They are all reborn, who will fall in love?.

Chapter 593 The Tyrant Returns
Due to the increase in business volume, the food delivery platform has been very busy recently. Seeing that the weekend is coming, the rest time has finally arrived.

Robin and Luo Ping originally planned to go fishing in a wild lake.

Life is life, work is work, and you have to make good money, but people cannot live just for work.

But the wish is beautiful, but the reality is often cruel.

At three o'clock in the afternoon, Guo Ming called, and the two of them immediately hurried back to the company.

Then they saw Guo Ming sitting silently in the conference room, with several executives responsible for operations, promotion and planning next to him.

On the table in the conference room were plastic bags, paper bags and fast food boxes, all printed with the words "Group takeout, get everything delivered quickly".

"What's wrong, Mr. Guo?"

"Look at the packaging and the order on it."

"?"

The two brothers looked at each other and thought to themselves, isn't this just a group takeout? There's nothing strange about it.

But your boss has spoken, so you can’t ignore it.

So, Luo Ping and Robin grabbed one casually, their eyes widened suddenly, and then they yelled: What the hell is this trick? Then fell into silence.

There were probably eight people in the conference room, each one more silent than the other.

In fact, ever since the group-buying app was officially launched, Word-of-mouth Takeaway and Alibaba, the company behind it, have been on guard against them. Especially those who have personally participated in group-buying have always been very wary of group-buying.

From Ali Baba's perspective, they felt that part of the reason for the defeat in the Thousand Regiments War was because they underestimated Jiang Qin in the early stages.

This contempt gave him enough time to make plans.

So when the group grew bigger, many things got out of control.

With this lesson in mind, they will definitely be on guard when they land on the battlefield again.

Especially the Alibaba group has really prepared funds to join the group in the food delivery track.

If you advertise to recruit riders, we will raise prices and disrupt the market.

If you want to provide subsidies to attract users, we will still raise prices so that you lose all your advantages.

There may not be anything else, but we at Alibaba are richer than you guys doing group shopping.

But after staring at them for so many days, the opponent never made any move. In addition, the battle situation was somewhat urgent, so their eyes could not stay on the group members for too long.

The rise of an emerging industry is accompanied by countless thorns and twists and turns. There are many things that are laborious and laborious. It is not a good idea to focus on one opponent.

So they changed their thinking and paid more attention to common places, such as the recruitment market and advertising channels, and planned to respond quickly as soon as they heard the news.

But there has been no news, and the group delivery business is growing faster and faster.

During this period, many people were actually puzzled and wanted to figure out the promotion channels and operation methods of group takeout.

TV advertisement? No.

There are no offline elevator advertisements or bus advertisements.

Even Zhihu and Tonight Toutiao have no relevant promotional articles.

Until today, when the channel was revealed, even if they wanted to break the bank, they never expected that the promotion channel for group takeout would be so cunning. It was unheard of.

"Good packaging and no spilled soup are the needs of consumers. The cost of outer packaging is a pain point for merchants. The combination of these two is the most accurate publicity delivery."

"That's right, it's delivered accurately to our users..."

"The most important thing is that the team members may know that someone is waiting to attack them in the market before they end the game, so they just use an unpreventable method. This kind of prediction is terrible."

"The biggest fear in doing business is to be stuck in someone else's rhythm. In fact, we have been in the rhythm of a group since the beginning."

"What kind of person is Jiang Qin...?"

In the conference room, the discussion started gradually. When the last question was asked, everyone looked at Luo Ping and Robin.

The top executives of Word of Mouth came from Alibaba and had no direct contact with Jiang Qin. The only ones who had contact were the two of them.

Robin was stunned for a moment: "Human?"

Luo Ping glanced at his younger brother and said, "Jiang Qin has forward vision, strong layout ability, good use of unconventional means, strong awareness of market pain points, and dares to think and act."

Guo Ming was silent for a moment: "Anything here can make a person famous."

"This...is true."

At this moment, there was a knock on the door in the conference room.

The receptionist in charge of the reception walked in wearing a black silk skirt and interrupted everyone's conversation: "Mr. Guo, the rider is here."

"Okay, let's go over there."

Guo Ming stood up and waved to the people in the conference room: "Let's go and see something more exciting."

"?"

Everyone, you look at me, I look at you, and then you follow Guo Ming out, and you find four delivery guys standing at the door, all wearing jackets that deliver group meals and can deliver anything quickly.

Guo Ming looked at the first person: "Where are you from?"

"I'm really hungry."

"What about you?"

"Boss, I am our word-of-mouth delivery person."

"Where are you two?"

"I'm ordering food quickly." "Uh... I'm ordering a group takeout."

After listening, everyone fell into silence again. There was only a dog in their minds, wearing a yellow suit, wearing a plastic bag, and swinging wildly.

At this time, Manager Sun from the marketing department came over and said, "Mr. Guo, we have found out about the plastic bags."

"what happened?"

"They arranged manpower to sell these plastic bags at half price in the form of low-price promotions. Because of their good quality and low price, they are very popular with takeaway merchants. In fact, many merchants are very concerned about the cost. We have done this before I didn’t notice it.”

Robin pursed his lips: "When we were doing group buying, I felt that Jiang Qin understands the market better than us."

As soon as the words came out, he felt that it was not accurate, so he changed his statement: "No, it's not that we understand the market better, but that we understand those individuals struggling at the bottom better. Unlike us, we can stand high and see far, but we can easily ignore it. Feet."

Guo Ming was silent for a moment: "What they can do, we can do too. Find a factory to order a batch of plastic bags and make some clothes."

Manager Sun nodded: "I have already asked someone to make arrangements."

"Okay, then let's use Jiang Qin's method to capture the Nuomi takeout market first."

Ali has money and resources, so making a plastic bag is a piece of cake.

So soon, "low-price dumpers" played by employees of the Koubei Takeout Marketing Department began to appear in major business districts with their own plastic bags.

What the management of Word-of-mouth Takeaway didn't expect was that their plastic bags couldn't be sold at all.

Even if it is given away for free, no one wants it.

"Go away, don't sell these low-quality bags to us. We received bad reviews every day some time ago, and we don't need them for free!"

"?"

During the period when Koubei Takeout was preparing to imitate the group buying, other platforms also gradually discovered this matter.

They originally thought that the riders on the street and the takeout bags everywhere were all marketing strategies of group shopping for their own company.

But as the number increased, they realized something was wrong.

It turns out that it’s not a group deal, it’s our own takeout that was packaged in a group package!
This has led many users to believe that group-based food delivery is the source of food delivery, while other merchants are just weak middlemen, so that group-based food delivery has been shared by all users of the food delivery platform.

If you're hungry, I'll share some. Second, I'll share some glutinous rice. Third, word of mouth. Come on, come on, hurry up and come on...

A little here and a little there, the growth rate of group takeout is really terrifying.

Like word-of-mouth, many platforms organize their ideas and decide to imitate, but without exception they are rejected by merchants. The reason is that your quality is poor and users give negative reviews. In the food delivery scoring system, negative reviews are really terrible. .

Then they found out that before that, plastic bags with their logo printed on them had entered the market. Their extremely poor quality had successfully captured the disgust of merchants and consumers.

People from all major platforms were anxious and demonstrated on the spot. You see, the quality of our packaging is really good.

But most merchants still refused, saying that it has almost become a habit for users to leave negative reviews directly after seeing your packaging, and they cannot make unnecessary mistakes.

After receiving such feedback, many platforms cordially greeted Jiang Qin’s ancestors.

But in this stage of seizing the market, many platforms dare not offend merchants, even one or two companies. Now that they are all like this, it is very scary.

"Boss, other platforms seem to have discovered our packaging plan. There are often people selling plastic bags from other companies these days."

"It doesn't matter. If you can't sell it secretly, sell it openly."

"Ok."

The king of group fights is Jiang Jian, who has recently begun to appear in major business districts.

This time he stopped selling plastic bags and riding uniforms, and started selling small packs of paper towels and disposable tableware with chopsticks, spoons, and toothpicks.

Don't ask, just ask because some unscrupulous company ordered it and sold it at a low price because of the stamp.

Because of the good reputation accumulated in the early stage and the ability to effectively reduce costs, the takeaway merchants welcomed it with both hands. As a result, Shengshi almost ran out of goods. The factory that was about to close down is now making money and is doing a small profit. pin.

The takeaway market has become increasingly panicked.

From the inception of the food delivery industry until now, everyone has been aiming for a unified market.

But Jiang Qin's thinking is different. Apart from the food itself, he does everything. He insists on relying on tableware, packaging, and rider uniforms to unify the market with a curved path.

He wants one person to surround everyone.

Chen Jiaxin is currently the market manager of Hungry. She is standing on the street, looking at the countless delivery people wearing yellow robes, and falls into silence.

They also rushed to make plastic bags, but they couldn't sell them.

Azure Rider Equipment is being worked on, it will take time.

In this case, Hungry not only had to invest funds in operations, but the business volume of the group business increased sharply.

The good news is, so does everyone else.

When she left Dianping and came to Hungry Bu, she fell in love with Zhang Xuhao.

She felt that Zhang Xuhao was very much like Jiang Qin two years ago, with means and ambition.

But when Jiang Qin really ended up in this way and surrounded everyone by himself, it still gave her an unparalleled sense of oppression.

Chen Jiaxin looks down on men, but Jiang Qin is an exception.

He knew that the group-buying tyrant who had won the last competition, danced crazily on the edge of the cliff, slapped his opponents several times, and took away two candies from their pockets, had officially returned and entered the O2O arena again.

And packaging plan, clothing plan and tableware plan may be just the beginning.

(Old mistake finally entered the top ten, thank you family, if you have votes, please feel free to vote for me, or2, or2)

(End of this chapter)