They are all reborn, who will fall in love?.

Chapter 758: Live E-commerce without Source of Goods

The last solar term in late autumn is Frost Descent.

Jiang Qin returned to Shanghai, and Douyin's internal beta test also officially ended. Qihuo Ge successfully reached the top spot with a single-day turnover of 250,000 yuan.

After collecting data feedback, the program department of Douyin Business Group began to quickly optimize the current live broadcast mode.

For example, beauty matching, link redirection and payment page adjustment.

Subsequently, the Douyin live broadcast function was officially launched.

All bloggers with 2000 or more followers and no record of violations can enable the live broadcast function.

For those whose fan value is below 2,000, they can activate the showcase function or hang a shopping link on the video page.

Driven by profit, countless people have begun to enter the live streaming or video selling industry.

Group buying is also frantically distributing large subsidy coupons and has begun screening videos with larger transaction volumes to enter a larger traffic pool.

This is not a large-scale advertising bombardment, but the use of big data to capture keywords and push the most relevant videos to users.

I know you want to buy it, so I put it in front of you.

Take Jiang Qin for example. He managed to develop his account into a good dad mode, but when he scrolled to the live broadcast page, he saw a big sister wearing stockings dancing.

While dancing, the sister will also sell you stockings, short skirts and various styles of mesh clothes, asking you to buy them for your wife.

A group of people below shouted: I want the suit you are wearing, and the stock was sold out in an instant.

Place an order in the morning and your wife will wear it in the evening. It won't interfere with her work at all, but it will consume dozens of wolfberries.

For example, users labeled "mom" will be pushed to the baby-specific live broadcast room while watching videos.

Compared with ordinary e-commerce, the live sales model makes the appearance of items more real. In order to increase sales, the anchor will also do various homework and answer detailed questions on the spot.

Even if you have any questions, you can speak directly in the comment area.

I know you want to buy it, and I can introduce the product in a few short sentences. If you have any questions, I can answer them right away. I will also call you family, friends, and pig girl. Who the hell can resist this?

According to data comparison during the internal testing period, the transaction rate in the live broadcast room was three times that of the traditional e-commerce model.

That is to say, for the same 9 fans, traditional e-commerce can complete one transaction, while live streaming e-commerce can at least complete three, or even more.

Large subsidies, high transaction rates, treating consumers as "family", and next-day delivery service.

Coupled with the huge traffic of Douyin itself, Douyin e-commerce is like it has mastered the Star-Absorbing Technique, madly absorbing the heat of Double Eleven.

Soon, the preheating for Double Eleven reached its peak, and the transaction volume across the entire network began to explode.

The entire Alibaba team was in a hotel in Hangzhou at the time, watching the crazy increase in sales with many media.

In 20 seconds, Taobao’s Double Eleven sales exceeded million.

50 seconds, over 10 billion.

6 minutes and 58 seconds, breaking billion.

It was exactly half the time it took to break the 10 billion mark last year.

Finally, the peak single-day sales exceeded 571 billion. It’s crazy, and this transaction data has become popular all over the Internet. The top three most searched items are all related to Double Eleven.

But everyone’s focus is not on this.

Taobao makes history every year on Double Eleven, but everyone’s shock has worn off in previous years.

Taobao’s sales continue to hit new highs, but this is not due to Alibaba’s strength, but entirely due to the rapid development of mobile Internet.

To put it simply, this is the power of the times.

The times have created e-commerce, but the e-commerce market is still taking off with the times.

So where are everyone's eyes at this moment? On TikTok.

Everyone is saying that Pin Tuan must be an e-commerce company, and everyone is saying that Pin Tuan is bound to become the next JD.com, so that everyone has not paid much attention to the launch of Douyin Live, thinking that it is just a mixture of video attributes, until now...

The single-day transaction amount of Douyin e-commerce exceeded 100 million yuan.

Transaction volume and profit are two different concepts, so breaking 100 million is nothing for Internet business.

When the business war was at its most intense, some companies could burn through such an amount in three days.

Especially with Taobao's transaction amount of 571 billion yuan in the front, when comparing the two data, Alibaba is simply slaughtering the market.

But countless people couldn't help but break out in cold sweat after learning about this.

Douyin's single-day sales exceeded 100 million, it came from nothing...

The most important thing is that they are still during Taobao's event...

Many people realized it later, but were shocked into a cold sweat.

“Douyin’s live broadcast function is used to sell goods?!”

"No, how come there is such an e-commerce model, moving the vegetable market full of shouting and shouting online, is it really profitable to do this!?"

"It really makes money. I went to see a special sale of sexy lingerie and planned to investigate the transaction rate of this model. In the end, I couldn't help but buy two pieces and gave her a number one ranking." "?"

"It's big data. You may think that you just happened to see a live broadcast room or a video, and just happened to come across a product you need, and it just happened to have a discount, but you don't know that it's all the precise delivery of the group buying algorithm."

As the night went on, the heat of Double Eleven gradually died down, and the express delivery companies took over the baton and began to receive and ship goods day and night.

Under the moonlight in Hangzhou, Mr. Ma left Taobao’s Double Eleven celebration banquet and returned to Ali’s headquarters.

He had also heard about Douyin e-commerce, but because there were so many media on Double Eleven, he kept smiling and finally showed a hint of fatigue.

Three years ago, Jiang Qin told many media that he was not interested in e-commerce, but in fact he didn't believe it at all.

It turned out to be true, but he had not seen accurate research reports on many of the details and the specific model of Douyin e-commerce.

Five minutes later, Mr. Ma arrived at Alibaba headquarters, and Qiu Hengdong, the head of the marketing and operations departments, was already there.

When he saw his boss coming back, he immediately greeted him and reported his research and analysis on Douyin e-commerce.

"Douyin e-commerce is different from our Taobao and JD.com."

"What do you mean?"

"What they do is a very special live streaming e-commerce model without supply of goods."

Taobao's e-commerce model provides a trading platform for brands and buyers, with supply and operations handled by the merchants themselves.

Their profit points come from the collection of merchant commissions, the sale of advertising services, and ranking bidding services.

In addition, the finance that Alipay is currently doing is also one of its profit points.

JD.com's e-commerce model is different from his. Like Taobao, they provide a trading platform for brands and buyers, and at the same time sell advertising services, bidding services, other value-added services and their own express delivery services.

But at the same time, the core of JD.com is its self-operated system.

What is self-employment? That is, JD.com purchases the goods from brand owners and stores them in JD.com’s own warehouse, and then JD.com sells and transports them itself.

The advantage of doing this is that you can not only gain more profit points, but also fully control the transaction process and maintain your own reputation.

The establishment of this model is related to Liu Qiangdong's experience.

When Liu Qiangdong started his first business, he set up a counter, purchased accessories and then sold them. Once he made one, he copied it. He could make millions in a month.

It wasn't until 02 that he moved this model online due to being at home.

The group-to-store model is actually similar to JD.com.

The group buying supply chain purchases ingredients, sends them to stores for processing, and then sells them to group buying consumers on the group buying platform. In this way, all stores are actually equivalent to group buying processing plants.

JD.com treats manufacturers as its own production lines.

However, Qiu Hengdong and Liang Ming discovered during the investigation that Douyin e-commerce has evolved secondary based on this model and produced a higher version.

Douyin also purchases products from factories, stores them in its own warehouses, and uses its own products, but the sales process is completely different.

After stocking up, the group supply chain updates the category items, and its sales are those high-traffic internet celebrities on Douyin.

These internet celebrities are outstanding figures in their respective industries, have strong appeal, and understand very well what consumers like.

They earn commissions by promoting products on Douyin, with sales volume being king. Internet celebrities from all walks of life are driven by profit and are able to show off their talents.

As a result, Douyin's transaction rate is constantly shuffling as Internet celebrities join, give up, join and give up. In the end, without even realizing it, Douyin has become the top seller one after another in the Douyin system.

It is said that with the rise of this live-streaming e-commerce model without supply of goods, numerous live-streaming companies have been established in Hangzhou and Linchuan, the two starting points of the Internet industry.

Because there is no cost.

Be it supply of goods, warehousing or logistics, they are all provided by the group system.

As long as you have 2,000 fans, you can do it with your mouth. The industry barriers are so low that the growth rate is astonishing.

Under this model, Douyin e-commerce itself does not make money, but as it concentrates the traffic in this industry and becomes the one who sets the rules, there will be countless ways to make profits.

Whether it is the brand or the factory, they will be caught in this huge vortex.

In the future, your products will use group warehousing and group logistics, and finally you will have to buy advertising and traffic on their platform...

【You can't be right every time. 】

【But I never missed it. 】

After listening to the reports from the two executives, Ma Yun's mind suddenly rang with the conversation between the two.

"There is another thing that I think we should be alert to."

"what's up?"

"Although their sales are less than 200 million, one single product has been sold out. It is a body fat scale from Mijia. I think this is a gimmick. He is using this method to lure brand owners to cooperate. ”

(Please give me a monthly ticket, please give me a monthly ticket...or2)

(End of this chapter)