Back to 1980: Please Love Me Again
Chapter 143 Rebate System
Chapter 143 Rebate System
Shanqian Village, Jingyun Button Factory.
There was only a heavy panting in the conference room.
To be honest, Zhao Wenmu's request is very reasonable.
Good talents are used well, and those who are capable live in them, and no one is allowed to occupy the latrine without shitting.
For this rule itself, it is difficult for everyone to refuse.
However, the sales target itself is artificially set.
"Boss Zhao, how do you set this sales target?"
Selling more products is naturally beneficial to everyone, but an excessively high sales target is not what businessmen are happy to see.
"Sales indicators are set according to the population and economic conditions of each region. It is up to Meiyun to discuss with you, not to be appointed by me at will. You can rest assured about this."
"The initial sales target should not be too high, but it shouldn't be too low either. If we can't reach an agreement at the beginning, we can only change people in this area!"
Dividing the capital into 14 sales regions and setting sales targets cannot be reached in a few simple words.
Zheng Meiyun and the sales team in the factory may have to battle this group of people for three days and three nights.
But Zhao Wenmu will not be involved in these details.
In any case, his words calmed everyone down to a large extent.
Then he continued:
"After dividing the sales area, each regional sales agent is responsible for the sales of products in the area, and then develops its own secondary and tertiary distributors as much as possible. No one is allowed to sell products to other areas!"
All the merchants nodded in unison this time.
This they recognize.
No one wants others to dig into their own territory, and disorderly competition will only damage the interests of everyone.
"Jingyun Factory will set a minimum wholesale price, and all regional agents must not sell products below this price!"
"I believe everyone can understand this."
This one is very important.
It guarantees a win-win situation for Jingyun factory and regional agents.
Stable and unified wholesale prices ensure that regional agents have a reasonable profit margin, prohibiting price wars among each other, and the competition among them will be more rational.
We can only think of other ways to make the market bigger and make the cake bigger, instead of trying to grab the cake from others.
The bigger the capital cake, the Jingyun factory can produce more goods, and it will naturally become the biggest winner.
This price alliance, the real damage is actually the interests of consumers.
The terminal retail price that consumers come into contact with will always run smoothly at a relatively high price without violent fluctuations.
Consumers will never find a bargain.
Human psychology is very strange. Once he has bought a cheap one, he is not willing to buy an expensive one again.
Also known as anchoring psychology.
A lower price becomes a "psychological anchor", and consumers only accept price levels near the psychological anchor.
In the stock market, this point is often used by market makers to harvest retail investors.
Therefore, a vicious price war will eventually lead to the collapse of both product prices and sales.
Zhao Wenmu absolutely does not allow this to happen.
The businessmen on the scene are all good people. After thinking about it for a while, I found that all these rules are actually a win-win situation.
There is absolutely no reason to refuse!
"All products are shipped after payment is received!"
This is necessary, Jingyun factory does not have so much liquidity.
The backlog of products in the warehouse already made Zheng Meiyun's brows tense.
"This one is not negotiable! All customers pay first and then pick up the goods. This is the principle of Jingyun Factory."
Looking at the commotion in the meeting room, Zhao Wenmu added.
So far, apart from the "sales target", other conditions and rules are acceptable to these businessmen.
Everyone's main thoughts are also on "sales indicators".
Afterwards, it will be the battlefield for Zheng Meiyun and others, and Zhao Wenmu will retire without staying for a long time.
Zheng Meiyun, Jin Xiaobao, and Li San'er fought bitterly with these merchants from the capital for two days and two nights.
Until the third day, everyone signed a cooperation agreement with panda eyes on their faces.
The capital market was finally divided into 14+1 areas, and each merchant received his own portion.
As a separate special area, Chongwen and Xuanwu only set up one store, the main significance of which is to display the products of Jingyun Factory.
It's a bit like the flagship store of later generations.
After all, these two areas have a small population and a small area, but their status is extraordinary.
In addition, each regional agent also received its own sales indicators.
Sales indicators are not static and will be adjusted every year in the future.
After all, with the development of the economy, people's consumption power is constantly improving.
Generally speaking, everyone is quite satisfied.
Of course, Zheng Meiyun was the happiest.
Because according to the current sales target, the Jingyun factory will directly produce and sell at full capacity!
After all, even if the dozen or so merchants are good and bad, it is still not easy to fill the entire capital market with two small sets of equipment in Jingyun Factory.
After signing the agreement, everyone was relieved.
However, Zhao Wenmu suddenly dropped another blockbuster.
"Everyone! The sales targets are assessed on a quarterly basis. If they fail to meet the targets continuously, we will replace them according to the agreement!"
"However, if you exceed the quota continuously, there will be rewards!"
As soon as these words came out, everyone immediately pricked up their ears.
Of course, everyone hopes to overfulfill, after all, the more you sell, the more you earn.
Now there are additional rewards? !
"If overfulfillment exceeds 20% for two consecutive quarters, then 2% of the delivery amount in the first quarter will be refunded."
"If the next quarter is still overfulfilled by more than 20%, then the withdrawal amount in the first two quarters will be returned by 2% again."
"If the fourth quarter is still overfulfilled by more than 20%, then the annual delivery amount will be returned by 4% again."
That is to say, if you can overfulfill by more than 20% in each quarter of the year, then 8% will be returned to the withdrawal amount in the first quarter, 6% in the second quarter, and 4% in the third and fourth quarters. %!
This is not a small amount.
Considering that they are intermediaries, the profit margins of these regional agents will not be particularly high.
After deducting various costs, their actual net profit is at most about 20%.
This rebate can directly increase the profit by [-]%!
The regional agents were suddenly in a mess.
Everyone was discussing intensely.
Zhao Wenmu didn't interrupt them this time.
The moment of joy should naturally last as long as possible.
This plan was not decided by Zhao Wenmu, but after a detailed discussion with Zheng Meiyun, Jin Xiaobao, and Li San'er.
"Third brother, although this will reduce our gross profit margin, but the sales volume will increase, and the net profit will be even higher!"
"Everyone's enthusiasm for expanding sales will be even higher!"
"Yep!"
Immediately afterwards, Zheng Meiyun became a little worried.
"Third brother, in this case, our products will be in short supply in a short time."
"Yes!"
Others also frowned and thought about it, but this time they were thinking about how to expand production.
"Meiyun, how soon will the supply exceed demand, and how to expand production before then. This question is left to you!"
"What's more, if you lack money, you have to solve it yourself."
Zhao Wenmu pressed the little girl's head.
Zheng Meiyun's small face suddenly wrinkled into a ball.
Expanding production is easier said than done.
First of all, where to buy machinery and equipment?And they can't wait a year or so, only a few months at most.
Second, where does the money for the equipment come from?Jingyun Factory has no surplus in working capital at all, even if these regional agents start sending money, the amount will not be too high.
You must know that Zhao Wenmu's two sets of equipment cost 21 yuan!
It is impossible for Jingyun Factory to accumulate 21 working capital within a few months.
But no matter what, she, Zheng Meiyun, accepted this challenge.
The problem of sales is the result of everyone's hard work, among which Zhao Wenmu has contributed a lot, so Zheng Meiyun is actually a little dissatisfied with her "full production and full sales" quality.
The little girl wants a challenge and likes a challenge.
Only by challenging can you prove yourself.
She raised her head and nodded again.
"Third Brother, don't worry!"
Regarding rebates, there is actually another trap.
That is, what was returned was not cash, but buttons from Jingyun Factory.
The rebate promised by Zhao Wenmu will be converted into products of Jingyun Factory according to the amount, and will be given to the agents free of charge.
"Third brother, is this okay? Will the regional agent quit?"
After Zhao Wenmu explained this point to everyone, Li San'er asked worriedly.
Jin Xiaobao was also a little worried.
"Don't be afraid! The rebate is what we give them extra, whether it's buttons or cash, they get it for nothing!"
"They may be unhappy, but no one dares to make trouble, and no one is willing to give up rebates!"
"After all, our buttons can be sold for money!"
Zheng Meiyun said firmly after thinking for a moment.
The little girl's brows were quite decisive.
"Not bad! The rebate is just my verbal promise, and there is no requirement that it must be cash!"
"In the future, the rebate will be a button of Jingyun Factory, and it will change from an unspoken rule to an explicit rule!"
Zhao Wenmu patted Li San'er on the shoulder.
"San'er, do you think I cheated them?"
Li San'er was a little embarrassed.
"No, no, third brother."
"San'er, Xiaobao, remember, no one can stand without faith! However, any gift must come with a price!"
"The rebate is a gift from Jingyun Factory to the regional agent. On the surface, it is a one-way gift, but in fact, the regional agent will be forced to stockpile the goods in order to exceed the quota, because as long as he pays and picks up the goods , we recognize that he has completed the target!"
"As for whether he sold it or not, that is his own problem."
"So, what will be the final result?"
Zhao Wenmu asked with a smile.
However, Zheng Meiyun and the others only felt that there was endless murderous intent hidden in this smile.
"The final result is that all the money from the regional agent has been turned into our products, and his warehouse is full of buttons from the Jingyun factory."
"He no longer has the ability to manage the buttons of other families, so he can only obediently work for us!"
Zhao Wenmu didn't wait for everyone to answer, and said on his own.
As soon as these words came out, the scene gasped.
Then Qi Qi shut his mouth tightly again.
Zhao Wenmu looked at the three people who were stunned.
"Third brother, you are too scary, aren't you?"
Zheng Meiyun exclaimed.
It is no longer clear that this is a conspiracy. In short, these agents will only be deeply bound to Jingyun Factory.
The Jingyun factory incident has come to an end for the time being.
The little girls in the family clamored to go to the south to see.
(End of this chapter)
Shanqian Village, Jingyun Button Factory.
There was only a heavy panting in the conference room.
To be honest, Zhao Wenmu's request is very reasonable.
Good talents are used well, and those who are capable live in them, and no one is allowed to occupy the latrine without shitting.
For this rule itself, it is difficult for everyone to refuse.
However, the sales target itself is artificially set.
"Boss Zhao, how do you set this sales target?"
Selling more products is naturally beneficial to everyone, but an excessively high sales target is not what businessmen are happy to see.
"Sales indicators are set according to the population and economic conditions of each region. It is up to Meiyun to discuss with you, not to be appointed by me at will. You can rest assured about this."
"The initial sales target should not be too high, but it shouldn't be too low either. If we can't reach an agreement at the beginning, we can only change people in this area!"
Dividing the capital into 14 sales regions and setting sales targets cannot be reached in a few simple words.
Zheng Meiyun and the sales team in the factory may have to battle this group of people for three days and three nights.
But Zhao Wenmu will not be involved in these details.
In any case, his words calmed everyone down to a large extent.
Then he continued:
"After dividing the sales area, each regional sales agent is responsible for the sales of products in the area, and then develops its own secondary and tertiary distributors as much as possible. No one is allowed to sell products to other areas!"
All the merchants nodded in unison this time.
This they recognize.
No one wants others to dig into their own territory, and disorderly competition will only damage the interests of everyone.
"Jingyun Factory will set a minimum wholesale price, and all regional agents must not sell products below this price!"
"I believe everyone can understand this."
This one is very important.
It guarantees a win-win situation for Jingyun factory and regional agents.
Stable and unified wholesale prices ensure that regional agents have a reasonable profit margin, prohibiting price wars among each other, and the competition among them will be more rational.
We can only think of other ways to make the market bigger and make the cake bigger, instead of trying to grab the cake from others.
The bigger the capital cake, the Jingyun factory can produce more goods, and it will naturally become the biggest winner.
This price alliance, the real damage is actually the interests of consumers.
The terminal retail price that consumers come into contact with will always run smoothly at a relatively high price without violent fluctuations.
Consumers will never find a bargain.
Human psychology is very strange. Once he has bought a cheap one, he is not willing to buy an expensive one again.
Also known as anchoring psychology.
A lower price becomes a "psychological anchor", and consumers only accept price levels near the psychological anchor.
In the stock market, this point is often used by market makers to harvest retail investors.
Therefore, a vicious price war will eventually lead to the collapse of both product prices and sales.
Zhao Wenmu absolutely does not allow this to happen.
The businessmen on the scene are all good people. After thinking about it for a while, I found that all these rules are actually a win-win situation.
There is absolutely no reason to refuse!
"All products are shipped after payment is received!"
This is necessary, Jingyun factory does not have so much liquidity.
The backlog of products in the warehouse already made Zheng Meiyun's brows tense.
"This one is not negotiable! All customers pay first and then pick up the goods. This is the principle of Jingyun Factory."
Looking at the commotion in the meeting room, Zhao Wenmu added.
So far, apart from the "sales target", other conditions and rules are acceptable to these businessmen.
Everyone's main thoughts are also on "sales indicators".
Afterwards, it will be the battlefield for Zheng Meiyun and others, and Zhao Wenmu will retire without staying for a long time.
Zheng Meiyun, Jin Xiaobao, and Li San'er fought bitterly with these merchants from the capital for two days and two nights.
Until the third day, everyone signed a cooperation agreement with panda eyes on their faces.
The capital market was finally divided into 14+1 areas, and each merchant received his own portion.
As a separate special area, Chongwen and Xuanwu only set up one store, the main significance of which is to display the products of Jingyun Factory.
It's a bit like the flagship store of later generations.
After all, these two areas have a small population and a small area, but their status is extraordinary.
In addition, each regional agent also received its own sales indicators.
Sales indicators are not static and will be adjusted every year in the future.
After all, with the development of the economy, people's consumption power is constantly improving.
Generally speaking, everyone is quite satisfied.
Of course, Zheng Meiyun was the happiest.
Because according to the current sales target, the Jingyun factory will directly produce and sell at full capacity!
After all, even if the dozen or so merchants are good and bad, it is still not easy to fill the entire capital market with two small sets of equipment in Jingyun Factory.
After signing the agreement, everyone was relieved.
However, Zhao Wenmu suddenly dropped another blockbuster.
"Everyone! The sales targets are assessed on a quarterly basis. If they fail to meet the targets continuously, we will replace them according to the agreement!"
"However, if you exceed the quota continuously, there will be rewards!"
As soon as these words came out, everyone immediately pricked up their ears.
Of course, everyone hopes to overfulfill, after all, the more you sell, the more you earn.
Now there are additional rewards? !
"If overfulfillment exceeds 20% for two consecutive quarters, then 2% of the delivery amount in the first quarter will be refunded."
"If the next quarter is still overfulfilled by more than 20%, then the withdrawal amount in the first two quarters will be returned by 2% again."
"If the fourth quarter is still overfulfilled by more than 20%, then the annual delivery amount will be returned by 4% again."
That is to say, if you can overfulfill by more than 20% in each quarter of the year, then 8% will be returned to the withdrawal amount in the first quarter, 6% in the second quarter, and 4% in the third and fourth quarters. %!
This is not a small amount.
Considering that they are intermediaries, the profit margins of these regional agents will not be particularly high.
After deducting various costs, their actual net profit is at most about 20%.
This rebate can directly increase the profit by [-]%!
The regional agents were suddenly in a mess.
Everyone was discussing intensely.
Zhao Wenmu didn't interrupt them this time.
The moment of joy should naturally last as long as possible.
This plan was not decided by Zhao Wenmu, but after a detailed discussion with Zheng Meiyun, Jin Xiaobao, and Li San'er.
"Third brother, although this will reduce our gross profit margin, but the sales volume will increase, and the net profit will be even higher!"
"Everyone's enthusiasm for expanding sales will be even higher!"
"Yep!"
Immediately afterwards, Zheng Meiyun became a little worried.
"Third brother, in this case, our products will be in short supply in a short time."
"Yes!"
Others also frowned and thought about it, but this time they were thinking about how to expand production.
"Meiyun, how soon will the supply exceed demand, and how to expand production before then. This question is left to you!"
"What's more, if you lack money, you have to solve it yourself."
Zhao Wenmu pressed the little girl's head.
Zheng Meiyun's small face suddenly wrinkled into a ball.
Expanding production is easier said than done.
First of all, where to buy machinery and equipment?And they can't wait a year or so, only a few months at most.
Second, where does the money for the equipment come from?Jingyun Factory has no surplus in working capital at all, even if these regional agents start sending money, the amount will not be too high.
You must know that Zhao Wenmu's two sets of equipment cost 21 yuan!
It is impossible for Jingyun Factory to accumulate 21 working capital within a few months.
But no matter what, she, Zheng Meiyun, accepted this challenge.
The problem of sales is the result of everyone's hard work, among which Zhao Wenmu has contributed a lot, so Zheng Meiyun is actually a little dissatisfied with her "full production and full sales" quality.
The little girl wants a challenge and likes a challenge.
Only by challenging can you prove yourself.
She raised her head and nodded again.
"Third Brother, don't worry!"
Regarding rebates, there is actually another trap.
That is, what was returned was not cash, but buttons from Jingyun Factory.
The rebate promised by Zhao Wenmu will be converted into products of Jingyun Factory according to the amount, and will be given to the agents free of charge.
"Third brother, is this okay? Will the regional agent quit?"
After Zhao Wenmu explained this point to everyone, Li San'er asked worriedly.
Jin Xiaobao was also a little worried.
"Don't be afraid! The rebate is what we give them extra, whether it's buttons or cash, they get it for nothing!"
"They may be unhappy, but no one dares to make trouble, and no one is willing to give up rebates!"
"After all, our buttons can be sold for money!"
Zheng Meiyun said firmly after thinking for a moment.
The little girl's brows were quite decisive.
"Not bad! The rebate is just my verbal promise, and there is no requirement that it must be cash!"
"In the future, the rebate will be a button of Jingyun Factory, and it will change from an unspoken rule to an explicit rule!"
Zhao Wenmu patted Li San'er on the shoulder.
"San'er, do you think I cheated them?"
Li San'er was a little embarrassed.
"No, no, third brother."
"San'er, Xiaobao, remember, no one can stand without faith! However, any gift must come with a price!"
"The rebate is a gift from Jingyun Factory to the regional agent. On the surface, it is a one-way gift, but in fact, the regional agent will be forced to stockpile the goods in order to exceed the quota, because as long as he pays and picks up the goods , we recognize that he has completed the target!"
"As for whether he sold it or not, that is his own problem."
"So, what will be the final result?"
Zhao Wenmu asked with a smile.
However, Zheng Meiyun and the others only felt that there was endless murderous intent hidden in this smile.
"The final result is that all the money from the regional agent has been turned into our products, and his warehouse is full of buttons from the Jingyun factory."
"He no longer has the ability to manage the buttons of other families, so he can only obediently work for us!"
Zhao Wenmu didn't wait for everyone to answer, and said on his own.
As soon as these words came out, the scene gasped.
Then Qi Qi shut his mouth tightly again.
Zhao Wenmu looked at the three people who were stunned.
"Third brother, you are too scary, aren't you?"
Zheng Meiyun exclaimed.
It is no longer clear that this is a conspiracy. In short, these agents will only be deeply bound to Jingyun Factory.
The Jingyun factory incident has come to an end for the time being.
The little girls in the family clamored to go to the south to see.
(End of this chapter)
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