They are all reborn, who will fall in love?.

Chapter 592: Crazy routine (please vote for the "big" chapter)

"Sales of plastic bags and takeout boxes must be avoided in the business districts around the headquarters of delivery companies."

"For example, for employees who are hungry, they may also order takeout. It would be a bit rude if they see this kind of thing."

"When I'm in business, I always like to make money by being friendly."

"Also, when you go to sell plastic bags, you don't need to be mentally burdened. You have to remember that our purpose is to reduce the packaging costs of merchants and help them make money. This is a great cause and a glorious cause. "

“Looking at the smiling faces of those merchants who saved dozens or hundreds of yuan in packaging fees, we know that it is all worth it.”

One week after the packaging plan was implemented, the number of users of group takeout increased steadily.

During this period, Jiang Qin held a conference call to cheer everyone up and improve the internal structure of each branch.

After everyone listened, they felt a lot more relaxed.

"Our second batch of packaging bags is ready, but the quality is relatively poor and may sometimes break. Moreover, the workshop director of Shengshi Advertising has poor eyesight and accidentally printed the logo of another platform on these poor-quality packaging bags. .”

"The local promotion team dispatched a group of fresh-faced people to try the delivery to see if it can be delivered. The main thing is not to waste..."

“If these [takeaway bags printed with other companies’ logos] are broken during the delivery process, resulting in the food needing to be redone or soup spilled, we will bear the loss, and then we will pay double the [group takeout bags] to you them!"

Ye Ziqing looked at Jiang Qin on the screen and his scalp went numb.

When she used to do business, she only needed to read plans and plans, but now she has to read Buddhist scriptures before she can sleep.

Otherwise, she would always feel that she was guilty.

This matter will eventually be exposed, but sooner or later, how much pressure will Mr. Jiang’s ancestors have to endure...

So in the following period, plastic bags with the names "Are You Hungry", "Nuomi Takeout" and "Word of Mouth Takeout" printed on them gradually appeared on the market?

For a time, several platforms received a flood of negative reviews.

Because since using these "other brands' plastic bags", consumers often encounter situations where soup is spilled, and some bags are broken and it is really difficult to clean up the soup when it comes out.

Bad review, bad review!
So it didn’t take long for these packages to be collectively boycotted by merchants, who only used group packaging.

Merchants know that they sell plastic bags, but consumers don't know. In their minds, soup is often spilled on other takeaways and the bags are often broken, but the dumplings are always intact.

The hint of this kind of details will cause consumers to have an inertial thinking.

That is because their packaging bags are so rubbish, how can the meals ordered from their platform be any better?
Once this concept is formed, it will solidify in people's minds.

So in just a few days, group buying became the conscience of food delivery, and the number of users increased again.

At this time, a man selling plastic bags looked at the bottom of his squeezed goods and fell into endless contemplation...

"Lao Jiang, aren't you also doing takeout?"

"Well, it's going on, it's in full swing, and it's booming."

"Come on, our Linda food delivery market has been invaded by other apps. What about your group food delivery? Why is there no movement at all?"

On Sunday morning, as soon as Jiang Qin got up, he heard three roommates mumbling while holding their mobile phones and ordering takeout.

At present, many food delivery platforms are targeting the college market, hiring part-time college students to promote the products on campus. Not only are they subsidized, but they also receive Coke with every order.

Therefore, many college students no longer need to order food in the group for the three periods before joining the group, and directly switch to the real-time delivery platform.

Cao Guangyu and the others were also quite puzzled. They had long heard that Jiang Qin was going to do takeout. He had been in meetings and on the phone all day, but why was there no sign of him now?

"You can't see it because you haven't ordered it yet. If you had ordered it, you would know that group takeout is everywhere."

Jiang Qin stretched out and tugged on his pants to cover the thing that would make Feng Nanshu cry.

There is no way, young college students are full of firepower.

At this time, Cao Guangyu turned to look at him and felt that he must not have woken up.

You don’t do any promotion, you don’t hold any activities, and you haven’t even put up a few posters. How can I order a group takeout?
"Qiangzi, Chaozi, my takeaway has arrived, where's yours?"

"Mine has arrived too."

"Then let's go get it together."

Cao Guangyu rolled out of bed and landed on one foot, looking like a short-legged armored warrior.

Then, the three of them went to the door of the building to get takeout in a hurry. However, when they came back, all three of them felt confused.

Cao Guangyu used word of mouth, Ren Ziqiang used "Are You Hungry", and Zhou Chao used Nuomi.

As a result, their packaging was all the same, they were all "group takeout, everything can be delivered quickly", it was like seeing a ghost.

At this time, Jiang Qin sat up from the bed, reached out and picked up three leaflets from the trash can at the door.

Are you hungry, word of mouth and meals.

These three platforms are currently targeting the college student market and are constantly hiring part-time college students for on-campus promotion.

Among them, [Meal Point] seems to be a new app that specializes in food delivery for college students.

Just like the original group building, because the goal positioning was clear, it developed very well.

His boss’s surname is Duan, and he seems to be a young entrepreneur, less than thirty years old.

Jiang Qin smacked his lips and threw the three leaflets into the trash can, looking as if he was looking at a dead person.

In the days that followed, the plans of Hungry, Word of Mouth and Meal Takeout to promote them in colleges and universities went smoothly, and group takeout became famous! !

College students may not necessarily remember other companies’ advertising slogans, but remember [Group takeout, get anything delivered quickly]!
“Has group takeout been advertised?”

"No, it's been quiet all the time. I haven't even seen a flyer."

"That's weird, why are their apps downloaded so much?"

Guo Liang, the person in charge of word-of-mouth takeout, took a look at the download comparison chart and looked at the group takeout chasing after him, with a trace of confusion in his eyes.

His former generals Luo Ping and Robin began to feel flustered for no reason.

They seemed to have returned to the days when they were chased and bitten by dogs.

The management is far away from the market. Their minds are all about strategy and layout, and they are not grounded. They don't know when they are competing for riders and subsidies.

There was a dog wandering around in a plastic bag.

This is the characteristic of the mainstream industry during its barbaric growth period. Everyone is keeping a close eye on their opponents, but they have no time to pay attention to these detailed issues.

At this time, Shengshi Advertising Factory freed up two more production lines and continued to work day and night.

Soon, the logistics truck of Hengtong Freight drove out from the Shengshi Advertising Factory and quickly hit the road, galloping through major cities and entering the warehouse of the group supply chain.

Spring is a relatively rainy season, and orders on food delivery platforms also surge with the rain.

The rider industry has just begun to develop, and the equipment is not complete. If there is a sudden rainfall, they can only deliver food in the rain, and then find a place to hide for a while after delivery.

"Do you want a poncho?"

"We have ponchos."

"Your poncho is too small. It can't cover the front but the back. Our ponchos are big, and they are supplied by manufacturers. They are very cheap and of good quality. If they are worn out, come to me and I will replace them for free."

Rider Xiao Zhang looked up at the man in front of him: "How much?"

"It's fifty yuan, and there's a pocket on the right side for you to put your phone in. The fabric is comfortable and not stiff, it's super waterproof, and there's reflective material on the back, so you don't have to hide from cars when driving at night."

"So cheap? My crappy poncho cost fifty." Jiang Jian smiled: "Of course, there's just a little problem. This batch of ponchos was ordered by another company but didn't come back. It has some stamps, and it's just It’s only yellow, if you want it, I can make it ten yuan cheaper.”

"Take it and take a look."

"We also have a jacket. Look, it can't be torn apart, and water can't soak in. It costs eighty yuan, but it has a print on it. It's just one color. I'll give you ten yuan cheaper."

"so cheap?!"

Jiang Jian reached out and handed over the poncho and jacket: "I want both. I will give you a waterproof box that can be tied to the back of your electric car and has a heat preservation function."

Xiao Zhang opened his mouth: "You're still giving me something?!"

"Yes, do you want it?"

Xiao Zhang looked at the rain outside: "Can it be cheaper?"

Jiang Jian put the two pieces of clothing in his arms and pushed the waterproof box over: "Okay, I'll give it to you."

"Are you a Bodhisattva?"

"Brother, it's not easy for you to do this business. I know you know a lot of riders. If you have time, just introduce the business to me. If the quantity is large, you can get it at half price. This batch of goods of mine is for clearance and will be gone when it is sold out. "

Xiao Zhang unfolded his poncho and glanced at the eight characters on it: "Is this also from a takeaway company?"

Jiang Jian lowered his voice: "Everyone understands it. As a rider, be kind to yourself."

Sometimes, marketing on the street can make people wary, but free marketing is different.

Soon, a group of riders who were sheltering from the rain gathered around and asked Jiang Jian if he could give it to them for free, and they were willing to introduce business.

The food delivery platform does not provide a basic salary or insurance, so these riders actually have a very low sense of belonging.

There are also quite a few riders who take orders from two or three platforms at the same time. They don’t care what is printed on this thing.

As long as it doesn't say "I'm a big idiot", what can't be worn?

As a result, more and more people began to order clothes from Jiang Jian.

"Brother, do you want to do one too?"

"Yes, I want one too."

Jiang Jian reached out and handed over the equipment: "How long have you been a rider?"

The man who came to buy ponchos and clothes was in his early thirties and had a crew cut. He counted the money and said, "I just started. I used to sell things, but then the business became more and more difficult, so I gradually stopped doing it."

"What's the business?"

"Selling plastic bags."

Jiang Jian's eyelids twitched, he laughed twice, and gave him a helmet for free.

On the eighth floor of the Wangjing office building, the copywriter Xiaobai ordered takeout again, and more and more people in the company ordered takeout.

Especially since it's raining today and it's inconvenient to go out, why not use someone to deliver food to your door?

But when Xiaobai saw the delivery man wearing a bright yellow poncho with the words "Group takeout, everything can be delivered quickly", he felt dazed again.

In the past, when ordering food, it was okay to have group takeout on the package, but now... even the riders are ordering group takeout. This group takeout is incredible.

In fact, many platforms are considering the issue of uniform clothing, but if they want to be uniform, they can only publish but not sell.

Good guy, when someone delivers you food, you still make money for their clothes?

However, with the rapid increase in the number of riders, the cost of clothing is also very high. In the stage of burning money to compete for the market, this option is naturally placed at the end.

Jiang Qin spent a lot of money on this clothing project, but the publicity effect was extremely obvious.

Some riders who were not promoted saw their colleagues in yellow robes wearing yellow robes on the way to deliver goods. They thought it was from a delivery service, so they couldn't help but download the group delivery rider app.

why?
Because they think it would be good to deliver takeout to a group group for two days and wear some clothes.

"How has the order volume been recently?"

"It's okay, and it's rising steadily. The Kyoto market is currently doing best, followed by the Shanghai market, but the Shanghai market has the most users."

"In addition, the group booking business has grown very rapidly, which is very strange."

Guo Ming, who is known for his word-of-mouth delivery, is on vacation today and took his daughter to the amusement park, but he is still concerned about work and called to check on the situation along the way.

But at this moment, a speeding electric car suddenly whizzed away, startling him.

"Damn it, what is it, it's so yellow that it scares me?"

"It's a group takeout, and everything can be delivered quickly."

A ticket inspector next to him said with a smile, which immediately made Guo Ming's mind buzz: "You...what did you just say?"

The ticket inspector was stunned for a moment: "It's a group takeout. Everything can be delivered quickly."

"What about word-of-mouth takeaways? What's the next sentence?"

"No...I don't know."

Guo Ming held his breath, with a hint of disbelief in his eyes.

The word-of-mouth is backed by Alibaba, and a lot of advertisements have been placed in various publicity channels. However, when you meet a random passerby, their awareness is not as good as that of Pintuan, who has always been silent?

Lao Guo was no longer in the mood to play for a moment: "Little girl, group takeout, everything can be delivered quickly, where did you hear the term?"

"Where else have I seen it? In just half a month, it's all over the streets. It makes me so angry!"

Before the ticket inspector could speak, the aunt in charge of cleaning the park came over and shook the garbage bag in her hand. There were also several plastic bags with group takeout printed on them.

Guo Ming took it out and took a look. His head suddenly felt like a cell phone was vibrating, and he couldn't stop buzzing.

Isn't this because Jiang Qin's move is so awesome and terrifying? What's so advanced about uniform packaging?

They had previously planned to unify distribution packaging, but it was later scrapped.

Because in their view, those who have access to takeout packaging are already users of their platform, so this kind of secondary promotion is meaningless.

Even if some packaging can be left behind and seen by others, causing three or four times of communication, the efficiency is still too low, and it is far less direct than elevator advertisements and bus advertisements.

In fact, other platforms feel the same way, so no one does unified packaging.

Therefore, what shocked Guo Ming was not the packaging itself, but that there was an order posted on the packaging.

And that order was a word-of-mouth takeaway.

Guo Ming immediately put down his phone, grabbed his aunt's garbage bag, and rummaged through it one by one.

Paper bag grouping + don’t order if you’re hungry

Grouped plastic bag + glutinous rice takeout order
Group package box + quick meal order

"Fuck, fuck, fuck..."

"He...he unified other people's takeout packaging?!"

(2 words, please give me a monthly pass. I haven’t slept at all in the afternoon, and I have been writing, or2, or. I have pity on this old mistake, please!)

(End of this chapter)