They are all reborn, who will fall in love?.

Chapter 597: Starting to burn money again
On the Qingming Festival with continuous light rain, the temperature dropped slightly.

In a world that ordinary people cannot feel, the Internet business war situation is like a small hotel near the university ushering in the weekend, and it is already under fire.

The release news of Xiaomi 2 has started to be hyped since then, and Huawei's mate series has also been put on the agenda.

Three domestic telecom operators have also followed the trend and launched the latest traffic discount packages, targeted packages and contract packages to compete for users.

The mobile Internet market is expanding day by day.

Mobile games such as Fruit Ninja and Plants vs. Zombies have been launched one after another, and root tools are also in full bloom, marking the growing maturity of this market.

In terms of e-commerce, JD.com, Suning and Gome have raised funds again and seem to be making some big moves in the second half of 2012.

During this period, Alibaba repurchased 20% of Yahoo's equity, and the entire company was fully controlled by Boss Ma in a real sense.

Subsequently, Boss Ma cooperated with Acer and invested a large amount of money to build Alibaba Cloud mobile phones, intending to officially enter the field of smartphones.

Also in this year, Youku and Tudou announced their merger, and 360 began to develop search engines.

The number of online active users on WeChat has finally surpassed that of Weibo, and Tencent Weibo finally regained the upper hand when it was completely abused by Sina Weibo.

In 2012, major events continued in the Internet market, which seemed to herald the arrival of a more prosperous era, attracting the attention of countless investors.

"Since 2010, the domestic Internet market has entered a period of rapid development, especially the popularity of mobile devices, which has accelerated this process. There are several representative companies among them, which can be regarded as the pillars of the Internet industry."

"For example, Alibaba, Tencent, 360, NetEase, Sina..."

Mr. Hu, a well-known financial expert, made his own evaluation of the current Internet boom.

Seeing this, the host couldn't help but say: "What about group shopping? This new company has been very popular in the past two years, and now it has entered the food delivery market. Do you think it can't be a representative company in the domestic Internet industry? ?”

"It can't be calculated yet."

"Why? This company is a unicorn in the O2O field."

Teacher Hu looked at the host and smiled pretendingly.

Why not? Because other companies were willing to give him promotion fees, but he was not willing to pay them and would point his nose at them and curse them.

He has been in the "expert" industry for so long, and this is the first time he has encountered such an incompetent company.

You spend a little money and let me promote you and build up your reputation. What's wrong with that?

However, they were unable to attack the group head-on.

Because just last month, Pintuan signed agricultural assistance agreements with five counties and is helping some unsalable fruit and vegetable farmers with strategic plans for external sales.

Ordinary consumers may not know this, but according to industry insiders, their plan makes basically no money except for gas expenses.

Jiang Qin was not a true gentleman who had strict moral standards for himself. He just felt that this matter was in line with his own views, so he did it.

Moreover, he will not lose money.

why?
Because the ecological chain of group buying has already been established.

They don’t have to make money from fruit and vegetable farmers, but the merchants’ commission is fixed.

A pound of eggs is bought, supplied to merchants, fried into a dish, and the price rises tenfold. They don't need to make bottom-level money, they can earn back the egg money just by drawing money from the platform.

Therefore, although "experts" are unwilling to praise it, they do not dare to touch the company's bad luck.

The most frightening thing is that Tuan Tuan is currently entering the food delivery industry, and it seems that it intends to make this ecological chain longer.

Just imagine what the entire group-selling industry chain will look like after he unifies the takeout market?
If an egg is put in, transported, processed into vegetables by merchants, and delivered to your home by a rider for a delivery fee, is the egg still worth the price of an egg?

No, the price of the egg had doubled several times in the end, but what he paid for was actually the egg.

From purchasing at the source to delivering food to your door, this kind of group shopping is actually comparable to a money printing machine.

However, as far as the current situation is concerned, it is still too early to say that the takeout market will be unified. Group grouping did have an advantage at the beginning with the help of packaging plan, clothing plan and tableware plan, but other platforms are not soft persimmons.

In several rounds of food delivery offensive and defensive battles, Hungry Bubu has borne the brunt and has taken the lead in the college student market.

Nuomi Waimai changed its name to Baidu Waimai. The new red theme color is extremely dazzling. The business volume and development speed are almost as fast as those of Hungry.

In addition, there is a food delivery superman with a foreign investment background who has entered the Shanghai market with high profile.

After this foreign website established an independent branch in China, it quickly acquired "Eatme" and took the first step towards localization of the international platform.

Later, he accepted huge financing from Hurricane Capital, an established venture capital institution, and quickly signed contracts for 10,000 restaurants and stores.

Generally speaking, there is only one word, trench.

As the largest investor in Takeaway Superman, Hurricane Capital has also attracted a lot of attention.

This is a venture capital institution under the Fung Group. Its previous investment directions were mostly in traditional industries, such as real estate, cruise ships, hotels, etc.

This is their first time entering the Internet, and they didn’t expect the move to be so big.

Once the incident unfolded, it also generated widespread heated discussion in the investment circle.

Then rumors began to leak out, saying that the management of Fung Group was undergoing a major reshuffle, a new leader was in place, and it was about to explore the Internet field.

Faced with the onslaught of foreign companies, the valuation of the food delivery market has soared again. Liu Yihua, head of Takeout Superman China, said in an interview that he will serve 200 cities within a year.

In fact, their actions were really fast. In just one week, they reached the scale that other websites took half a year to reach. Of course, this other website does not count group shopping.

At this moment, at the forefront of the market, a batch of inferior take-out Superman plastic bags gradually entered the market. Legend has it that merchants who use these plastic bags can receive a 500-yuan subsidy from an unknown rich man.

"The domestic market is really dangerous."

"I don't know why, but I felt huge resistance during the promotion process, as if something was pushing back."

"The good news is, so do others."

"..."

As the number of platforms entering the market increased again, the funds remitted to the market also began to expand, users grew faster, and the competition for rider resources began to intensify.

Xinglebu, which received investment from Tencent, once again increased its delivery subsidies, and the number of registrations surged.

This move caused other platforms to follow suit.

In the past, the rider profession was still held by people at the bottom, such as those who could not find a job, or those who made less money and resigned from their jobs.

But with this wave of money-burning and price increases, many people who used to have jobs have begun to join the food delivery army in their spare time, and some of them are even within the system and on the job.

Seeing the market becoming more and more prosperous, Jiang Qin was very happy.

The cake is bigger.

At this stage, the entire food delivery market has burned almost tens of billions of funds.

Just imagine, if it weren't for this kind of competition model, which company could afford to support such an industry?
Group play is not possible, so Jiang Qin does not dare to leave early, and Alibaba and Tencent are so large that it is actually a bit difficult to face such a money-burning field.

This thing requires everyone to do it together.

"Boss, the number of our riders has been decreasing in recent days, mainly because those websites are attacking us so hard that our eyes are burning red."

"Has it affected the group takeout business?"

"Shanghai and Kyoto have a large number of orders and a rapid growth rate. Our number of riders is indeed obviously insufficient. If this continues, it will definitely have an impact."

Jiang Qin listened to Tan Qing's report and tapped his fingers on the table: "How much did they increase the delivery subsidy?"

Tan Qing flipped through Ye Ziqing's report: "The delivery subsidy has increased by two to five yuan, but the effect is really good. Some small platforms that cannot find investment institutions have been burned in recent times. died."

"Can you check the business volume of each platform?"

"It can be estimated that if Burger King provides the takeout data within the past three days, we can roughly analyze the order volume of each platform."

Jiang Qin pursed his lips and said, "It's definitely not possible without bleeding. You should check with Xu Yu and figure out the cost of their delivery fees."

"Boss, do we also have to burn money?"

"With a large loss of riders, the order-taking speed will drop, which will not only affect the user experience, but also affect the platform's reputation. It will be difficult to make up for this later. However, we have to burn the money in another way, so I need to know the total amount."

"Okay, then I'll do it now."

After hanging up the phone, Jiang Qin started thinking.

Burning money requires skills. If you burn the same amount as others, it may not be effective. You have to burn more than others to achieve immediate results.

But if you burn too much, the cost will increase rapidly.

Therefore, Jiang Qin plans not to change the amount of money burned, but to change to another way of burning money.

Jiang Qin turned to look at Lao Cao: "Brother Cao, money is burning in the market now. What do you think we should do?"

Cao Guangyu puffed up his chest instantly: "You finally know how to ask me for advice. According to my opinion, you should also burn money to let them know what real money burning is."

"I mean, what should I do if I can't afford dinner? Can you treat me?"

"Please? I just bought a fucking fire unicorn. I'm completely out of money this month. Didn't you see that I've been eating instant noodles for three days? I still treat you?"

"It's okay if you don't have money. You can work as a delivery rider to support me."

"?????"

Jiang Qin patted him on the shoulder: "The time has come to test the relationship between uncle and nephew."

Cao Guangyu turned his head mechanically: "You have a rich woman at home, ask her to support you!"

"No."

"why?"

Jiang Qin pursed his lips and leaned on the table in the dormitory: "Just friends."

Cao Guangyu was silent for a moment: "Find a scrap collection station and sell your mouth. With your hardness, it must be very valuable."

(End of this chapter)