They are all reborn, who will fall in love?.

Chapter 650 Offline Payment War
Jingdong is Alibaba’s rival in e-commerce, and Pintuan is now competing with Alibaba in the payment market. Together, the two have pushed the number of Union Quick Pass users to a peak in an instant.

At this time, the turnover of Pintuan Cloud QuickPass has reached Alipay’s share in the e-commerce field.

However, while Alipay is fully committed to the offline payment market, the achievements of Cloud QuickPass in the online market are less conspicuous.

“Alipay’s promotion efforts are amazing.”

"If Alibaba is allowed to occupy the offline payment market first, no matter how well Cloud QuickPass does online, the chance of turning around will be slim."

"Yes, payment software is destined to be different from other software."

Payment software is different from commercial platforms such as e-commerce and takeout. It is difficult for users to take advantage of payment. Therefore, the only way payment software can retain people is through convenience and speed.

For this reason, the payment market will not experience too drastic market share fluctuations. Basically, whoever captures users first will win.

This win is not absolute, but the dominant position is certainly not easily replaced.

If you have hundreds of thousands in Alipay, you will never withdraw it and put it into Union QuickPass just because UnionPay is shouting.

Therefore, companies that make payment applications want to get users’ first experience.

Now, Union QuickPass has just caught up with Alipay’s online pace and has not yet started offline. From a long-term development perspective, it does not have an advantage.

Another person who shares the same view is Zhang Xuhao, the founder of Hungry.

Pang Rui promised him that when the offline payment market is fully rolled out, he will let Hungry have no access.

Therefore, the better Alipay develops, the more powerful it will be for Hungry Bu.

Taking advantage of this trend, Hungry also began to invest funds in the college student market, trying to equal the Group Takeaway.

To be honest, Zhang Xuhao feels that he has caught up with the good times.

why?
Because when they turned around to grab the college student market, they were really afraid that Tuan Tuan would catch up with them again. As a result, Tuan Tuan’s current development center suddenly focused on the payment market, and they paid no attention to the food delivery market.

From summer to autumn, Hungry's business volume in University City increased by 326%.

Calculated based on the previous market share, they have actually returned to the level they were in when they competed with Fandian.

However, Chen Jiaxin is somewhat worried about Zhang Xuhao's optimism. These worries have no reason and are just due to her understanding of Jiang Qin.

"Something's not right."

“Didn’t the promotion of local group promotions start as soon as Union Quick Pass goes online?”

"Where did those floor pushers go?"

Hungry is not located in the forefront of the market, and it competes with group-sharing companies. It is relatively clear about the trends of group-building companies.

Chen Jiaxin noticed the movement of the group-joining sub-station in July, and also received feedback from the marketing department, saying that the group-joining local push has begun to train its troops again, but because the cloud quick payment online momentum is strong, everyone's attention The force was quickly diverted.

But if you think about it carefully, where did the group push go?

Chen Jiaxin was stunned for a moment, realizing a problem, and her eyebrows suddenly frowned.

In the early morning of mid-October, the taste of autumn gradually began to appear.

For the northern region, autumn is probably the shortest season among the four seasons, because summer is too domineering and the tail always stretches out very long, while winter is often extremely violent due to the addition of cold air.

But I have to say that autumn is indeed a very comfortable season.

At around eight o'clock in the morning, freshman Zhang Ming got up early and went to the school cafeteria on the way to attend a club interview. He couldn't help but be stunned when he entered.

Because the school cafeteria is full of Union QuickPass posters, in addition to the clean and bright meal purchase window, there is an extra QR code sticker next to the original punch-in machine, which says that you can enjoy 20% off by using UnionPay QuickPass. .

Zhang Ming bought a drawer of steamed buns and saw many senior students using UnionPay QuickPass in the process.

In college, if you lose your meal card, you don't call college students three or five times a semester. Some people even lose it and don't bother to replace it. They live year after year by giving cash to their roommates...

Therefore, when the canteen supports Cloud Quick Pass, the number of student users surges.

Zhang Ming is not a person who likes to chase trends, and he likes to use Alipay, so he swiped his meal card and went to the club for an interview.

After the interview, Zhang Ming met with his girlfriend.

The two of them were admitted to the same high school and had a good relationship. When they were freshmen, they were already looking forward to graduating together, taking the postgraduate entrance examination together, getting married and having children.

"Zhang Ming, give me your mobile phone and I'll buy milk tea."

"oh oh."

Zhang Ming took out his cell phone and handed it to his girlfriend, then stood at the intersection and waited quietly.

Not long after, his girlfriend came back and bought two cups of Xitian’s [Confession] series, and Zhang Ming’s ZTE N88 had a [Union Quick Pass] icon.

"?"

"Xitian has a 20% discount on Cloud Quick Pass. It seems that it can also be used in school supermarkets, and you can also use it to order takeaways at a 20% discount."

Zhang Ming said oh, and started using UnionPay to pay for breakfast the next morning. He ordered takeout in the dormitory at noon, and opened Jingdong during online shopping...

The first one to be affected was Hungry. Starting from mid-October, their business order volume gradually began to decline.

Zhang Xuhao immediately felt something was wrong, so he immediately called the city manager over. "They're burning money."

“Are group takeaways burning money again?”

"No, it's Union Quick Pass that's burning money, but... but it's also equivalent to group takeout that's burning money."

"?"

The marketing manager in charge of the Kyoto area of ​​I’m Hungry gulped: “Order a group takeout and pay with Union Quick Pass to get a 20% discount. Although the discount is provided by UnionPay, it’s actually equivalent to group takeout. Discount."

After hearing this, Chen Jiaxin sighed: "I understand, he wants to use a sum of money to promote two software, and use one 20% off to achieve the effect of two 20% off."

"Fuck..."

Jiang Qin's business logic is actually very easy to reason about. To put it bluntly, it is still a combination of punches.

Enjoy a 20% discount on group takeout + Cloud QuickPass. For users, it is just a matter of changing the payment software, but it leads to two results.

The first result is that students switched from Alipay to UnionPay QuickPass, and the other result is that ordering in a group meal is not cheaper than being hungry.

Consumers don’t care whether there is a discount on group takeout or a discount on Cloud Quick Pass. The key issue is that I spend less.

“Their local promotion, while UnionPay is constantly promoting online, they are actually discussing cooperation with contractors in university cafeterias.”

"So, we don't see them on the market."

“According to the information collected so far, 80% of college canteens have already used the QR code payment function of Union Quick Pass.”

After listening to Chen Jiaxin’s analysis, Zhang Xuhao suddenly realized a problem, that is, group buying with UnionPay Quick Pass has closed the loop in the college student market.

If you use group sharing for takeout and group sharing for payment, the price is still low. If you are hungry, there will be no market at all except in the field of college students.

However, this may be an opportunity, because Alipay and Hungry can also join forces to do this.

"I'll go to Hangzhou and invite them to grab the market together. There's no way Ali will let go of such a big piece of cake."

"It's useless. Those canteen contractors sign up for a group supply chain. If there is a price war, we are the one who can't afford it."

"Why the hell are there group supply chains everywhere? Damn it, wherever we go, there is his supply chain?!"

"Because their supply chain was created by us ourselves..."

"?????"

The popularization of UnionPay QuickPass for scan-code payment in college cafeterias was not kept secret for long, and soon the news spread.

I spent a lot of money to not only promote UnionPay Quick Pass, but also to hold back Hungry Bu who wanted to take advantage of the opportunity to make a sneak attack. This style of play really opened everyone's eyes.

The most important thing is that Pintuan, which originally had no achievements in the offline payment market, has almost caught up with Alipay's efforts in the past two months after gaining access to the college student market.

Group shopping is indeed the enterprise closest to consumers.

"Mr. Pang, you may regret it now..."

"I regret my decision that summer."

Lu Zhichuan and Pang Rui were good friends. They often had meals together and had many related business cooperations. However, after Lu Zhichuan resigned from Alibaba, the two never contacted each other again.

However, now that the two companies are tit for tat, Lu Zhichuan can easily think of this old friend and wonder how he is feeling now.

In fact, during the group buying war, if Pang Rui had ruthlessly chosen Lashou.com and used the dilemma of online payment to curb the development of group buying, she would not have encountered this situation now.

Even if there is no group-building channel, they need more time to promote, which is better than being invaded by others.

It's a pity that Pang Rui, who had worked hard to obtain the license, was too radical at the time.

Think about it, since 04, Alipay has been struggling with the name of being unlicensed. It has been sneaking for five years. Who wouldn't want to run wild once they get the license? Why don't you want to use group sharing channels?

But it was precisely because of this that they helped their biggest competitor later.

Now, the ecological chain of group buying is restricting Ali at every turn, which is equivalent to building a high wall between them and consumers, but Ali has nothing that can hinder group buying.

"Boss, the materials needed by Wanzhong Mall and Xihan Heqing have been shipped out."

"OK, thank you for your hard work. Let the Propaganda Department and the Local Promotion Department take three days off."

"thank you boss."

Jiang Qin sat on the boss's chair in the conference room and looked at his Union Quick Pass balance, which was 12.8 yuan: "Lan Lan, how much is Taobao worth now?"

Wei Lanlan raised his head: "The valuation should be 50 billion."

"Fifty billion? Sunai, can you do some backend operations for me and change my balance to 50 billion? I'll scan the QR code with YunQuanPass and buy it from Taobao."

"??????"

Lu Zhichuan's heart trembled when he heard it. He thought that the boss, a humanoid creature, was so damn scary. He had no bottom line at all.

(or2, monthly ticket, give me a monthly ticket...)
(End of this chapter)