How China Entertainment was developed

Chapter 653: Unexpected east wind, reasonable ticket compensation

Longbow Film and Television City.

Zhang Nan, who returned to the mainland from Europe, is not idle. Instead, he plans to bring together China Film, Magic City Film Group, Huayi, Yinhuang, Guangxian, Galloping Horse, Xinli Pictures, Shudian Film and Television City Group, Wanda Pictures , Bernard Pictures, Ali Pictures, Suffocation Pictures... and other companies with large or small distribution channels in the mainland film market, all were given a chance to meet.

After all, although the extension key has been obtained, the film scheduling rate is still affected by these companies, especially since Zhang Nan is slowly selling his distribution channels to Wanda Pictures at a high price, and does not have much distribution power of his own. when.

Of course.

Even if Zhang Nan sells out all his distribution channels, given his status, strength and influence, others will not stumbling upon the release of his film without giving him face.

However, Zhang Nan naturally had to help carry the sedan chair as a favor.

And Zhang Nan knows very well that the mainland film market this time is an important ticket warehouse supporting the global box office of "The Wandering Earth" with a global box office of US$4 billion.

Even though he was cheating, he still had to make enough gestures to make the incredible box office results look more reasonable.

Therefore, it is quite important to ensure that [Wandering Earth]’s distribution channels in the mainland are also full.

However, Zhang Nan would not go to these companies one by one to discuss the issuance. Instead, he formed a bureau and planned to hold a meeting to complete the negotiations at once.

Our Meituan Ticketing Department just wants to take advantage of this movie-watching craze you created, and cooperate with us to subsidize movie ticket prices, so as to make our online ticket selling software famous. "

Zhang Nan was a little surprised when he saw Chen Xi, the person in charge of Wanda Pictures, leading a few people who were obviously not from the theater company to approach him privately.

But people’s long-standing consumption habits are somewhat difficult to change.

Especially for movie tickets, if you buy them and have to go out to receive services, it is even more difficult for many people to accept.

But your movie, Director Zhang, is different. I believe that the release of "The Wandering Earth" will be a Spring Festival-level movie-watching frenzy for movie theaters.

I think it won't be a big problem to negotiate successfully.

The person in charge of Meituan's ticketing department noticed Zhang Nan's confused look and quickly stood up and explained: "Director Zhang, with the launch of digital and information-based theater systems and the popularization of smartphones, there is no need to go directly to the cinema to buy tickets. , but it can be implemented more conveniently in the APP.

"Director Zhang, let me introduce to you. These are the heads of ticketing departments of Ahri, Meituan and Penguin. They want to talk to you about the project." Chen Xi, the head of Wanda Pictures, explained to Zhang Nan .

before the meeting begins.

……

Very talkative.

Zhang Nan nodded, but still a little confused.

After all, China Film, Magic City Film Group, and Wanda Pictures, the three companies that account for the majority of distribution channels in the mainland film market, have all been taken care of by him and can act as trustees.

More people are still accustomed to buying tickets at the cinema. After all, movie tickets in cinemas are often not as tight as Spring Festival tickets, and they are not sold out at all, or there are still many left.

Zhang Nan looked at the person in charge of Meituan’s ticketing department with approval, and sighed in his heart. No wonder Meituan will be able to give birth to the Maoyan App in the future when Ali’s Taopiao Piao is already a trend. This business The ability lies here.

But now there is a ticket replenishment?

Zhang Nan was surprised for a moment, and then thought about it carefully and found that the ticket reimbursement for movie tickets started in 2014 with "Heart Blossom Road" and Meituan Maoyan. It directly brought the movie box office to an ultra-low price of ninety-nine yuan or nineteen ninety-nine yuan.

It also made the box office of "Heart Blossom Road" reach 11.69 billion during the National Day period, becoming another mainland movie with a box office of over billion, making the iron triangle of Ning Hao, Xu Zheng, and Huang Bo even more solid. .

but……

"The box office volume of my movies is not small, especially this project [The Wandering Earth]. It is a project that I completely broke away from Hollywood and relied on the mainland film and television industry. It is of great significance, and I also attach great importance to this project.

So if the intensity and range of your movie ticket subsidy is too small, it may affect the box office of my movie, so... How about we forget about our cooperation this time, and I will find a few more next time that are not so important. Project, how about our cooperation starting from scratch? "Zhang Nan said in a tone of excitement and shyness.

How many people can get a business leader in a big capital like Meituan, Ahri, or Penguin? Naturally, they are all smart people. It is impossible not to hear Zhang Nan's potential aggressiveness and shy tone of refusal.

but……

Zhang Nan's provocative tactics and shy tone were all based on real situations!

Zhang Nan's movies have always made a lot of money at the box office in the Mainland.

Ticket prices start in the 3s or s, and with some D special effects, they can even reach s or s. With a giant screen, more than is normal.

The most important thing is that Zhang Nan's movie box office basically starts with more than one billion yuan.

According to this kind of ticket price and box office volume, if you want to push the movie box office to 9 yuan or 19 yuan, it will cost nearly one billion yuan in ticket reimbursement!

Although the current situation in the mainland film and television industry is very good, attracting a large influx of capital, most of the capital is invested in the production side.

And their group of Internet companies also have large investments due to the prosperous mainland economy.

They have launched multiple rounds of money-burning wars to give back to consumers and seize channels.

But this wave of direct investment of nearly one billion yuan is still a bit scary.

At last.

The person in charge of Meituan’s ticketing department, who had seen the world in Meituan and had experienced the money-burning war of thousands of groups, was the first to make up his mind.

After all, although the price paid now is high, the hush is indeed the biggest.

"Director Zhang, nineteen nine yuan, our Meituan Ticketing Department will raise your movie ticket price to nineteen nine yuan in the form of subsidies. This intensity and range should be in place!" the person in charge of the Meituan Ticketing Department said firmly. said.

But Zhang Nan was not fooled, "The price is attractive enough, but how many tickets can you sell at this price? It's not like tens of thousands of tickets! That would mean you are being booed, but the fans are criticizing you." It fell on me.”

The person in charge of Meituan's ticketing department knew that he could not fool Zhang Nan, so he could only grit his teeth and said: "Fifty percent, minimum 50% of the ticket share."

I can't help but grit my teeth.

Because even this 50% ticket share subsidy is a capital investment of 400 to 500 million yuan.

Coupled with the contrast between others making money selling movie tickets and him losing money selling movie tickets, this is already the maximum amount he can obtain within Meituan based on his current goal.

(End of this chapter)