They are all reborn, who will fall in love?.

Chapter 744 Crossover King
After a long time, when the fireworks outside the window bloomed in the sky and the sound of firecrackers crackled in the yard, Wang Bolin suddenly came back to his senses.

He reached out and opened Douyin, and selected the fourth function under the avatar on the right, forwarding.

Unlike the forwarding mode of other software, Douyin's forwarding does not share it to the xx software after you click it, but prompts you to download the video.

While the video is being downloaded, the watermark in the upper right corner and the video end page are automatically generated.

When the operation reached this step, Wang Bolin got goosebumps all over his body.

The software currently on the market basically uses links in the content forwarding function.

I saw an interesting video and forwarded it to your WeChat. After you receive it, you will see a link. You can only watch it after clicking on the link.

Douyin's video saving and sharing allows users to directly send the video itself.

After figuring this out, Wang Bolin suddenly understood why Douyin's growth data was getting faster and faster.

When someone sees an interesting video on Douyin, they will use the save video function to forward it to their friends. After watching it, their friends find it interesting and may forward it to other friends.

And then friends of friends, friends of friends of friends…

This video can be detached from the platform and does not need to be restricted by the environment. As long as the content is interesting, it will most likely be forwarded thousands of times and even flow to other media platforms.

For example, this video of receiving red envelopes during the Chinese New Year has been forwarded three times by Guang Wang Bolin. You can only imagine the extent of the coverage of this video.

As for Douyin, there are countless videos like this...

The person who decides on this form of reposting doesn’t care where the video will go. He only needs to see their dancing logo and the final TikTok sentence to record a good life.

He doesn’t care whether you can download it or not, what he wants is for you to hear Douyin’s name.

He knows that when the spread is repeated, repeated and repeated, you will always be curious and take the initiative to download it.

Just like tonight, New Year's Eve, Wang Bolin felt that if he were an ordinary person and saw his girlfriend, childhood friend, and roommate all playing this software, he would definitely follow the trend immediately.

The most terrible thing is that saving the video and then forwarding it will not be restricted by any platform.

At the beginning, Taobao and Tencent were at odds with each other, and all social software owned by Tencent blocked links from Taobao.

But they can’t block Douyin videos unless they directly cut off their video functions.

Then these fun videos can be sent to WeChat, Moments, QQ Zone, Weibo, Youku, bilibili, and all platforms that support video functions will become its promotion channels.

As a result, those videos will spread to every corner of the Internet like viruses.

“The Alipay lottery draw was held, 79 people were awarded, and the average share was 272 yuan!”

"I swept out the blessing of professionalism at the last second and got the lucky money!"

"The Jingye Fu was sold to 500. Did you regret it after the lottery was drawn?"

"The actual amount received is 272. Isn't this too little?!"

“I didn’t get the Jingye Fu by scanning, but I received a red envelope of 1314 from my boyfriend!”

Wang Bolin lowered his head and found that there were five more videos on his phone that had been forwarded by friends. They were all news about the Wufu lottery draw. Each one had Douyin recording the sound of a good life.

Five times, at the same time point, the same event spread before his eyes five times.

You know, the news about receiving red envelopes during the New Year was only repeated three times.

In other words, in these two hours, two more communication channels were opened among his few social relationships.

At this moment, Wang Bolin found that the goose bumps on his arms were getting thicker and thicker.

On New Year's Eve, as the fireworks took off, countless people were discussing the news of the Alipay lottery draw. Alibaba successfully created a keyword that was even more popular than the Spring Festival Gala.

But only Wang Bolin seemed to know that in this boiling and noisy night, when everyone's eyes were attracted to Wufu, a software was already rising unstoppably.

He has been working hard in the Internet industry for many years and is considered a very senior person.

He remembers that since 2013G was announced for commercial use in 4, everyone’s consensus has been that 4G must be the era of video.

As a result, iQiyi emerged from it, bringing a wave of self-made variety shows and online dramas.

Later, another barrage video from Station B became popular, adding fresher gameplay to the video track.

Everyone thought it was almost done, and that was it, but Wang Bolin suddenly understood tonight that when everyone thought they were standing on the 4G trend, Douyin had become the biggest trend in the 4G era.

Some people create themselves within the industry, and some people create the industry themselves.

The Spring Festival came to an end soon, and the huge success brought by Alipay's Five Blessings activity made Pang Rui feel like she was floating in the clouds.

But on the day when work started, when she arrived at the Alibaba headquarters with great joy, she saw many employees talking on their mobile phones. When she met the executives of each business group, she found that they had solemn faces.

"What's wrong? Why are you looking so grim? Didn't Mr. Ma ask us to come to a meeting?"

"Mr. Pang, Douyin has made a big deal." "?"

The Spring Festival for big shots is not spent immersed in the Internet, because these people can see all the scenery on the Internet with their own eyes just by moving their mouths.

After the stage victory in 2015, Pang Rui went to Iceland to celebrate the New Year, rowing and diving, and did not pay too much attention to domestic affairs. In fact, even if she was in China, she was unlikely to pay attention to news about the entertainment industry.

But something different from her is that as early as the third day of the Lunar New Year, Douyin has attracted the attention of all Internet companies.

On New Year's Eve, the number of videos uploaded to Douyin exceeded 260 million, and the number of 24-hour activations was as high as 7.9 million. Even at three o'clock in the morning, there were hundreds of thousands of online activities.

The word forgetting about food and sleep is a perfect word to describe Douyin users.

Major companies such as Sina, Tencent, and Baidu all feel the pressure like a tsunami.

“Douyin started promoting it in January, and within half a month it was already the number one download in the app store.”

“My children said that their entire class is using Douyin.”

"There is an Internet celebrity on Douyin named Papi Jiang. He plays two roles in Taiwanese accent and Northeastern dialect. He complains about current social hot spots and attracted the attention of 500,000 fans in three days."

"Now, all Internet companies are studying the Douyin software. The data department and content department of the entertainment business group came back to work overtime on the fifth day of the new year and did not leave the company for two days."

Pang Rui's secretary couldn't help but speak and summarized what everyone had discussed.

Pang Rui probably understood that a very powerful video software was released during the Spring Festival, which exceeded everyone's expectations.

She doesn't pay much attention to the entertainment industry, but she also knows what it means to be the first in downloads and attract 500,000 fans in three days. Everyone is using these phrases.

But what makes Pang Rui strange is that she, who doesn't pay attention to the entertainment industry, actually feels that this name is familiar.

"Tik Tok……"

Pang Rui squinted her eyes and thought about it for a moment, her expression froze, and a chill rushed up from the back of her head.

She knew why Douyin sounded familiar to her, because it was the software launched by Pintuan!
There is no conflict between the entertainment industry and Alipay's existing business, but if it is part of the group-building ecology, that is a different matter.

Pang Rui immediately went to the office building of the entertainment business group. At this time, the content department and data department had collected and sorted out a large amount of data about Douyin and were conducting internal discussions.

In an almost parallel period of time, companies such as Sina, Tencent, NetEase and Baidu are all experiencing such discussions.

"During the Spring Festival, Douyin spread the logo to every corner of the Internet by saving the video before reposting it, making it ubiquitous."

"No matter which platform you are a user of, you will always see videos with the Douyin logo, so you know this platform."

"And as you see their logo more and more, you think, why don't I just look at Douyin?"

"So in just half a month, they went from a software with 3 million downloads to a software with over 10 million downloads."

“The scariest thing is that when girls in my circle of friends post selfies, they will first use Douyin to take pictures and then take screenshots, because Douyin’s beauty algorithm is more natural, and every time they take a selfie, it is a living advertisement for Douyin.”

"Do you still remember the group investment in Meitu Xiuxiu? At the beginning, no one knew why, but now everything has come to light."

"I tried the shooting function of Douyin. To be honest, I have never thought I could be so handsome in my more than 30 years of life."

"Even if you just want to see yourself look so good, you are willing to take pictures on this platform every day. You will only take pictures if they look good. You are even more willing to post them and be praised by others."

"So creators are pouring in like crazy, and the number of users is constantly increasing. The current spread of Douyin is even more terrifying than the virus."

Pang Rui was exposed to too much information in a short period of time and could not form an understanding for a while.

But when the data department put the Douyin download data graph, like data graph, and forwarding data graph on the big screen, looking at the almost straight upward curve, Pang Rui knew that the group was building a 4G The largest traffic pool in the era.

Sina Weibo is also facing a formidable enemy at this time.

Because the types of enterprises are different, everyone's focus is also different. Alibaba focuses on traffic, while Weibo focuses on carriers and content.

They found that for the news that appeared on their hot search list, they could quickly see related videos on Douyin.

But things that are popular on Douyin are rarely seen on Weibo, or they are not as intuitive as videos.

As the most successful platform in the entire information industry, Weibo has actually realized very early that text media has no advantage over video media.

In the past, when Internet speeds were slow and Internet fees were expensive, literary media could still maintain a certain priority. However, as 4G prices fall and increase, this advantage will gradually be eliminated.

They are now also promoting the video function of Weibo, investing a lot of manpower and material resources on this path, and constantly trying to explore.

The product director of Weibo has always believed that he has enough time to lay out the video industry and continue to maintain the dominant position of the information platform.

But he didn't expect that in just one Spring Festival, products that disrupted the industry would appear.

What scares them is not Tencent or Baidu, but a king who has crossed over.

(End of this chapter)