They are all reborn, who will fall in love?.

Chapter 591 Group takeout, deliver anything quickly!

At the end of March, on the eve of Qingming Festival, the temperature gradually increased and the war in the takeout market was in full swing.

At this time, Pintuan's branches in four major first-tier cities and fifteen second-tier cities have all established independent food delivery business departments.

This includes the operations team, technical team, local promotion team, business team and publicity team.

At the same time, the internal management system of the group has undergone a major upgrade.

The data backend of Pintuan.com has been connected, and in-store group buying and community group buying have officially begun to experiment with all-online operation models.

In other words, the sub-site established for group buying is now reborn from the ashes and has entered another realm extremely smoothly.

There are almost no barriers between these two fields.

Soon, the group delivery business group was officially established. The first-tier cities where the business started to develop were headed by Ye Ziqing, Guan Shen, Xing Xiangming, and Dai Zhitao, who directly connected with Jiang Qin.

The sub-stations in second-tier cities are under the supervision of the former group sub-station manager, who is also directly connected to Jiang Qin.

Just like they do for nationwide group buying, all feedback, approval and docking of the entire development process of the food delivery industry will rely on the efficiency of the internal system to link up with each department at any time, so that the mission will be achieved.

Subsequently, group takeout was officially launched.

But there was no advertising, no publicity, everything was as low-key as a night walk in brocade.

However, the group tour is destined to be different from the group tour two years ago. No matter how low-key a behemoth is, it is impossible to hide it.

What's more, the three BAT companies have been eyeing the group fight for a long time.

Yes, Jinyi walks at night, but it can’t stop them from assigning people to keep an eye on your dog’s movements.

"The team fight is over."

"Did you hear that the group fight ended?"

"It's broken, the dog is coming..."

Word-of-mouth takeout is currently run by Robin and Luo Ping. The two of them had just eaten most of the fast-food market. When they came back and heard the news, their scalp went numb instantly.

Lao Ma was in a meeting at this time, talking about the importance of the food delivery industry in Alibaba's O2O layout. He was silent for a while after hearing the news.

It is inevitable for them to enter the food delivery industry through group sharing.

There is no doubt that the tyrant of group buying will not let go of the huge market of food delivery.

But even if they are mentally prepared, many people still feel a sense of suffocation.

The business style of Pin Tuan is different from that of all Internet companies. They are unorganized and have no bottom line. They usually just punch in and out.

You can't even see the sect or the number of methods clearly.

But when the fight is over and the person on the other side dies, and you find a prisoner to come over and do an autopsy, you realize that almost every punch they threw hit their fatal weakness.

How can you defend against such an opponent?
As a result, several large manufacturers are preparing to increase investment, seize the opportunity of the group, and rapidly expand their scale.

Group buying and takeout are not the same thing.

Just like Tencent's QQ and WeChat, is QQ the social ceiling?

But when WeChat entered the market, it was first beaten by Fetion and then almost killed by MiLiao. This is also the same reason.

As a result, the entire market increased subsidies and expansion speed due to the news of group entry. In the blink of an eye, the entire industry became booming, and the number of people joining the rider industry exceeded 200,000.

The four leading websites also started encounters at this time.

Koubei Takeout and Nuomi Takeout were launched in Shanghai, and their advertisements were flying all over the place. However, in the end, the combined market share of the two companies was only one-third of Hungry Bu's.

However, when they were hungry, they quickly settled in Kyoto and devoured half of their market in an instant.

Swapping one-third for one-half, he showed his arrogance without taking action when he was hungry, and his market share reached 45%.

From group buying to being hungry, it seems that the curse of big companies is about to be broken. Regardless of resources or funds, these advantages seem to have no effect at all, and grassroots enterprises are becoming more and more outstanding.

"Big factories are nothing more than that."

Zhang Xuhao drank heavily at the team building meeting at the end of March.

Chen Jiaxin also drank two drinks, and she was sincerely grateful that she had left the public resolutely and came to Hungry.

His vision is indeed good.

Zhang Xuhao is probably the next Jiang Qin in the food delivery industry.

At this time, the group fight was still in the background, as if it had not yet woken up. There were no advertisements or recruitment, as if it was just an app made and placed there.

"Building groups is a key focus of major manufacturers. You see, as soon as the news of our launch spread out a few days ago, Uncle Ma was so frightened that he immediately invested tens of millions of dollars. Do you know why?"

After hearing this, Lu Zhichuan said subconsciously: "I know, because the boss is such a bitch."

Jiang Qin: "?"

"No, what I mean is that the boss is too strong. Facing a powerful opponent, one will naturally be more vigilant."

Jiang Qin put his hands in his pockets and walked under the shade of a tree: "They will strictly guard me in all fields. If I advertise, they will compete with me in spending money on advertising. If I spend a lot of money to recruit riders, they will spend even more." Too much money stuck in my neck."

After hearing this, Lu Zhichuan raised his head: "Will you be targeted?"

"Of course, don't forget, I dug you here and used you to snatch Gao De. Now Uncle Ma hates me to death. What's more, we are really strong."

"That's true."

The strength exposed by group buying in the group buying war is enough to make everyone wary.

For example, Hungry Now has a market share of more than 40%, and group shopping is almost non-existent.

But in the eyes of those people, group takeout is a greater threat than being hungry.

If Jiang Qin acts violently, the money-burning war will break out again, and group delivery will be directly involved.

If you give a group delivery order for five yuan, then I will give you six yuan. If you give six yuan, I will give you eight yuan. In short, a tyrant will never be allowed to stand up in the takeout industry. So in this situation of competition, the market Your feedback will be missed by other platforms. Therefore, Jiang Qin wants to try a different strategy than before, which is why Lu Zhichuan is standing here.

It took a month to establish the takeout branch, and during this month, Jiang Qin, in addition to honing his kissing skills with the young rich woman, also arranged for Lu Zhichuan to talk to Shengshi Advertising about becoming a shareholder.

This advertising company has been Jiang Qin's staunch partner since the beginning of his business.

It’s just that in the past two years, with the development of the Internet industry, the offline advertising industry has become more and more popular, causing prices to plummet, and the efficiency of the factory has also become lower and lower.

Seeing that he could not make ends meet, Jiang Qin once again acted as a living bodhisattva and took some shares.

In the following more than half a month, Shengshi Advertising canceled some small orders, freed up three production lines, and started working at full capacity for group sales.

The transport trucks of Hengtong Freight drove over one after another, packing the newly printed items and sending them to the group delivery sub-station and handed them over to the local promotion department.

And when Lu Zhichuan saw the things printed by Shengshi Advertising Factory, everyone was dumbfounded. It seemed that he had never seen such a bad person.

"Boss Qiu."

"Hey, Manager Jiang, long time no see."

"Long time no see. How is business lately? I heard that your little shop is doing very well in the takeout industry?"

"Yes, a small store like ours has a small area and a small number of customers. I couldn't make any money doing group buying before. Now it's better. I canceled the dine-in and hired twice as many people to specialize in takeout!"

Jiang Jian, the king of group sharing stations, nodded after hearing this: "Your takeout packaging consumes a lot of money, doesn't it?"

"Yeah, those delivery guys are like taking aphrodisiacs. They move fiercely and use a lot of strength. Plastic bags of slightly inferior quality will break when they are swung, and customers will immediately give negative reviews."

Boss Qiu, who makes fried noodles, sighed: "This month, I have bought thousands of plastic bags alone. The key ones are those who sell plastic bags. Seeing that the demand is huge, they sell them every three days." price increase.”

"These business people are so fucking shameless."

"Who said it wasn't? Oh, by the way, Manager Jiang, do you have anything to do with me?"

Jiang Jian waved his hand and asked the bronzes behind him to push two boxes in: "I have a batch of plastic bags and packaging boxes sold directly by the manufacturer. There are no middlemen to make profit. The quality is good and the price is less than half of yours. .”

Boss Qiu's eyes lit up instantly: "What a great relationship!"

"It's just a little problem..."

"Haha, I know there is no free lunch in this world."

Jiang Jian immediately waved his hand: "It is indeed a small problem. There are some prints on these plastic bags. They were suddenly rejected by other companies after ordering them. This is why they are sold at a low price. You can check the quality first."

Boss Qiu opened the box, pulled out a plastic bag and tugged at it twice. He was instantly interested: "Good guy, the quality is so good? Is it a lot?"

"If there are many, just give me the cost price."

"Okay, okay, then I will order from you in the future."

Jiang Jian reached out and opened another box: "There are also plastic boxes, which are also a little printed, but it is because of this that the price is so affordable. I will give you a batch first. You can try to see if it works. If it works, just call me. Telephone."

Boss Qiu looked at Jiang Jian's retreating figure and raised the corner of his mouth: "Living Bodhisattva..."

As soon as he finished speaking, a bunch of delivery riders arrived.

If you are hungry, there are glutinous rice takeaways, word-of-mouth takeaways...

The three riders smoked at the door while waiting for their meals. After getting them, they immediately got on the car and rushed to their destination.

In Wangjing, a city with numerous office buildings and crowded with thousands of companies, deliverymen sit in the elevator and run up and down to deliver takeaways to customers.

Xiaobai is a copywriter for an Internet company. After getting the takeout, he glanced at the line on the plastic bag, and his eyes showed a trace of confusion, as if he had seen a ghost.

“Group takeout, everything can be delivered quickly?”

"Isn't that right? I seem to be hungry after ordering something? Why is it a group takeaway?"

"A hallucination?"

Xiaobai was eating fried noodles, staring at the eight characters, puzzled, and always felt like he had changed the stage.

At this moment, the colleague at the next table walked over and patted him: "You guys, are you eating takeout again?"

"The discounts are very strong now. Look at this fried noodles, it costs six yuan in the store and only three yuan for takeout."

"real or fake?"

"I lied to you about getting candy?"

The colleague pursed his lips, turned to look at the four characters on his packaging bag [Group takeout, get anything delivered quickly], then reached out and took out his mobile phone.

The cost of packaging bags is actually very low, but for some small businesses, it will cost a lot if they are used too much.

Now that there are channels to reduce costs, who wouldn’t want to use them?
So in just one week, a total of one million plastic bags and 100,000 plastic boxes were released to the market through group-buying and delivery. No matter which platform consumers ordered from, all they received were group-based takeout. !

Compared with the cost of placing TV ads, this fee is only a drop in the bucket.

Many people will be confused after seeing the words on the takeaway packaging, wondering what's going on?

I obviously ordered takeout from xxx, but why was it that the last thing delivered was group takeout?
After careful consideration, some smart people suddenly felt that they might have been deducted from the price difference by other platforms. The takeout they ordered from other places actually ended up being a group meal, so they were frightened and immediately ordered a group meal to take a look.

As a result, Pintuan gradually began to accumulate users without advertising.

There are also some people who don’t care at all whose takeaway they order, they just care about eating enough.

But after a vague glance, they also remembered the group takeout brand, especially the meals they ordered and the meals ordered by their colleagues. Most of them had the word "group takeout" on them, which made them a group. spread effect.

As we all know, group groupings also serve as takeout.

Moreover, the current food delivery war is intensifying, and the sudden end of group shopping has increased capital investment in this industry.

Plastic bags will fly when exposed to wind. Jiang Qin discovered this scientific truth when he went to the New Year's Fair. However, some rich second generation and big bosses do not understand this truth.

(I had a dream last night. The sky was filled with monthly tickets. I was so happy...)
(End of this chapter)