They are all reborn, who will fall in love?.

Chapter 667 The dog is coming!

"Mr. Pang, something went wrong."

"?"

Alipay's consumer subsidies were launched with great fanfare, and the alliance between Hungry Bu and Koubei.com was also carried out with great fanfare, attracting countless insiders in an instant.

Relevant or irrelevant, as long as it has something to do with Internet business, almost everyone is paying attention.

Especially people like Zhang Xuhao who are in the middle of the battle can't wait to witness the dusk of the group fight.

Zhang Tao, who has been discharged from the hospital, even mobilized all the manpower of Dianping to join the battle and trigger another group buying war to take advantage of others' danger.

The outside world believes that Pintuan is now a big business and has the Pintuan supply chain as its foundation, so it will not be so unable to withstand the encirclement and suppression war.

But then again, this time with Alibaba as the host, Alipay as the boss, and "others" in the life service field, even if the group can be stable, there will definitely be bloodshed.

There is no smoke in the business war, but everyone is sweating for Jiang Qin.

But when the subsidy activity actually went online, something truly shocking suddenly happened!

The group-buying business suddenly became extremely prosperous. Not to mention the loss of users, they didn't even have the slightest impact on the New Year Festival and in-store promotions.

However, Alipay spent more than three months mobilizing resources from all parties and investing large sums of money to enter the market, but it disappeared like a cow in mud.

The situation began to become strange and unpredictable.

This is not like playing a game, there will be delays.

Logically speaking, Alipay is so well-prepared that it is impossible for it to start so mediocrely!
On the first weekend of early February, coupled with the winter holiday buff and the New Year, Alipay’s consumption subsidies should have had a strong effect, but the growth trend is still slow.

In addition, a group of old users are using Alipay less frequently.

The most terrible thing is that the catering field, where they have invested heavily, has seen almost zero growth. Only supermarkets, convenience stores, fresh food and other retail fields have maintained excellent growth trends.

From the beginning of "let the bullets fly for a while" to later, an unpleasant feeling suddenly came.

On the 26th, Zhang Xuhao was still waiting for the bullet to fly again, but the atmosphere in Alipay had begun to change. As soon as he entered the conference room, he saw Pang Rui sitting at the front of the conference table, puzzled by the growth data. untie.

The manager of the marketing department pushed open the door and barged in, holding a document and looking slightly panicked.

"Mr. Pang, something went wrong."

“Before the start of our subsidy activities, Tuan Tuan opened its online ordering system to merchants in first-tier cities.”

"what?"

The marketing manager hurriedly walked forward, inserted the USB flash drive into the computer, and pressed the remote control in his hand. The online ordering interface of a certain store appeared on the projection screen in the conference room.

“From the moment a customer enters the door, they can scan the code directly at the door to wait for a table. After entering the table number, they will automatically jump to the online menu. They no longer need to order food in the traditional way. After ordering, they will choose to place an order and it will... automatically jump Convert to Cloud Quick Pass settlement.”

"With this set of procedures, customers will never come near the bar from the time they enter to the time they leave, let alone pay for a small white box."

"in other words."

“They directly bypassed the scanning and payment process.”

Upon hearing these words, the scene suddenly fell into silence.

People have imagination, and everyone here is a talent deeply involved in this industry, so of course they know what this means.

Alipay spends heavily in the settlement process, but group shopping locks out customers right from the entrance.

You have Zhang Liangji, I have a wall ladder.

Zhang Xuhao was the first to be confused: "Impossible, online ordering doesn't need to be popular? Can you just post a QR code to do it?"

Chen Jiaxin also frowned: "Your market feedback has even left out such important details?"

The marketing manager pursed his lips: "Their online ordering system is directly embedded into the cashier backend. Previously, they were promoting their cashier system everywhere, begging everyone to wait for their payment box to go online. This is actually a smoke bomb. Everyone It’s never the payment box that’s waiting, it’s the order code.”

As soon as he finished speaking, Zhang Xuhao felt like his brain was congested.

He seemed to see a group of waiters pushing and pulling at a certain store, telling them, "You should learn how to use our ordering system."

Look, here is ordering, here is checkout, here is income, hey, there is also online ordering here, it’s so amazing, then I will teach you by the way, and you can learn it by the way. Bar.

Maybe many waiters didn't know it at that time. What they learned was not cashiering at all, but how to use the ordering system.

In fact, the cashier system itself has an ordering function, and the purpose is to allow merchants to check accounts.

In other words, they just left a code scanning channel in it.

As long as the order code is not posted when ordering a group meal, no one will know how this thing is used.

The payment box cannot be put on the shelves in batches in a short period of time, but the QR code is too simple.

Cover, everything is a cover!
In this way, which seemed like a joke, their local push completed the first and most important step under Alipay's nose.

At this moment, everyone in the conference room seemed to have been poured cold water on me, and my arrogance of ruling the market was completely extinguished.

They have made preparations both online and offline, using discounts to attract customers, creating crazy traffic for Alipay, and then using Hungry Discord and word-of-mouth to retain users, forming a three-way siege, which was originally foolproof. But they never expected that group buying would skip all the steps, turning the payment box into a waste.

As the frequency of Alipay usage decreases, the traffic they expected will naturally disappear. Then there will be no users left by Hungry Dishe Reputation.

"wrong."

"This isn't right."

Pang Rui opened her eyes: "I really didn't expect what Jiang Qin did, but even so, our growth rate cannot be close to zero. There are always people who will go the extra mile for the discount, right?"

Hearing this sentence, others also raised their heads, with a trace of confusion in their eyes.

Yes, if real money is put in, even if it is suppressed by other merchants by other means, it will not be completely ineffective.

What era is it now? Are consumers crazy if they don’t want any discounts?

The marketing manager was silent for a long time and then looked up: "Actually, offline catering stores do not recommend using payment boxes to scan QR codes, and some even remove the boxes."

"When we sent people to investigate, these stores even tore off our posters, and some of them were not completely torn off. As a result, many customers didn't even know that these stores can use Alipay to pay..."

"Why is this happening?!"

"because……"

The marketing manager organized his speech: "Because the group ordering is online, it saves them almost half of the manpower. Compared with this, the little subsidy we give is just drizzle."

"In stores where the boss is present, they find that after using online ordering, there is no need for so many waiters at all, and the cost is greatly reduced. In some stores where the boss is not present, the waiters find that they can open the store normally by playing on their mobile phones all day long. As for subsidies, then The boss took it, what does it have to do with them?”

"To put it simply, using Alipay requires you to pay half the salary more, or work for an extra day, but using group sharing to order food online does not happen at all. Who cares about the subsidy."

Upon hearing this, the entire audience fell into endless silence.

They suddenly understood that the online ordering developed by group sharing is a liberation of productivity, and it is not just a breakthrough for Alipay.

Zhang Xuhao couldn't help but say: "We can also make a food ordering system, can't we? This is not difficult!"

"Yes, but under the same conditions, no one can compete with group sharing in the O2O field. After all, the supply chain in first-tier cities has been integrated by him, and he can offer lower discounts than us. We have to pay more than group sharing. It would take several times the price to overwhelm them.”

"The cashier systems are all independent. If you use Cloud Quick Pass for cashiers, you can't use Alipay for cashiers. If we don't follow up, Alipay will not exist in the future O2O market!"

Zhang Xuhao is talking about us one by one. In fact, he is trying to make Alipay continue to snipe.

Because only in this way can those who are hungry and connected to Alipay get traffic.

The marketing manager looked at Pang Rui: "Mr. Pang, I don't recommend doing this."

"Tell me why."

“Our plan is based on group buying because our subsidies have been frustrated and there is no counterattack. However, the users of group buying have not been lost. Alipay has the ability to compete with UnionPay to compete for the market, but IMHO, I can’t do it without word of mouth.”

The logic of the marketing manager is easy to understand. If you are at a disadvantage in a group fight, Alipay and Yixiong will lead the two counselors. Even if the two counselors never win, they can continue to cause trouble.

But now there is no disadvantage at all when joining a group. Hungry and bad reputation are the only things that can compete with each other.

After Zhang Xuhao heard this, everyone was furious, his lips were trembling, and he almost slammed the table and left.

And Chen Jiaxin pursed her lips in silence, saying in her heart that lies will not hurt anyone, but the truth is the sharpest knife...

Pang Rui didn't say anything, because she found that in just one round of fighting, the dilemma was thrown back to her.

She had met Jiang Qin quite a few times, but only now could she clearly feel how unnerving it would be to become his opponent.

The scariest thing was that she felt Jiang Qin was really weird.

Logically speaking, when your opponent makes a move, you start racking your brains to think of countermeasures, and then you are awesome, you are a business genius, and you finally think of a way to break the situation, but you have to spend time preparing, right?

But for some reason, she always felt that he had already thought of his opponent before she had thought of her own move. This was really fucking weird...

Pang Rui knew that he couldn't panic now or make decisions easily, otherwise he would definitely be substituted into Jiang Qin's rhythm.

Judging from the performance of business wars such as group buying wars, food delivery wars, etc. over the years, Jiang Qin is invincible at his own pace. He makes a lion's noise when he speaks, which is definitely not an empty talk.

She decided not to attack the catering market first, but to stabilize the retail market she had already acquired.

When you go to supermarkets and convenience stores, do you scan QR codes to order? impossible!
The next second, a piece of news from the Kyoto market caught Pang Rui off guard.

"Mr. Pang, some Linchuan brands such as Snack Convenience Store, Mr. Xianhui, Beilan Dessert, Xitian Milk Tea, etc. have started to use the Quick Pass small yellow box."

"How is that possible? They will start doing it in the middle of the month. Mass production will take time, not to mention there is a New Year's Day holiday in between!"

"We grabbed one and sent it to you by courier. The production date marked on the box is...September."

"Yunkai material?"

"No, it's a product of another IoT R&D company."

(Please give me a monthly pass, please give me a monthly pass...)
(End of this chapter)