They are all reborn, who will fall in love?.

Chapter 759: Selling rockets live!
Douyin has been working hard to attract people to join the platform for a long time, especially in the period before Double Eleven. Jiang Qin even personally invited many brands.

As time goes by, Douyin live broadcast sales data appears in the mailboxes of every well-known brand.

Data is intuitive and can give you the results you want to know without any detours.

The transaction rate shown by this data exceeded everyone's imagination.

So not long after Double Eleven ended, Gree and Midea announced their entry and opened online live broadcast rooms.

Subsequently, mobile phone brands such as Xiaomi, Huawei, and OPPO also established their own live broadcast rooms.

This trend of live streaming to sell goods started like a snowball, slowly getting bigger and bigger.

Whenever a leading brand in a new industry joins Douyin, it will attract countless friendly competitors to join.

Because the most important thing in doing business is not only to make money, but also to seize the market.

When your competitors enter a new traffic pool, if you don’t follow them, you will inevitably be at a disadvantage.

Especially for a super traffic pool like TikTok, when it becomes a concentration camp of hot spots and occupies most of the users' time, brands that do not settle in will feel like they have disappeared from the public eye.

Hey, why haven’t I heard anything about xx brand for a long time?

Examples like this of companies gradually fading out of the market because of weaker marketing than their competitors are not uncommon in China.

As more and more brands join the e-commerce market, Douyin's product categories are becoming more and more complete, covering all aspects of food, clothing, housing and transportation.

It is said that a travel agency that cooperates with group buying even started selling travel packages in the live broadcast room, and you can jump directly to the group buying by clicking on the purchase.

China Mobile seemed to be inspired by this and found a young lady in work clothes. After posting videos of her dancing in uniform for a week, she gathered fans and started an online number selection live broadcast.

During this period, setting up a TikTok marketing team is one of the things that almost every company must do.

A group of internet celebrity incubation companies and live broadcast management companies that were established before to catch the trend have finally paid the price this time, and have been directly hit in the face by the overwhelming wealth, as if they have grasped the pulse of the times.

Just like the internet celebrity Qihuoge, he was one of the first people to sell goods on Douyin.

Driven by the strong trend, he became a live streaming sales instructor and was invited by major brands to teach the skills of live streaming sales.

Then more live streaming companies emerged like mushrooms after a rain, and began to study the Douyin algorithm and take over the operation of brand live streaming rooms. Some people also specifically studied how to improve efficiency in live streaming sales.

"A single-person live broadcast is not as attractive as a multi-person live broadcast. A live broadcast room must have a supporting actor to make it lively."

“The anchors actually experience the products in front of the camera, which makes them more credible to consumers.”

"A simple discount is not as attractive as giving away one gift after another. Put the gifts one by one on the table. The louder the clapping, the more motivated everyone will be."

"There must be a sense of ritual when it comes to uploading links. You can shout 123 to give consumers the illusion that they will miss out if they are slow."

"The most important thing is not to release all your inventory at once, as this will make your products look worthless."

"We can release some of it first, and then pretend to call and negotiate with the authorities to get benefits for the fans."

"And the most important thing is, if you want to sell goods through live streaming, you must understand that fans are your gold mine. You must make them feel a sense of belonging to your live streaming room, so give them a nickname."

To be honest, there are some ways of playing that even TikTok’s development department doesn’t know how to use, but there is never a shortage of marketing geniuses with great imaginations in the market.

Thus, a huge industrial chain was created during the transition from autumn to winter.

In the following days, after hearing continuous reports about Douyin live e-commerce, the silent Uncle Ma suddenly had a very familiar sense of déjà vu.

He felt that the scene was just like when Taobao was taking off and countless e-commerce operating companies emerged, vast and boiling, sweeping across the country.

Qiu Hengdong has also been busy, and has been conducting a more comprehensive analysis of Douyin.

"Because the threshold is low, many anchors try to sell goods. The fittest survive. The sales champion of Douyin e-commerce keeps changing, and the transaction rate is getting higher and higher."

"During this period, Taobao's business has been affected to a small extent, but if the impact continues, it may become a crisis."

"Pure e-commerce has almost no advantage over live-streaming e-commerce because of its low interactivity, non-intuitive information, untimely responses to questions, and lack of credit endorsement from influencers."

"The scariest thing is that Tik Tok itself is a hot topic generator."

"With strong traffic, rich content and precise algorithms, they are even able to make anyone sell like hot cakes."

"The warehouses for group purchases will use this as a stocking standard to improve storage efficiency, stock up first and then make it popular. The national logistics parks will operate efficiently to ensure the delivery time of the next day."

"I think after a while, this market will be like the takeout market after group buying established its supply chain, and all other friendly companies will be dragged into hell mode."

Qiu Hengdong's expression was very serious because he felt that things were becoming increasingly serious.

After listening to this, Mr. Ma didn’t say anything. Instead, he took out his mobile phone and went to Douyin to experience a live broadcast of pet food by a host.

This anchor doesn’t have any special talents, and the short videos under his account are all of his own cats.

But such an ordinary anchor sold out his inventory while interacting with his own cat.

Some things can be bought no matter where you buy them, but there are always some people who can make you pay for them willingly, and this is the fan economy.

To be honest, if Jiang Qin entered the market with a pure e-commerce model, Ma Yun felt that he had plenty of ways to snipe him.

As one of the earliest e-commerce companies in China, Uncle Ma has extensive connections in this industry, some of whom you can't even afford to spend money on.

But Douyin's entry into the market in this way has basically opened up a whole new field.

This company has always been in the process of starting a business.

This so-called entrepreneurship is not about starting a company or entering a new project, but he has been innovating the industry and single-handedly formulated many new Internet industry rules. Group buying, food delivery, taxi-hailing, and now live e-commerce are everywhere.

When the opportunity arises, you have to follow it.

So Taobao started to launch the live broadcast function on its website, followed by JD.com and Mogujie.

Kuaishou’s live streaming function was launched earlier than Douyin, but it has always existed as an entertainment function. When I saw Douyin’s operation, I couldn’t sit still.

It's like you have a good thing, but you don't know how to use it until you see others use it...

However, there are barriers to entry for some platforms to engage in live streaming e-commerce. For example, pure e-commerce websites like Taobao, JD.com, and Mogujie do not have internet celebrity resources.

So what to do? Dig!
As a result, the anchors with the top sales were targeted, and when Douyin e-commerce continued to take off, they were in constant contact with other e-commerce companies.

At the end of November, as the frost faded away, a rain fell and the cold began to become noticeable.

This coldness lasted until the beginning of winter, gradually turning into the chill of the approaching winter.

Jiang Qin took the group buying executive team to visit China Aerospace Science and Industry Corporation (CASIC).

This is a state-owned enterprise, and one of the people in charge is an old acquaintance of Qin Jingqiu.

Jiang Qin said that he had liked rockets since he was a child and made an appointment to visit.

He did not deliberately conceal his trip from the outside world, which led to a lot of discussion in the industry.

Someone joked that SF Express is now using airplanes to deliver express packages, and is also developing drones for delivery. Jiang Qin is visiting the China Aerospace Science and Industry Corporation Rocket Technology Company at this time. Could it be that they are going to use rockets to deliver express packages?

Just when they were trying to find some fun to relax under the pressure of Douyin, a piece of news suddenly appeared all over the Internet, leaving everyone stunned.

On December 12, anchor Qia’s Douyin live broadcast room will put five rockets on sale online...

Qia is the fourth-most popular influencer on Douyin e-commerce and the only one among the top five who has no plans to change jobs.

At that time, the live broadcast promotional picture of him holding a rocket went viral on the Internet, sparking heated discussions.

"Are you crazy? Rockets can be purchased online?"

"What's the background of this?"

"It must be a gimmick. When I went in, I saw that it was a rocket model. It's not uncommon for the original picture to be inconsistent with the real thing."

"This is a bit outrageous. Are you using this kind of thing as a gimmick?"

"The rockets belong to the country. Whoever dares to sell them is lying. I'll report them, no thanks!"

"Jiang Qin has become a little arrogant after his business has grown bigger and bigger. How dare he joke about such things?"

"Don't the relevant departments care about this? This is a violation of the Advertising Law!"

In the comment section of the hot search, eleven out of ten netizens who came to join in the fun didn’t believe it, but they still flocked to Douyin frantically and booked the live broadcast for that day.

I have to see what's going on!

Competitors were also somewhat confused and didn't know what Jiang Qin was up to.

Everyone in the circle knows that Jiang Qin went to China Aerospace Science and Industry Corporation (CASIC) some time ago, and it is possible that they could cooperate in selling models.

But what was unexpected was that at 12 o'clock in the evening on December 12, five "Kuaizhou-" rockets were put on the shelves in the anchor Qia's anchor room, with a price of million yuan and a deposit of yuan, shocking the entire network.

What was even more shocking was that within five minutes, Rocket Link showed as sold out.

"Fuck, selling rockets is outrageous enough, but what's even more outrageous is that there are people who actually buy them?"

“I really want to know who bought it.”

"Fuck, I really can't understand the world of rich people."

"TikTok has made great progress..."

Following this live broadcast, the topic that even rockets can be bought in Douyin's live broadcast room quickly became a hot search and quickly became popular in every corner of the Internet.

The identity of the mysterious buyer also surfaced under the close attention of netizens.

The buyer is not a person, but a company called Changguang Satellite Technology Co., Ltd., which is engaged in system research and development, satellite detection system and equipment research and development and other services. It is the first commercial remote sensing satellite company in China and also a state-owned enterprise.

The five satellites of Qiya Live Studio were bought up by this company in one go.

Friendly competitors, on the other hand, obtained more insider information through their own information channels.

In fact, China Aerospace Science and Industry Corporation and Changguang Satellite Technology Co., Ltd. had signed the contract long ago, but Jiang Qin used various connections to contact them and then pulled them into their live broadcast room for a formality.

Jiang Qin’s idea is very simple. When it comes to live streaming e-commerce, he wants everyone to only see Douyin.

"It really is... marketing that kills."

Qiu Xudong slumped in his chair, and a promotion plan for Taobao Live slipped from his hands.

They spent a week studying this plan before deciding on it. It involved all kinds of tricks, subsidies, and advertising. But facing these five rockets, he felt powerless as if he was being attacked from a lower dimension.

(Ask for monthly ticket)

(End of this chapter)