Start with hooves

mid-December.

TikTok short video software, which has been online for several months, once again received a major update.

Not only does it increase the length of short videos that users are allowed to post to three minutes, it also opens up functions such as advertising, one-click soundtracks, special effects and filters, and comprehensively modifies the push algorithm to make it more intelligent and accurate.

According to the different behavioral preferences of each user, the short video content presented is also different.

This kind of short video, with a maximum duration of three minutes, is only allowed to be pushed to users when the wireless network is connected and the network conditions are good.

If you use a mobile phone card with poor network transmission speed, you can still only get short videos with a duration of less than one minute, and the picture quality is not that clear.

no way.

The speed of 4G network construction in the United States is too slow, and it only began to be popularized on a small scale in the fourth quarter of last year.

Limiting the duration of short videos under different network conditions is to enhance user experience.

Otherwise, a video freezes several times, and even if Suri becomes more popular, TikTok will be abandoned by users.

Once competitors are given time to prepare, it will be difficult to say whether TikTok can continue to occupy more than 90% of the market size.

Therefore, after weighing the left and right, we can only continue to choose a more compromise method for the time being.

If users insist on watching some high-definition short videos longer than 60 seconds while using mobile phone card data, then the push page will be presented in the form of pictures. Only when the user chooses to click in, will a certain short video be loaded separately. video.

Before this update, Suri had been trying it out for a period of time, and it felt pretty good. Finally, it really felt like Douyin and Kuaishou.

As TikTok's DAU data, that is, the number of daily active users, has exceeded the 1000 million mark, the content on the platform is becoming more and more exciting.

Young ladies who show off their figures, idiots who torture themselves to make funny short films, food review bloggers, self-media, stores that advertise and sell goods, etc., have all emerged in large numbers, and some Internet celebrities have been born.

The addition of precise advertising push function is an attempt to monetize traffic.

Many startups in Silicon Valley can attract a large number of users in a short period of time. However, once it is proven that they cannot find a mature and stable monetization model, even if they are valued at tens of millions of dollars, they may suddenly collapse overnight.

The purpose of investors' money is to obtain high returns, not to do charity.

Such as Google.

The reason why they spent a lot of money to acquire Motorola's mobile phone business and patent library, and chose to go against Apple, is simply because promoting the Android system can help them bring huge profits.

TikTok founded by Suri has an average monthly expenditure of more than 10 million US dollars. It also spends a large sum of money upgrading servers, renting office buildings, and constantly recruiting new employees.

Even he felt a little bit of pain.

Launching the advertising function as soon as possible will undoubtedly slow down the consumption of book funds.

As for allowing users to spend money to promote their own short videos, it will probably be arranged until the next major update.

Now Suri just wants to use the most exciting short videos to expand the user base as soon as possible.

Seeing that TikTok is coming in force.

The first people to be upset are not the executives of YouTube, Facebook and other companies, but the former "uncrowned kings" - American media giants. TikTok allows users to post short videos on their own, and everyone's work has the potential to become popular as long as it does not violate the platform's regulations.

This is undoubtedly a hornet's nest, shaking the status of a group of media giants in the industry.

There have been several instances in which they wanted to suppress certain reports, but later they exploded on TikTok and attracted widespread attention, which made them very angry.

TikTok's influence is obviously not limited to entertainment, and it has inevitably aroused the vigilance of many competitors, so TikTok was sued again.

In the past two months, it has encountered numerous lawsuits. It is obvious that someone wants to use "rogue litigation" competition methods to put TikTok in place.
The media oligarchs have once again chosen to join forces, and their strength cannot be underestimated.

Considering that TikTok's equity is still in Suri's hands, Wall Street is probably among them, trying to put pressure on him to seek opportunities to get TikTok shares in advance.

Judging from the development trajectories of Netflix Entertainment, S Electric Vehicles, and Caishen Capital, it can only be said that the outside world generally believes that Suri is good at business and knows how to be a person.

The cakes that were divided before generally brought relatively generous returns to investors, which turned many powerful enemies into his partners.

July 10nd.

Suri was leisurely, sitting by his swimming pool with his legs crossed, scrolling through the gossip news on his mobile phone.

Miss Olivia Carta is sunbathing on an air bed in the swimming pool, drinking a cocktail.

When the old housekeeper came to report, it took a lot of perseverance not to look into the swimming pool.

Although he is old, he is not dead.

When seeing this Miss Olivia Carta, it is inevitable that her heart will beat a few beats faster.

The old housekeeper stood in front of Su Rui and reported in a low voice:
"Lawyer Daniel Boyce is here. I arranged for him to stay in your tea room. Do you want to see him now?"

Suri stood up immediately and said:
"I've been waiting for him for a long time, otherwise he would have been on his way to Paris to sign the contract. I heard that this lawyer Boyce is a powerful guy. He once led the case against Microsoft and almost split it up. Roast on the fire."

Although this type of lawsuit is very annoying, if you don't handle it well, you will be in a very passive situation.

This is one of the reasons why Suri believes that the business environment in the United States is a bit bad.

Whether it is the development of Dongjing Mall or the recently launched Pinxixi and Kuaipai short videos, the development is extremely smooth and smooth, and only some trivial matters within the company need to be dealt with.

After a while of development, the business landscape incubated overseas will begin to take shape.

Suri feels that many of the plans in Silicon Valley will become dispensable. He can gradually cash out in advance and invest the money elsewhere, saving him the trouble of facing a lot of troubles and pressures.

Since he has many very profitable good projects, which always keep him busy in fields such as online taxi-hailing, food delivery, cryptocurrency, etc., Suri knows that it is very profitable, but he does not dare to continue investing.

no way.

Every time you set foot in a new field, you add a group of powerful enemies.

Sometimes Su Rui feels that he is very lucky to still be carefree and happy now that he has more than 70 billion US dollars in assets, has offended so many competitors in the business world (End of Chapter)