile phone respectively. Tianmao and Juhuasuan have not many users.

There is a difference between the two. You can buy Tianmao products on Taobao, but not necessarily on Tianmao.Jumei can buy Juhuasuan, and Juhuasuan can also buy Jumei, but the search ranking and recommendation rules are different.

Juhuasuan is now undergoing a major revision. It adopts a personalized recommendation algorithm, which greatly lowers the shopping threshold and directly targets the sinking market. Now mobile users and downloads are affected, but Huang Zheng insists on his idea and must revise, and Qu Li also support him.

Ali's Taobao has begun to attract traffic to Tianmao again, while Jumei Huahuasuan focuses on sales. No matter which platform the product comes from, Jumei's recommendation rules give priority to genuine products, while Jumei Huahuasuan gives priority to price.

At this stage, Jumei has received greater traffic support, so that a large part of Juhuasuan's transaction volume comes from Jumei APP, but the shopping frequency of Juhuasuan APP is higher.There is another reason for this. Lu Qi may be unhappy with Huang Zheng. The "Ju Factory" project that Dadongzi was previously responsible for has now been transferred to Jumei. The person in charge reported to Lu Cheng and opened a sub-column on the homepage of the Jumei APP. .

The important sub-sections of Jumei APP now include Jumei Supermarket, Jumei Youpin, Goudong Electrical Appliances, Jumei Factory, Shopee Overseas Shopping, Juhuasuan, Jumei Orchard, Jumei Membership...

Among them, Jumei Orchard is a "mini-game" that attracts traffic, alleviates poverty, and increases activity. Consumers can obtain free fruits and vegetables by completing various daily tasks. These fruits are directly purchased by Jumei from poverty-stricken areas.

Jumei membership is very important, but it is difficult to do it. It is a strategic project of the group, and the project leader reports directly to Lu Qi.

Jumei Youpin used to be in charge of Lu Cheng, Lu Weibing, Lai Shixian and others. Now Xiangyun's market value exceeds 100 billion US dollars. Lai Shixian is too busy with his time. It is also possible that he does not want to get involved in the Jumei system and is no longer involved. operations.Lu Weibing is in charge of the Mi brand, opening up the offline market and starting internationalization. He plans to promote Mi technology to the market, maybe he wants to dominate.

Therefore, the person in charge of Jumei Youpin reports directly to Lu Cheng, and I don’t know if his status has been improved or reduced.The functions of Jumei Youpin and Juchang are somewhat similar, but the former is a brand, the latter is a product, and the latter can be upgraded to become the former.

Another aspect is the management of the platform. Jumei Huahua strictly prohibits all kinds of fake orders and positive reviews, which is much stricter than Ali’s Taotian platform, which can be regarded as pushing customers to Taotian.But there is nothing we can do about it. Jumei’s slogan says: Genuine and licensed.Consumers’ requirements for Juhuasuan are inherently higher than Taobao.

Jumei's management is hierarchical, with high standards and strict requirements, but it gives you hope everywhere. You can not only make money at home, but also earn "sword fun" overseas.

Shopee is the third largest cross-border e-commerce platform in the world. Shopify can help brands build independent websites overseas. WeChat and Instagram can become advertising platforms. Therefore, many domestic brands with ideas will give priority to Time Jumei rather than Taotian.

(End of this chapter)