Reborn Entrepreneurial Giant.

Yangcheng has been prosperous since ancient times, and there have always been many wealthy businessmen. This does not mean that there are some hidden rich people in Yangcheng, and it is impossible that their net worth can exceed that of Qu Li.Any wealth must be attached to industry. If his net worth exceeds that of Qu Li, then his industry is PetroChina or Sinopec?

You can’t say that this person has antiques worth tens of billions, gold worth hundreds of billions, and real estate worth trillions, right?This is indeed an invisible rich man, but the value of antiques is hard to say. The gold real estate must have an origin. You can't blatantly give it to him for free, right?

Therefore, there are rich, powerful, and powerful families in Yangcheng, but there may be only one Qu Li in the country or even the world with wealth exceeding one trillion. After a certain amount, he will have a defensive aura and ward off all evils.

Qu Li has friends in China, but it can be said that he has no friends. In traditional industries, communication is mainly between partners. In the Internet technology industry, most people can only look up to him.Ma Yun has a wide network of friends from all walks of life, and even went to the Yangcheng base camp. Hengda boss Xu became friends and played football together.

Qu Li didn't like making friends with real estate developers. Even though Xiangjiang Investment was Sunac's major shareholder, Qu Li didn't become friends with Sun Hongbing, so this guy with a lot of friends still spent money to support Boss Jia, who was happy to see him.

Mr. Sun's choice has its own reasons. Sunac can often obtain high-quality land in first- and second-tier cities. If it is entirely due to market competition, the reason can only be that he has always been very lucky. This is possible. After all, Welfare Lottery If it is not fake, it is also notarized and recognized.

In contrast, the cooperation between Teacher Ma and Boss Xu has a greater impact on Time Jumei.Taotian has increased its advertising efforts, while Jumeihuasuan has reduced its advertising budget.That’s not to say that Time Jumei doesn’t need advertising anymore, but its popularity is already high enough.

When it comes to Qu Li, we know that he is the richest man in the world. He owns Glory, Time and Future, and several companies complement each other.There was also the first rocket launch of Galaxy Power, which attracted nearly [-] million people at home and abroad to watch the live broadcast.

Qu Li is good at advertising without spending money. Teacher Ma learned this and invested in Hengda Football, changing the team name and chest advertisement. Is this considered low-cost marketing?So much so that at that time many media were talking about Ali's sneak attack on Jumei and Ma Yun's capture of Yangcheng...

As for why Ahli cooperated with Hengda, Ma Yun said: "Ali can either be the number one, beat the number one, or cooperate with the number one." Hengda Football was the strongest club in the country at the time, so it was a good fit.
Some people expected Jumei to also participate, but Qu Li was indifferent. Lu Qi issued an announcement saying that there was no such plan.Investing in football has enough advertising effects, why not invest in it?Some people speculated that Qu Li might compete for first place, but he felt that he could not compete with Hengda in football, so he simply did not invest.Until the Golden State Warriors make history in the NBA!
Qu Li doesn't care what outsiders think of the competition between Ahli Taotian and Shiguang Jumei. They are indeed fighting at all levels, but the direction of development is different.

Ahri aggressively acquired Ele.me and focused on offline life services. Forget it, they also established a film and television company, invested in media companies, acquired the South China Morning Post, and invested heavily in digital media and entertainment businesses.

Nowadays, Ali is facing strong competition from Time Jumei and does not earn as much money as it did in history, so it has put down its investment in international business.

To sum up, Ali did not go global, but stayed in China. Only Time Jumei rushed to the international market without hesitation.

At this time, looking at the success of the Golden State Warriors and Xiangyun, many financial media reporters saw something different: "Keep doing the hard but right things!"

If a sports brand wants to be successful, the so-called quality and sports technology are only the foundation. The rest depends on the brand adding additional "emotional value" to the product, giving consumers a reason to still be willing to buy the brand despite knowing its cost-effectiveness.

Xiangyun has done it. The brand slogan "Your energy is beyond your imagination" that has been established since its establishment has been verified by Curry, the core of the Warriors. This thin primary school student relied on bugs in the NBA where there are many strong people. The three-pointers led the Golden State Warriors to a new record of 73 championship wins.Someone translated what Qu Li said: "Create hope in despair, create possibility in impossibility." Xiangyun did it, Glory did it, Geometry of the Future did it, Time Gathering Beauty and Galaxy Power can also do it.

The company Xiangyun may not be important, but the spirit behind Xiangyun’s success is: “Your energy is beyond your imagination!”

The success of Xiangyun can make consumer shareholders have more faith in Shiangjumei and its team. For example, Shiangjumei’s current stock price is still on an upward trend.That’s not all. Domestic consumers’ brand recognition of Time Jumei is “naturally” higher than that of Taotian. Even though Taotian continues to advertise in the media and invests in the Hengda football team, this consumer perception has not changed. Xiangyun The success, Mi brand, and Jumei Youpin are fighting a "cognitive war."

Time Jumei, Glory, and Future Geometry have different perceptions of brands than Ali, Juhua, and Bilade. This difference in perceptions naturally leads to differences in business strategies and brand marketing, and sometimes can also lead to differences in business strategies and brand marketing. Come many surprises.

For example, Qu Li never thought that Xiaohongshu had the ability to challenge Weibo, but he did not expect that the Weibo in Wang Xing's hands was different from Wang Gaofeng's.

For example, in history, Weibo has supported small and medium-sized Internet celebrities, developed short videos, live broadcasts, and penetrated into third- and fourth-tier cities. Weibo's user base and activity have increased, and it has become the number one breaking news platform in the entertainment industry, and its revenue and profits have been soaring.But it’s different now!

Xiaohongshu Picture Social has grabbed a part of Weibo’s market from the very beginning. Qu Li put Mr. Wu of Singularity in charge of Time Account to support “newcomers”. In addition, ancient songs and Instagram platforms have been decentralized, downplaying the role of celebrity Vs, and continuously launching Instead, new hot spots began to occupy Weibo’s base.

This is also due to Wang Xing being too distracted in Meituan. Although his team is powerful, it is not like Qu Li who started delegating power from the beginning of its establishment, constantly promoting new people and giving people hope. Therefore, the Internet operation team has more time. Advantages, fairer and more proactive.

In addition, many members of Shijia's team are very courageous. Huang Zheng, for example, overhauled the Juhuasuan APP as soon as he took office and made major adjustments to the business direction. He is by no means the only one who made major adjustments.Therefore, when Xu Lei and Da Dongzi joined the Yunso and Time departments, Qu Li and Lu Qi had to emphasize that they would do whatever they could to ensure the stability of WeChat and Xiaohongshu.

But Xiaohongshu is connected to Instagram. Big V users who pay for verification can directly forward it to the associated Instagram account. Some information can also be posted directly to Instagram. I don’t know what the relevant departments think, facing their peers. Report, but there is no restriction on Xiaohongshu’s little actions.So much so that domestic celebrities and big Vs have switched to Xiaohongshu one after another, even though they have very few fans abroad. This is simply a defeat!
As for foreign Instagram, it is downwardly compatible with text content and upwardly compatible with short videos. It adopts continuously optimized personalized recommendation algorithms and gradually increases user activity. In addition, the Twitter team is not as good as the domestic Weibo team, so it is still Not as much pressure as Facebook’s competing products.

Compared with Facebook, the biggest advantage of Instagram is that it is entertainment-oriented. There is no psychological burden when using it. It is just for relaxation and happiness, and occasionally you can learn something. This is enough. With the increase of user scale and daily active users, Instagram’s advertising value has finally Gained recognition.

WeChat and Instagram have huge users, Jumei Youpin has high-quality products, Jumei has high-quality and low-priced goods, Jumei Logistics has strong supply chain management capabilities, and Time Jumei has formed a "closed loop" that can promote each other. The market potential is unquestionable.

It’s just that smart investors all know that the crisis of WeChat and Instagram is hidden, first is Facebook’s counterattack, second is capital means, and finally is direct power crushing...