They are all reborn, who will fall in love?.

Chapter 745 The Threshold of Algorithms

Jiang Qin has been very busy during the period after the New Year. He left his daughter with his parents, and he took Feng Nanshu abroad several times to inspect the overseas market for group tours and take a trip.

On the sunny beach, Feng Nanshu was wearing a blue floral skirt and a big sun hat, which was even more beautiful than the clear sky in front of her.

This girl who has already given birth to a daughter seems to be telling him with her beauty and cuteness all the time that your business is big, but the greatest wealth in life is me.

Then the breeze floated her long hair and skirt, and even the waves seemed to be surging for her.

After returning to China, Jiang Qin took her to some industry seminars and appeared on a CCTV speech program.

Every time entrepreneurs in the same industry meet him, they can see him teasing his own Mrs. Jiang when there are few people around, and then getting kicked. The scene is very funny.

But it was funny, but they couldn't laugh.

Because many people know that Jiang Qin once again leads the development of the times.

“We also have to make short videos.”

"This outlet must not be occupied by a company like Tuan Tuan."

"I have a hunch that short videos will be fertile ground for all Internet industries."

After the Jingzhe, the temperature in various regions across the country has risen slightly. After being beaten by Douyin, countless Internet companies began to establish short video projects.

After the project is established, it is time to form a team and recruit employees in large quantities.

This is the style of big factories. Since there is an order from above, no matter whether you have a clue or not, you must take action first and show it to everyone.

So funds began to flow out and plans began to be planned.

For the emergence of a product, the underlying logic, core concepts and development direction are the most important. Just like the foundation, they will determine how high the building can be built.

So everyone began to study Douyin in depth, and also studied other competing products, such as Kuaishou, Xiaokaxiu, Miaopai, etc.

When comparing products in the same field, many differences will become particularly obvious.

Internet companies that want to follow the trend have discovered that Douyin is very different from other short video software.

Other short video products will still use traditional Internet logic to divide you into homepage recommendations, content selections, or channel categories such as life, jokes, news, etc.

Moreover, their gameplay still allows creators to use video content to increase the popularity of their personal accounts.

Xiaokaxiu’s videos are even posted through the community function, which is not much different from the gameplay on Weibo. Only when you find the video blogger you are interested in in the community recommendation and follow him can you see the relevant information. More content from him.

Kuaishou is better than it. As soon as you open the software, there are many video thumbnail pages.

These videos will be titled, and you can click on the titles you are interested in. Compared with Xiaoka Show, this model is one step closer to users.

Douyin, on the other hand, has given up on all these. It has no community and does not promote social functions.

To put it bluntly, when you play Douyin, there is no nonsense.

Its homepage is just a video playback page, with no selectivity at all. It seems extremely sure that what it gives you is what you like.

"It's an algorithm."

"The group-building algorithm has matured to the point where if I give you something, you will definitely like it."

This is almost the first problem faced by all major Internet companies when they decide to imitate Douyin.

Douyin’s precise algorithm recommendation is one of the core gameplays. If you want to build the same platform, how do you cross this threshold?

"After new users of Douyin enter the software, the system will recommend more videos of handsome guys and beautiful women, because the threshold for such content is relatively low, so you should watch it if you have it."

“Swiping and swiping, when you choose to like, collect or repost the content that you are more interested in, and after generating interest data, the grouping algorithm will accurately capture what you like.”

"Then every time you open it, it can accurately lock the content you are interested in and automatically play it for you."

“So there is no need for Douyin to classify videos. It even saves users the process of “finding content.”

“This is something that many platforms don’t even dare to think about.”

Every Internet company that plans to make short videos was silent for a long time after hearing the analyst's report, and then couldn't help but raise a question.

“Isn’t our algorithm as advanced as group-building?”

"You can't say that."

"So why is this a difficulty?"

"In fact, the underlying logic of the algorithms is the same. Each algorithm is a baby after it is developed. The key lies in what data you use for training and training. The algorithm Douyin currently uses has tens of millions of daily active users on Toutiao Feed it out, the gap is too big. "Pin Tuan is the first company in China to start developing algorithms. When the group buying war was still in chaos, their big data algorithm center was already established in Shanghai.

The first time algorithms made their debut and influenced the battle was in the battle of self-media.

At that time, Tonight Toutiao had just been launched. With the support of the recommendation algorithm, it quickly overtook its rivals and has been the number one in the self-media field for two years.

The algorithm developed using Toutiao was subsequently optimized and re-optimized by the algorithm engineers hired by the group to pay for it. Now it is an industry-leading version.

In fact, the group-joining algorithm has also been used in group-joining stores and group-buying takeout. The reason why it has not had any effect is because people's appetite is too unpredictable.

What you want to eat today may suddenly turn you off tomorrow. This is something that often happens.

But interests are different, and interests do not change. Therefore, the superiority of the grouping algorithm has completely exploded in the short video industry.

But the threshold set for Douyin by Pintuan is so high, but for Internet companies, they still have to follow.

Tengxun is the fastest because they made a similar product three years ago called Weishi.

This product was Tencent’s attempt at the short video industry, but Mr. Ma believed that the value of this project was not as high as expected. In addition, the game industry was developing rapidly at that time and the live broadcast platform was booming, so the Weishi project was soon Almost chopped off.

But with the launch of Douyin, Tencent suddenly discovered that it was not that the value of the project was not high, but that it did not understand it clearly.

Especially seeing Douyin's take-off growth rate, Tencent panicked.

Although Douyin does not have rich social functions and will not have a direct impact on WeChat, Douyin’s time share of users is too high.

The average time a person spends on WeChat is only four hours. It will be a little higher when there are licking dogs stopping on the chat page waiting for the goddess to take a bath.

But Douyin allows users to spend more than nine hours on short videos.

The content of the Internet is getting richer and richer, and there are more and more ways to play. The platform that can occupy more of users' time will be the winner.

The fragmented time of users is a battleground for all enterprises.

Therefore, with the entry of Tencent Weishi into incubation, Baidu also established a project called Haokan Video. In addition, software such as Bobo Video, Xiaoying, Caishu, and Kuai Video were launched one after another.

Those like Tencent, Sina, and Baidu who have the ability to create algorithms will, of course, work hard towards algorithm recommendations.

Those who are not capable of doing algorithms but still enjoy the soup are video software that follows the traditional classification model to provide social functions.

The most interesting thing is Alibaba. In 2012, Alibaba acquired Youku, merged with Tudou, and changed its name to Youku Tudou.

Four years later, Alibaba took them apart again, extracted Tudou, developed Tudou short video, and incubated it through UC.

At the same time, software such as Kuaishou and Xiaokaxiu have also begun to move closer to Douyin.

At this time, Jiang Qin returned to Shanghai after gaining a lot of exposure and went to have a drink.

Qian Zui's customers were all young people who were interested in the most cutting-edge culture. When he saw that everyone was playing Douyin, he felt that the trend was already there, so he patted the table and said that he was happy today and asked the young master to treat him.

Cao Guangyu walked up to Jiang Qin with a curse, his appearance was very unique, and the right eye circle was actually black.

"What... did you do?"

"Look at the black stockings."

"Has the black stocking faded?"

"Maybe it's because my fists have faded. I was watching black stockings on Douyin yesterday, and Ding Xue discovered it."

The corner of Jiang Qin's mouth twitched: "This tough bitch is really dirty."

Cao Guangyu tilted his mouth: "The main reason is that Douyin is so addictive that once you turn it on, you can't turn it off. I spent the damn amount of money on it last month. I now reasonably suspect that you are a joint operator who defrauded me of my money. "

"This is the first time I've seen a rich second generation feel distressed because of traffic charges. You just got a good pregnancy and nothing else."

"It's really expensive. Many of my customers say they have spent too much data because of Douyin and are considering quitting Douyin."

Jiang Qin couldn't believe it at all: "You can't even quit black stockings, how can you quit TikTok?"

Cao Guangyu gritted his teeth: "Actually, I don't want to watch it either, but he always recommends me to watch black stockings!"

"It's okay to deceive laymen, but don't deceive yourself. Douyin's algorithm is based on your preferences. How can it recommend things you don't like to watch?"

Jiang Qin took out his mobile phone, opened Douyin, and scrolled through everything from how to be a good husband to children's songs and early childhood education.

The young master narrowed his eyes and thought to himself that you are really good at acting.

(Please give me a monthly pass, please give me a monthly pass, please give me a monthly pass...)
(End of this chapter)